I am small and sometimes I get elbowed in the face when I am in a crowd.

I am small and sometimes people did not see me. I am small and sometimes I get ignored. I am small and sometimes I cant reach the highest shelf. I am small and sometimes it feels like the world is expanding around me. I am small. Thus, I speak out loudly and boldly to reach out and connect with people; I jump higher and be more enthusiastic about things that matters to reach my goals; I move quickly and efficiently to overcome obstacles that I face; I have to become more resourceful and climb ladders to reach the highest shelf; I practice graphic design because I could express ideas, evoke emotions, make an impact, and solve problems, whatever size they may be, and love it.

Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Premier Microsoft Office

TECHNICAL SKILLS

English Bahasa Malaysia Mandarin

L A NG UAG E S

Written & spoken Written & spoken Spoken

G OH K HA I XI NG

Graphic Design Corporate Identity Packaging Design Illustration Editorial Typography Photography

DE S I G N S K I L L S

2010-2014 The One Academy Of Communication Design 2008 Sekolah Sri Acmar Klang

E D U C AT I O N
Ba (Hons) Graphic Design and Illustration Sijil Pelajaran Malaysia (7as 3b3s)

find though she be but little, she is fierce. - William Shakespeare. 012 4038322 helloqloe@gmail.com behance.net/qloe

2012-2013 Freelance Work

EXPERIENCE

Mobile App Game Background Illustrations Branding and Logo Design for Jewellery Store In-house Graphic Design Intern Clerk

2009-2010 Taylors Anime Festival

EXTRA CURICULLAR
Coordination of Art Direction and Collaterals for Cultural Festival Event at National Level Head Librarian

2013 Ashton Training & Coaching Sdn Bhd 2011 SE Management & Services Sdn Bhd

2008 Sekolah Sri Acmar

S O C I A L A WA R E N E S S C A M P A I G N

C O M M U N I C AT I O N O B J E C T I V E

The given task is to create a health campaign that motivates proper intake of food and adequate exercise. My idea needs to change everyday behaviour and get people excited about exercising. I understand that the career-driven, hectic lifestyle of the 25 to 35-year-old member of the working class needs to be able to lead a healthy lifestyle conveniently. Thus, this proposal is to cater to those in a rush, in the low income demography, tired and most importantly, hungry people by providing convenient yet healthy solutions. Let us bring the healthy lifestyle to them by offering them nourishing, wholesome food when they most need it; whilst travelling to and fro from work.

DE S I G N OB J E C T I VE S
To encourage healthy eating behaviour by making it convenient to grab healthy great tasting food at the stations. To educate the public the importance of exercise and healthy diet. To inspire people to be healthier for the sake of future goals in life by making it trendy and appealing to do so.

ME SSAG E DE S I G N
If the President of USA, Barack Obama, could find time to lead a healthy lifestyle, why couldnt you? Everyone has 24 hours a day, no more, no less. Exercise and proper diet improves productivity.

DE S I G N E XE C UT I ON
Stationing pop up stores that sell reasonably-priced healthy food items like salads, bentos, sandwiches, and yoghurts that are conveniently placed near the waiting areas such as the platforms and bus stops. Vending machines that sell healthier food choices are placed where space is limited. The profits from this business will go to charity and this also serves as an incentive to purchase and to consume the food items sold here. These stores aim to replace unsanitary and unhealthy street food sold nearby. Infographic designed to educate people on calorie intake and exercise routines are also propagated .With convenient healthy food available, people save time on preparing food and that extra time could be used on exercising. Pop up healthy stores at major train platforms and bus stops. Vending machines on board in trains and buses. Infographic placed near waiting areas because people would read anything when they are bored. Infographic on packaging so that people can have something to read while they eat. Mobile application that facilitates the pop up stores and promotes productivity exercises.

A P P L I C AT I O N CONCEPT
Maps to indicate the updated pop up stores locations. This facilitates the mobility of the pop up stores. Menu that also shows what todays specials are. As A Bite Ahead serves only fresh food, the items on the menu are subjected to change due to the availability of ingredients. Calorific value are shown along side of the items. Productivity promoting exercises are also included. These exercises can be done while waiting for their transport or while they are at the office.

E DI TO R I A L DE S I G N

A BITE AHEAD

C O M M U N I C AT I O N O B J E C T I V E

This project is a complimentary piece to the exhibition project which features the traditional childhoodgame, Masak-Masak. Masak-masak is a game of imagination and make-believe. Using things that are readily around, the child imagines cooking and serving dishes. This tests the creativity of the mind and stretches a childs imaginative powers. This editorial piece communicates the importance of the game in the identity development of a child. With parents being the target audience, this is a cookbook for an imaginary game.

Aside from the research writing regarding the development of the concept of self in children, the cookbook features recipes made from the ingredients that a child could gather from the garden.

P R OMOT I O N A L C A MPA I G N P I TC H

C O M M U N I C AT I O N O B J E C T I V E

From this project, I realize the level of research needed to understand a company before being able to develop an identity for it. Forest Research Institute Malaysia needed a new face and a voice that could bring out her personality and more importantly, her message. It was also vital that I am able to identify FRIMs core values and her diverse target audience to direct her identity to her advantage through differentiating FRIM within its competitive background. Thus, I have used simple design elements to portray the lineage and dynamics of our natural heritage to appeal to both the business sense of the institute and encourage the protection of our natural heritage.

PAC K AG I NG DE S I G N

C O M M U N I C AT I O N O B J E C T I V E

Apollo Chocolate and Strawberry Creamy Wafer Sticks have been my childhood snack. Thus, I have employed nostalgia as the concept by featuring retro pixel art and adopting the arcade game machine design. The shape of the arcade game machine makes it easily stackable for storage and look fabulous on display shelves. It also doubles as a paper coin bank.

P R OMOT I O N A L C A MPA I G N P I TC H

C O M M U N I C AT I O N O B J E C T I V E
This is a group project to create and pitch a promotional campaign for a local boutique brand, Kitschen. Aiming to feature the youthful brand with its Spring/Summer 2012 collection, Kaleidoscopia is conceptualised to showcase the bright colours and bold mix and match of the coordinates. This pitch is not used commercially. The QR code below links to the blog journaling our progress or through http://btwyouaresohot.blogspot.com/

Model: David Lee Knighton & Isabella Scheers Photograph: Raisa Nor Azzam & Sammy Liew MUA & Stylist: Vivien Loh Graphic Design: Qloe Goh

DE S I G N E XE C UT I ON
Kaleidoscopia is a blend of two words; kaleidoscope and utopia. The idea was to display the bold clash of colours and patterns that made very interesting mash of coordinates. The graphic elements of the photographs are to complement the coordinates. With the geometrical theme, I have also created a few pieces of jewellery to match. For the pitch, our group has prepared a unique promotional campaign direction and a series of photoshoot with coordinates that we have come up with to compliment the concept. As well as, collateral such as vouchers, stickers and a website mockup. The event is illustrated to give the client a better idea on what we have planned. Printed collaterals are prepared to be handed out. We have also considered broad areas of practicality such as in the invoice and contract prepared.

Feel free to check out our behind-the-scenes photoshoot video using the QR code below or through http://bit.ly/1nHCl0g/

C A L E NDA R DE S I G N

C O M M U N I C AT I O N O B J E C T I V E

The aim of this project is to communicate the message Bold, Bright and Beautiful through a calendar. I have chosen to make a connect-the-dots calendar. We must not allow the clock and the calendar to blind us to the fact that each moment of life is a miracle and a mystery. - H.G. Wells. One of the main usage of a calendar is for future planning. However, we have since taken this privilege for granted. Thus, this calendar is made to illuminate this realization that every moment is precious literally. Everyday, the user connects the line between each passing day with a glow-in-the-dark pen enclosed with a purchase of the calendar. In the dark, the user could admire the days that have gone by and ultimately be grateful to have lived till then.

I L L U S T R AT I O N / C H A R A C T E R D E S I G N

C O M M U N I C AT I O N O B J E C T I V E

This project requires us to create an imaginary world and travel within it, bringing back artifacts with me. I have decided to create mine under the theme of vanity. Journaling my progress in a beauty magazine, I communicate the social dynamics of an imagined world and how it works.

Muka Muka is a tribe of humanoid that live on faces. One family of Muka Muka maka up one face with two eye fellas, a nose fella and a lip fella. The distinguishing characteristics of these fellas are that they are vain creatures. They spend their time grooming themselves and their sole purpose in life is to attain beauty. Every year, all Muka Muka gather to hold a beauty pageant. It would be celebrated grandly and they take this opportunity to strengthen bonds and catch up with gossip. Their main goal is of course, to win.

Muka Mukas are expressive creatures. They mostly communicate in body language, save for mouth fella who could talk in simple sentences and primitive sounds. Even their habitat expresses their emotions. The faces that they live on has its own climate based on the mood of the family. Much like the human civilization, they have hospitals but these hospitals cater to fashion emergencies and plastic surgeries instead.

Illustrated poster for FRIM promotional event as a part of FRIM rebranding promotional project.

Infographic poster

Thank you for going through my work! If you like, please drop me a message, a call, or an email. I look forward to hear from you.