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50% of smartphone subscribers are now served ads 66% increase over 2013 when only 3 out of 10 were served ads
2014 Citrix
20% of smartphone subscribers now listen to internet radio 100% increase year over year
2014 Citrix
10% of mobile users play games which utilize mobile network connectivity
* The Citrix Mobile Analytics Report did not measure this last year
2014 Citrix
20% of mobile users are downloading software updates over cellular networks Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates
* The Citrix Mobile Analytics Report did not measure this last year
2014 Citrix
2013
2014
2014 Citrix
2014 Citrix
11% 10% EMEA Operator A 7% 6% 4% EMEA Operator B US Operator A US Operator B Asia Operator A
2014 Citrix
49% 41% EMEA Operator A 31% EMEA Operator B US Operator A 16% US Operator B Asia Operator A
38%
2014 Citrix
2014 Citrix
2014 Citrix
Facebook 4%
2014 Citrix
10.0%
2.5%
0.0%
0500 0700 0900 1100 1300 1500 1700 1900 2100 2300
2014 Citrix
700.0%
175.0%
0.0%
0500 0700 0900 1100 1300 1500 1700 1900 2100 2300
2014 Citrix
25%
17%
18%
11% 4% 5% 5% 6% 7%
3%
Baby Bump
Lose It!
Period Diary
Pregnancy+
Map My Run
Nike+
Weight Watchers
RunKeeper
My Fitness Pal
Runtastic
2014 Citrix
2014 Citrix
98% 77%
Video Images App/Web
2014 Citrix
2014 Citrix
2014 Citrix
45.7%
36.0%
14.5% 10.5%
15.1%
2014 Citrix
2014 Citrix
e nalytics R Mobile A 14
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2014 Citrix