Maruti Suzukis Profile Maruti Suzuki India Limited (NMSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor

Corporation of Japan, is India largest passenger car company, a ccounting for over 50 percent of the domestic car market. Japan holds the majori ty of stake in the company. It was the first company in to mass produce and sell more than a million cars. It is largely credited for having brought in an autom obile revolution to India and on 17TH September 2007, Maruti Udyog was renamed M aruti Suzuki India Limited with the transformation of ownership from government to Indian financial Institutions. The company headquarters is in Gurgaon, Haryan a. It was established in February 1981, though the actual production commenced i n1983 with the Maruti 800. It sells more than 7,30,000 cars annually and export more than 50,000 cars and has an extremely large domestic market in India.

SWOT Analysis Strength 1. Brand loyalty 2. Service and distribution 3. Japanese technology Wea kness 1. Changing customers preferences Opportunities 1. Attraction of youth. 2. Increasing middle class 3. Export small cars Threats 1. Foreign Brands 2. Fuel prices

PRODUCTS RANGE OFFERED 1. Maruti 800: launched-1983, over 2.5 million sold 2. Ma ruti Omni: launched-1984, 796cc engine, a van, 785kg 3. Maruti Gypsy: launched-1 985, 1298cc, a gypsy,985kg, 2doors,loaded over 200kg 4. Maruti Alto : launched 2000, 796 MPFI engine, 720kg, fuel capacity 35L 5. Maruti Wagon-R: Launched-2002 6. Maruti Versa: Launched-2003 7. Maruti Grand Vitara: launched-2004 8. Maruti Suzuki Swift: Launched-2005 9. Maruti Suzuki SX4: Launched-2007 10. Maruti Swift Dzire: Launched-2008, 1298cc petrol engine, 11. Maruti Suzuki A-STAR: Launched2008 12. Maruti Suzuki Ritz: Launched-2009

Strategies 1. To cover the market it would design small cars suitable for the indian compan ies. To beat the stiff competition by global auto makers. It would launch compac t cars with more features to meet the needs of the customers locally. It would c apitalize on Suzukis research and development capabilities and internal resource to finance its expansion. It has planned to increase the export from India as a exclusive base to Europe. 2. 3. 4.

Targeting 15 - 30 lakhs Grand Vitara 5 - 10 lakhs Maruti Baleno 3 - 5 lakhs Maruti Zen, Wagon R, Versa, Esteem, Gypsy <3 lakhs Maruti 800, Alto, Omni

Competitors analysis Tata Motors Second largest car seller with products like Tata Indica, Tata Indig o Largest overseas manufacturing plant in Chennai, cars like Santro, Accent and Sonata. World class production facility in Pune, Maharashtra. It has 1700crore i ntegrated manu facturing plant at maralmalal nag cars like Ikon,Mondeo. Hyundai Daimler Chrysler Ford Toyota General Motors

Segmentation Maruti 800 medium income group, while the deluxe model targeted rich income grou p. Maruti van targeted businessmen and doctors(ambulance) The Gypsy model target ed the paramilitary forces and the police. Special cell was made to make direct dealing of Gypsy with the government and th e army.

Corporate Social Responsibility Practicing 3R Maruti Suzuki defines 3R as reduce , reuse and recycle. Promoting green procurement Maruti Suzuki is also encouragi ng its customers to act upon environment. Promoting Energy Conservation Excellin g in spreading the need of eco-friendly car technologies

Value Component 1. Dealer network across the country with dealership network allows the company to service customers outlets that cover 312 cities, as compared to 162 outlets o f Hyundai Motors and 140 outlets of Tata Motors. MUL providing its customers an opportunity to release their car to MUL exchange with a new cars. With the bette r research and development MUL has been able to serve its customers needs. Marut i has 2628 authorized service stations and 30 Express Service Station and 30 hig hways across India. Maruti has tie up with banks like AMN Amro Bank, HDFC Bank, ICICI Limited to provide loans to prospect customers. 2. 3. 4. 5.

Corporate Governance Maruti has evolved a control self assessment mechanisim to evaluate the effective ness of internal controls over financial reporting. Maruti has developed systems and procedures to ensure that its Board Of Directors is well-informed and well-e quipped to fulfill its overall responsibilities and to provide the management st rategic direction it needs to created long term shareholders value. Key internal controls over financial reporting were identified and put to self assessment by control owners in the form of Self Assessment Questionnaires through a web based online tool called Control Managers. With the successful implementation of the onl ine Control Self Assesments framework, the company has become one of the few com panies in India to have a transparent framework for evaluating the effectiveness of internal controls over Finacial reporting.