Market Research Assignment

2014

Market Research Assignment

Market Research Assignment

2014

Contents

Topics 1.Introduction 2.Exhaustive List of Market Research Questions 3.Final Questionnaire for Market Research Survey

Page Nos. 3 4-6 7

Market Research Assignment

2014

1.

Introduction

The purpose of this questionnaire is to conduct a survey on the habits, preferences, reasons behind the usages of plastic bottles among the general public. This survey will help us in carrying out further investigations into the attitudes of customers towards plastics used in plastic bottles.

Market Research Assignment

2014

2.
1. 2. 3. 4. 5. 6. 7. 8. 9. 1. 2. 3. 4. 5. 6. 7.

Exhaustive List of Market Research Questions

Customer Information What is your name? Identify your age group. Gender Location Marital Status How would you define your lifestyle? What is your annual family income? What is your profession? What are your educational qualifications ? Current Usage Habits How many glasses of water are consumed by you daily? Is there a seasonal variation in your water and other liquid consumption? Do you think consumption of water is good for health? List the ways you currently store water and other liquid substances? Name some brands that make plastic bottles that you are aware of? Rank the brands that you think makes the best plastic bottles? Do you use plastic bottles to store water and other liquids? If yes to question 7

8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

What brands of plastic bottles you have personally used in last six months? What brand of plastic bottle you are currently using ? What made you choose this particular brand? Are you brand conscious? How often do you change your plastic bottle? Is your current plastic bottle opaque , transparent or semi transparent? Are you using a used mineral water/coke plastic bottle? What is the storage capacity of your current plastic bottle? What is the ideal capacity of the plastic bottle for you? Do you prefer a round shaped or square shaped plastic bottle? If no to question 7

18. 19. 20. 21.

Would you like to shift to plastic bottle for storage of liquids? Any reason for not using plastic bottles till now? What other containers you use to store liquid materials? What benefits do other containers like glass bottles provide over plastic bottles?

Market Research Assignment

22. What drawbacks do other containers have over plastic bottles? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Plastic Bottle Preferences

2014

Do you carry your plastic water bottle while going outside? What plastic bottle dimension you are most comfortable carrying? What is the size of your family? Do your family members also use the same plastic bottle? Is their use for the plastic bottle different from yours? Do younger members of your family prefer different styles in plastic bottle than older members? Do your family members have different preferences in plastic bottles than yours? Do your family members influence your buying decisions? What other liquid substances you store in plastic bottles? What other liquid substances you might carry while going outside? How willing are you to buy a plastic bottle with a built-in miniature filtering mechanism? Does colourful wrapping around the plastic bottle attracts you? Do you want your plastic bottle to be acid resistant (in case you want to store acid in it)? Are you willing to buy plastic bottles with increased capacity to withstand heat? Are you willing to buy plastic bottles which have the property of thermal insulation?(keeping warm liquid warm and cold liquid cold) Do you want the plastic in your plastic bottle to be tough so that it wont break easily? Do you want the type of plastics used in plastic bottle should be clearly mentioned in the labels so that you can make an informed choice? How much did your current plastic bottle cost you? How much are you willing to pay for a 1 litre capacity plastic bottle? Are you willing to pay premium prices for quality products? Attitudes and Beliefs Do you think that you will be judged by your peers based on the accessories you carry? Do you suffer from peer pressure to look cool? Would you recommend the products you like to your friends and relatives? Do you think protecting the environment is a worthy goal? Does being environmentally friendly influence your consumption decision? Do you know about the quality of the plastic used in your plastic bottle? Do you think Government should set standards for plastics that can be used in plastic bottles manufactureing? Are you aware about the polluting effects of ordinary plastic? Would you prefer if the plastic is made biodegradable and more environmentally friendly? Are you more likely to buy plastic bottles made from biodegradable and harmful chemical free plastics even if the price is slightly high? Will it affect your decision to buy soft drinks/mineral water if manufacturers provide clean environmentally friendly plastic bottles used in storing their bottled beverages?

Market Research Assignment

2014

12. What is your opinion about Corporate Social Responsibility programs of various companies ? 13. Are you more likely to buy products of companies who indulge in CSR activities on a large scale even if the price is slightly higher than competition? 14. Would it influence your buying decision of products if a certain part of the selling price is donated to NGOs for social development? 15. Do you consciously avoid products made by using child labour? 16. Do you consciously make healthy choices in your consumption decision? 17. Are you concerned about the health and well-being of your family? 18. Do you take steps to educate family members about products with health benefits? 19. Would you prefer using bottles made from materials other than plastic even if the bottle is heavier and costly? 20. Do you prefer to use different capacity plastic bottles for different occasions and uses? 21. List the different types of plastics, that you are aware off, used to make ordinary plastic bottles? 22. List the different technologies and types of environmentally friendly plastics that you are aware off?

Market Research Assignment

2014

3.

Final Questionnaire for market research survey.

1. What is your name? 2. Identify your age group. 3. Identify your gender 4. How would you describe your lifestyle? 5. How many glasses of water are consumed by you daily? 6. List the ways you currently store water and other liquid substances? 7. Name some brands that make plastic bottles that you are aware of? 8. Do you use plastic bottles to store water and other liquids? If yes to question 8 answer 9 to 13. 9. What brands of plastic bottles you have personally used in last six months? 10. What brand of plastic bottle you are currently using ? 11. What made you choose this particular brand? 12. How often do you change your plastic bottle? 13. What is the storage capacity of your current plastic bottle? If no to question 8 answer 14 14. What benefits do other containers like glass bottles provide over plastic bottles? 15. Do you carry your plastic water bottle while going outside? 16. What plastic bottle dimension you are most comfortable carrying? 17. Do you prefer to use different capacity plastic bottles for different occasions and uses? 18. Do your family members also use the same plastic bottle? 19. Do your family members have different preferences in plastic bottles than yours? 20. Do your family members influence your buying decisions? 21. What other liquid substances you store in plastic bottles? 22. Does colourful wrapping around the plastic bottle attracts you? 23. Are you willing to buy plastic bottles which have the property of thermal insulation?(keeping warm liquid warm and cold liquid cold)? 24. How much did your current plastic bottle cost you? 25. Are you willing to pay premium prices for quality products? 26. Do you think that you will be judged by your peers based on the accessories you carry? 27. Does being environmentally friendly influence your consumption decision? 28. Are you more likely to buy products of companies who indulge in CSR activities on a large scale even if the price is slightly higher than competition? 29. Would it influence your buying decision of products if a certain part of the selling price is donated to NGOs for social development? 30. Do you consciously avoid products made by using child labour?

Market Research Assignment

2014