UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025

REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER III C !" N # BA9109 BA9110 E1 E2 E3 E4 E5 E6 BA9111 BA9112 C $%&" T'()" International Business Management Strategic Management Elective I Elective II Elective III Elective IV Elective V Elective VI Summer Pro ect !e"ort Seminar III# Emerging tren$s in Management %otal L 3 3 3 3 3 3 3 3 0 0 T 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 2 C 3 3 3 3 3 3 3 3 2 1 2&

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) C $%&" C !" BA9151 BA9152 BA9153 BA9154 BA9155 BA9156 BA915& BA915+ BA9159 BA9160 BA9161 BA9162 BA9163 C $%&" T'()" MAR*ETING ELECTIVES Bran$ Management !etail Management Services Mar'eting A$vertising ( Sales Promotion )onsumer Be*aviour )ustomer !elations*i" Management Event Mar'eting Mar'eting Metrics A$vance$ ,ata Anal-sis FINANCE ELECTIVES Securit- Anal-sis an$ Port.olio Management Merc*ant Ban'ing an$ /inancial Services International %ra$e /inance )or"orate /inance L 3 3 3 3 3 3 3 3 3 3 3 3 3 T 0 0 0 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 0 0 0 0 C 3 3 3 3 3 3 3 3 3 3 3 3 3

BA9164 BA9165 BA9166 BA916& C $%&" C !" BA916+ BA9169 BA91&0 BA91&1 BA91&2 BA91&3 BA91&4 BA91&5

,erivatives Management Strategic Investment an$ /inancing ,ecisions !is' Management an$ Insurance Micro /inance C $%&" T'()" HUMAN RESOURCE ELECTIVES Managerial Be*avior an$ E..ectiveness Entre"reneurs*i" ,evelo"ment 0rgani1ational %*eor-2 ,esign ( ,evelo"ment In$ustrial !elations ( 3a4our 5el.are 3a4our 3egislations Strategic 6uman !esource Management ( ,evelo"ment Social Ps-c*ologStress Management

3 3 3 3 L

0 0 0 0 T

0 0 0 0 P

3 3 3 3 C

3 3 3 3 3 3 3 3

0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

3 3 3 3 3 3 3 3

BA91&6 BA91&& BA91&+ BA91&9 BA91+0 BA91+1 BA91+2 BA91+3 BA91+4 BA91+5 BA91+6 BA91+& BA91++ BA91+9 BA9190 BA9191 BA9192

SYSTEMS - ELECTIVES ,ata4ase Management S-stem E7)ommerce %ec*nolog- an$ Management Enter"rise !esources Planning ,ecision Su""ort S-stem an$ Intelligent S-stems So.t8are Pro ect an$ 9ualit- Management ,ata Mining an$ ,ata 5are*ousing :no8le$ge Management S-stems Business Intelligence Business Mo$elling OPERATIONS ELECTIVES Su""l- )*ain Management 3ogistics Management A$vance$ 0"eration Management Pro$uct ,esign Services 0"erations Management Pro ect Management A$vance$ Maintenance Management !o4ust ,esign

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

NOTE: %*ree electives .rom an- t8o among t*e 5 area o. s"ecialisation are to 4e c*osen 4- t*e Stu$ents;

BA9+09

INTERNATIONAL BUSINESS MANAGEMENT

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UNIT I

INTRODUCTION

International Business #,e.inition # Internationali1ing 4usiness7A$vantages #.actors causing glo4ali1ation o. 4usiness7 international 4usiness environment # countr- attractiveness #Political2 economic an$ cultural environment # Protection Vs li4erali1ation o. glo4al 4usiness environment; UNIT II INTERNATIONAL TRADE AND INVESTMENT ++

Promotion o. glo4al 4usiness # t*e role o. <A%%=5%0 # multilateral tra$e negotiation an$ agreements # VIII ( I>2 roun$ $iscussions an$ agreements # )*allenges .or glo4al 4usiness # glo4al tra$e an$ investment # t*eories o. international tra$e an$ t*eories o. international investment # ?ee$ .or glo4al com"etitiveness # !egional tra$e 4loc' # %-"es # A$vantages an$ $isa$vantages # !%Bs across t*e glo4e # 4rie. *istor-; UNIT III INTERNATIONAL STRATEGIC MANAGEMENT ++

Strategic com"ulsions7Stan$ar$i1ation Vs ,i..erentiation # Strategic o"tions # <lo4al "ort.olio management7 glo4al entr- strateg- # $i..erent .orms o. international 4usiness # a$vantages7 organi1ational issues o. international 4usiness # organi1ational structures # controlling o. international 4usiness # a""roac*es to control # "er.ormance o. glo4al 4usiness7 "er.ormance evaluation s-stem; UNIT IV PRODUCTION- MAR*ETING- FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS ++

<lo4al "ro$uction #3ocation #scale o. o"erations7 cost o. "ro$uction # Ma'e or Bu- $ecisions # glo4al su""l- c*ain issues # 9ualit- consi$erations7 <lo4ali1ation o. mar'ets2 mar'eting strateg- # )*allenges in "ro$uct $evelo"ment 2 "ricing2 "ro$uction an$ c*annel management7 Investment $ecisions # economic7 Political ris' # sources o. .un$7 e@c*ange #rate ris' an$ management # strategic orientation # selection o. e@"atriare managers7 %raining an$ $evelo"ment # com"ensation; UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT 6

,isa$vantages o. international 4usiness # )on.lict in international 4usiness7 Sources an$ t-"es o. con.lict # )on.lict resolutions # ?egotiation # t*e role o. international agencies #Et*ical issues in international 4usiness # Et*ical $ecision7ma'ing; T (.): /5 TE0T BOO*S 1; )*arles 5;I; 6ill an$ Arun :umar Aain2 International Business2 6t* e$ition2 %ata Mc <ra8 6ill2 2009;

2; 3; 4; 5; 6;

Ao*n ,; ,aniels an$ 3ee 6; !a$e4aug*2 International Business2 Pearson E$ucation Asia2 ?e8 ,el*i2 2000; :; As8at*a""a2 International Business2 %ata Mc <ra8 6ill2 200+; Mic*ael !; )1in'ota2 Il''a A; !on'ainen an$ Mic*ael 6; Mo..et2 International Business2 %*omson2 Bangalore2 2005; Aravin$ V; P*ata'2 !a4i S; B*agat an$ !oger A; :as*la'2 International Management2 %ata Mc <ra8 6ill2 2006; 0$e$ S*en'ar an$ Baong 3uo2 International Business2 Ao*n 5ile- Inc2 ?oi$a2 2004; Bac'

BA9++0 UNIT- I

STRATEGIC MANAGEMENT STRATEGY AND PROCESS

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)once"tual .rame8or' .or strategic management2 t*e )once"t o. Strateg- an$ t*e Strateg/ormation Process # Sta'e*ol$ers in 4usiness # Vision2 Mission an$ Pur"ose # Business $e.inition2 04 ectives an$ <oals 7 )or"orate <overnance an$ Social res"onsi4ilit-7case stu$-; UNIT II COMPETITIVE ADVANTAGE 9

E@ternal Environment 7 PorterCs /ive /orces Mo$el7Strategic <rou"s )om"etitive )*anges $uring In$ustr- Evolution7<lo4alisation an$ In$ustr- Structure 7 ?ational )onte@t an$ )om"etitive a$vantage !esources7 )a"a4ilities an$ com"etencies#core com"etencies73o8 cost an$ $i..erentiation <eneric Buil$ing Bloc's o. )om"etitive A$vantage7 ,istinctive )om"etencies7!esources an$ )a"a4ilities $ura4ilit- o. com"etitive A$vantage7 Avoi$ing .ailures an$ sustaining com"etitive a$vantage7)ase stu$-; UNIT - III STRATEGIES +0

%*e generic strategic alternatives # Sta4ilit-2 E@"ansion2 !etrenc*ment an$ )om4ination strategies 7 Business level strateg-7 Strateg- in t*e <lo4al Environment7)or"orate Strateg-7 Vertical Integration7,iversi.ication an$ Strategic Alliances7 Buil$ing an$ !estructuring t*e cor"oration7 Strategic anal-sis an$ c*oice 7 Environmental %*reat an$ 0""ortunit- Pro.ile DE%0PE 7 0rgani1ational )a"a4ilit- Pro.ile 7 Strategic A$vantage Pro.ile 7 )or"orate Port.olio Anal-sis 7 S50% Anal-sis 7 <AP Anal-sis 7 Mc :inse-Fs &s /rame8or' 7 <E 9 )ell Mo$el 7 ,istinctive com"etitiveness 7 Selection o. matri@ 7 Balance Score )ar$7case stu$-; UNIT IV STRATEGY IMPLEMENTATION 1 EVALUATION 9

%*e im"lementation "rocess2 !esource allocation2 ,esigning organisational structure7,esigning Strategic )ontrol S-stems7 Matc*ing structure an$ control to strateg-7Im"lementing Strategic c*ange7Politics7Po8er an$ )on.lict7%ec*niGues o. strategic evaluation ( control7case stu$-; UNIT V OTHER STRATEGIC ISSUES 2 Pro.it organisations; ?e8

Managing %ec*nolog- an$ Innovation7 Strategic issues .or ?on Business Mo$els an$ strategies .or Internet Econom-7case stu$-

T (.): /5 TE0T BOO*S %*omas 3; 5*eelen2 A;,avi$ 6unger an$ :ris* !angara an2 Strategic Management an$ Business "olic-2 Pearson E$ucation;2 2006 )*arles 5;3;6ill ( <aret* !;Aones2 Strategic Management %*eor-2 An Integrate$ a""roac*2 Bi1tantra2 5ile- In$ia2 200&; A1*ar :a1mi2 Strategic Management ( Business Polic-2 %ata Mc<ra8 6ill2 %*ir$ E$ition2 200+;

REFERENCES 1; 2; 3; 4; 5; 6; &; +; /re$;!;,avi$2 Strategic Management an$ cases2 P6I 3earning2 200+; H"en$ra 6ac*ru 2 Strategic Management conce"ts ( cases 2 E@cel Boo's2 2006; A$riau 6A4er4erg an$ Alison !ie"le2 ,trategic Management %*eor- ( A""lication2 0@.or$ Hniversit- Press2 200+; Arnol$o );6a@ an$ ?ic*olas S; Ma lu.2 %*e Strateg- )once"t an$ Process # A Pragmatic A""roac*2 Pearson E$ucation2 Secon$ E$ition2 2005; 6arvar$ Business !evie82 Business Polic- # "art I ( II2 6arvar$ Business Sc*ool; Saloner an$ S*e"ar$2 Po$oln-2 Strategic Management2 Ao*n 5ile-2 2001; 3a8erence <; 6re4inia'2 Ma'ing strateg- 8or'2 Pearson2 2005; <u"ta2 <olla'ota an$ Srinivasan2 Business Polic- an$ Strategic Management # )once"ts an$ A""lication2 Prentice 6all o. In$ia2 2005; Bac'

BA9++2

SEMINAR III EMERGING TRENDS IN MANAGEMENT

LT P C 002+

N (": F )) 3'45 '& (6" )'&( 7 ( 8'9& &$55"&("! 7 % 8%"8.%.(' 4 .4! 8%"&"4(.(' 4 :; &($!"4(&# 1; 2; 3; 4; 5; 6; &; +; 9; 10; :no8le$ge S-stems an$ Management; 6olistic Mar'eting; /inancial Engineering; Integrate$ Mar'eting communications; International 6! issues; International logistics an$ Su""l- )*ain Management; )or"orate <overnance; Economic an$ Business Intelligence; )-4er 3a8s; Intellectual "ro"ert- !ig*ts an$ glo4al 4usiness; T (.): ,0 Bac'

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BA9+5+ UNIT I

MAR*ETING ELECTIVES BRAND MANAGEMENT INTRODUCTION

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Basics Hn$erstan$ing o. Bran$s # ,e.initions 7 Bran$ing )once"ts # /unctions o. Bran$ 7 Signi.icance o. Bran$s # ,i..erent %-"es o. Bran$s # )o 4ran$ing # Store 4ran$s; UNIT II BRAND STRATEGIES +0

Strategic Bran$ Management "rocess # Buil$ing a strong 4ran$ # Bran$ "ositioning # Esta4lis*ing Bran$ values # Bran$ vision # Bran$ Elements # Bran$ing .or <lo4al Mar'ets # )om"eting 8it* .oreign 4ran$s; UNIT III BRAND COMMUNICATIONS 2

Bran$ image Buil$ing # Bran$ 3o-alt- "rogrammes # Bran$ Promotion Met*o$s # !ole o. Bran$ am4assa$ors2 cele4raties # 0n line Bran$ Promotions;; UNIT IV BRAND E0TENSION 9

Bran$ A$o"tion Practices # ,i..erent t-"e o. 4ran$ e@tension # /actors in.luencing ,ecision .or e@tension # !e74ran$ing an$ re7launc*ing; UNIT V BRAND PERFORMANCE +0

Measuring Bran$ Per.ormance # Bran$ EGuit- Management 7 <lo4al Bran$ing strategies 7 Bran$ Au$it # Bran$ EGuit- Measurement # Bran$ 3everage 7 !ole o. Bran$ Managers# Bran$ing c*allenges ( o""ortunities # )ase Stu$ies; T (.): /5 TE0T BOO*S 1; 2; Mat*e82 Bran$ Management # %e@t ( cases2 MacMillan2 200+; :evin 3ane :eller2 Strategic Bran$ ManagementI Buil$ing2 Measuring an$ Managing2 Prentice 6all2 3r$ E$ition2 200&;

REFERENCES 1; 2; 3; 4; 5; %-4oust an$ :otter2 :ellogg on Bran$ing2 5ile-2 200+ 3an Bate-2 Asain Bran$ing # A <reat 8a- to .l-2 P6I2 Singa"ore2 2002; Paul %me"oal2 Bran$ing in Asia2 Ao*n 5ill-2 2000; !ames* :umar2 Managing In$ian Bran$s2 Vi'as Pu4lication2 In$ia2 2002; Aag$ee" :a"oor2 Bran$e@2 Bi1tran1a2 In$ia2 2005 Bac'

BA9+52 UNIT I

RETAIL MANAGEMENT INTRODUCTION

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An overvie8 o. <lo4al !etailing # )*allenges an$ o""ortunities # !etail tren$s in In$ia # Socio economic an$ tec*nological In.luences on retail management # <overnment o. In$ia "olicim"lications on retails; UNIT II RETAIL FORMATS 9

0rgani1e$ an$ unorgani1e$ .ormats # ,i..erent organi1e$ retail .ormats # )*aracteristics o. eac* .ormat # Emerging tren$s in retail .ormats # M?)Fs role in organi1e$ retail .ormats; UNIT III RETAILING DECISIONS 9

)*oice o. retail locations 7 internal an$ e@ternal atmos"*erics # Positioning o. retail s*o"s # Buil$ing retail store Image 7 !etail service Gualit- management # !etail Su""l- )*ain Management # !etail Pricing ,ecisions; UNIT IV RETAIL SHOP MANAGEMENT 9

Visual Merc*an$ise Management # S"ace Management # !etail Inventor- Management # !etail accounting an$ au$its 7 !etail store 4ran$s # !etail a$vertising an$ "romotions # !etail Management In.ormation S-stems 7 0nline retail # Emerging tren$s ; UNIT V RETAIL SHOPPER BEHAVIOUR 9

Hn$erstan$ing o. !etail s*o""er 4e*avior # S*o""er Pro.ile Anal-sis # S*o""ing ,ecision Process 7 /actors in.luencing retail s*o""er 4e*avior # )om"laints Management 7 !etail sales .orce Management # )*allenges in !etailing in In$ia7 )ase stu$ies; T (.): /5 TE0T BOO*S 1; 2; Mic*ael 6av- 2Baston2 A8eit1 an$ A a- Pan$it2 !etail Management2 %ata Mcgra8 6ill2 Si@t* E$ition2 200& 0g$en2 Integrate$ !etail Management2 Bi1tran1a2 In$ia2 200+;

REFERENCES 1; 2; 3; 4; 5; 6; Patric' M; ,unne an$ !o4ert / 3usc*2 !etailing2 %*omson 3earning2 4t* E$ition 200+; )*etan Ba a 2 !a nis* %o8 an$ ?i$*i V; Srivatsava2 !etail Management2 0@.or$ Hniversit- Press2 200&; S8a"na Pua$*am2 !etail Management 7%e@t an$ )ases2 %ata Mc<ra8 6ill2 2n$ E$ition2 200+; ,unne2 !etailing2 )engage 3earning2 2n$ E$ition2 200+ Siva'umar2 !etail Mar'eting2 E@cel Boo's2 /irst E$ition2 200&; !am'ris*nan an$ B;!;Srinivasan2 In$ian !etailing %e@t an$ )ases2 0@.or$ Hniversit- Press2 200+ Bac'

BA9+5, UNIT I

SERVICES MAR*ETING INTRODUCTION

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,e.inition # Service Econom- # Evolution an$ gro8t* o. service sector # ?ature an$ Sco"e o. Services # HniGue c*aracteristics o. services 7 )*allenges an$ issues in Services Mar'eting; UNIT II SERVICE MAR*ETING OPPORTUNITIES 9

Assessing service mar'et "otential 7 )lassi.ication o. services # E@"an$e$ mar'eting mi@ # Service mar'eting # Environment an$ tren$s # Service mar'et segmentation2 targeting an$ "ositioning; UNIT III SERVICE DESIGN AND DEVELOPMENT 9

Service 3i.e )-cle # ?e8 service $evelo"ment # Service Blue Printing # <APCs mo$el o. service Gualit- # Measuring service Gualit- # SE!V9HA3 # Service 9ualit- .unction $evelo"ment; UNIT IV SERVICE DELIVERY AND PROMOTION 9

Positioning o. services # ,esigning service $eliver- S-stem2 Service )*annel # Pricing o. services2 met*o$s # Service mar'eting triangle 7 Integrate$ Service mar'eting communication; UNIT V SERVICE STRATEGIES 9

Service Mar'eting Strategies .or *ealt* # 6os"italit- # %ourism # /inancial # 3ogistics 7 E$ucational # Entertainment ( "u4lic utilit- In.ormation tec*niGue Services # case stu$ies T (.): /5 TE0T BOO*S 1; 2; )*iristro"*er 6;3oveloc' an$ Aoc*en 5irt12 Services Mar'eting2 Pearson E$ucation2 ?e8 ,el*i2 2004; 6o..man2 Mar'eting o. Services2 )engage 3earning2 1st E$ition2 200+;

REFERENCES 1; 2; 3; 4; 5; :; ,ouglas 6o..man et al2 Essentials o. Service Mar'eting I )once"ts2 Strategies an$ )ases2 %*omson 3earning2 2n$ E$ition; :ennet* E )lo82 et al2 Services Mar'eting 0"eration Management an$ Strateg-2 Bi1tantra2 2n$ E$ition2 ?e8 ,el*i2 2004; 6alen 5oo$ro..e2 Services Mar'eting2 McMillan2 2003; Valarie Jeit*aml et al2 Services Mar'eting2 5t* International E$ition2 200&; )*ristian <ronroos2 Services Management an$ Mar'eting a )!M A""roac*2 Ao*n 5ile-2 2001; B.9=

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BA9+5/

ADVERTISING AND SALES PROMOTION

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UNIT I

INTRODUCTION TO ADVERTISEMENT

)once"t an$ $e.inition o. a$vertisement # Social2 Economic an$ 3egal Im"lications o. a$vertisements # setting a$vertisement o4 ectives # A$; Agencies # Selection an$ remuneration # A$vertisement cam"aigns # case stu$ies; UNIT II ADVERTISEMENT MEDIA 9

Me$ia "lan # %-"e an$ c*oice criteria # !eac* an$ .reGuenc- o. a$vertisements # )ost o. a$vertisements 7 relate$ to sales # Me$ia strateg- an$ sc*e$uling; UNIT III DESIGN AND E0ECUTION OF ADVERTISEMENTS 9

Message $evelo"ment # ,i..erent t-"es o. a$vertisements # 3a-out # ,esign a""eal # )o"structure # A$vertisement "ro$uction # Print # !a$io; %;V; an$ 5e4 a$vertisements # Me$ia !esearc* # %esting vali$it- an$ !elia4ilit- o. a$s # Measuring im"act o. a$vertisements # case stu$ies; UNIT IV INTRODUCTION TO SALES PROMOTION 9

Sco"e an$ role o. sale "romotion # ,e.inition # 04 ectives o. sales "romotion 7 sales "romotion tec*niGues # %ra$e oriente$ an$ consumer oriente$; UNIT V SALES PROMOTION CAMPAIGN 9

Sales "romotion # !eGuirement i$enti.ication # ,esigning o. sales "romotion cam"aign # Involvement o. salesmen an$ $ealers # 0ut sourcing sales "romotion national an$ international "romotion strategies # Integrate$ "romotion # )oor$ination 8it*in t*e various "romotion tec*niGues # 0nline sales "romotions7 case stu$ies; T (.): /5 TE0T BOO*S 1; 2; 5ells2 Moriart- ( Burnett2 A$vertising2 Princi"les ( Practice2 Pearson E$ucation &t* E$ition2 200&; :ennet* )lo8; ,onal$ Baac'2 Integrate$ A$vertisements2 Promotion an$ Mar'eting communication2 Prentice 6all o. In$ia2 ?e8 ,el*i2 2003;

REFERENCES 1; 2; 3; 4; 5; S; 6; 6; :a1mi an$ Satis* : Batra2 A$vertising ( Sales Promotion2 E@cel Boo's2 ?e8 ,el*i2 2001; <eorge E Belc* an$ Mic*el A Belc*2 A$vertising ( Promotion2 Mc<ra8 6ill2 Singa"ore2 199+; Aulian )ummings2 Sales Promotion2 :ogan Page2 3on$on 199+; E;Betc* an$ Mic*ael2 A$vertising an$ Promotion2 Mc<ra8 6ill2 2003; Aais*ri Ae.*8ane-2 A$vertising Management2 0@.or$2 200+; Bac'

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BA9+55

CONSUMER BEHAVIOR

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UNIT I

INTRODUCTION

)once"ts # Signi.icance # ,imensions o. )onsumer Be*avior # A""lication o. 'no8le$ge o. )onsumer Be*aviour in mar'eting $ecisions; UNIT II CONSUMER BEHAVIOR MODELS 9

In$ustrial an$ in$ivi$ual consumer 4e*aviour mo$els 7 6o8are$7 S*et*2 Engel # :ollat2 5e4star an$ 8in$ )onsumer Be*aviour Mo$els # Im"lications o. t*e mo$els on mar'eting $ecisions; UNIT III INTERNAL INFLUENCES 9

Ps-c*ological In.luences on consumer 4e*avior # motivation # "erce"tion # "ersonalit3earning an$ Attitu$e7 Sel. Image an$ 3i.e st-les # )onsumer e@"ectation an$ satis.action; UNIT IV E0TERNAL INFLUENCES 9

Socio7)ultural2 )ross )ulture 7 /amil- grou" # !e.erence grou" # )ommunication 7In.luences on )onsumer 4e*avior UNIT V PURCHASE DECISION PROCESS 9

6ig* an$ lo8 involvement 7 Pre7"urc*ase an$ "ost7"urc*ase 4e*avior # 0nline "urc*ase $ecision "rocess # ,i..usion o. Innovation # Managing ,issonance 7 Emerging Issues # case stu$ies; T (.): /5 TE0T BOO*S 1; 2; Aa- ,; 3in$Guist an$ Aose"* Sirg-2 S*o""er2 Bu-er an$ )onsumer Be*avior2 Bi1tran1a 200+; Paul Peter et al;2 )onsumer Be*avior an$ Mar'eting Straterg-2 %ata Mc<ra8 6ill2 In$ian E$ition2 &t* E$ition 2005;

REFERENCES 1; 2; 3; 4; 5; 3eon <;Sc*i..man an$ 3eslie 3asar :anu'2 )onsumer Be*avior2 Pearson E$ucation2 In$ia2 2002; ,avi$ 3; 3ou$en an$ Al4ert A ,ella Bitta2 )onsumer Be*avior2 Mc<ra8 6ill2 ?e8 ,el*i 2002; /ran' !; :ar$es2 )onsumer Be*aviour an$ Managerial ,ecision Ma'ing2 2n$ E$ition; Assel2 )onsumer Be*avior 7 A Strategic A""roac*2 Bi1tran1a2 200+; S*et* Mittal2 )onsumer Be*avior7 A Managerial Pers"ective2 %*omson Asia DPE 3t$;2 2003;

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BA9+56

CUSTOMER RELATIONSHIPS MANAGEMENT

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UNIT I INTRODUCTION 9 ,e.initions 7 )once"ts an$ )onte@t o. relations*i" Management # Evolution 7 %ransactional Vs !elations*i" A""roac* # )!M as a strategic mar'eting tool # )!M signi.icance to t*e sta'e*ol$ers; UNIT II UNDERSTANDING CUSTOMERS 9 )ustomer in.ormation ,ata4ase # )ustomer Pro.ile Anal-sis 7 )ustomer "erce"tion2 E@"ectations anal-sis # )ustomer 4e*avior in relations*i" "ers"ectivesK in$ivi$ual an$ grou" customerCs 7 )ustomer li.e time value # Selection o. Pro.ita4le customer segments; UNIT III CRM STRUCTURES 9 Elements o. )!M # )!M Process # Strategies .or )ustomer acGuisition # !etention an$ Prevention o. $e.ection # Mo$els o. )!M # )!M roa$ ma" .or 4usiness a""lications; UNIT IV CRM PLANNING AND IMPLEMENTATION 9 Strategic )!M "lanning "rocess # Im"lementation issues # )!M %ools7 Anal-tical )!M # 0"erational )!M # )all center management # !ole o. )!M Managers; UNIT V TRENDS IN CRM 9 e7 )!M Solutions # ,ata 5are*ousing # ,ata mining .or )!M # an intro$uction to )!M so.t8are "ac'ages; T (.): /5 TE0T BOO*S 1; 2; <;S*aines*2 Aag$is*2 ?;S*et*2 )ustomer !elations*i"s Management Strategic Pres"ective2 Macmillan 2005; Alo' :umar et al2 )ustomer !elations*i" Management I )once"ts an$ a""lications2 Bi1tantra2 200+

REFERENCES 1; 2; 3; 4; 5; 2004; 6;Peeru Mo*ame$ an$ A;Sa*a$evan2 )ustomer !elation Management2 Vi'as Pu4lis*ing 2005; Aim )at*eart2 %*e Eig*t )om"etencies o. !elatios*i" selling2 Macmillan In$ia2 2005; Assel2 )onsumer Be*avior2 )engage 3earning2 6t* E$ition; :umar2 )ustomer !elations*i" Management 7 A ,ata4ase A""roac*2 5ile- In$ia2 200&; /rancis Buttle2 )ustomer !elations*i" Management I )once"ts ( %ools2 Elsevier2 Bac'

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BA9+5< UNIT I

EVENT MAR*ETING INTRODUCTION

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An overvie8 o. event mar'eting # t-"es o. events # Hn$erstan$ing t*e structure o. event in$ustr-2 econom-2 culture an$ tren$s # Mar'eting s'ills .or event mar'eters2 reGuirement anal-sis ; UNIT II DESIGNING EVENT MAR*ETING 9

A""lication o. Mar'eting mi@ to events # $esigning an$ $evelo"ing # A$o"tion o. events # Event li.e c-cle anal-sis # :e- $rivers in.luencing strategic "lanning an$ e@ecution o. $i..erent t-"es o. events # Bran$ing issues .or events; UNIT III PRICING STRATEGIES 9

Pricing met*o$s .or events # A""roac* to8ar$s s"onsors*i"s2 .un$ing agencies 7 t-"es an$ c*oice o. s"onsors*i"s # Pro.ita4ilit- anal-sis # ?egotiations .or t*e 4est $eal; UNIT IV EVENT PROMOTION 9

)am"aign .or s"orts cultural 7 Entertainment 7 /ormal .unctions # Event a$vertising # Esta4lis*ment # /estivals # )onventions # E@*i4itions 7 Pu4lic relations # Inter"ersonal relations*i" # Me$ia management # !ole o. regulator- aut*orities; UNIT V EVENT DELIVERY 9

,ealing 8it* agents2 Promoters an$ event e@ecutors # Event Planning Im"lementation an$ evaluation .rom sta'e *ol$ers "ers"ectives 7 )once"ts an$ "ractices o. Mar'eting researc* on event relate$ issues; T (.): /5 TE0T BOO*S 1; 2; 3eonar$ 6;6o-le2 Event Mar'eting I 6o8 to success.ull- "romote Events2 /estivals2 )onventions an$ E@"osition2 Ao*n 5ile- an$ Sons2 2002; 3ie4erman2 Paticia Esgate2 Pat Esgate2 %*e Entertainment Mar'eting !evolution I Bringing t*e Moguls2 t*e Me$ia2 an$ t*e Magic to t*e 8orl$2 /% Press2 2002;

REFERENCES 1; 2; 3; 4; Aulia !ut*er.or$ Silvers an$ Aoe <ol$4latt2 Pro.essional Event )oor$ination2 Ao*n 5ile-2 2003 Allison Saget2 %*e Event Mar'eting 6an$4oo' I Be-on$ 3ogistics ( "lanning2 :a"lan Pu4lis*ing2 2006; S*annon :il'enn-2 %*e com"lete gui$e to success.ul Event Planning I A gui$e 4oo' to "ro$ucing Memora4le Events2 Atlantic Pu4lis*ing )om"an-; Au$- Allen2 Event Planning2 5ile- In$ia2 200&; Bac'

+5

BA9+52

MAR*ETING METRICS

LT P C ,00,

UNIT I INTRODUCTION 9 Intro$uction to Mar'eting metrics # 3in'ing Mar'eting to .inancial "er.ormance o. a .irm # /inancial im"lications o. mar'eting Strategic $ecisions; UNIT II CUSTOMER AND BRAND METRICS 9 )ost o. customer acGuisition # !etention # 3i.e time value o. customers # Balance$ Score )ar$ A""roac* to measure customersC satis.action 7 Bran$ metrics # Bran$ eGuit- # Bran$ "ort.olio management 7 Bran$ .inancial "er.ormance; UNIT III COMMUNICATION AND PRICING METRICS 9 )ommunication metrics # Pro.it im"act on sales "romotion # A$vertisement cost 4ene.it anal-sis 7 Measuring .inancial e..ectiveness o. e7mail cam"aign 7 Pricing metric 7 Pricing simulation an$ its im"act on "ro.ita4ilit-; UNIT IV CHANNEL METRICS 9 /inancial Pers"ectives o. )*annel Partici"ants 7 Mar'eting 4u$get an$ resource allocation; !eturn on mar'eting investment D!0MIE 7 Mar'eting au$it; UNIT V ADDITIONAL METRICS 9 /inancial im"lications on !esearc* an$ $evelo"ment # %raining o. sales .orce; ,etermination o. .inancial incentives across Pro$uct = Service $eliver- s-stem # <lo4al Mar'eting Metrics; T (.): /5 REFERENCES 1; 2; 3; 4; 5; 6; &; +; Paul 5; /arris2 ?eil %; Ben$le2 Puilli" E; P.ei.er an$ ,avi$ A; !ei4stein2 Mar'eting Metrics I Measuring Sales.orce E..ectiveness an$ )*annel Management2 5*arton Sc*ool o. Pu4lis*ing; Ao*n ,avis2 Measuring Mar'etingI 103 :e- Metrics2 Ever- Mar'eter ?ee$s2 5ilePu4lis*er; ?e$ 3; !o4erto an$ Ao*n ,avis2 Metrics ,riven Mar'eting2 Paul 5; /arris2 Mar'eting MetricsI 50 L Metrics Ever- E@ecutive s*oul$ Master2 5*arton Sc*ool Pu4lis*ing; ,avi$ A; !ei4stein2 Mar'eting Metrics2 Pearson E$ucation DHSAE; :avin :ale2 Strategic Bran$ Management2 Buil$ing Measuring ( Managing Bran$ :eller2 P6I2 3r$ e$ition2 200+; 3ilien2 :otter ( Mort*-2 Mar'eting Mo$els2 P6I2 200+; ,*vur <re8al an$ Mic*eal 3ev-2 Mar'eting Value Base$2 %ata Mc <ra8 6ill2 200+; Bac'

+6

BA9+59 UNIT I

ADVANCED DATA ANALYSIS INTRODUCTION

LT P C ,00, 2

Intro$uction # Basic conce"ts # Hni7variate2 Bi7variate an$ Multi7variate tec*niGues # %-"es o. multivariate tec*niGues # )lassi.ication o. multivariate tec*niGues # <ui$elines .or multivariate anal-sis an$ inter"retation # A""roac*es to multivariate mo$el 4uil$ing; UNIT II PREPARING FOR MULTIVARIATE ANALYSIS 2

Intro$uction # )once"tuali1ation o. researc* "ro4lem # I$enti.ication o. tec*niGue 7 E@amination o. varia4les an$ $ata # Measurement o. varia4les an$ collection o. $ata # Measurement o. errors # Statistical signi.icance o. errors; Missing $ata # A""roac*es .or $ealing 8it* missing $ata # %esting t*e assum"tions o. multivariate anal-sis # Incor"orating non7metric $ata 8it* $umm- varia4les; UNIT III MULTIPLE LINEAR REGRESSION ANALYSIS- FACTOR ANALYSISAND CANONICAL CORRELATION ANALYSIS +0

Multi"le 3inear !egression Anal-sis # Intro$uction # Basic conce"ts # Multi"le linear regression mo$el # 3east sGuare estimation # In.erences .rom t*e estimate$ regression .unction # Vali$ation o. t*e mo$el; /actor Anal-sisI ,e.inition # 04 ectives # A""roac*es to .actor anal-sis # met*o$s o. estimation # /actor rotation # /actor scores 7 Sum o. variance e@"laine$ # inter"retation o. results; )anonical )orrelation Anal-sis 7 04 ectives # )anonical variates an$ canonical correlation # Inter"retation o. variates an$ correlations; UNIT IV MULTIPLE DISCRIMINANT ANALYSIS- CLUSTER ANALYSIS AND CON>OINT +0

Multi"le ,iscriminant Anal-sis 7 Basic conce"ts # Se"aration an$ classi.ication o. t8o "o"ulations 7 Evaluating classi.ication .unctions # Vali$ation o. t*e mo$el; )luster Anal-sis # ,e.initions # 04 ectives # Similarit- o. measures # 6ierarc*ical an$ ?on # 6ierarc*ical clustering met*o$s # Inter"retation an$ vali$ation o. t*e mo$el; )on oint Anal-sis # ,e.initions # Basic conce"ts # Attri4utes # Pre.erences # !an'ing o. Pre.erences # 0ut"ut o. )on oint measurements # Htilit- 7 Inter"retation; UNIT V MULTI DIMENSIONAL SCALING AND ADVANCED TECHNI?UES 9

Multi ,imensional Scaling # ,e.initions # 04 ectives # Basic conce"ts # Scaling tec*niGues # Attri4ute an$ ?on7Attri4utes 4ase$ M,S %ec*niGues # Inter"retation an$ Vali$ation o. mo$els; A$vance$ %ec*niGues # Structural EGuation mo$eling # Basic conce"ts # Stages in SEM # A""lication o. SEM in 4usiness researc*; T (.): /5 REFERENCES 1; Aose"* / 6air2 !ol"* E An$erson2 !onal$ 3; %at*am ( 5illiam ); Blac'2 Multivariate ,ata Anal-sis2 Pearson E$ucation2 ?e8 ,el*i2 2005;

+<

2; 3;

!ic*ar$ A Ao*nson an$ ,ean 5;5ic*ern2 A""lie$ Multivariate Statistical Anal-sis2 Prentice 6all2 ?e8 ,el*i2 2005; ,avi$ ! An$erson2 ,ennis A Seveenc-2 an$ %*omas A 5illiams2 Statistics .or Business an$ Economics2 %*om"son2 Singa"ore2 2002; Bac'

+2

BA9+60 UNIT I

FINANCE ELECTIVES SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT INVESTMENT SETTING

LT P C ,00, 2

/inancial an$ economic meaning o. Investment # )*aracteristics an$ o4 ectives o. Investment # %-"es o. Investment # Investment alternatives # )*oice an$ Evaluation # !is' an$ return conce"ts; UNIT II SECURITIES MAR*ETS +0

/inancial Mar'et 7 Segments # %-"es 7 7 Partici"ants in .inancial Mar'et # !egulatorEnvironment2 Primar- Mar'et # Met*o$s o. .loating ne8 issues2 Boo' 4uil$ing # !ole o. "rimarmar'et # !egulation o. "rimar- mar'et2 Stoc' e@c*anges in In$ia # BSE2 0%)EI 2 ?SE2 ISE2 an$ !egulations o. stoc' e@c*anges # %ra$ing s-stem in stoc' e@c*anges #SEBI; UNIT- III FUNDAMENTAL ANALYSIS 9

Economic Anal-sis # Economic .orecasting an$ stoc' Investment ,ecisions # /orecasting tec*niGues; In$ustr- Anal-sis I In$ustr- classi.ication2 In$ustr- li.e c-cle # )om"an- Anal-sis Measuring Earnings # /orecasting Earnings # A""lie$ Valuation %ec*niGues # <ra*am an$ ,o$$s investor ratios; UNIT IV TECHNICAL ANALYSIS 9

/un$amental Anal-sis Vs %ec*nical Anal-sis # )*arting met*o$s # Mar'et In$icators; %ren$ # %ren$ reversals # Patterns 7 Moving Average # E@"onential moving Average # 0scillators # Mar'et In$icators # E..icient Mar'et t*eor-; UNIT V PORTFOLIO MANAGEMENT 9 !evision T (.): /5 TE0T BOO*S 1. 2. ,onal$ E;/isc*er ( !onal$ A;Aor$an2 Securit- Anal-sis ( Port.olio Management2 P6I 3earning;2 ?e8 ,el*i2 6t* e$ition2 200+; Prasannac*an$ra2 Investment anal-sis an$ Port.olio Management2 %ata Mc<ra8 6ill2 200+; #

Port.olio anal-sis #Port.olio Selection #)a"ital Asset Pricing mo$el # Port.olio Port.olio Evaluation # Mutual /un$s;

REFERENCES 1; 2; 3; !eill- ( Bro8n2 Investment Anal-sis an$ Port.olio Management2 )engage 3earning2 + t* e$ition2 200+; S; :evin 2 Securities Anal-sis an$ Port.olio Management 2 P6I 3earning 2 200+; Bo$i2 :ane2 Mar'us2 Mo*ant-2 Investments2 6t* e$ition2 %ata Mc<ra8 6ill2 200&;

+9

4; 5; ;

V;A;Ava$*an2 Securities Anal-sis an$ Port.olio Management2 6imala-a Pu4lis*ing 6ouse2 200+; V;:;B*alla2 Investment Management2 S;)*an$ ( )om"an- 3t$;2 200+; Bac'

20

BA9+6+

MERCHANT BAN*ING AND FINANCIAL SERVICES

LT P C ,00,

UNIT I

MERCHANT BAN*ING

Intro$uction # An 0ver vie8 o. In$ian /inancial S-stem # Merc*ant Ban'ing in In$ia # !ecent ,evelo"ments an$ )*allenges a*ea$ # Institutional Structure # /unctions o. Merc*ant Ban' 7 3egal an$ !egulator- /rame8or' # !elevant Provisions o. )om"anies Act7 SE!A7 SEBI gui$elines7 /EMA2 etc; 7 !elation 8it* Stoc' E@c*anges an$ 0%)EI; UNIT II ISSUE MANAGEMENT +2

!ole o. Merc*ant Ban'er in A""raisal o. Pro ects2 ,esigning )a"ital Structure an$ Instruments # Issue Pricing # Boo' Buil$ing # Pre"aration o. Pros"ectus Selection o. Ban'ers2 A$vertising )onsultants2 etc; 7 !ole o. !egistrars #Ban'ers to t*e Issue2 Hn$er8riters2 an$ Bro'ers; # 0..er .or Sale # <reen S*oe 0"tion # E7IP02 Private Placement # Boug*t out ,eals # Placement 8it* /Is2 M/s2 /IIs2 etc; 0.. 7 S*ore Issues; # Issue Mar'eting # A$vertising Strategies # ?!I Mar'eting # Post Issue Activities; UNIT III OTHER FEE BASED SERVICES +0

Mergers an$ AcGuisitions # Port.olio Management Services # )re$it S-n$ication # )re$it !ating # Mutual /un$s 7 Business Valuation; UNIT IV FUND BASED FINANCIAL SERVICES +0

3easing an$ 6ire Purc*asing # Basics o. 3easing an$ 6ire "urc*asing # /inancial Evaluation; UNIT V OTHER FUND BASED FINANCIAL SERVICES 2 actoring T (.): /5 TE0T BOO*S 1; 2; M;B;:*an2 /inancial Services2 %ata Mc<ra876ill2 11t* E$ition2 200+ ?alini Prava %ri"at*-2 /inancial Services2 P6I 3earning2 200+; an$

)onsumer )re$it # )re$it )ar$s # !eal Estate /inancing # Bills ,iscounting # /or.aiting # Venture )a"ital;

REFERENCES: 1; 2; 3; 4; 5; Mac*ira u2 In$ian /inancial S-stem2 Vi'as Pu4lis*ing 6ouse2 2n$ E$ition2 2002; A;);Verma2 A Manual o. Merc*ant Ban'ing2 B*arat* Pu4lis*ing 6ouse2 ?e8 ,el*i2 Vars*ne- P;?; ( Mittal ,;:;2 In$ian /inancial S-stem2 Sultan )*an$ ( Sons2 ?e8 ,el*i; Sasi$*aran2 /inancial Services an$ S-stem2 %ata Mcgra8 6ill2 ?e8 ,el*i2 1st E$ition2 200+; 5e4site o. SEBI

2+

Bac' BA9+62 UNIT I

INTERNATIONAL TRADE FINANCE INTERNATIONAL TRADE

LT P C ,00, 9

International %ra$e # Meaning an$ Bene.its # Basis o. International %ra$e # /oreign %ra$e an$ Economic <ro8t* # Balance o. %ra$e # Balance o. Pa-ment # )urrent %ren$s in In$ia # Barriers to International %ra$e # 5%0 # In$ian E>IM Polic-; UNIT II E0PORT AND IMPORT FINACE 9

S"ecial nee$ .or /inance in International %ra$e # I?)0 %erms D/0B2 )I/2 etc;2E # Pa-ment %erms # 3etters o. )re$it # Pre S*i"ment an$ Post S*i"ment /inance # /ort.aiting # ,e.erre$ Pa-ment %erms # E>IM Ban' # E)<) an$ its sc*emes # Im"ort 3icensing # /inancing met*o$s .or im"ort o. )a"ital goo$s; UNIT III FORE0 MANAGEMENT 9

/oreign E@c*ange Mar'ets # S"ot Prices an$ /or8ar$ Prices # /actors in.luencing E@c*ange rates # %*e e..ects o. E@c*ange rates in /oreign %ra$e # %ools .or *e$ging against E@c*ange rate variations # /or8ar$2 /utures an$ )urrenc- o"tions # /EMA # ,etermination o. /oreign E@c*ange rate an$ /orecasting; UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE 9

E@"ort %ra$e ,ocumentsI /inancial ,ocuments # Bill o. E@c*ange7 %-"e7 )ommercial ,ocuments 7 Pro.orma2 )ommercial2 )onsular2 )ustoms2 3egali1e$ Invoice2 )erti.icate o. 0rigin )erti.icate Value2 Pac'ing 3ist2 5eig*t )erti.icate2 )erti.icate o. Anal-sis an$ 9ualit-2 )erti.icate o. Ins"ection2 6ealt* certi.icate; %rans"ort ,ocuments 7 Bill o. 3a$ing2 Air8a- Bill2 Postal !ecei"t2 Multimo$al %rans"ort ,ocument; !is' )overing ,ocumentI Insurance Polic-2 Insurance )over ?ote; 0..icial ,ocumentI E@"ort ,eclaration /orms2 <! /orm2 PP /rom2 )0, /orm2 So.ter /orms2 E@"ort )erti.ication2 <SPS # HP),) ?orms; UNIT V E0PORT PROMOTION SCHEMES 9

<overnment 0rgani1ations Promoting E@"orts # E@"ort Incentives I ,ut- E@em"tion # I% )oncession # Mar'eting Assistance # EP)<2 ,EPB # A$vance 3icense # 0t*er e..orts I E@"ort Promotion # EPJ # E9H # SEJ an$ E@"ort 6ouse; T (.): /5 TE0T BOO*S 1. A"te P;<;2 International /inancial Management2 %ata Mc<ra8 6ill2 200+; 2. Ae.. Ma$ura2 International )or"orate /inance2 )engage 3earning2 +t* E$ition2 200+; REFERENCES 1; Alan ); S*a"iro2 Multinational /inancial Management2 P6I 3earning2 4t* E$ition2 200+;

22

Eun an$ !esni'2 International /inancial Management2 %ata Mcgra8 6ill2 4t* E$ition2 200+; 3. 5e4site o. In$ian <overnment on E>IM "olicBac' 2;

2,

BA9+6, UNIT I

CORPORATE FINANCE INDUSTRIAL FINANCE

LT P C ,00, 9

In$ian )a"ital Mar'et # Basic "ro4lem o. In$ustrial /inance in In$ia; EGuit- # ,e4enture .inancing # <ui$elines .rom SEBI2 a$vantages an$ $isa$vantages an$ cost o. various sources o. /inance 7 /inance .rom international sources2 .inancing o. e@"orts # role o. E>IM 4an' an$ commercial 4an's;# /inance .or re*a4ilitation o. sic' units; UNIT II SHORT TERM-@OR*ING CAPITAL FINANCE 4an's2 6

Estimating 8or'ing ca"ital reGuirements # A""roac* a$o"te$ 4- )ommercial )ommercial "a"er7 Pu4lic $e"osits an$ inter cor"orate investments; UNIT III ADVANCED FINANCIAL MANAGEMENT

+2

A""raisal o. !is'- Investments2 certaint- eGuivalent o. cas* .lo8s an$ ris' a$ uste$ $iscount rate2 ris' anal-sis in t*e conte@t o. ,)/ met*o$s using Pro4a4ilit- in.ormation2 nature o. cas* .lo8s2 Sensitivit- anal-sisK Simulation an$ investment $ecision2 ,ecision tree a""roac* in investment $ecisions; UNIT IV FINANCING DECISION +0

Simulation an$ .inancing $ecision 7 cas* ina$eGuac- an$ cas* insolvenc-7 $etermining t*e "ro4a4ilit- o. cas* insolvenc-7 /inancing $ecision in t*e )onte@t o. o"tion "ricing mo$el an$ agenc- costs7 Inter7$e"en$ence o. investment7 .inancing an$ ,ivi$en$ $ecisions; UNIT V CORPORATE GOVERNANCE 2

)or"orate <overnance 7 SEBI <ui$elines7 )or"orate ,isasters an$ Et*ics7 )or"orate Social !es"onsi4ilit-7 Sta'e*ol$ers an$ Et*ics7 Et*ics2 Managers an$ Pro.essionalism; T (.): /5 TE0T BOO*S 1; !ic*ar$ A;Breale-2 Ste8at );M-ers an$ Mo*ant*-2 Princi"les o. )or"orate /inance2 %ata Mc<ra8 6ill2 +t* E$ition2 200+ 2; I;M;Pan$e-2 /inancial Management2 Vi'as Pu4lis*ing 6ouse Pvt;2 3t$;2 11 t* E$ition2 200+; REFERENCES 1; 2; 3; 4; Brig*am an$ E*r*ar$t2 )or"orate /inance 7 A .ocuse$ A""roac*2 )engage 3earning2 1st E$ition2 200+; M;B :*an2 In$ian /inancial S-stem2 %ata Mc<ra8 6ill2 5t* E$ition2 200+ Smart2 Megginson2 an$ <itman2 )or"orate /inance2 1st E$ition2 200+; :ris*namurt*- an$ Vis8anat*an2 A$vance$ )or"orate /inance2 P6I 3earning2 200+;

2/

5;

5e4site o. SEBI

Bac'

25

BA9+6/ UNIT I

DERIVATIVES MANAGEMENT INTRODUCTION

LT P C ,00, +0

,erivatives # ,e.inition # %-"es # /or8ar$ )ontracts # /utures )ontracts # 0"tions # S8a"s # ,i..erences 4et8een )as* an$ /uture Mar'ets # %-"es o. %ra$ers # 0%) an$ E@c*ange %ra$e$ Securities # %-"es o. Settlement # Hses an$ A$vantages o. ,erivatives # !is's in ,erivatives; UNIT II FUTURES CONTRACT +0

S"eci.ications o. /utures )ontract 7 Margin !eGuirements # Mar'ing to Mar'et # 6e$ging using /utures # %-"es o. /utures )ontracts # Securities2 Stoc' In$e@ /utures2 )urrencies an$ )ommo$ities # ,eliver- 0"tions # !elations*i" 4et8een /uture Prices2 /or8ar$ Prices an$ S"ot Prices; UNIT III OPTIONS +0

,e.inition # E@c*ange %ra$e$ 0"tions2 0%) 0"tions # S"eci.ications o. 0"tions # )all an$ Put 0"tions # American an$ Euro"ean 0"tions # Intrinsic Value an$ %ime Value o. 0"tions # 0"tion "a-o..2 o"tions on Securities2 Stoc' In$ices2 )urrencies an$ /utures # 0"tions "ricing mo$els # ,i..erences 4et8een .uture an$ 0"tion contracts; UNIT IV S@APS <

,e.inition o. S5AP # Interest !ate S5AP # )urrenc- S5AP # !ole o. /inancial Interme$iar- # 5are*ousing # Valuation o. Interest rate S5APs an$ )urrencS5APs Bon$s an$ /!?s # )re$it !is'; UNIT V DERIVATIVES IN INDIA 2

Evolution o. ,erivatives Mar'et in In$ia # !egulations 7 /rame8or' # E@c*ange %ra$ing in ,erivatives # )ommo$it- /utures # )ontract %erminolog- an$ S"eci.ications .or Stoc' 0"tions an$ In$e@ 0"tions in ?SE # )ontract %erminolog- an$ s"eci.ications .or stoc' .utures an$ In$e@ .utures in ?SE # )ontract %erminolog- an$ S"eci.ications .or Interest !ate ,erivatives; T (.): /5 TE0T BOO*S 1; 2; Ao*n;);6ull2 0"tions2 /utures an$ ot*er ,erivative SecuritiesC2 P6I 3earning2 & t* E$ition2 200+ :eit* !e$*ea$2 M/inancial ,erivatives # An Intro$uction to /utures2 /or8ar$s2 0"tions an$ S5APsC2# P6I 3earning2 200+;

26

REFERENCES 1; 2; 3; 4; 5; Stul12 !is' Management an$ ,erivaties2 )engage 3earning2 1st E$ition2 200+; Varma2 ,erivaties an$ !is' Management2 1st E$ition2 200+; ,avi$ ,u4o.s'- # M0"tion an$ /inancial /utures # Valuation an$ Hses2 Mc<ra8 6ill International E$ition; S;3;<u"ta2 /inancial ,erivaties7 %*eor-2 )once"ts an$ Practice2 Prentice 6all 0. In$ia2 200+; 5e4site o. ?SE2 BSE; Bac'

2<

BA9+65 UNIT I

STRATEGIC INVESTMENT AND FINANCE DECISIONS INVESTMENT DECISIONS

LT P C ,00, +2

Pro ect Investment Management Vs Pro ect Management # Intro$uction to "ro.ita4le "ro ects # evaluation o. Investment o""ortunities # Investment $ecisions un$er con$itions o. uncertaint- # !is' anal-sis in Investment $ecision # %-"es o. investments an$ $isinvestments; UNIT II CRITICAL ANALYSIS OF APPRAISAL TECHNI?UES 9

Signi.icance o. In.ormation an$ $ata 4an' in "ro ect selections # Investment $ecisions un$er ca"ital constraints # ca"ital rationing2 Port.olio # Port.olio ris' an$ $iversi.ie$ "ro ects; UNIT III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9

3ease .inancing # 3ease Vs Bu- $ecision # 6ire Purc*ase an$ installment $ecision # 6ire Purc*ase Vs 3ease ,ecision # Mergers an$ acGuisition # )as* Vs EGuit- .or mergers; UNIT IV FINANCING DECISIONS 6

)a"ital Structure # )a"ital structure t*eories # )a"ital structure Planning in Practice; UNIT V FINANCIAL DISTRESS 9

)onseGuences2 Issues2 Ban'ru"tc-2 Settlements2 reorgani1ation an$ 3iGui$ation in 4an'ru"tc-; T (.): /5 TE0T BOO*S 1; 2; Prasanna )*an$ra2 /inancial Management2 &t* E$ition2 %ata Mc<ra8 6ill2 200+; Prasanna )*an$ra2 Pro ects I "lanning2 Anal-sis2 /inancing im"lementation an$ revie82 %M62 ?e8 ,el*i2 200+

REFERENCES 1; 2; 3; 4; 5; Bo$ie2 :ane2 Marcus I Investment2 %ata Mc<ra8 6ill2 ?e8 ,el*i2002; Brig*am E; / ( 6ouston A;/; /inancial Management2 %*omson Pu4lications2 2003; I; M;Pan$e-2 /inancial Management 2 Vi'as Pu4lis*ing 6ouse2 2003; M;B;:*an an$ P;:;Aain2 /inancial Management %e@t an$ Pro4lems2 %ata Mc<ra8 6ill Pu4lis*ing )o2 2003; 5e4site o. I,BI relate$ to "ro ect .inance Bac'

22

BA9+66 UNIT I

RIS* MANAGEMENT AND INSURANCE INTRODUCTION TO RIS* MANAGEMENT

LT P C ,00, 9

!is' 7 %-"es o. !is' # 04 ectives o. ris' management # Sources o. ris' # !is' I$enti.ication # Measurement o. ris' UNIT II RIS* AVERSION 1 MANAGEMENT TECHNI?UES 9 Management 9

!is' Avoi$ance # 3oss )ontrol # !is' retention # ris' trans.er # Value o. ris' # Pooling an$ $iversi.ication o. ris' UNIT III RIS* MANAGEMENT TOOL S

0"tions # /or8ar$ contracts # /uture contracts # S5APS # 6e$ging # 0"timal *e$ges .or t*e real 8orl$; UNIT IV INTRODUCTION TO INSURANCE 9

<eneral Insurance # Princi"les o. general insurance # <eneral Insurance Pro$ucts D/ire2 Motor2 6ealt*E # Insurance )ontracts # 04 ectives o. Insurance )ontracts # Elements o. a vali$ contract # )*aracteristics o. Insurance )ontracts # Insurance Pricing # Insurance Mar'et ( !egulation # Solvenc- regulation; UNIT V INSURANCE AS A RIS* MANAGEMENT TECHNI?UE 9

Insurance Princi"les # Policies # Insurance )ost ( /air Pricing # E@"ecte$ claim costs# )ontractual "rovisions t*at limit Insurance )overage; T (.): /5 TE0T BOO*S 1; 2; 6arrington an$ ?ie*aus2 M !is' management an$ Insurance2 %ata Mcgra8 6ill Pu4lis*ing2 ?e8 ,el*i2 2n$ E$ition2 200&; %riesc*man2 6o-t2 Sommer2 M !is' management an$ Insurance2 )engage 3earning2 2 n$ E$ition2 200&;

REFERENCES 1; Mar' S; ,or.man2 M Intro$uction to !is' management an$ Insurance2 +t* E$ition2 Prentice *all o. In$ia2 2005; 2; Stul12 !is' management an$ ,erivaties2 )engage 3earning2 1st E$ition2 200+; 3; S'i""er an$ :8on2 M!is' management an$ InsuranceC2 Blac'8ell Pu4lis*ing2 200+; 4; ?alini Prave %ri"at*-2 an$ Pra4ir Pal2 M Insurance # %*eor- an$ Practice2 Prentice *all o. In$ia2 200+; 5; <eorge E !e $a2 Princi"les o. !is' Management an$ Insurance2 Pearson E$ucation2 + t* E$ition2 2004;

29

BA9+6< UNIT I

MICROFINANCE INTRODUCTION TO MICROFINANCE

Bac' LT P C ,00, 9

Basics # ?ee$ .or micro.inance 7 )*aracteristics o. Micro.inance clients # ,eman$ an$ su""lo. micro.inance in $evelo"ing countries # ?ature o. Micro.inance Mar'ets 7 Micro.inance as a $evelo"ment strateg- an$ as an in$ustr- # Micro.inance %ools # !ole o. <rameen Ban' 7 Micro cre$it 7 Innovations 7 <rou" len$ing7Ste""e$ len$ing ( !e"eat loan 7 )*aracter ( cas* .lo8 4ase$ len$ing 7/le@i4le a""roac*es to collateral7/reGuent ( "u4lic installment .or loan ( saving "ro$ucts UNIT - II FINANCIAL AND OPERATIONAL EVALUATION 9

/inancial Evaluation # Anal-1ing ( Managing /inancial Per.ormance o. M/IsI Anal-1ing .inancial statements 7 /inancial "er.ormance ratios 7 3iGui$it- ( ca"ital a$eGuac- # !evenue mo$els o. Micro .inance 7 !ole o. su4si$es ( ,onors 7 Benc* Mar'ing 7 !ating M/Is; 0"erational EvaluationI Managing o"erational ris's # Internal )ontrol2 Business Planning # Im"act Assessment # )VP Anal-sis # 0"erating E@"enses 7 0"erating E..iciencUNIT III OTHER EVALUATIONS OF MICROFINANCE 9

Mar'et Evaluation # Managing M/ Pro$ucts ( Services 7 met*o$ologies in M/ "ro$uct $esign an$ "ricing # # )om"etition 7 !is's ; Institutional Evaluation 7 A""raisals an$ ratings 7 3egal com"liance7 Issues in <overnance Social Evaluation 7 Social "er.ormance Measurement 7 In$icators 7 %ools # Progress out o. "overt- in$e@ # %rans"arenc- # Et*ics UNIT IV MICROFINANCE IN INDIA 9

)*allenges to Micro.inance movement # ,eman$ an$ Su""l- o. Micro .inancial services # State Intervention in rural cre$it # !BI Initiatives 7 ?ABA!, ( S6< # Ban' 3in'u" ( Programs7 # <overnance an$ t*e constitution o. t*e Boar$ o. various .orms o. M/Is # Interme$iaries .or Micro.inance #State s"onsore$ 0rgani1ations; UNIT V ISSUES- TRENDS AND FRONTIERS OF MICROFINANCE 9

Issue # !ole o. %ec*nolog-7Strategic issues in Micro.inanceI Sustaina4ilit- 7 o"ening ne8 mar'ets # # <en$er issues T (.): /5 TE0T BOO*S 1; In$ian Institute o. Ban'ing an$ /inance2 Micro .inanceI Pers"ectives an$ 0"erations2 Macmillan In$ia 3imite$2 2009; 2; Beatri1 an$ Aonat*an2 %*e Economics o. Micro.inance2 Prentice 6all o. In$ia2200&; REFERENCES

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1;

888; micro.inancesummit;org; HUMAN RESOURCE ELECTIVES MANAGERIAL BEHAVIOR AND EFFECTIVENESS

Bac' LT P C ,00,

BA9+62

UNIT I

DEFINING THE MANAGERIAL >OB

,escri"tive ,imensions o. Managerial Ao4s # Met*o$s # Mo$el # %ime ,imensions in Managerial Ao4s # E..ective an$ Ine..ective Ao4 4e*aviour # /unctional an$ level $i..erences in Managerial Ao4 4e*aviour; UNIT II DESIGNING THE MANAGERIAL >OB +2

I$enti.-ing Managerial %alent # Selection an$ !ecruitment # Managerial S'ills ,evelo"ment # Pa- an$ !e8ar$s # Managerial Motivation # E..ective Management )riteria # Per.ormance A""raisal Measures # Balance$ Scorecar$ 7 /ee$4ac' # )areer Management # )urrent Practices; UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS <

,e.inition # %*e "erson2 "rocess2 "ro$uct a""roac*es # Bri$ging t*e <a" # Measuring Managerial E..ectiveness # )urrent In$ustrial an$ <overnment "ractices in t*e Management o. Managerial E..ectiveness7 t*e E..ective Manager as an 0"timi1er; UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 2

0rganisational Processes # 0rganisational )limate # 3ea$er # <rou" In.luences # Ao4 )*allenge # )om"etition # Managerial St-les; UNIT V DEVELOPING THE @INNING EDGE +0

0rganisational an$ Managerial E..orts # Sel. ,evelo"ment # ?egotiation S'ills # ,evelo"ment o. t*e )om"etitive S"irit # :no8le$ge Management # /ostering )reativit- an$ innovation ; T (.): /5 REFERENCES 1; 2; 3; 4; 5; 6; Peter ,ruc'er2 Management2 6ar"er !o82 2005; Mil'ovic* an$ ?e8man2 )om"ensation2 Mc<ra876ill International2 2005; Blanc*ar$ an$ %*ac'er2 E..ective %raining S-stems2 Strategies an$ Practices Pearson 2006; ,u4rin2 3ea$ers*i"2 !esearc* /in$ings2 Practices ( S'ills2 Bi1tantra2 200+; Aoe %i$$ 2 Ao*n Bessant2 :eit* Pavitt 2 Managing Innovation 25ile- 3r$ e$ition22006; %;V;!ao2A""raising an$ ,evelo"ing Managerial Per.ormance2 E@cel Boo's22000;

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&; +;

!;M;0m'ar2 Personalit- ,evelo"ment an$ )areer Management2 1ste$ition2200+; !ic*ar$ 3;,a.t2 3ea$ers*i"2 )engage2 1 st In$ian !e"rint 200+;

S;)*an$

Bac' BA9+69 UNIT I ENTERPRENEURSHIP DEVELOPMENT ENTREPRENEURAL COMPETENCE LT P C ,00, 6

Entre"reneurs*i" conce"t # Entre"reneurs*i" as a )areer # Entre"reneurial Personalit- 7 )*aracteristics o. Success.ul2 Entre"reneur # :no8le$ge an$ S'ills o. Entre"reneur; UNIT II ENTREPRENEURAL ENVIRONMENT +2

Business Environment 7 !ole o. /amil- an$ Societ- 7 Entre"reneurs*i" ,evelo"ment %raining an$ 0t*er Su""ort 0rganisational Services 7 )entral an$ State <overnment In$ustrial Policies an$ !egulations 7 International Business; UNIT II BUSINESS PLAN PREPARATION +2

Sources o. Pro$uct .or Business 7 Pre.easi4ilit- Stu$- 7 )riteria .or Selection o. Pro$uct 7 08ners*i" 7 )a"ital 7 Bu$geting Pro ect Pro.ile Pre"aration 7 Matc*ing Entre"reneur 8it* t*e Pro ect 7 /easi4ilit- !e"ort Pre"aration an$ Evaluation )riteria; UNIT III LAUNCHING OF SMALL BUSINESS +0

/inance an$ 6uman !esource Mo4ili1ation 0"erations Planning 7 Mar'et an$ )*annel Selection 7 <ro8t* Strategies 7 Pro$uct 3aunc*ing; UNIT IV MANAGEMENT OF SMALL BUSINESS 5 !e*a4ilitation o. Business T (.): /5 TE0T BOO*S 1; 2; 6isric*2 Entre"reneurs*i"2 %ata Mc<ra8 6ill2 ?e8 ,el*i2 2001; S;S;:*an'a2 Entre"reneurial ,evelo"ment2 S;)*an$ an$ )om"an- 3imite$2 ?e8 ,el*i2 2001;

Monitoring an$ Evaluation o. Business 7 Preventing Sic'ness an$ Hnits7 E..ective Management o. small Business;

REFERENCES 1; Mat*e8 Manimala2 Entre"reneurs*i" %*eor- at t*e )rossroa$s2 Para$igms ( Pra@is2 Bi1trantra 22n$ E$ition 22005 2; Prasama )*an$ra2 Pro ects # Planning2 Anal-sis2 Selection2 Im"lementation an$ !evie8s2 %ata Mc<ra876ill2 1996;

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3; P;);Aain De$;E2 6an$4oo' .or ?e8 Entre"reneurs2 E,II2 0@.or$ Hniversit- Press2 ?e8 ,el*i2 1999; 4; Sta.. )ollege .or %ec*nical E$ucation2 Manila an$ )entre .or !esearc* an$ In$ustrial Sta.. Per.ormance2 B*o"al2 Entre"reneurs*i" ,evelo"ment2 %ata Mc<ra876ill Pu4lis*ing )om"an- 3t$;2 ?e8 ,el*i2 199+; 5; P;Saravanavel2 Entre"reneurial ,evelo"ment2 Ess Pee 'a- Pu4lis*ing 6ouse2 )*ennai 7199&; BA9+<0 UNIT I ORGANISATIONAL THEORY- DESIGN 1 DEVELOPMENT ORGANISATION 1 ITS ENVIRONMENT Bac' LT P C , 0 0 , 2

Meaning o. 0rganisation # ?ee$ .or e@istence 7 0rganisational E..ectiveness # )reation o. Value # Measuring 0rganisational E..ectiveness # E@ternal !esources A""roac*2 Internal S-stems A""roac* an$ %ec*nical a""roac* 7 6! im"lications; UNIT II ORGANIAATIONAL DESIGN +5

0rgani1ational ,esign # ,eterminants # )om"onents # %-"es 7 Basic )*allenges o. $esign # ,i..erentiation2 Integration2 )entrali1ation2 ,ecentrali1ation2 Stan$ar$i1ation2 Mutual a$ ustment7 Mec*anistic an$ 0rganic Structures7 %ec*nological an$ Environmental Im"acts on ,esign7 Im"ortance o. ,esign # Success an$ /ailures in $esign 7 Im"lications .or Managers; UNIT III ORGANISATIONAL CULTURE 6

Hn$erstan$ing )ulture # Strong an$ 5ea' )ultures # %-"es o. )ultures # Im"ortance o. )ulture 7 )reating an$ Sustaining )ulture 7 )ulture an$ Strateg- 7 Im"lications .or "racticing Managers; UNIT- IV ORGANISATIONAL CHANGE 6

Meaning # /orces .or )*ange 7 !esistance to )*ange # %-"es an$ .orms o. c*ange # Evolutionar- an$ !evolutionar- c*ange # )*ange "rocess 70rganisation ,evelo"ment # 6! .unctions an$ Strategic )*ange Management 7 Im"lications .or "racticing Managers;

UNIT V

ORGANISATION EVOLUTION AND SUSTENANCE

+0

0rgani1ational li.e c-cle # Mo$els o. trans.ormation # Mo$els o. 0rgani1ational ,ecision ma'ing # 0rgani1ational 3earning # Innovation2 Intra"reneurs*i" an$ )reativit-76! im"lications; T (.): /5 TE0T BOO*S

,,

1; 2;

<aret* !;Aones2 0rganisational %*eor-2 ,esign ( )*ange2 Pearson E$ucation2 & t* E$ition 2004; !ic*ar$ 3; ,a.t2 Hn$erstan$ing t*e t*eor- ( ,esign o. 0rganisations2 )engage 3earning 5estern2 &t* E$ition 200&;

REFERENCES 1; 2; 3; 4; 5; %*omson <; )ummings an$ )*risto"*er <; 5orle-2 0rganisational $evelo"ment an$ )*ange2 Sout* 5estern %*om"son2 200& !o44ins 0rganisation %*eor-K Structure ,esign ( A""lications2 Prentice 6all o. In$ia2 2005; B*u"en Srivastava2 0rganisational ,esign an$ ,evelo"mentI )once"ts a""lication2 Bi1tantra 2 200&; !o4ert A Paton2 Aames Mc )alman2 )*ange Management2 A gui$e to e..ective im"lementation2 !es"onse Boo's2 2005; A$rian %*orn6ill2 P*il 3e8is2 Mi'e Millmore an$ Mar' Saun$ers2 Managing )*ange 7A 6uman !esource Strateg- A""roac*2 5ile-2 2005; B.9=

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BA9+<+ UNIT I

INDUSTRIAL RELATIONS AND LABOUR @ELFARE INDUSTRIAL RELATIONS

LT P C ,00, <

)once"ts # Im"ortance # In$ustrial !elations "ro4lems in t*e Pu4lic Sector # <ro8t* o. %ra$e Hnions # )o$es o. con$uct; UNIT II INDUSTRIAL CONFLICTS +2

,is"utes # Im"act # )auses # Stri'es # Prevention # In$ustrial Peace # <overnment Mac*iner# )onciliation # Ar4itration # A$ u$ication; UNIT III LABOUR @ELFARE 2

)once"t # 04 ectives # Sco"e # ?ee$ # Voluntar- 5el.are Measures # Statutor- 5el.are Measures # 3a4our # 5el.are /un$s # E$ucation an$ %raining Sc*emes;

UNIT IV

INDUSTRIAL SAFETY

)auses o. Acci$ents # Prevention # Sa.et- Provisions # In$ustrial 6ealt* an$ 6-giene # Im"ortance # Pro4lems # 0ccu"ational 6a1ar$s # ,iseases # Ps-c*ological "ro4lems # )ounseling # Statutor- Provisions; UNIT V @ELFARE OF SPECIAL CATEGORIES OF LABOUR 9

)*il$ 3a4our # /emale 3a4our # )ontract 3a4our # )onstruction 3a4our # Agricultural 3a4our # ,i..erentl- a4le$ 3a4our #BP0 ( :P0 3a4our 7 Social Assistance # Social Securit- # Im"lications; T (.): /5 TE0T BOO*S 1; Mamoria );B; an$ Sat*is* Mamoria2 ,-namics o. In$ustrial !elations2 6imala-a Pu4lis*ing 6ouse2 ?e8 ,el*i2 200&;

REFERENCES 1; 2; 3; 4; 5; );S;Ven'ata !atnam2 <lo4alisation an$ 3a4our Management !elations2 !es"onse Boo's2 200&; !atna Sen2 In$ustrial !elations in In$ia2 S*i.ting Para$igms2 Macmillan In$ia 3t$;2 ?e8 ,el*i2 200&; Srivastava2 In$ustrial !elations an$ 3a4our la8s2 Vi'as2 200&; Sarma A; M2 5el.are o. Hnorgani1e$ 3a4our2 6imala-a Pu4lis*ing 6ouse2 1 st E$ition2 200+; Su44a !ao 2 Essentials o. 6uman !esource Management ( In$ustrial relations D %e@t ( )ases E2 6imala-a Pu4lications2 200&;

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BA9+<2

LABOUR LEGISLATIONS L TP C ,00,

3egal Provision relating to aE 4E cE $E 5ages 5or'ing )on$itions an$ 3a4our 5el.are In$ustrial !elations Social Securit-

)ontaine$ in t*e .ollo8ing acts are to 4e stu$ie$; 1; %*e /actories Act2 194+ 2; %*e %ra$e Hnions Act2 1926 3; %*e Pa-ment o. 5ages Act2 1936 4; %*e Minimum 5ages Act2 194+ 5; %*e In$ustrial ,is"utes Act2 194& 6; %*e 5or'menCs )om"ensation Act2 1923 &; %*e Pa-ment o. <ratuit- Act2 19&2 +; %*e Pa-ment o. Bonus Act2 1965 9; %*e Em"lo-eeCs Provi$ent /un$ ( Misc; Act2 1952 10; %*e Em"lo-ees State Insurance Act2 194+ 11; %*e In$ustrial Em"lo-ment DStan$ing 0r$ersE Act2 1946 12; %*e A""rentices Act2 1961 13; %*e EGual !emuneration Act2 19&6 14; %*e Maternit- Bene.it Act2 1961 15; )ontract 3a4our !egulations an$ A4olition Act2 19&0 16; %*e )*il$ 3a4our Prevention an$ !egulation Act2 19+6 Perio$s 3 4 3 2 5 2 3 3 3 4 3 2 2 2 2 2 T (.): /5

TE0T BOO*S: 1; P;:; Pa$*i2 In$ustrial 3a8s2 P6I2 200+; 2; :a"oor ?; , 2 Elements o. Mercantile 3a82 Sultan )*an$2 200+; REFERENCES 1 %a@ Mann2 3a4our 3a8s2 200+; 2 ,; !; ?; Sin*a2 In$u Balasin*a ( Semma Pri-a$ars*ini S*e'ar2 In$ustrial !elation2 %ra$e unions an$ 3a4our 3egislation2 2004; 3 !es"ective Bare Acts; Bac'

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BA9+<,

STRATEGIC HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT LT P C ,00,

UNIT I

HUMAN RESOURCE DEVELOPMENT

+0

Meaning # Strategic .rame8or' .or 6!M an$ 6!, # Vision2 Mission an$ Values # Im"ortance # )*allenges to 0rganisations # 6!, /unctions 7 !oles o. 6!, Pro.essionals 7 6!, ?ee$s Assessment 7 6!, "ractices # Measures o. 6!, "er.ormance # 3in's to 6!2 Strateg- an$ Business <oals # 6!, Program Im"lementation an$ Evaluation # !ecent tren$s # Strategic )a"a4ilit- 2 Benc* Mar'ing an$ 6!, Au$it;

UNIT II

E-HRM

e7 Em"lo-ee "ro.ile# e7 selection an$ recruitment 7 Virtual learning an$ 0rientation # e 7 training an$ $evelo"ment # e7 Per.ormance management an$ )om"ensation $esign # ,evelo"ment an$ Im"lementation o. 6!IS # ,esigning 6! "ortals # Issues in em"lo-ee "rivac# Em"lo-ee surve-s online; UNIT III CROSS CULTURAL HRM <

,omestic Vs International 6!M 7 )ultural ,-namics 7 )ulture Assessment 7 )ross )ultural E$ucation an$ %raining Programs # 3ea$ers*i" an$ Strategic 6! Issues in International Assignments 7 )urrent c*allenges in 0utsourcing2 )ross 4or$er M an$ A7 !e"atriation etc 7 Buil$ing Multicultural 0rganisation 7 International )om"ensation; UNIT IV CAREER 1 COMPETENCY DEVELOPMENT +0

)areer )once"ts # !oles # )areer stages # )areer "lanning an$ Process # )areer $evelo"ment Mo$els# )areer Motivation an$ Enric*ment #Managing )areer "lateaus7 ,esigning E..ective )areer ,evelo"ment S-stems # )om"etencies an$ )areer Management # )om"etenc- Ma""ing Mo$els # EGuit- an$ )om"etenc- 4ase$ )om"ensation; UNIT V EMPLOYEE COACHING 1 COUNSELING +2

?ee$ .or )oac*ing # !ole o. 6! in coac*ing # )oac*ing an$ Per.ormance # S'ills .or E..ective )oac*ing # )oac*ing E..ectiveness# ?ee$ .or )ounseling # !ole o. 6! in )ounseling 7 )om"onents o. )ounseling Programs # )ounseling E..ectiveness # Em"lo-ee 6ealt* an$ 5el.are Programs # 5or' Stress # Sources 7 )onseGuences # Stress Management %ec*niGues;7 Eastern an$ 5estern Practices 7 Sel. Management an$ Emotional Intelligence; T (.): /5 TE0T BOO*S 1; !an$- 3; ,esimone2 Aon M; 5erner # ,avi$ M; Mat*is2 6uman !esource ,evelo"ment2 )engage 3earning2 200&;

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2;

Ae..re- A Mello2 Strategic 6uman !esource Management2 )engage 3earning2 Sout*8estern 200&;

REFERENCES 1; Berna$in2 6uman !esource Management2 %ata Mc<ra8 6ill2 2006; 2; !o4ert 3; Mat*is an$ Ao*n 6; Aac'son2 6uman !esource Management2 )engage 3earning2 200&; 3; !osemar- 6arrison2 Em"lo-ee ,evelo"ment # Hniversit- Press2 In$ia 3t$2 ?e8 ,el*i2 200&; 4; %on- E$8ar$s an$ )*ris !ees2 International 6uman !esource Management 2 Pearson2 200&; 5; )*ris Bre8stes2 Paul S"arro82 <u- Vernon2 International 6uman !esource Management 2 Hniversit- Press 1st E$ition 200+; Bac'

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BA9+</ UNIT I

SOCIAL PSYCHOLOGY INTRODUCTION TO SOCIAL PSYCHOLOGY

LT P C ,00, 6

Social Ps-c*olog- # 0rigin an$ $evelo"ment # Social 4e*aviour an$ social t*oug*t # A""lications in societ- an$ 4usiness; UNIT II PERCEIVING AND UNDERSTANDING OTHERS 9

Social "erce"tion # ?onver4al communication # Attri4ution # Im"ression .ormation an$ im"ression management; UNIT III COGNITION IN THE SOCIAL @ORLD +0

Social cognition # Sc*emas # 6euristics # Errors # Attitu$es ( Be*aviour # Persuasion # )ognitive $issonance # Sel.2 Sel. Esteem ( Social )om"arison; UNIT IV INTERPERSONAL RELATIONS +0

Social i$entit- # Pre u$ice # ,iscrimination # Aggression # Inter"ersonal attraction; UNIT V APPLIED SOCIAL PSYCHOLOGY +0

Social In.luence # )on.ormit- # )om"liance # Social In.luence 7 Prosocial 4e*aviour # <rou"s # Social issues; T (.): /5 TE0T BOO* 1; 2; Baron2 B-rne an$ Brascom4e2 Social Ps-c*olog-2 11t* E$ition2 Pearson2 2006; ,avi$ <; M-ers2 Social Ps-c*olog-2 %ata Mc<ra8 6ill2 +t* E$ition2 2005;

REFERENCES 1; 2; 3; 4; 5; Baron an$ B-rne2 Social Ps-c*olog-2 +t* E$ition2 P6I2 2006; Aournal o. Personalit- an$ Social Ps-c*olog- # )urrent issues; Aournal o. A""lie$ Social Ps-c*olog- # )urrent issues; Aournal o. Social an$ Personal !elations*i"s # )urrent issues; Aournal o. 0ccu"ational an$ 0rganisational Ps-c*olog- 7 )urrent issues Bac'

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BA9+<5 UNIT I

STRESS MANAGEMENT UNDERSTANDING STRESS

LT P C ,00, 6

Meaning # S-m"toms # 5or's !elate$ Stress # In$ivi$ual Stress # !e$ucing Stress # Burnout; UNIT II COMMON STRESS FACTORS TIME 1 CAREER PLATEAUING +2

%ime Management # %ec*niGues # Im"ortance o. "lanning t*e $a- # %ime management sc*e$ule # ,evelo"ing concentration # 0organi1ing t*e 5or' Area # Prioriti1ing # Beginning at t*e start # %ec*niGues .or conGuering "rocrastination # Sensi4le $elegation # %a'ing t*e rig*t 4rea's # 3earning to sa- M?oC; UNIT III CRISIS MANAGEMENT +0

Im"lications # Peo"le issues # Environmental issues #Ps-c*ological .all outs # 3earning to 'ee" calm # Preventing interru"tions # )ontrolling crisis # Im"ortance o. goo$ communication # %a'ing a$vantage o. crisis # Pus*ing ne8 i$eas # Em"o8erment; UNIT IV @OR* PLACE HUMOUR 5

,evelo"ing a sense o. 6umour # 3earning to laug* # !ole o. grou" co*esion an$ team s"irit # Hsing *umour at 8or' # !e$ucing con.licts 8it* *umour; UNIT V SELF DEVELOPMENT +2

Im"roving Personalit- # 3ea$ing 8it* Integrit- # En*ancing )reativit- # E..ective $ecision Ma'ing # Sensi4le )ommunication # %*e 3istening <ame # Managing Sel. # Me$itation .or "eace # Boga .or 3i.e; T (.): /5 REFERENCES 1; 2; 3; 4; 5; )oo"er2 Managing Stress2 Sage2 200& 5altsc*a.er2 Stress Management 2)engage 3earning2 4t* E$ition 200+; Ae.. ,avi$son2 Managing Stress2 Prentice 6all o. In$ia2 ?e8 ,el*i2 2006; S;: ;)*a'ra4ort*- ( Pra$i" B*attac*ar-a2 6uman values2 ?e8 Age International 200+ S8ami !anganat*anan$a2 Eternal Values .or a c*anging societ-2 B*arati-a Vi$-a B*avan2 2003; Bac'

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BA9+<6 UNIT I

SYSTEMS ELECTIVES DATABASE MANAGEMENT SYSTEM INTRODUCTION

LT P C ,00, 9

,ata4ase an$ ,BMS # c*aracteristics # im"ortance # a$vantages # evolution 7 co$$ rules7 $ata4ase arc*itectureK $ata organi1ation7 .ile structures an$ in$e@ing UNIT II MODELING AND DESIGN FRAME @OR* 9

,ata mo$els7 )once"tual $esign7 E! $iagram7relations*i"s7 normali1ation 7$ata management an$ s-stem integration UNIT III DATABASE IMPLEMENTATION 9

9uer- languages7S93 .or $ata creation2 retrieval an$ mani"ulation2 $ata4ase transactions2 concurrenc- control2 atomicit-2 recover-2 securit-2 4ac'u" an$ recover-2 $ata 4ase a$ministration7 client server arc*itecture 4ase$ !,BMS; UNIT IV DISTRIBUTED DATABASE AND OB>ECT ORIENTED DATABASES 9

)once"ts o. $istri4ute$ $ata4ases an$ $esign2 04 ect oriente$ $ata4ases7o4 ect li.e c-cle mo$eling conce"tual $esign7HM3; UNIT V EMERGING TRENDS 9

0vervie8 o. visual $ata4ases an$ 'no8le$ge 4ase$ $ata4ases7conce"tual $esign an$ 4usiness im"acts; Sco"e .or "ro.essionals an$ certi.ications suc* as 0racle )erti.ie$ Pro.essional; T (.): /5 TE0T BOO*S 1; 2; Peter !o42 )arlos )oronel2 ,ata4ase S-stem an$ ,esign2 Im"lementation an$ Management2 & t* e$ition2 )engage 3earning2 Ae..re- A 6o..er et al2 Mo$ern ,ata4ase Management2 + t* E$ition2 Pearson E$ucation2 200+2

REFERENCES 1; 2; 3; 4; 5; V; :; Aain2 ,ata4ase Management S-stems2 ,reamtec* "ress2 200& ?ara-an S; Hmanat* an$ !ic*ar$ 5; Scamell2 ,ata Mo$eling an$ $ata4ase $esign2 %*omson course tec*nolog-2 200+ Mar' 3;<illenson ( el2 Intro$uction $ata4ase management2 5ile- In$ia Pvt; 3t$2 200+ Peter !o4 an$ )arlos )oronel2 ,ata4ase s-stems7 ,esign2 Im"lementation an$ Management2 %*omson )ourse tec*nolog-2 200+ 6ector <arcia 7Molica et al2 ,ata4ase S-stems # %*e com"lete 4oo'2 Pearson E$ucation2 200+ Bac'

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BA9+<< UNIT I

E-COMMERCE TECHNOLOGY AND MANAGEMENT INTRODUCTION TO E-COMMERCE

LT P C ,00, 2

Electronic commerce an$ "*-sical commerce 7 Economic .orces # a$vantages # m-t*s 7 4usiness mo$els; UNIT II TECHNOLOGY INFRASTRUCTURE +0

Internet an$ 5orl$ 5i$e 5e42 internet "rotocols 7 /%P2 intranet an$ e@tranet 7 cr-"togra"*-2 in.ormation "u4lis*ing tec*nolog-7 4asics o. 8e4 server *ar$8are an$ so.t8are; UNIT III BUSINESS APPLICATIONS +0

)onsumer oriente$ ecommerce # etailing an$ mo$els 7 Mar'eting on 8e4 # a$vertising2 e7mail mar'eting2 e7)!MK Business oriente$ ecommerce # E7<overnment2 E,I on t*e internet2 S)MK 5e4 Auctions2 Virtual communities an$ 5e4 "ortals UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9

E "a-ments 7 )*aracteristics o. "a-ment o. s-stems2 "rotocols2 E7cas*2 E7 c*ec' an$ Micro "a-ment s-stems; UNIT V LEGAL AND PRIVACY ISSUES IN E- COMMERCE 2

3egal2 Et*ics an$ "rivac- issues # Protection nee$s an$ met*o$olog- # consumer "rotection2 c-4er la8s 2 contracts an$ 8arranties ; %a@ation an$ encr-"tion "olicies; T (.): /5 TE0T BOO*S 1; 2; 6entr- )*an ( el 2 E7)ommerce # .un$amentals an$ A""lications2 5ile- In$ia Pvt 3t$2 200&; <ar- P; Sc*nei$er2 Electronic commerce2 %*omson course tec*nolog-2 /ourt* annual e$ition2 200&

REFERENCES 1; 2; 3; 4; B*arat B*as'er2 Electronic )ommerce # /rame 8or' tec*nologies an$ A""lications2 3 r$ E$ition; %ata Mc<ra86ill Pu4lications2 200+; :amles* :;Ba a an$ ,e4 ani ?ag2 Ecommerce7 t*e cutting e$ge o. Business2 %ata Mc<ra86ill Pu4lications2 200+ E.raim %ur4an et al2 Electronic )ommerce #A managerial "ers"ective2 Pearson E$ucation Asia2 2006; :ala'ota et al2 /rontiers o. Electronic )ommerce2 A$$ison 5esle-2 2004 Bac'

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BA9+<2 U4'( I

ENTERPRISE RESOURCE PLANNING INTRODUCTION

LT P C ,00, 2

0vervie8 o. enter"rise s-stems # Evolution 7 !is's an$ 4ene.its 7 /un$amental tec*nolog- 7 Issues to 4e consi$er in "lanning $esign an$ im"lementation o. cross .unctional integrate$ E!P s-stems 7 )ase stu$ies; UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES +0

0vervie8 o. E!P so.t8are solutions7 Small me$ium an$ large enter"rise ven$or solutions2 BP!2 Business Engineering an$ 4est Business "ractices 7 Business "rocess Management; 0vervie8 o. E!P mo$ules 7sales an$ Mar'eting2 Accounting an$ /inance2 Materials an$ Pro$uction management etc; 7)ase stu$ies; UNIT III ERP IMPLEMENTATION +0

Planning Evaluation an$ selection o. E!P s-stems7Im"lementation li.e c-cle 7 E!P im"lementation2 Met*o$olog- an$ /rame 8or'7 %raining # ,ata Migration; Peo"le 0rgani1ation in im"lementation7)onsultants2 Ven$ors an$ Em"lo-ees7)ase stu$ies; UNIT IV POST IMPLEMENTATION 2

Maintenance o. E!P7 0rgani1ational an$ In$ustrial im"actK Success an$ /ailure .actors o. an$ E!P Im"lementation 7case stu$ies; UNIT V EMERGING TRENDS ON ERP 9

E@ten$e$ E!P s-stems an$ E!P 4olt #on 7)!M2 S)M2 Business anal-tics etc7 /uture tren$s in E!P s-stems78e4 ena4le$2 5ireless tec*nologies so on7)ase stu$ies; T (.): /5 TE0T BOO* 1; Ale@is 3eon2 E!P $em-sti.ie$2 secon$ E$ition %ata Mc<ra876ill2 2006;

REFERENCES 1; 2; 3; 4; Aagan ?at*an Vaman2 E!P in Practice2 %ata Mc<ra876ill2 200+ Ale@is 3eon2 Enter"rise !esource Planning2 secon$ e$ition2 %ata Mc<ra876ill2 200+; Ma*a$eo Aais8al an$ <anes* Vana"alli2 E!P Macmillan In$ia2 2006; Vino$ :umar <rag an$ ?;:; Ven'ita'ris*nan2 E!P7 )once"ts an$ Practice2 Prentice 6all o. In$ia2 2006; 5; Summer2 E!P2 Pearson E$ucation2 200+; Bac'

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BA9+<9 UNIT I

DECISION SUPPORT SYSTEM AND INTELLIGENT SYSTEM INTRODUCTION

LT P C ,00, 9

Management Su""ort s-stems2 ,ecision ma'ing2 Mo$els2 ,SS 0vervie82 ,ata2 Mo$el2 :no8le$ge Management s-stem; UNIT II DATA AND MODEL MANAGEMENT SYSTEMS 9

,ata )ollection2 ,ata 5are*ousing2 ,ata Mining2 ,ata visuali1ation2 Mo$eling2 Static an$ $-namic2 0"timi1ation2 6euristic2 Simulation2 Multi$imensional mo$eling; UNIT III GSS- ENTERPRISE DSS- *MS 9

<rou" su""ort s-stem2 %ec*nologies2 Enter"rise ,SS2 M!P II2 E!P2 S)M 2 :no8le$ge management met*o$s2 %ec*nologies2 %ools; UNIT IV *NO@LEDGE BASED DSS 9

Arti.icial Intelligence2 E@"ert S-stem2 :no8le$ge AcGuisition an$ vali$ation2 :no8le$ge re"resentation2 In.erence tec*niGues; UNIT V ADVANCED INTELLIGENT SYSTEMS 9

?eural )om"uting2 /u11- 3ogic2 Intelligent Agents2 Im"lementation2 Integration2 Intelligent ,SS; T (.): /5 TE0T BOO* 1; E.raim %ur4an an$ Aa- E; Aronson2 ,ecision Su""ort S-stem an$ Intelligent S-stems2 Prentice 6all International2 2002

REFERENCES 1; 2; 3; Aana'iraman V; S an$ Saru'esi :2 ,ecision Su""ort S-stems2 Prentice 6all o. In$ia2 1999; 3o.ti2 ,ecision Su""ort S-stem an$ Management2 Mc<ra8 6ill Inc2 International E$ition2 ?e8 ,el*i 1996; Mara'as2 ,ecision Su""ort S-stem2 Prentice 6all International2 Pa"er4ac' E$ition2 ?e8 ,el*i2 199+;

Bac'

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BA9+20 U4'( I

SOFT@ARE PRO>ECT AND ?UALITY MANAGEMENT INTRODUCTION

LT P C ,00, 9

So.t8are Pro ects2 Pro ects Planning2 Process mo$els2 5ater.all2 !A,2 V2 S"iral2 Incremental2 Protot-"ing2 Pro ect %rac'ing; UNIT II SOFT@ARE METRICS 9

<oal2 9uestion2 Metric D<9ME mo$el2 Pro$uct 9ualit- metrics2 In "rocess 9ualit- metrics2 Metrics .or so.t8are maintenance an$ testing2 )om"le@it- Metrics; UNIT III SOFT@ARE PRO>ECT ESTIMATION 9

E..ort Estimation2 E@"ert Au$gment2 30)2 /unction Points2 04 ect Points2 )0)0M02 !is' Management; UNIT IV SOFT@ARE ?UALITY 9

9ualit- Management S-stems2 So.t8are 9ualit- Mo$els2 /H!PS2 Mc)alls Mo$els2 A""l-ing seven 4asic Gualit- tools in so.t8are $evelo"ment2 Measuring 9ualit-2 <il42 )o9HAM0; UNIT V SOFT@ARE ?UALITY ASSURANCE 9

So.t8are !elia4ilit- mo$els2 !a-leig* mo$el2 ,e.ect !emoval E..ectiveness2 9ualit- stan$ar$s2 IS0 9000 mo$els an$ stan$ar$s .or "rocess im"rovement2 )MM2 P)MM2 )MMI2 SPI)E T (.): /5 TE0T BOO*S 1; 2; !oger S; Pressman2 So.t8are Engineering A Practioners A""roac*2 Mc<ra8 6ill International E$ition2 ?e8 ,el*i2 2005; Ste"*en :an2 Metrics an$ Mo$els in So.t8are 9ualit- Engineering2 Pearson E$ucation Asia2 2004;

REFERENCES 1; 2; 3; 4; 5; 5al'er !o-ce2 So.t8are Pro ect Management # A uni.ie$ .rame8or'2 Pearson E$ucation Asia2 ?e8 ,el*i2 2000; Alan <illies2 So.t8are 9ualit- # %*eor- an$ Management2 %*omson 3earning2 2003; Bo4 6ug*es an$ Mi'e )otterell2 So.t8are Pro ect Management2 %ata Mc<ra8 6ill2 2003; !o4ert %; /utrell2 ,onal$ /; Sa*e.er an$ 3in$a I; S*a.er2 9ualit- So.t8are Pro ect Management2 Pearson E$ucation Asia2 2002; !ic*ar$ 6; %*a-er2 So.t8are Engineering Pro ect Management2 Ao*n 5ile-2 200&; Bac'

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BA9+2+ UNIT I

DATA MINING AND DATA @AREHOUSING INTRODUCTION TO DATA MINING

LT P C ,00, 9

Arc*itecture o. $ata an$ organi1ation7!elational2 %ransactional2 S"atial $ata so on7 !e"orting an$ Guer- "rocessing #!elation to statistics2 Mac*ine learning7 ,ata mining tas's # Process 7 Virtuous c-cle o. $ata mining7case stu$ies; UNIT II DATA @AREHOUSING 2

,ata 8are *ouse # c*aracteristics an$ vie8 7 03%P an$ 03AP 7 ,esign an$ $evelo"ment o. $ata 8are*ouse7 )ase stu$ies; UNIT III DATA MINING TOOLS- METHODS AND TECHNI?UES +0

3ure o. statistics7 !egression an$ correlationK )lassi.ication7 ,ecision treesK clustering #?eural net8or'sK Mar'et 4as'et anal-sis7 Association rules7<enetic algorit*ms an$ lin' anal-sis7 5it* case stu$-; UNIT IV DATA MINING APPLICATIONS 9

A""lications in various sectors 7 /inancial services7 /inancial time serious "re$iction2 retail 4an'ing7)re$it ris' management an$ cre$it scorecar$s2 <enetics2 Biological 2 )!M2 %arget mar'eting 7)ase stu$ies; UNIT V DATA MINING TRENDS 9

%e@t mining #5e4 mining7 S"atial mining7 8e4 usage mining #E7metrics an$ Ecommerce $ata anal-sis7 8e4 "romotions7%utorial on $ata mining so.t8are; T (.): /5 TE0T BOO*S 1; 2; Mic*el Berr- an$ <or$on 3ino..2 ,ata mining tec*niGues .or Mar'eting2 Sales an$ )ustomer su""ort2 Ao*n 5ile-2 2004; Aai8ei 6am an$ Mic*eline :am4er2 ,ata Mining conce"ts an$ tec*niGues2 :au..mann Pu4lis*ers 2001;

REFERENCES 1; 2; 3; 4; 5; 6; 5;6;Inmon2 Buil$ing t*e ,ata 5are*ouse2 .ourt* e$ition 5ile- In$ia "vt; 3t$; !al"* :im4all an$ !ic*ar$ Mer12 %*e $ata 8are*ouse tool'it2 Ao*n 5ile-2 2001; Mic*el Berr- an$ <or$on 3ino..2 Mastering ,ata mining2 Ao*n 5ile- an$ Sons Inc 2004; Mattison2 5e4 5are*ousing an$ :no8le$ge Management2 %ata Mc<ra8 6ill 2001; <; :; <u"ta2 Nntro$uction to ,ata mining 8it* )ase Stu$ies2 Prentice *all o. In$ia; <iu$ici2 A""lie$ ,ata mining # Statistical Met*o$s .or Business an$ In$ustr-2 Ao*n 5ile-; Bac'

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BA9+22 UNIT I

*NO@LEDGE MANAGEMENT SYSTEM INTRODUCTION

LT P C ,00, 9

:no8le$ge management t*eor- an$ "ractice2 Ma or a""roac*es to :M c-cle2 Jac'2 Bu'o8it1 an$ 5illiams2 McElro-2 5iig2 Integrate$ c-cle; UNIT II *NO@LEDGE MANAGEMENT MODELS 9

Ma or t*eoretical :M mo$els2 Von :rog* an$ !os2 ?ona'a an$ %a'euc*i2 )*oo sense7ma'ing :M mo$el2 5iig mo$el2 Boisot I#s"ace2 )om"le@ A$a"tive S-stem mo$els2 %acit an$ E@"licit 'no8le$ge ca"ture; UNIT III *M TOOLS STRATEGY AND METRICS 9

:M ca"ture an$ creation tools2 S*aring an$ ,issemination tools2 AcGuisition an$ A""lication tools2 :M strateg-2 :no8le$ge au$it2 <a" anal-sis2 :M metrics2 Benc*mar'ing2 Balance$ scorecar$2 6ouse o. 9ualit- met*o$; UNIT IV *M IN ORGANISATION 9

0rganisational culture2 0rganisational maturit- mo$els2 :M team2 Et*ics o. :M2 .uture c*allenges .or :M2 !esearc* issues2 :no8le$ge a""lication at in$ivi$ual2 grou" an$ organisational levels2 :no8le$ge reuse2 :no8le$ge re"ositories; UNIT V *NO@LEDGE LEADERSHIP 9

:no8le$ge 3ea$ers*i" st-les2 :no8le$ge alignment 8it* 4usiness strategies2 Pragmatic 'no8le$ge $evelo"ment2 Balancing 'no8le$ge an$ 4usiness management s-stems2 )onstructing 'no8le$ge in.rastructure; T (.): /5 TE0T BOO* 1; :imi1 ,al'ir2 :no8le$ge Management in %*eor- an$ Practice2 Butter8ort* # 6einemann 200+;

REFERENCES 1; 2; Stuart Barnes2 :no8le$ge Management S-stems # %*eor- an$ Practice2 )engage 3earning2 2002; Steven )avaleri an$ S*aron Seivert 8it* 3ee 5; 3ee2 :no8le$ge 3ea$ers*i" # %*e Art an$ Science o. :no8le$ge 4ase$ organisation2 Butter8ort* # 6einemann2 200+; Bac'

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BA9+2, UNIT I

BUSINESS INTELLIGENCE INTRODUCTION

LT P C ,00, 9

,e.inition2 BI "rocess7 Private an$ Pu4lic intelligence2 BI ,ecision Su""ort Initiatives2 Business ,rivers2 )ost7 Bene.it anal-sis2 !is' Assessment2 Enter"rise In.rastructure Evaluation7%ec*nical an$ ?on7tec*nical; UNIT II PRO>ECT PLANNING AND DATA ANALYSIS 9

BI Pro ect "lanning2 !eGuirements $e.inition an$ gat*ering2 $elivera4les2 Business .ocuse$ $ata anal-sis2 to"7$o8n 3ogical $ata mo$eling2 Bottom7u" source $ata anal-sis2 $ata cleansing2 Protot-"ing; UNIT III METADATA REPOSITORY ANALYSIS AND DESIGN 9

Meta ,ata mo$els2 Anal-sis2 ,ata4ase $esign2 E@tract= %rans.orm = 3oa$ DE%3E $esign2 Meta $ata $esign2 E%3 $evelo"ment; UNIT IV APPLICATION DEVELOPMENT 9

03AP tools2 Multi$imensional anal-sis .actors2 arc*itecture2 ,ata mining2 !is's2 Meta$ata res"ositor- $evelo"ment2 Im"lementation2 !elease evaluation; UNIT V MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS OPPORTUNITIES 9

Business intelligence so.t8are2 BI on 8e42 Et*ical an$ legal limits2 In$ustrial es"ionage2 BI so.t8are2 mo$ern tec*niGues o. cr-"to anal-sis2 managing an$ organi1ing .or an e..ective BI %eam; T (.): /5 TE0T BOO*S 1; 2; 3arissa %; Moss an$ S*a'u Atre2 Business Intelligence !oa$ma" I %*e com"lete "ro ect 3i.ec-cle .or ,ecision Su""ort A""lications2 A$$ison 5esle-2 2003; E.raim %ur4an2 !ames* S*ar$a2 Aa- E; Aronson an$ ,avi$ :ing2 Business Intelligence2 Prentice 6all2 200+;

REFERENCES 1; 2; 3; Eli1a4et* Vitt2 Mic*ael 3uc'evic* Stacia Misner2 Business Intelligence2 Microso.t2 2002; Mic*ale8ic1 J;2 Sc*mi$t M; Mic*ale8ic1 M an$ )*iriac )2 A$a"tive Business Intelligence2 S"ringer # Verlag2 2006; <alit S*mueli2 ?itin !; Patel an$ Peter ); Bruce2 ,ata Mining .or Business Intelligence # )once"ts2 %ec*niGues an$ A""lications 5ile-2 In$ia2 200&; Bac'

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BA9+2/ UNIT I

BUSINESS MODELLING INTRODUCTION

LT P C ,00, 9

Business anal-sis2 Business anal-st2 )om"etencies o. 4usiness anal-st2 Strateg- anal-sis2 Sta'e*ol$ers anal-sis2 Environment anal-sis2 S50% anal-sis; UNIT II BUSINESS ANALYSIS PROCESS MODEL 9

Process mo$els2 Process anal-sis2 Investigation tec*niGues2 !eGuirements engineering2 Vali$ating t*e reGuirements2 Mo$elling 4usiness s-stems; UNIT III BUSINESS SYSTEM 9

So.t s-stems2 Business "ers"ectives2 Business activit- mo$els2 critical success .actors2 'e"er.ormance In$icators2 Business activit- mo$el2 ga" anal-sis; UNIT IV BUSINESS PROCESS MODELLING 9

Business "rocesses 7 Business "rocess mo$elling2 4usiness mo$elling tec*niGues2 4usiness case anal-sis2 case $evelo"ment2 Managing 4usiness c*ange2 <overnance; UNIT V MANAGING THE INFORMATION RESOURCE 9

Managing $ata resource2 mo$elling s-stem .unctions2 s-stem $ata2 $ata mo$elling an$ a$ministration2 tec*nolog- .or ca"turing an$ storing $ata2 Securit-; T (.): /5 REFERENCES 1; 2; 3; 4; 5; 6; & Bec'er A2 :uegler M2 !osemann M2 Process ManagementI A <ui$e .or t*e Business Processes2 Berlin S"ringer2 2003; Senn A; A2 Business In.ormation %ec*nolog- in Business I Princi"les2 Practices an$ 0""ortunities2 Prentice 6all2 2000 6armon P2 Business Process )*ange2 Morgan :au.mann2 Boston MA2 2003; 3-n$a M; A""legate2 !o4ert , Austin2 / 5arren M; /arlan2 )or"orate In.ormation # Strateg- an$ Management2 %ata Mc <ra8 6ill2 200&; 6enr- ); 3ucas Ar2 In.ormation %ec*nolog-7Strategic ,ecision Ma'ing .or Managers2 5ile-2 2005; ,orian P-le2 Business Mo$elling an$ ,ata Mining2 Morgan :au.mann Pu4lis*ers2 2005; Parag :ul'arni an$ Pra$i" :; )*an$e2 I% Strateg- .or Business2 0@.or$ 6ig*er E$ucation2 200+; Bac'

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BA9+25 UNIT I

OPERATIONS ELECTIVE SUPPLY CHAIN MANAGEMENT INTRODUCTION

LT P C ,00, 9

Su""l- )*ain # /un$amentals #Evolution7 !ole in Econom- 7 Im"ortance 7 ,ecision P*ases 7 Su""lier7 Manu.acturer7)ustomer c*ain; Su""l- c*ain strateg- 7 Ena4lers= ,rivers o. Su""l)*ain Per.ormance; 0vervie8 o. Su""l- )*ain Mo$els an$ Mo$eling S-stems; UNIT II STRATEGIC SOURCING 9

0utsourcing # Ma'e Vs 4u- 7 I$enti.-ing core "rocesses 7 Mar'et Vs 6ierarc*- 7 Ma'e Vs 4ucontinuum 7Sourcing strateg- 7 Su""lier Evaluation an$ Measurement 7 Su""lier Selection an$ )ontract ?egotiation; )reating a 8orl$ class su""l- 4ase; 5orl$ 5i$e Sourcing; UNIOT III SUPPLY CHAIN NET@OR* 9

,istri4ution ?et8or' ,esign # !ole 7 /actors In.luencing 0"tions2 Value A$$ition; Mo$els .or /acilit- 3ocation an$ )a"acit- allocation; Im"act o. uncertaint- on ?et8or' ,esign; ?et8or' ,esign $ecisions using ,ecision trees; ,istri4ution )enter 3ocation Mo$els; Su""l- )*ain ?et8or' o"timi1ation mo$els; UNIT IV PLANNING DEMAND- INVENTORY AND SUPPLY 9

Value o. In.ormationI Bull8*i" E..ect 7 E..ective .orecasting 7 )oor$inating t*e su""l- c*ain; Managing su""l- c*ain c-cle inventor-; Hncertaint- in t*e su""l- c*ain # Sa.et- Inventor-; )oor$ination in t*e Su""l- )*ain; Anal-sing im"act o. su""l- c*ain re$esign on t*e inventor-; Managing inventor- .or s*ort li.e 7 c-cle "ro$ucts 7multi"le item 7multi"le location inv mgmt; UNIT V CURRENT TRENDS 9

Su""l- )*ain Integration 7 Buil$ing "artners*i" an$ trust in S); S) !estructuring 7 S) Ma""ing 7S) "rocess restructuring2 Post"one t*e "oint o. $i..erentiation;; E7Business # /rame8or' an$ !ole o. Su""l- )*ain in e7 4usiness an$ 424 "ractices; Su""l- )*ain I% /rame8or'; /un$amentals o. transaction management; In.ormation S-stems $evelo"ment 7 eS)M 7 Agile Su""l- )*ains 7!everse Su""l- c*ain; Agricultural Su""l- )*ains; T (.): /5 TE0T BOO*S 1; Aanat S*a*2 Su""l- )*ain Management # %e@t an$ )ases2 Pearson E$ucation2 2009; 2; Sunil )*o"ra an$ Peter Mein$l2 Su""l- )*ain Management7Strateg- Planning an$ 0"eration2 P6I 3earning = Pearson E$ucation2 200&; 3; ,avi$ Simc*i73evi2 P*ili" :amins'-2 E$it* Simc*i73evi2 ,esigning an$ Managing t*e Su""l- )*ainI )once"ts2 Strategies2 an$ )ases2 %ata Mc<ra876ill2 2005; REFERENCES 1; Alte'ar !a*ul V2 Su""l- )*ain Management7)once"t an$ )ases2 P6I2 2005;

50

2; 3; 4;

S*a"iro Aerem- /2 Mo$eling t*e Su""l- )*ain2 %*omson 3earning2 Secon$ !e"rint 2 2002; Ballou !onal$ 62 Business 3ogistics an$ Su""l- )*ain Management2 Pearson E$ucation2 Secon$ In$ian !e"rint2 2004; Aoel ,; 5isner2 <; :eong 3eong2 :ea*7)*oon %an2 Princi"les o. Su""l- )*ain Management7 A Balance$ A""roac*2 Sout*75estern2 )engage 3earning 200+; Bac'

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BA9+26 UNIT I

LOGISTICS MANAGEMENT INTRODUCTION

LT P C ,00, 9

,e.inition an$ Sco"e o. 3ogistics # /unctions ( 04 ectives # )ustomer Value )*ain # Service P*ases an$ attri4utes # Value a$$e$ logistics services # !ole o. logistics in )om"etitive strateg- # )ustomer Service UNIT II @AREHOUSING AND MATERIALS HANDLING 9

5are*ousing /unctions # %-"es # Site Selection # ,ecision Mo$el # 3a-out ,esign # )osting # Virtual 5are*ouse; Material 6an$ling eGui"ment an$ S-stems # !ole o. Material 6an$ling in 3ogistics; Automate$ Material 6an$ling; Material Storage S-stems # "rinci"les # 4ene.its # met*o$s;7 AS!S; UNIT III TRANSPORTATION AND PAC*AGING 9

%rans"ortation S-stem # Evolution2 In.rastructure an$ ?et8or's; /reig*t Management # Ve*icle !outing # )ontaineri1ation; Mo$al )*aracteristics2 Inter7mo$al 0"erators an$ %rans"ort Economies; Pac'aging7 ,esign consi$erations2 Material an$ )ost; Pac'aging as Hnitisation; )onsumer an$ In$ustrial Pac'aging; UNIT IV PERFORMANCE MEASUREMENT AND COSTS 9

Per.ormance Measurement # ?ee$2 S-stem2 3evels an$ ,imensions; Internal an$ E@ternal Per.ormance Measurement; 3ogistics Au$it; %otal 3ogistics )ost # )once"t2 Accounting Met*o$s; )ost # I$enti.ication2 %ime /rame an$ /ormatting; UNIT V CURRENT TRENDS 9

3ogistics In.ormation S-stems # ?ee$2 )*aracteristics an$ ,esign; E73ogistics # Structure an$ 0"eration; 3ogistics !esource Management e3!M; Automatic I$enti.ication %ec*nologies; 5are*ouse Simulation; !everse 3ogistics # Sco"e2 $esign an$ as a com"etitive tool; <lo4al 3ogistics # 0"erational an$ Strategic Issues2 ocean an$ air trans"ortation; Strategic logistics "lanning; T (.): /5 TE0T BOO*S 1; 2; Bo8erso@ ,onal$ A2 3ogistics Management # %*e Integrate$ Su""l- )*ain Process2 %ata Mc<ra8 6ill2 2000; So"le Vino$ V2 3ogistics Management # %*e Su""l- )*ain Im"erative2 Pearson E$ucation2 In$ian !e"rint 2004;

REFERENCES 1; )o-le et al;2 %*e Management o. Business 3ogistics2 %*omson 3earning2 &t* E$ition2 2004;

52

2; 3; 4; 5;

Aila8a$i ) Sat*is* ( !a'es* Sing*2 3ogistics Management2 P6I2 2005; Bloom4erg ,avi$ A et al;2 3ogistics2 Prentice 6all In$ia2 2005; Pierre ,avi$2 International 3ogistics2 Bi1tantra2 2003; Ballou !onal$ 62 Business 3ogistics an$ Su""l- )*ain Management2 Pearson E$ucation2 Secon$ In$ian !e"rint2 2004; Bac'

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BA9+2< UNIT I

ADVANCED OPERATIONS MANAGEMENT OPERATIONS STRATEGY IN A GLOBAL ENVIRONMENT

LT P C ,00, 9

<lo4al vie8 o. 0"erations # Missions an$ Strategies # 0M ,ecisions # Issues in 0"erations Strateg- # Strateg- ,evelo"ment an$ Im"lementation # <lo4al o"erations Strateg- o"tions; UNIT II FORECASTING AND SCHEDULING MODLES 9

/orecasting # %-"es2 9uantitative Mo$els # Moving Averages an$ Smoot*ing tec*niGues # Error estimations; Sc*e$uling an$ SeGuencing mo$els; UNIT III LOCATION AND LAYOUT STRATEGIES 9

3ocation ,ecisions # Strategic im"ortance2 /actors2 Met*o$s; Service 3ocation Strategies; 3a-out # %-"es # 0..ice2 retail2 8are*ousing2 .i@e$7"osition2 "rocess7oriente$2 8or'7cells2 !e"etitive an$ "ro$uct oriente$ la-outs; UNIT - IV MRP AND ERP 9

M!P # <enesis2 PrereGuisites2 )om"utations; 6an$ling Hncertainties # E09 in M!P #M!P II # E!P Mo$els an$ So.t8are; UNIT V RECENT TRENDS IN OPERATIONS MANAGEMENT 9

!ecent %ren$s in o"erations management # 3ean manu.acturing2 )IM2 S-nc*ronous manu.acturing ( t*eor- o. constraints 7 Agile Manu.acturing; T (.): /5

TE0TBOO*S 1; 2; ?orman <ait*er an$ <regor- /ra1ler2 0"erations Management2 Sout* 5estern2 )engage 3earning2 2002; Aa- 6ei1er ( Barr- !en$er 2 0"erations Management 2 Pearson E$ucation 2 200+;

REFERENCES 1; 2; 3; !o4erta S; !ussell ( Bernar$ 5; %a-lor 0"erations Management # 9ualit- an$ )om"etetiveness in glo4al environment2 5ile- In$ia /i.t* E$ition2 2006; )*ar- S?2 Pro$uction an$ 0"erations Management2 %ata Mc<ra8 6ill2 2006 !ic*ar$ )*ase ( ?icolas AGuilano 0"erations Management .or )om"etitive a$vantage2 10=e2 %M62 2006; Bac'

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BA9+22 UNIT I

PRODUCT DESIGN INTRODUCTION

LT P C ,00, 9

,e.ining Pro$uct2 %-"es o. "ro$ucts; Success.ul Pro$uct $evelo"ment # c*aracteristics2 $uration an$ cost2 c*allenges; ,evelo"ment ProcessI <eneric Process7 A$a"ting to "ro$uct t-"es; Stage7gate mo$el 7 ?e8 Service ,evelo"ment Process UNIT II PRODUCT PLANNING 9

Pro$uct Planning Process # Ste"s; Pro$uct 3i.e )-cle; %ec*nolog- 3i.e )-cle 7 Hn$erstan$ing )ustomer ?ee$s 7 ,isru"tive %ec*nologies7 Pro$uct S"eci.ication 7 )once"t <eneration # Activit-7 Ste"s7 Brain Storming2 UNIT III PRODUCT CONCEPT 9

)once"t Selection # Im"ortance2 Met*o$olog-2 conce"t Screening2 )once"t Scoring; )once"t %esting; Pro$uct Arc*itecture7 ,e.inition2 Mo$ularit-2 im"lication2 Esta4lis*ment2 ,ela-e$ ,i..erentiation2 Plat.orm Planning; UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9

In$ustrial ,esign2 ,esign .or Manu.acturing7Value Engineering7Ergonomics7Protot-"ing7!o4ust ,esign7 )olla4orative Pro$uct $evelo"ment7 Pro$uct $evelo"ment economics; UNIT V PATENTS 9

,e.ining Intellectual Pro"ert- an$ Patents2 Patent Searc*es an$ A""lication2 Patent 08ners*i" an$ %rans.er2 Patent In.ringement2 ?e8 ,evelo"ments an$ International Patent 3a8; T (.): /5

TE0T BOO* 1; :arl %; Hlric* an$ Steven ,; E""inger2 Pro$uct ,esign an$ ,evelo"ment2 %ata Mc<ra8 # 6ill2 %*ir$ E$ition2 re"rint 200+;

REFERENCES 1; 2; 3; 4; 5; A;:; )*itale an$ !;); <u"ta2 Pro$uct ,esign an$ Manu.acturing2 P6I2 200+; Mic*ael <rieves2 Pro$uct 3i.e )-cle Management2 %ata Mc<ra8 6ill 2 2006; ,e4ora* E; Bouc*ou@2 Intellectual Pro"ert- !ig*ts2 ,elmar2 )engage 3earning2 2005; :er4er2 !onal$ 32 3aseter2 %imot*- M;2 Strategic Pro$uct )reation2 %ata7 Mc<ra8 6ill2 200&; Bruce %; Bar'le-2 Pro ect Management in ?e8 Pro$uct ,evelo"ment2 %ata Mc<ra8 6ill2 200+; Bac'

55

BA9+29 UNIT I

SERVICES OPERATIONS MANAGEMENT INTRODUCTION

LT P C ,00, 9

Im"ortance an$ role o. Services 7?ature o. services 7Service classi.ication Service Pac'age Service Strateg- 7Internet strategies 7 Environmental strategies; UNIT II SERVICE DESIGN 9

?e8 Service ,evelo"ment 7 ,esigning t*e Service $eliver- s-stemI Service Blue7"rinting 7 Managing Service E@"erience 7 /ront7o..ice Bac'7o..ice Inter.ace 7 Service sca"e # Im"lication .or Service ,esign UNIT III SERVICE ?UALITY 9

Service 9ualit-7 SE!V9HA32 7<a" Mo$el 7)om"laint management 7 5al'7t*roug* Au$it 7Service !ecover- 7 Service <uarantees 7 Service Encounter; UNIT IV OPERATING SERVICES 9

Service o"erational "lanning an$ control 7Process Anal-sis 7 Process Simulation 7Service /acilit- 3ocation 7)a"acit- Management in Services # 9ueuing mo$els 7 5aiting 3ines # Simulation 7 Biel$ management; UNIT V TOOLS AND TECHNI?UES 9

Inventor- Management in Services # !etail ,iscounting Mo$el 7 ?e8sven$or Mo$el 7 Ve*icle !outing an$ Sc*e$uling 7Pro$uctivit- an$ Per.ormance measurement 7 ,ata Envelo"ment Anal-sis D,EAE 7Scoring S-stem # Met*o$ .or customer selection; T (.): /5 TE0T BOO*S 1; 2; Aames A; /it1simmons2 Mona A; /it1simmons2 Service Management # 0"erations2 Strateg-2 In.ormation %ec*nolog-2 %ata Mc<ra8 # 6ill E$ition 2006; !ic*ar$ Metters2 :at*r-n :ing7Metters2 Ma$eleine Pullman2 Steve 5alton Service 0"erations Management2 Sout*75estern2 )engage 3earning2 2006;

REFERENCES 1; 2; )engi1 6a'sever2 Barr- !en$er2 !o4erta S; !ussell2 !e4ert <; Mur$ic'2 Service Management an$ 0"erations2 Pearson E$ucation # Secon$ E$ition; !o4ert Ao*nston2 <ra*am )lar'2 Service 0"erations Management2 Pearson E$ucation2 2005; Bac'

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BA9+90 UNIT I

PRO>ECT MANAGEMENT INTRODUCTION TO PRO>ECT MANAGEMENT

LT P C ,00, 9

Pro ect Management # ,e.inition #<oal 7 3i.ec-cles; Pro ect Selection Met*o$s; Pro ect Port.olio Process # Pro ect /ormulation; Pro ect Manager # !oles7 !es"onsi4ilities an$ Selection # Pro ect %eams; UNIT II PLANNING AND BUDGETING 9

%*e Planning Process # 5or' Brea' $o8n Structure # !ole o. Multi$isci"linar- teams; Bu$get t*e Pro ect # Met*o$s; )ost Estimating an$ Im"rovement; Bu$get uncertaint- an$ ris' management; UNIT III SCHEDULING 1 RESOURCE ALLOCATION 9

PE!% ( )PM ?et8or's # Pro ect Hncertaint- an$ !is' Management # Simulation # <antt )*arts # E@"e$iting a "ro ect # !esource loa$ing an$ leveling; Allocating scarce resources # <ol$rattCs )ritical )*ain; UNIT IV CONTROL AND COMPLETION 9

%*e Plan7Monitor7)ontrol c-cle # ,ata )ollecting an$ re"orting # Pro ect )ontrol # ,esigning t*e control s-stem; Pro ect Evaluation2 Au$iting an$ %ermination; UNIT V PRO>ECT ORGANISATION 1 CONFLICT MANAGEMENT 9

/ormal 0rganisation Structure # 0rganisation ,esign # %-"es o. "ro ect organi1ations; )on.lict # 0rigin ( )onseGuences; Managing con.lict # %eam met*o$s .or resolving con.lict; T (.): /5 TE0T BOO*S 1; 2; Samuel A; Mantel et al; Pro ect Management # )ore %e@t4oo'2 /irst In$ian E$ition2 5ile- In$ia2 2006; Ao*n M; ?ic*olas2 Pro ect Management .or Business an$ %ec*nolog- 7 Princi"les an$ Practice2 Secon$ E$ition2 Pearson E$ucation2 2006;

REFERENCES 1; 2; 3; )li..or$ <ra- an$ Eri' 3arson2 Pro ect Management2 %ata Mc<ra8 6ill E$ition2 2005; <i$o an$ )lements2 Success.ul Pro ect Management2 Secon$ E$ition2 %*omson 3earning2 2003; Ao*n M; ?ic*olas an$ 6erman Ste-n2 Pro ect Management .or Business2 Engineering an$ %ec*nolog-2 Butter8ort*76einemann2 200+;

5<

Bac' BA9+9+ UNIT I ADVANCED MAINTENANCE MANAGEMENT MAINTENANCE CONCEPTS LT P C ,00, 9

04 ectives an$ .unctions o. Maintenance # Maintenance Strategies # 0rganisation .or Maintenance # /ive Jero )once"t UNIT II FAILURE DATA ANALYSIS 9

M%B/2 M%%/2 Hse.ul 3i.e # Survival )urves # /ailure %ime $istri4utions DPoisson2 E@"onential an$ ?ormalE 7 !e"air %ime ,istri4ution # Maintaina4ilit- Pre$iction # ,esign .or Maintaina4ilit- # Availa4ilit-; UNIT III MAINTENANCE PLANNING AND REPLACEMENT DECISION 9

0ver*aul an$ re"air # meaning an$ $i..erence # 0"timal over*aul # !e"air "olicies .or eGui"ment su4 ect to 4rea' $o8n # S"are "arts management; 0"timal interval 4et8een "reventive re"lacement o. eGui"ment su4 ect to 4rea' $o8n2 grou" re"lacement; UNIT IV MAINTENANCE POLICIES 9

/i@e$ %ime Maintenance # )on$ition 4ase$ Maintenance; 0"erate to .ailure # 0""ortunitMaintenance # ,esign out maintenance # %otal Pro$uctive Maintenance; UNIT V RECENT TECHNI?UES 9

!elia4ilit- )entere$ Maintenance D!)ME # %otal Pro$uctive Maintenance D%PME # P*iloso"*an$ im"lementation # Signature Anal-sis # )MMS # )once"t o. %erotec*nolog- # !eengineering Maintenance "rocess; T (.): /5 TE0T BOO*S 1; 2; Mis*tra !) an$ Pat*a' :2 Maintenance Engineering an$ Management2 P6I2 2005; Sus*il :umar Srivatsava2 In$ustrial Maintenance Management2 S )*an$ an$ )om"an-2 2005;

REFERENCES 1; 2; Aar$ine A:2 Maintenance2 !e"lacement an$ !elia4ilit-2 Pitman Pu4lis*ing; :ell- an$ 6arris MA2 Management o. In$ustrial Maintenance2 Butter8ort* an$ )om"an- 3imite$; Bac'

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BA9+92 UNIT I

ROBUST DESIGN INTRODUCTION

LT P C ,00, 9 e@"eriments 7Single /actor 9 EMS rule 7 2: 9 !es"onse Sur.ace 9

Intro$uction to ro4ust $esign 7 !o4ust ,esign an$ E@"eriments 7Planning o. 70vervie8 o. Gualit- 4- $esign 7 9ualit- loss .unction 7A?0VA rationale E@"eriments; UNIT II FACTORIAL E0PERIMENTS

Basic ,e.inition an$ Princi"les 7 %8o .actor .actorial $esign 7 tests on means 7 an$ 3: .actorial $esigns 7/ractional .actorial $esign; UNIT III SPECIAL E0PERIMENTAL DESIGNS

!an$omi1e$ 4loc's 7 3atin sGuare $esign 7 Bloc'ing an$ con.oun$ing 7 Met*o$ 7 ?este$ $esigns; UNIT IV ORTHOGONAL E0PERIMENTS

)om"arison o. classical an$ %aguc*iC s a""roac* 7 Selection an$ a""lication o. ort*ogonal arra-s .or $esign 7 )on$uct o. e@"eriments 7collection an$ anal-sis o. sim"le e@"eriments 7 mo$i.-ing ort*ogonal arra-s 7 multi7res"onse $ata anal-sis; UNIT V MA*ING THE DESIGN ROBUST 9

Varia4ilit- $ue to noise .actors 7 classi.ication o. Gualit- c*aracteristics an$ "arameters 7 o4 ective .unctions 7 Parameter $esign 7 o"timi1ation using S=? ratios 7 attri4ute $ata anal-sis; T (.): /5

TE0TBOO* 1; 2; ,ouglas;); Montgomer-2 ,esign an$ Anal-sis o. E@"eriments2 Ao*n 5ile- an$ Sons 2005; P*illi" A; !ose2 %aguc*i tec*niGues .or Gualit- engineering2 %ata Mc<ra8 6ill2 2005;

REFERENCES 1; 2; ?icolo Belaven$ram2 9ualit- 4- ,esignI %aguc*i tec*niGues .or in$ustrial E@"erimentation2 Prentice 6all 1999; %a"an; P; Bagc*i2 %aguc*i met*o$s e@"laine$I Practical ste"s to !o4ust ,esign2 P6I2 1993; Bac'

59