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c o m Book before
Tw o - d a y c o n n e c t e d f o r u m a n d w o r k s h o p s 11 September 2009
12 - 15 October 2009, Novotel Melbourne on Collins to receive your early bird discount

Strategic Business
Process Management
Using BPM to improve enterprise-wide processes and systems

Connected Forum Pre and post forum workshops

Learn from our expert event Pre-forum workshop: Monday, 12 October 2009
contributors:
Australia Post Workshop A : BPM: Insights and practices for sustained transformation
BT Financial Group Facilitated by: Imre Hegedus, Managing Director, Imre Hegedus Consulting
Baptcare
Child Support Agency
Quality Learning Australia Post-forum workshops: Thursday, 15 October 2009
Imre Hegedus Consulting
City of Stonnington Workshop B : Managing the soft side of BPM
Adaptra Facilitated by: Frits Bussemaker, Founder/Chairman, BPM-Forum Netherlands
Process Community; Owner, Korstmos
Metcash Trading Ltd
Suncorp Metway
Department of Climate Change Workshop C : BPM maturity models
AusAID Facilitated by: Imre Hegedus, Managing Director, Imre Hegedus Consulting
Sensis Pty Ltd
Official Event Report
Hear various client case studies
presented by: Business Process Management - Insights and Practices for Sustained Transformation
Business As Usual By Imre Hegedus

Hear international keynote


sessions presented by:
Frits Bussemaker, BPM-Forum
Netherlands Process Community; Discover effective methods to obtain
Korstmos management buy in during our high level
executive panel session
John Alden, Capability Measurement
Network with your peers
Peter Fingar, Former CIO, Author and
during various interactive and
BPM Expert
hands-on sessions

Gold Sponsors: Silver Sponsor: M e d i a Pa r t n e r s : Supported by:

Networking Drinks Speaker Gift Sponsor:


Sponsor: V i r t u a l P r e s e n t a t i o n Pa r t n e r :

ww w. ar kgr oupaustralia.co m .a u
Strategic Business Process Management w w w. b p m a s i a p a c i f i c . c o m

Using BPM to improve enterprise-wide processes and systems

Business process management remains a front burner issue within effectively achieving process excellence are some of the barriers that
Australian businesses due to its influence in reducing costs, encouraging organisations are currently facing.
productive and innovative work environments, and positively affecting the
company’s bottom line. This connected forum will allow you to hear practical case studies from
high level Australian and international process experts. You will have the
New products and systems are emerging around BPM, largely driven opportunity to understand how others have tackled and overcome BPM
by the need for tighter control of businesses processes in the face of obstacles within their organisations.
a rapidly changing economy. With this comes the need to effectively
implement process transformation, achieve leadership of process-driven You will learn how to:
change and critically examine the associated challenges, benefits and ƒƒ Integrate BPM into your organisational strategy
risks to the business. ƒƒ Achieve senior executive engagement
ƒƒ Align BPM with integral business disciplines
In addition, many organisations are finding it difficult to effectively ƒƒ Put forward proposals for process change and leadership
integrate BPM into some business departments. Issues such as ƒƒ Explore real life examples of practical BPM
quantifying improvements, addressing governance and strategy, and ƒƒ Use BPM to excel past your competition

Who should attend?


ƒƒ BPM Project Managers ƒƒ System Analysts ƒƒ Strategy Managers ƒƒ Integration Managers
ƒƒ BPM Consultants ƒƒ Enterprise Architects ƒƒ Finance and Compliance Leaders ƒƒ Automisation and Monitoring
ƒƒ Business Process Officers ƒƒ IT Managers/Directors ƒƒ Quality Managers Managers
ƒƒ Business Process Application ƒƒ CIOs ƒƒ HR and Change Management ƒƒ Business Transformation
Developers ƒƒ Workflow Managers Executives Professionals
ƒƒ Business Analysts ƒƒ Chief Process Officers ƒƒ Operation Managers/Analysts ƒƒ Finance/Audit/Compliance Officers

P r e - f o r u m w o r k s h o p : M o n d a y, 1 2 O c t o b e r 2 0 0 9
Workshop A: BPM: Insights and practices for sustained transformation
Facilitated by: Imre Hegedus, Managing Director, Imre Hegedus Consulting

Registration: 12.30pm
Workshop starts: 1.00pm
Workshop ends: 4.30pm

This workshop will take the form of an interactive session based on the recently published Ark industry report.
Imre will overview the various sections of the report and explore select topics in depth through interactive discussions with partipants.

Key topics to be covered include:


ƒƒ The enterprise view of processes
ƒƒ BPM and process improvement
ƒƒ BPM capability
ƒƒ The process view of the enterprise
ƒƒ BPM technology This is a must session for
ƒƒ The case for BPM purchasers of the BPM report
ƒƒ Making the change to hear the author explain the
ƒƒ BPM governance various insights and practices
and ask specific questions of
In discussing these topics, reference will be made to industry research, practice and interest. It is also a great way for
Imre’s considerable experience in their real world application. potential purchasers of the
report to appreciate the
Feedback from Imre’s past BPM workshops and masterclasses: content.

“Enjoyed the course. Imre has found a way to put simple context around all the elements of BPM
and their relationships. Great IP!” - KPMG

“Imre provides the end to end of BPM – thank you!” – Centrelink

“Very insightful. I now have some great techniques to apply and a lot of knowledge to absorb” – Tatts Group

Networking drinks hosted by Appian


Join us for a drink whilst you network with BPM experts, leading technology solution
providers and practitioners within the BPM space.
Ark’s networking drinks will take place immediately following the final session on
day one (5.30pm, Tuesday 13 October 2009)
Connected Forum: 13 - 14 October 2009

D A Y O N E : Tu e s d a y, 1 3 O c t o b e r 2 0 0 9 D A Y T W O : W e d n e s d a y, 1 4 O c t o b e r 2 0 0 9
8.00 Registration and refreshments
8.20 Registration and refreshments
8.25 Chairperson’s opening remarks
8.45 Chairperson’s opening remarks
Imre Hegedus, Managing Director, Imre Hegedus Consulting Imre Hegedus, Managing Director, Imre Hegedus Consulting
Integrating BPM within the business Real-life and practical BPM
8.40 International keynote address: 9.00 International keynote address:
The time has come: BPM goes down under What’s in your BPM value proposition? Buzz words and
ƒƒ The role of business process is playing when moving from overused expressions or a quantitative prescription for
“corporations to cooperations” customer and citizen value?
ƒƒ Various examples of best practices and take aways from a number of different ƒƒ The state of the industry - what do BPM value propositions
organisations, and how to recognise a good business process look like today?
ƒƒ The future of BPM in relation to the other perspectives of an organisation ƒƒ How does organisation maturity contribute to value creation? Live Cross

ƒƒ The effect of a process managed environment on management and employees (introduce the OMG BPMM)
Frits Bussemaker, Founder/Chairman, BPM-Forum Netherlands Process Community; ƒƒ Do you understand value creation from BPM projects and programs?
Owner, Korstmos ƒƒ Key steps to create and realise BPM value
ƒƒ Reporting on the survey from Australian organisations
9.15 Live cross to Peter Fingar, Former CIO, Author and BPM Expert John Alden, Founder, Capability Measurement
Live Cross

9.30 Engaging senior executives for acceptance and support 9.50 Gold sponsor session: IBM
ƒƒ Identifying the key metrics
ƒƒ Outlining the benefits, drivers and organisational benefits 10.30 Morning refreshments and networking
ƒƒ Adopting a structural and common sense approach
ƒƒ Embracing a ‘process thinking’ management style 11.00 Employing BPMN and BPI to realise quality and productivity
Samantha Fyfe, Business Process Analyst, Child Support Agency improvements in community aged care
ƒƒ In recent times there has been an increasing focus by aged care funding
10.10 Gold sponsor session: Software AG agencies to improve quality and efficiency outcomes
ƒƒ A shifting of the funding focus from residential to home care has delivered
10.50 Morning refreshments and networking outcomes at the industry (macro) level
ƒƒ Benefits at the operational (micro) level have enhanced aged care software
11.20 Process-enabled business integration at Australia Post – an applications and adopting BPMN
executive perspective ƒƒ The Baptcare BPI journey: improving client facing and back office processes
ƒƒ The Australia Post journey toward business integration ƒƒ Project challenges, critical success factors and our longer term vision
ƒƒ Insights and challenges of transformational change David Thompson, Manager Information Systems; Chris Coughlan, Business
ƒƒ Process ownership and functional management Improvement Manager, Baptcare
Graham Johnson, Program Lead for the Business Integration Program, Australia Post
11.40 Process management in Australian schools and classrooms
12.00 BPM in a greenfield’s environment: the opportunities and the challenges ƒƒ Students and teachers using flowcharts to clarify classroom processes
ƒƒ Adopting BPM as a discipline and understanding the long-term value ƒƒ Teachers and school leaders capturing school-wide improvements: the
ƒƒ What framework? Introducing appropriate methodologies beginnings of BPM
ƒƒ Accelerating efforts through business processes and rules management ƒƒ Moving towards a ‘School Process Reference Model’
ƒƒ Understanding the process model and using it for long term investment Michael King, Director, Quality Learning Australia
Paul Walsh, Senior Business Analyst, CPRS Implementation Branch, Department of
Climate Change 12.20 Silver sponsor session: Tibco
12.40 Creating a business model for process capability, lessons from 1.00 Networking lunch
Suncorp
ƒƒ The CEO model: based on top-down support 1.50 BPM and an integrated management system
ƒƒ The CoE model: a centre of excellence providing internal consulting ƒƒ An explanation of an integrated management system
ƒƒ The CoP model: an invisible centre supporting a community of practitioners ƒƒ The Sensis operating cycle - before and after
Jamie Cornes, Business Process Architect, Suncorp Metway ƒƒ An insight into how BPM can exist within an integrated management system
Michael Kral, Group Manager, Corporate Strategy, Sensis Pty Ltd
1.20 Networking lunch

Advancing your BPM strategy Achieving process excellence

2.30 Aligning business intelligence with business process


2.10 BPM and Australian Aid: a public sector case study
ƒƒ Automating the workflow of exception based BI
ƒƒ What is a ‘business process’ in a government funding organisation?
ƒƒ Business activity optimisation: value-added services vs exception handling
ƒƒ Moving from reform and development to an integrated BPM system
ƒƒ Combining the strategic advantages of BPM and BI to achieve CPM/EPM/PPM
ƒƒ Getting owners and users to accept, support and demand business processes
Richard Roose, IT Manager - Business Intelligence Group, Metcash Trading Ltd
ƒƒ Ensuring continuous improvement and adaptability using BPM
Jamie Clout, Deputy Director General, Corporate Enabling Division, AusAID
3.10 Afternoon refreshments and networking
2.50 Executive level panel session: obtaining management buy-in
3.40 Real change | Real leadership
In this session, you’ll have the rare opportunity to hear the perspectives of
ƒƒ Psychology of change
executives about how to ensure management are on board with your BPM initiatives
ƒƒ Resilience; Resistance; Recovery
Jamie Clout, Deputy Director General, Corporate Enabling Division, AusAID;
Craig Rowley, Organisational Performance Consultant, City of Stonnington
Michael Kral, Group Manager, Corporate Strategy, Sensis Pty Ltd;
Graham Johnson, Program Lead for the Business Integration Program, Australia Post
What have we learnt?
3.30 Afternoon refreshments and networking

4.00 Realising the real value of process modelling 4.20 Interactive mini workshop: Overcoming your challenges to success
ƒƒ Using a process modelling framework as the driver for KM Are you convinced that BPM will bring sustainable and significant benefits?
ƒƒ Resolving process quality and efficiency issues through documentation Are you facing some challenges to achieve this?
ƒƒ Maximising value-add by integrating with the continuous improvement cycle
ƒƒ Improving process efficiency through engaging staff Are you facing challenges such as: getting commitment from executives; knowing
Ben Haigh, Manager, Quality and Continuous Improvement, BT Financial Group where to start, knowing how to embed BPM in the organisation and which methods
to choose; deciding how to achieve quick wins and build a sustainable continuous
4.40 Using contingency planning as a business case for BPM improvement culture?
ƒƒ The ‘ins and outs’ of holistic business continuity management (BCM)
ƒƒ Real life examples of using BCM to positively benefit the day to day business World-renowned BPM author and international consultant Johan Nelis will provide
ƒƒ Using the world’s current focus on pandemic, IT disaster recovery and crisis an opportunity to discuss your key challenges. Johan will discuss the top 10
response planning to internally sell/promote BPM to senior executives common challenges the event participants are currently facing. He will suggest
Rinske Geerlings, Managing Director, Business As Usual practical and realistic actions to deploy as soon as you return to the office!
Johan Nelis, Senior Consultant, Adaptra
5.20 Chairperson’s closing remarks and end of day one

5.30 Networking drinks - hosted by Ark Group 5.30 Chairperson’s closing remarks and end of connected forum
Strategic Business Process Management w w w. b p m a s i a p a c i f i c . c o m

Using BPM to improve enterprise-wide processes and systems

P o s t - f o r u m w o r k s h o p s : T h u r s d a y, 1 5 O c t o b e r 2 0 0 9
Workshop B: Managing the soft side of BPM
Facilitated by: Frits Bussemaker, Founder/Chairman, BPM-Forum Netherlands Process Community;
Owner, Korstmos
Registration: 9.00am
Workshop starts: 9.30am
Workshop ends: 12.30pm

About the workshop:


This session will run in the format of a roundtable discussion. Frits will facilitate a dialogue with the audience surrounding various
organisational BPM issues.

The following areas will be addressed during the workshop:

ƒƒ Leadership and management roles in a process managed environment


ƒƒ Responsiblities and the role of KPIs
ƒƒ How to set up and manage a process environment
ƒƒ Using the required business architecture
ƒƒ How to effectively manage the change

About your workshop facilitator:


Frits Bussemaker is an independent consultant and supports organisations on collaboration and community building. He has a solid
background in alliance management, business process management and community building. He has over 20 years experience in
the international consultancy and IT industry and has worked for companies like Staffware/Tibco Software, Logica and Cambridge
Technology Partners. Based on his vision to “organise value” he is the Founder/Chairman of a number of succesful associations, such as
Dutch BPM-Forum; the Dutch chapter of the ASAP and the international Process Community. Recently he was successful in setting up
“iPoort”, a community for the members of the Dutch parliament to discuss the value and role of IT in the Dutch society.

Frits is a regular speaker and chairman, sits on the program board of a number of international BPM conferences, has published
numerous articles on BPM for various magazines, and has contributed to a number of books including those of Peter Fingar, Adjiedj
Bakas, John Jeston & Johan Nelis. He sits on the board of advice of a number of international associations, academic institutions and
commercial organisations. He has an MSc from Delft University and his own company Korstmos. You can contact him at
frits@bussemaker.net

Workshop C: BPM maturity models


Facilitated by: Imre Hegedus, Managing Director, Imre Hegedus Consulting
Registration: 1.00pm
Workshop starts: 1.30pm
Workshop ends: 4.30pm

About the workshop:


In this interactive workshop, Imre will provide an overview of a number of business process maturity models discussing their structure
and application. In addition, Imre will lead a discussion on the results of the inaugural BPMM survey conducted as part of the BPM Forum.

Key topics to be covered include:

ƒƒ The development, structure, and value of the OMG Business Process Maturity Model (BPMM)
ƒƒ Process maturity models and their application in the real world
ƒƒ The measurement, reporting and action considerations in using maturity models
ƒƒ Participant experiences in BPMM application

About your workshop facilitator:


An internationally recognised process professional, Imre Hegedus is passionate about improving business performance. By enabling
others to realise their potential through process and quality methods, he has developed a reputation for delivering real business value
through process-based methods, models and designs. Assisting organisations in their early stages of ‘process thinking’, engaging with
senior executives, and building enterprise process capabilities are Imre’s specialties.

After working for 15 years as a successful process and change management executive in a corporate environment, Imre established a
consulting practice focusing upon improving business performance through process management. This has seen him assist some of
Australasia’s largest companies in their process endeavours. His company provides executive and operational BPM consulting, tailored
BPM training, and ongoing process review and coaching services.
Improve processes - faster
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Conversations for a smarter planet: 1 in a Series.

A call for change is a call for smart.


The environment is telling us. The economy is telling us.
The population is telling us. It has become increasingly
obvious that things have got to change. We have the tools,
the intelligence and the technology to dramatically reduce
waste, increase efficiency and improve life on planet earth,
for everyone. Let’s build a smarter planet. Find out how to
start at ibm.com/think/au

IBM, the IBM logo, ibm.com and the globe design are trademarks of IBM Corp, registered in many jurisdictions worldwide. A current list of IBM trademarks is
available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. © Copyright IBM Australia Limited 2009. ABN 79 000
024 733. © Copyright IBM Corporation 2009. All rights reserved. IBMNCA0393/LAUNCH/AIIA
5 ways to boo k your p l ace AT t h i s e v ent
AG-WEB
Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com
+61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Strategic Business Process Management AG-WEB

12-15 October 2009, Novotel Melbourne on Collins


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1. Bookings can be submitted at any stage prior to the ƒƒ For cancellations received less than 30 days prior to
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held and booking early is therefore recommended. In refunds will be available. Connected forum CD is available!
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2. Payment must be received in full prior to the course. 6. All cancellations must be received in writing. forum CD gives you a useful record of the presentations made
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4. If the delegate cancels after the booking has been cancellation or variation of the programme. the event at $595 plus GST.
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ƒƒ Cancellations notified over 45 days prior to the event time of booking.
Phone: 1300 550 662
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