Book before

Two-day masterclass 25 September 2009

28 - 29 October 2009 to receive your
Melbourne early bird discount

Leading Successful Knowledge Initiatives

Enhancing personal and organisational performance
with embedded knowledge flows

Masterclass leader:

Benefit from the

experience of
one of Australia’s
Arthur Shelley leading KM
experts!
Founder, Intelligent Answers;
Author, The Organizational Zoo and
Being a Successful Knowledge Leader;
Mentor, Knowledge Management Course Coordinator, Participate in
MBA Program RMIT University Graduate School of Business; interactive and
Former Global Knowledge Director, Cadbury Schweppes hands-on sessions
to share ideas and
experiences

This masterclass will provide an interactive environment that will

enable you to:

ƒƒ Build stronger networks of stakeholders and supporters Official Event Report

ƒƒ Engage senior decision makers and maintain their support
ƒƒ Embed knowledge principles into your organisational strategy Being a Successful Knowledge Leader
ƒƒ Understand how to leverage behaviours to improve team performance By Arthur Shelley
ƒƒ Develop and apply the behavioural diversity of your teams
ƒƒ Lead a network of people to proactively engage in collaborative
initiatives

Supported by: Online Partner:

Produced by:
Official Media Partner:

w w w.a rkg ro u p a u s t ra lia .c o m . a u

 Please note: Due to
the interactive nature
of this event numbers
are strictly limited

Leading Successful Knowledge Initiatives

Enhancing personal and organisational performance
with embedded knowledge flows

Why is this masterclass relevant to you?

Many knowledge initiatives under perform. They don’t
generate the promised benefits and as a result lose
support from senior decision makers. This masterclass
will provide a strategic approach that will enable leaders
and managers to avoid these issues, and engage
sponsors to actively participate in knowledge based
initiatives.
The masterclass will lead participants through a series
of interactive conversations they can adapt and apply
within their own workplace to generate the outcomes
that they seek. This course will enable participants to be
more effective in embedding knowledge management
principles into strategic planning processes and build
strong relationships with decision makers and sponsors.
Arthur will outline a pragmatic process that is easy
to adopt whilst remaining sufficiently flexible to cater
for cultural differences. Application of the concepts
covered during this masterclass will build capabilities of
the knowledge practitioner and organisation, highlight
priority areas and ensure return on investments in
intellectual, social and knowledge capital.

Who should attend?

ƒƒ Knowledge Managers ƒƒ Change Managers ƒƒ Communication Managers
ƒƒ Know How Managers ƒƒ Quality Improvement Managers ƒƒ Business Analysts
ƒƒ Knowledge Workers ƒƒ Organisational Development Managers ƒƒ Team Leaders seeking to harness
ƒƒ Knowledge Analysts ƒƒ Innovation Managers knowledge within their business
ƒƒ Knowledge Improvement ƒƒ Knowledge Development Managers units
Managers ƒƒ Knowledge Architects ƒƒ Leaders and Managers responsible
for strategic decisions and capability

About your masterclass leader:

Arthur Shelley Arthur is a capability and knowledge strategy consultant and author of the books:
Being a Successful Knowledge Leader and The Organizational Zoo: A Survival Guide to
Workplace Behavior.

He works with corporations and government teams to enhance outcomes from projects
and knowledge based initiatives. In his former role as Global Knowledge Director at
Cadbury Schweppes, he successfully initiated and facilitated virtual global communities
to leverage knowledge, exchange ideas and increase productivity.

Arthur incorporates humour and metaphor into his workshops to build understanding,
trust and relationships, enhance teamwork and secure ownership. His ‘Conversations
that Matter’ approach leverages diversity and facilitates the emergence of collaborative
concepts for inclusion within the strategy. His knowledge leadership workshops develop
learning across teams and generate better quality outcomes for both the individual and
the group.

Arthur created and mentors the Organizational Zoo Ambassador Network, a free
voluntary group interested in using the “Zoo Concepts” and other techniques designed by Arthur to
enhance relationships and performance. He is a regular speaker and workshop facilitator at international
conferences, and is also the Knowledge Management Course Coordinator for RMIT University’s MBA
program.
 This masterclass includes a series of interactive conversations supported
by practical exercises to build you own knowledge based strategy!

DAY ONE DAY TWO

Wednesday, 28 October 2009 Thursday, 29 October 2009

8.30 Registration and refreshments 8.30 Registration and refreshments

9.00 Introduction and welcome
Arthur will introduce the masterclass objectives and learning
goals and discuss how the day will proceed. Attendees
will participate in a “getting to know you” exercise, to
share backgrounds, experience and expectations of the
masterclass.
9.30 Conversation One:
ƒƒ The art of conversation to influence
10.30 Morning refreshments and networking
11.00 Conversation Two:
ƒƒ Strategic knowledge flows
9.00 Recap and introduction to day two
Arthur will introduce the objectives for the second day and
review and update the learning goals. Attendees will detail their
expectations for the day to come.
9.30 Conversation Five:
ƒƒ You are as powerful as your network
ƒƒ Targeted communication for success
10.30 Morning refreshments and networking
11.00 Conversation Six:
ƒƒ Outcomes focused for success
ƒƒ Measuring the unmeasurable?

12.30 Networking lunch 12.30 Networking lunch

1.30 Conversation Three: 1.30 Conversation Seven:

ƒƒ Knowledge strategy = success?
ƒƒ Closing the knowing doing gap
3.00 Afternoon refreshments and networking
3.15 Conversation Four:
ƒƒ Performance is everything
ƒƒ Impact of behaviour on knowledge
ƒƒ Uptake and application
4.30 Wrap-up and end of day one
ƒƒ Aligning the right tools for efficiency
3.00 Afternoon refreshments and networking
3.15 Conversation Eight:
ƒƒ Review of learnings
ƒƒ Putting lessons into action within your workplace
4.30 Wrap-up and end of masterclass
ƒƒ Beginning of new opportunities to enhance performance

Recommended readings and resources:

Arthur Shelley, Being a Successful Knowledge Leader. Arthur Shelley, The Organizational Zoo: A Survival
ARK Publishing 2009. Guide to Workplace Behavior. Aslan Publishing 2007.
Available at: http://www.ark-group.com Available at: http://tinyurl.com/57rx38

Being a Successful Knowledge Leader

*Delegates at this
masterclass are
Author: Arthur Shelley entitled to receive a
Pages: 280 substantial discount
Standard Price: A$ 495 + GST on this report.
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Being a Successful Knowledge Leader is a unique
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Leading Successful Knowledge Initiatives

28 - 29 October 2009, Melbourne
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