A Presentation on

Authors
Sunil Kumar Thejasvi P K Sanidhya Rai Sidharthan P V Shahari Shetty Verginia Raisa Dsouza

Under the Guidance of Dr. Sudhir Raj K Senior Professor JKSHIM, Nitte

Major Competitors
Hindustan Unilever Limited

Godrej

Porters Five Force Analysis of the Industry

Porters Five Force Analysis of the Industry

Rivalry Among Competing Firms Very fierce Threat of New Entrants No control

Industry is highly saturated

Low resistance

Intensity of rivalry is very high

Highly viable

Porters Five Force Analysis of the Industry

Threat of Substitute Products Never ending consumer needs Bargaining Power of Suppliers Not very high

Plenty of substitute goods

Homogenous raw materials

New product development

No monopoly

Porters Five Force Analysis of the Industry

Bargaining Power of Consumers Very high

Low switching cost

Not reluctant

Applying Porters Five Force Model to the Business

PESTLE Analysis
Political World Economy Foreign Business Economic Business Cycle
Inflation

Consumer Credit Condition

PESTLE Analysis
Socio Cultural

Target Group Conscious about Branded Products Sponsorship Technological

Internet to Supply Chain

E -markets

PESTLE Analysis
Legal Abide by employment, consumer laws Health and Safety Ecological Waste Management

Resources of the Business

Tangible Assets

Physical Resources
Human Resources

Intangible Assets Reputation

VRIN Analysis of Intangible Resource

Intangible Resources
Reputation Valuable? Rare? Costly to Imitate? Non Competitive Substitutable? Implications

Yes

Yes

Yes

Yes

Sustained Advantage

Resource as Capabilities
Resources are of 2 types Tangible Physical Resources Human Resources
Intangible

Marketing Resources Technological Resources

SWOT Analysis
Strengths Long Standing History High Market Share
Innovative Technology

Aggressive Marketing

Weaknesses
Male Products Only Environmental Issues
Costlier than other razors

Opportunities
Importance of Personal Hygiene

Fashion Look

Increasing demand

Threats
Manufacturing Price Lower Cost Products Price wars

Rivalry Anticipated
Gillette concentrates on male products.

Costlier than its competitors

Rivalry Anticipated
Name
HUL

Market Cap. (Rs. cr.)

121,637.15

Total Assets
2,674.02

Net Profit

3,796.67

Dabur India
Godrej Consumer

30,743.42
24,418.74

1,836.36
3,021.92

590.98
510.94

Marico
Emami Godrej India

14,025.99
10,134.10 9,199.86

2,647.62
820.86 2,491.74

429.09
323.77 96.74

Gillette India

6,503.52

649.23

87.16