Research Techniques.

There are three key areas in the field of research, they are; Audience, Market and Production. The research includes, finding out, who consumes a product, what market place a product is sold, also finding info and resources required to produce a piece of media. Audience Research This research involves finding out what their audience wants out of a product. or e!ample, "errang knows that a lot of people like their music; this is why they have #ranched out to, maga$ines and radio stations. This leads me onto the audience date% the si$e of an audience for a particular product, it also includes finding out the details of the audience. This could #e #y using, media packs, demographics% including age, gender and race. A geodemographic pack is finding out the location in where the audiences of a certain product are. There are also other research types required such as; consumer profiling, consumer #ehavior and consumer attitudes. &onsumer attitudes focus on #eing knowledge a#out the audience and the way they feel a#out something. Market Research Product marketing is all a#out finding a place to sell your product. 'ne of the #est places, to sell a maga$ine in my opinion, is at a train station; thousands of people use the train every day and are more likely to pick up a maga$ine for the (ourney. )n the industry you need to look out for competition all the time, there are always other companies, trying to pick out faults in your product and trying to steal different #its from it. &ompetitor analysis is an investigation into other companies selling similar products. or e!ample the *+'* and P, consoles #oth play the same games, #ut rival each other to see who has the #etter graphics for the games. )n my e!periences, ) find that the *+'* has #etter graphic quality. Advertising placement is trying to find the #est possi#le place to put your advert; this could #e on the #ack of the #us or on a #ig poster at the side of a #uilding. This also links to advertising effects, managing how well your product is doing and how many people are seeing your product on a daily #asis, and this is where companies can see if they need to relocate their advertisement.

Production Research The research that goes into this includes, making sure that the product is going to make money. The content of the product research is what goes into a product for e!ample, the newspapers have to think through what stories take the priority to feature. -ia#ility is how possi#le it will #e to produce something, for e!ample, a music star knows how many fans they have, so they know how easy it will #e to sell the records. Placement media is all a#out positioning a product, right so that the audience can find the product with ease and know where to #uy it. inance is all a#out working out the right costs and having some money to #ack up if the product flops, a company can.t put too much money into a product if they are not confident

that it will succeed. As technology is the new way of life in the industry, the equipment needs to #e sourced and listed. A company also needs to find the right people for the (o#, motivated. A company also needs to find the right locations to produce their product, if a company wants to sell to a large audience; they need to #e in the right location e.g. a #ig industrial place. There are two main types of research in the print industry. +oth are very useful and have their strengths and weaknesses. These two are quantative and qualative research. /uanta#le research is how much of something is sold across the town. )t also includes the figures, charts, graphs and small questionnaires. /ualitative research is a#out the quality of the product and the values0opinions from the consumers. or e!ample; game reviews, let the audience e!plain why they like0dislike a product and therefore gives them a chance to speak their mind, so the company knows what to e!pect and do #etter, for the ne!t product. ,econdary research This involves, looking at other peoples work and seeing how it compares to yours. Maga$ines are the #est to look at as you can pick up information and house styles quickly, these types of maga$ines are cele#rity maga$ines, such as 1eat. There are lots of other things to look at, such as stats and (ournals that already e!ist. Primary research Primary research is all a#out creating your own data to carry forward. This can involve, starting up small questionnaires or interviews. Another great way a#out gathering research, is participating in forums, this way people can give you their different sides and you can gather the information. 2ots of social media sites such as ace#ook and twitter make polls, where a person can 3like4 or comment for their favorite side.

5ata gathering agencies. There are two types of data gathering agencies in the print industry. These two are the, Audit +ureau of circulation 6A+&7 and the 8ational Readership ,urvey 68R,.7 A+& produces figures on audience num#ers for print and digital format, this could #e, producing statistics on how many people visit a we#site or how many people pick up a certain maga$ine every week. 9hereas, the 8R, provides estimated readership and circulation for the print industry. +AR+ can also #e included in the data gathering agencies. +AR+ is the Audience Research +oard, and collects T- ratings. +AR+ installs a #o! in :;<< homes, gathering data on how much a family watches each week. ,elf%generated data ,elf%generating data is all a#out finding things for you. This requires, producing your own video and audio recordings, writing your own questionnaires or focusing on groups of people that would #e interested in your product. All these things can gather qualitative information to help you succeed. Task ;= 9hen an author is writing a children.s #ook, primarily what they need to look at is their target audience. )f their target audience is quite young, then the children.s #ook normally is nonfiction and a #ook with very little wording, colorful and lots of attractive illustrations. Another way of presenting a children.s #ook could #e in pop up form% animation. Think a#out your age group, when doing research, look online at what children.s #ooks sell well, ask at #ook shops for their top ten selling children.s #ooks and ask at the li#rary for the most common #orrowed children.s #ook. >ou can look at these #ooks and see what they all have in common. Another research tip, is to interview; children, parents and teachers, at school, nursery and playgroups. Ask the children what #ooks they like, what they #uy0#orrow0download. >ou have to think a#out what would catch their eye in a presentation and what format is most popular with that age group. May#e give your own twist to a familiar story #ut also in a new and attractive way. Things to consider= >ou would have to consider then what your target audience is and what would attract them the most and find them interested enough to #uy your #ook. '#viously, price and outlets for the #ook and marketing would have to #e considered. >ou would have to find out how to produce the #ook attractively and reasona#ly cheaply. >ou would have to research where and how you would sell the #ook, where it would get noticed and where you could produce it at a reasona#le cost.