wishpond EBOOK

THE COMPLEtE GUIDE tO FAcEBOOK CONtEStS AND PROMOtIONS

wishpond.com

Table of Contents
Chapter 1 - Types of Facebook Contests Chapter 2- How 3rd Party Contest Apps Work on Your Facebook Page Chapter 3- Incorporating Your Brand in Creative Ways Chapter 4- Using Facebook Ads to Boost Your Contest Chapter 5- Cross-Channel Promotion Chapter 6- Like-Gating Explained Chapter 7- Collecting Contact Info and Social Data via Facebooks Open Graph Chapter 8- Measuring Contest ROI Chapter 9- Following-up With Contest Entrants Chapter 10- Facebook Contests for Mobile Chapter 11- Facebook Policy & Promotions Guidelines Appendix A- Case Studies Appendix B- Pro Tips Glossary 5 10 13 15 19 21 24 26 28 30 32 35 38 40

WISHPOND aLL-IN-ONE MaRKETINg SUITE

... is the easiest way to run great marketing campaigns on every channel:

Facebook Pages Twitter Pinterest Websites Mobile Local

Learn About The Suite

Book a Personal Consultation

Introduction

WHY RUN A FACEBOOK CONTEST?

Facebook Contests have the potential to deliver you tons of new leads and drive traffic to your Facebook Page in a stampede.

Benets of running a Facebook Contest: Boost engagement/traffic/likes on your Facebook Page Reach to new users, including friends of current fans and users who are interested in your industry who may not know of about your business Increase your email list New sales Deeper understanding of your customers via data pulled from Facebooks Open Graph

In this ebook youll learn everything you need to create successful contests and maximize their benet to your business: Which types of contests are right for your business How 3rd party contest apps work on Facebook Pages How to boost your contests using Facebook Ads How to follow-up with contest entrants to drive new sales

and much more...

Enjoy using our tips towards the success of your business!

wishpond EBOOK
The Complete Guide to Facebook Contests and Promotions

Chapter 1

TYPES Of FAcEBOOK CONtEStS

There is no shortage of options for creating engaging contests on Facebook. But before you choose one, you need to ask yourself one question:

WHICH TYPE OF CAMPAIGN IS RIGHT FOR YOUR BUSINESS AT THIS MOMENT?

To answer this question, you need to go one step deeper and answer two more questions (Inception!):

What is your goal from this campaign?

a. If your goal is to simply get new Facebook fans or increase your email list, then a Sweepstakes is best. Its simple and it has a very low barrier to entry. This option will maximize your number of entrants. b. If your goal is to make immediate sales then you can run a group deal, or offer a coupon to push users to buy right away. c. If your goal is to build a bank of user-generated content to have users vote on and use in the future, then a Photo, Video or Pinterest Contest is the right choice.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

How much engagement do you currently have on your Facebook Page?

If the answer is a low number (<1000 people talking about you in the past week), that means that your fans are not very engaged with your Facebook Page and/or you dont have a very large fan-base to begin with. But dont fret! Contests will boost this number quickly! If you are at this point, we recommend running a Starter Contest - which include Sweepstakes and Vote Contests - which have very low barriers to entry and will entice a higher percentage of entrants than a contest that requires them to submit a photo or video. If you have over 1000 people talking about you in the past week, then you are in prime position to run an Intermediate or Advanced contest which require users to create something or make a purchase to enter. See a full list of different contest options below:

STARTER CONTESTS
Starter Contests have the lowest barrier of entry to any contest. Users simply need to enter their contact info and click a button to enter:

SWEEPSTAKES
A Sweepstakes is the simplest type of contest - users submit their email address, click Enter Contest and theyre entered into a random drawing for a prize. This is the best type of contest to start with if you have low engagement on your Facebook Page.
wishpond EBOOK

VOTE CONTEST
A Vote Contest is the easiest way to get users to interact with your brand in a personal way. These can be used to vote for which products should appear in your next product line or go on sale next season.

The Complete Guide to Facebook Contests and Promotions

INTERMEDIATE CONTESTS
Intermediate Contests require users to submit a piece of user-generated content to enter your contest, but the type of content is easy enough for most users to create:

Photo Contests are an easy way to entice users to upload a photo and have the community vote on their favorite to win. With the popularity of camera phones these days, taking a photo is a very easy thing for most users to do. To maximize entries, choose a photo theme that is easy for most users to get a photo of.

PHOTO CONTEST

Also - photos are the best type of content, as they are eye-catching and easy to digest, so this is the most recommended type of contest that requires user-generated content.

PHOTO CAPTION CONTEST

Photo Caption Contests entice users to write a caption (title) for a photo that you upload to enter. The community then votes on their favorite to win. This is an easy way to take advantage of online memes, which are becoming extremely popular on sites such as Reddit and 9GAG.

ESSAY CONTEST
An Essay Contest is a great way to get entrants to submit their thoughts, feedback and stories for a chance to win. You can have entrants write about an experience they had using one of your products or at one of your physical locations. The community can then vote on their favorite to win.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

ADVANCED CONTESTS
Advanced Contests require users to upload a more time-consuming piece of content or actually pay money to get something. This will require a very large audience (over 10,000 fans minimum) to be successful, as only a very small percentage of users will take the time to enter:

VIDEO CONTESTS

Entice users to create a video and submit it to win a prize. This is bit harder to do than simply taking a photo, but it has the potential to give you great user content for your brand. Just like in Photo Contest, the community votes on their favorite to win.

PINtERESt CONTEST
Pinterest Contests entice users to create a board on Pinterest and submit the link to enter. The community then votes on their favorite to win. This is a great contest option, as it gives your brand reach on both Facebook and Pinterest.

gROUP DEAL
A Group Deal is a great way to get users to pay money right away in order to take advantage of a limited-time offer. These deals normally require offering a minimum discount of 40% off a regularly-priced item in order to make them attractive enough for users to purchase right away.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

Chapter 2

HOw 3RD PARtY CONtESt APPS wORK ON YOUR FAcEBOOK PAgE

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

10

3rd Party Contest apps live on specied tabs on your Facebook Page (See on the side).
To add an app to a tab on your Facebook Page, you simply need to connect to the app during the contest setup process and the app will add automatically. You can then create a post tailored towards your fans, followers and email list that includes a link back to your contest tab.

HERE aRE 3 WayS TO OPTIMIZE yOUR CONTEST Tab:

Change the Tab Image:

All apps come with a default image, but you can change it to t your brand and contest by following these steps:

1. Click on the drop-down arrow on the far-right of your Pages tabs 2. Hover over the Contest Tab and click on the pencil icon in the top-right corner 3. Click Edit Settings 4. In the pop-up window, next to Custom Tab Image click Change. On this next page you can upload your tab image. Please note: Tab image must be 111px by 74px. 5. Close the new page and click OK in the pop-up window, and youre done!

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

11

Change the Tab Name:

Change the tab name to a short call-to-action by following these steps:

1. Click on the drop-down arrow on the far-right of your Pages tabs 2. Hover over the Contest Tab and click on the pencil icon in the top-right corner 3. Click Edit Settings 4. In the pop-up window, next to Custom Tab Name, enter your custom name, then click Save and then OK, and youre done!

Change the Placement of the Tab:

If your Contest Tab is not one of the top 3, it will not be seen unless you click on the drop-down arrow, which very few users will. To place it in the top 3 follow these steps:

1. Click on the drop-down arrow on the far-right of your Pages tabs 2. Hover over the Contest Tab and click on the pencil icon in the top-right corner 3. Under Swap position with: click on a tab that is currently in the top 3 and your Contest Tab will then switch places with it and will be shown in the top 3

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

12

Chapter 3

INcORPORAtINg YOUR BRAND IN CREAtIvE WAYS

Maximize your Contests by including your brand in interesting ways. This will boost the amount of people actually talking about your brand - as opposed to simply talking about the contest itself!

HERE aRE SOME EaSy WayS TO INcORPORaTE yOUR bRaND INTO yOUR cONTEST:

Let entrants decide on your next product line or marketing campaign via a Vote Contest Have entrants caption a photo of one of your products in a Photo Caption Contest Have entrants create boards on Pinterest that include their favorite items that you sell Have entrants write an essay about how they use your products or why they like them so much Have entrants enter a photo of themselves using your products or at your business Make sure the Title of your Contest and the Contest Image incorporate your brand - as these are the things that will get shared and will be seen the most.

DO NOT - make users do something like post I LOVE BRAND X on their Facebook Wall - not only is this against Facebooks Policy, it could potentially make your company appear annoying and cheap.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

14

Chapter 4

USINg FAcEBOOK ADS tO BOOSt YOUR CONtESt

Facebook Advertising is a powerful platform to target new users and give your contest a boost!

WHIcH TyPE Of AD SHOULD I RUN?

If you have 500+ fans you can run a Promoted Post (see on the side)

To use Promoted Page Posts to promote your contest follow these steps:
1. Make a post on your Facebook Page that includes a link to your contest 2. Go to that post on your Facebook Page and click Promote Post in the bottom-right corner of the post 3. Set your budget (see below for budget recommendations) - Promoted Posts last for 3 days - so you need to make a new one every 3 days If you have under 500 fans, Facebook does not allow you to run Promoted Posts, but you can run a Promoted Page Post (Yes - it is different than a Promoted Post).

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

16

These types of ads appear in the sidebar of Facebook, as opposed to the News Feed in the middle. While not as effective as Promoted Posts, for Pages with less than 500 fans they are your best option.

To use Promoted Page Posts to promote your contest follow these steps:
1. Make a post on your Facebook Page that includes a link to your contest 2. Go to www.facebook.com/ads 3. Select your Facebook Page 4. Select Promote Page Posts See below for targeting and budgeting!

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

17

WHO SHOULD I TaRgET? (FOR PROMOTED PagE POSTS ONLy)

There are two groups to target your ads to:

You can target those users with the Precise Interests feature. In this eld you can enter your competitors names and target their Facebook fans. You can also target based on Broad Categories, including Maritial Status, wider interests like Food & Drink and Jazz/Blues music

Keep your audience to approximately 100,000 people - this is the optimal size of a group that you want to target.
If youre over 100,000: Limit the ages and geography to your most targeted groups and decrease the number of Precise Interests you have selected If youre under 100,000: Add more Precise Interests to target a larger number of users who have interests related to your business/industry

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

18

Chapter 5

CROSS-CHANNEL PROMOtION

USE THE FOLLOWINg GUIDELINES fOR PROMOTINg yOUR CONTEST AcROSS DIffERENT CHaNNELS

Post to Twitter once per day (Tweets get lost extremely quickly, so you very rarely need to worry about spamming your Twitter followers as only a small percentage will see each tweet due to the sites constantly updating nature.) Post to Google+ once every 3 days Send one email to your email list (getting multiple emails about the same thing will get you an unpleasant number of unsubscribes.) Add a banner to the home page of your website for the duration of your contest (have it click-through to your contest on your Facebook Page in a new browser tab) Promote in-store and on the street using posters that include QR codes, NFC chips and short links for users to enter on their mobile phones

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

20

Chapter 6

LIKE-gAtINg EXPLAINED

The easiest way to increase Likes for your Facebook Page - within Facebooks Promotions Guidelines is to like-gate your contest.

A like-gate is usually a simple image with a text telling users who have not yet liked your Facebook Page that they need to like it in order to access the current contest.

HOW DOES LIKE-gaTINg WORK?

Through the Facebook Open Graph, 3rd party apps can detect whether a Facebook user has liked your Page or not, so only nonfans will be shown this image. Once a non-fan likes your Facebook Page, the app will automatically reload to show the default entry or voting page on which the user can enter the contest. Most 3rd party Facebook apps, including all of Wishponds, have like-gating as a built-in feature, so that they can easily be enabled for any of your contests.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

22

IS LIKE-GaTINg AgaINST FacEbOOKS PROMOTIONS GUIDELINES?

No! As the act of liking the Facebook Page does not enter a user into a contest, it is within Facebooks Promotions Guidelines. On the ip side, if you run a contest that uses Facebooks functionality as an entry or voting mechanism, then you are in violation of Facebooks Promotions Guidelines.

Here are some examples of specic contest actions that are not allowed:
Commenting on a picture on a Facebook Page to enter a contest Posting a Facebook Pages Wall to enter a contest Having a winner of a contest be determined by the number of likes their entry receives Having users post something on their own Wall in order to be eligible to win a contest

WHaT IS THE TyPIcaL DROP-Off RaTE fOR LIKE-GaTED CONTESTS?

Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again.

I SUcK aT PHOTOSHOP! HOW caN I gET a PROfESSIONaL LIKE-gaTE IMagE fOR My CONTEST?
Most 3rd party Facebook apps, including all of Wishponds, have default like-gate images that look great and are tailored to the type of contest youre running. Wishponds default Video Contest Like-gate image
wishpond EBOOK
The Complete Guide to Facebook Contests and Promotions

23

Chapter 7

COLLEctINg CONtAct INfO AND SOcIAL DAtA vIA FAcEBOOKS OPEN GRAPH

One important stipulation in Facebooks Promotions Guidelines is that you cannot contact a contest winner via Facebook. This means that you need to collect an entrants email address and/or phone number upon entry in order to contact them. You can collect entrants email addresses automatically via Facebooks Open Graph, but having entrants opt-in by entering their email address manually is the best way to go to avoid being marked as spam.

WHaT IS THE FacEbOOK OPEN GRaPH?

The Open Graph is Facebooks database of user data that includes every Facebook users personal information from their age, to who their friends over to which Pages they like. It is also the platform that 3rd party apps connect to in order to pull valuable user data to help businesses target their customers more effectively.

HOW DO 3RD PaRTy CONTEST aPPS USE THE OPEN GRaPH?

When a user enters a contest, they will be asked to connect with the contest app in a pop-up window that appears. This pop-up will describe the app, which data will be transferred through the app to the business running the contest, and what the business has permission to do to their account.

These are the two Permissions that Wishpond apps (and most other Contest apps) ask for in this transaction:
1. Basic Information: This includes age, gender, location and Facebook Likes of a user. This information allows you to analyze who your users are - and send targeted emails by segmenting users based on these data points - directly within your Wishpond account 2. Ability to Post on the users behalf (optional): This allows our application to make a post on the users wall that invites each of their friends on Facebook to enter your contest

WHaT IS THE TyPIcaL DROP-Off RaTE THaT OccURS DUE TO THIS TRaNSacTION?
Businesses normally see a ~10% drop-off due to some users not wanting to complete this transaction. This is denitely worth the drop-off - not only do you get to see in-depth analytics about your users, but you also get reach to each entrants entire Facebook network through the invitation that is posted on their wall. And this reach is much more effective than an ad.

Chapter 8

MEASURINg CONtESt ROI

HOW DO I KNOW If My cONTEST WaS SUccESSfUL? WHaT ROI SHOULD I EXPEcT?

Every contest will get different results depending on many factors - below is a list of returns you can expect from running a contest: More traffic/likes/engagement for your Facebook Page New emails for your email list New Sales (this occurs for both group deals and other contests. You will nd out how to follow-up with entrants to convert them into sales in Ch. 9, Following-up with Contest Entrants )

HOW DO I MEaSURE My CONTESTS ROI?

In Wishponds Merchant Admin you can view participation statistics in real-time to see how effective each promotion is that you make for getting contest entrant You can use Wishponds Analytics to see exactly which demographics are entering your campaigns to see if your contest attracted the desired types of customers You can use Google Analytics to track conversions from the follow-up emails sent to contest entrants to see how many purchases were made post campaign

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

27

Chapter 9

FOLLOwINg-UP wItH CONtESt ENtRANtS

In terms of turning contest entrants into customers, this is the most important step.

Follow these 3 easy steps for following up with entrants to maximize your contests PR and sales potential:
1. Post the winners name on each of your social channels This will make users happy to associate a real person with winning the prize, and will compel the winner to share about your brand and the contest with his/her friends This will also alleviate any concerns/grievances that some entrants may have that no one was actually awarded the prize stated in the contest (these concerns arise much more often that you think!) 2. Email the winner and ask them to send a picture of themselves with the prize when they receive it (this image is BIG for your companys PR!) 3. Email non-winners with a small consolation prize Losing is not a nice feeling - even when its in a contest. Make every entrant feel like a winner by sending them an exclusive prize - such as a 25% off coupon to your business - and telling them to stay tuned to your Facebook Page for your next contest.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

29

Chapter 10

FAcEBOOK CONtEStS fOR MOBILE

Nearly 40% of Facebook users access the site on their mobile phones.
If your contest is not optimized for mobile then you are missing out on this massive group of users.

WHy?
Currently Facebook does not support 3rd party applications in any of its mobile environments - including their mobile apps and mobile website.

SO HOW DO yOU OPTIMIZE yOUR cONTEST fOR MObILE USERS?

Wishpond has the answer!
All of our apps come with a unique redirect link that can be used when promoting your contest. When you send out a contest promo, include this redirect link as the contest call-to-action. When a user clicks on it, our system checks to see if they are on a mobile/tablet device or a desktop computer: If the user is on a desktop they will be directed to the contest on your Facebook Page If the user is on a mobile/tablet device they will directed to a mobile webpage (hosted by Wishpond) where users can enter and engage with your contest, just as if they were on Facebook

Quick Tip: Need to get this redirect link quickly? Simply go

to your contest entry page and click the Tweet button at the bottom of the entry panel. A Twitter pop-up will appear with a default tweet that includes this link. You can simply copy that link and paste it in your next promo.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

31

Chapter 11

FAcEBOOK POLIcY & PROMOtIONS GUIDELINES

Although it may seem overwhelming, Facebooks Promotions Guidelines are pretty simple. And if youre using a 3rd party application like Wishpond, your contest will be designed to t within these guidelines, so you wont need to worry about it!

Here is a brief rundown of the most relevant points and an explanation for each:
Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App. Meaning: Promotions cannot be run directly on a Facebook Pages Wall - it must be housed within a Facebook Page Tab, or on a separate Facebook App Page.

Promotions on Facebook must include the following: 1. A complete release of Facebook by each entrant or participant. 2. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. 3. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook. Meaning: You must explicitly state that you the merchant are running this contest and that Facebook is not involved with it in any way (Wishponds applications have this disclaimer built-in).

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

33

 You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. Meaning: You cannot use a Facebook feature - such as liking or checking in - as a condition to enter a contest You must not use Facebook features or functionality as a promotions registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant. Meaning: You cannot use a Facebook feature - such as liking or checking in - as the means of entering a contest

You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion. Meaning: You cannot use a Facebook feature - such as the like button - as a way for users to vote on contest entries.

You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on proles (timelines) or Pages. Meaning: You must use email, phone, etc. to contact contest winners. Wishpond Contest apps allow you to ask for this information upon entry, so you will not be stuck!

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

34

Appendix A

CASE StUDIES

YYOGA
We recently had the pleasure of working with Canadas largest yoga company, YYoga, who used our Social Offers product to run a special offer launching their newest studio in the beautiful suburb of Kitsilano, Vancouver, B.C. This offer was a great demonstration of the power of Social Offers, and we wanted to share some of the details with you. The YYoga offer was a resounding success, even a few of the Wishpond members took the offer and got on board with YYogas classes. We can report that we feel extremely relaxed, and ready to dream up the next great product to help you promote your business.

The Offer
A successful Social Offer starts with a great offer that gets peoples attention. YYoga started out with an amazing offer: $25 for unlimited classes at their beautiful brand new studio for the remainder of June, this launched on June 13th and was a discount of more than 60%.

The Seed
Aside from a great offer, one of the keys to running a successful Social Offer is to let as many people know about it as possible. The more people you can notify, the more people start to participate, spreading your offer far and wide. YYoga got the offer off to a great start by letting everyone they knew know about it. They sent an email to their email list, they tweeted about it, they wrote a post on their excellent blog, and they posted to their wall on Facebook.

The Numbers
The YYoga offer reached the maximum number of participants (1000) in less than 48 hours. Total participants: 1,000 Redemption rate: 60% Total pageviews: 4,728 Potential reach: 418,985 (this is the sum of all the
friends of all the participants in the offer therefore the total number of people who potentially could have seen the offer in their news feeds)

New fans added during the campaign: more than 600

DIaMOND caNDLES
Diamond Candles is an online retailer that sells soy candles with embedded jewellery. This perfect union of desirable products is a unique and enticing offering. It is attracting considerable interest from the female 25-54 demographic segment. By combining two of that markets favorite products in one they have created a great social media story. With a well segmented target market every time an entrant shares their participation, they are also sharing with their friends who will likely have similar demographic and psychographic characteristics. Furthermore, Diamond Candles beneted from Wishponds Social Promotions because theyre mobile-optimized - even within Facebook. This has created an opportunity to increase participation well in excess of 35% above what was achieved from previously used promotional tools.

Challenge
Diamond Candles challenge was the need to grow their brand and their sales through the use of social media. They wanted to grow both their fans and their fan engagement. They had used other campaign tools before but they fell short. As a secondary challenge they were unable to engage users while they were browsing Facebook on mobile devices.

Solution
Every week Diamond Candles ran a Wishpond Sweepstakes on their Facebook page. Each promotion was a simple giveaway ranging from $25 $70 for merchandise from their online store. The Wishpond tool, on a permission basis, is designed to automatically post users participation on their wall.

Outcome
In under a month of using Wishpond, Diamond Candles generated over 25,000 leads, without using any additional advertising. Since Wishponds tools are able to function on mobile devices (in comparison with other promotional tools) their participation rate was up signicantly. Diamond Candles illustrates that you dont need to giveaway $1000s to get peoples attention. As long as its something theyre interested in, they will enter.

Appendix B

PRO TIPS

PRO TIPS fOR MaXIMIZINg yOUR CONTEST

1. Post about your contest frequently a. If you are using Promoted Posts: Make one post every 3 days (as this is how long a Promoted Post will run for). b. If you are not using Promoted Posts: Make one post every day

2. Run contests for 1-2 weeks at a time

3. Run contests frequently (1-2 per month) - this will keep users engaged with your Page, which will boost your Pages EdgeRank and in turn create more and more engagement with your Facebook Page (yes, just like a snowball!)

4. Unless youre an electronics retailer (such as Apple), never give away an iPad as a prize. People who enter your contests will be interested in the iPads, not your brand. a. Converting those people into customers of your products will be next to impossible. For this reason, always make the prize a gift card to your store, or an item you sell.

5. Post your contests on popular contesting websites. These websites attract thousands of users per day who love to enter and share contests. They can bring you tons of entrants, especially if you dont currently have much engagement on your Facebook Page.

wishpond EBOOK

The Complete Guide to Facebook Contests and Promotions

39

Glossary
Non-fan: A Facebook user who has not Liked a Facebook Page in question Fan: A Facebook user who has liked your Facebook page Contest: Any Promotion, Contest, Giveaway, etc. that a user can participate in to win a prize, get a coupon, etc. Facebook EdgeRank: This is Facebooks version of Google PageRank - it determines how likely a fan is to see a post your Facebook Page makes. - The more engaged a fan is with your Page, the higher your Pages Edgerank will be, and the more likely it will be that your fans will see your Facebook posts.

People Talking About This: The number of Facebook users who have interacted with a Facebook Page in the past seven days. An interaction refers to any of the following: - Liking, sharing or commenting on a Facebook Pages post - Liking the Facebook Page - Writing a recommendation on a Facebook Pages Wall - Writing a post on a Facebook Pages Wall - Mentioning a Facebook Page in a Facebook Post

Like: A Like occurs when a Facebook user clicks the like button on an object - a Facebook Page, Facebook Post, website, etc.
wishpond EBOOK

Likes refers to the number of users who like an object Liking refers to the act of clicking a Like button on an object
The Complete Guide to Facebook Contests and Promotions

40

Contact Us

We would love to give you the advantage of our learnings.

Book a Personal Consultation

Written by: Nick Steeves Director of Marketing Wishpond

wishpond.com