Social Media Goals/Game Plan

Facebook
General: Continue to post %s of posts on Pie Chart, Encourage new engagement (comments), look at what competitors are doing Goal/Objective: To have all of our agents, hourly salary employees ! affiliates like our page" To have our page #e a representation of our uni$ue #rand ! have our page promote interaction, e%citement and comments" Who/Audience: Target audience is our agents, agents from other companies, hourly salary employees, and our affiliates" &econdary audience is family and friends of the target audience" What: Posts will consist of the difference types of posts that have #een #eing posted according to pie chart" When: 'eneral posts( once a week" Promote trainings, workshops, and other )*'++,E events( any time they happen are upcoming" ,e-post tweets, Pinterest posts, or a youtu#e clip (there#y promoting our other social media platforms)( once to twice a month" Where: Posts should mainly #e a#out our company things happening in our company and .orthern California real estate with the occasional interesting articles that are #roader" Why: /f )*'++,E promotes itself more on 0ace#ook we will in turn give our agents a resource and it will attract more agents and clients to our company"

Twitter
General: Post events, trainings, etc", Post 01/- industry tips, interesting articles, short sweet ! to the point, general interest in real estate, interesting things 2 create more comments, look at what competitors are doing Goal/Objective: To have our agents, other agents real estate companies, employees, and affiliates follow us on Twitter" To follow our agents (thus showing our loyalty and care), our affiliates and real estate resources to see what others are doing and discover interesting things to post on our own social media outlets" To tweet short, sweet #its of interest or e%citement a#out our company and what we are doing to generate more interest from others and comments response" Who/Audience: Target audience is our agents, agents from other companies other real estate companies, and our affiliates" What: Tweets will consist of short #its of sharing interest or e%citement a#out something in the company" 3dditionally, we can include occasional tweets of acknowledgment of our own or informing via our tweets things )*'++,E is involved in or affiliated with" When: Tweets should happen two to three times a week and have varying interest on different aspects things happening in the company" 34531& T5EET E6C/TE+E.T 5*E. 3T T,3/./.'& 3.7 E8E.T&" Where: Tweets should #e focused on our company company happenings and northern California real estate" 9ccasionally reference our 0ace#ook and Pinterest to promote our other platforms" Why: /f )*'++,E promotes itself on twitter, our agents will #e more likely to follow us for tid-#its of $uick info and we can help them #uild their network and knowledge" /t will also get our name out there to other companies and agents and we can use twitter to reference things in our company that will spawn people to dig deeper if the small tweet is interesting and e%citing"

Pinterest
General: 'oogle Pinterest (how tos, ideas, competitors), Pinterest is visual, interesting and a#out re-pinning, 5ant .orCal )*' flare personality Goal/Objective: To have multiple different #oards for varying topics and interests, to re-pin pins of #oards we follow and to have our followers re-pin our pins" This is all to create familiarly with our name, #rand and company and to make us interesting, accessi#le and visually appealing" 5e can also use this #oard to occasionally post upscale listings and post pins of ours on 0ace#ook and twitter" Who/Audience: To attract anyone and everyone interested in real estate, owning a home, selling a home, and #uying a home" What: Pins will #e posted on different #oards we create #ased on what topics we want to convey and have our followers visually associate with our #rand and company" Pins can range from home ideas, listings, real estate humor, real estate tips, lu%ury architecture homes, and other interesting real estate relata#le media" When: &hould post at least one pin daily or every other day" 9n at least one of our #oards" Where: Pins should focus on our #rand, company, general real estate and visually stimulating real estate related pins" Why: /f )*'++,E promotes itself on Pinterest, we could gain notoriety in our community and in the real estate industry in general" /t would cause people to associate us with our upscale, interesting, lu%urious, witty, and relata#le visuals that we pin on Pinterest thus causing an influ% of people talking a#out our company and promoting us on their pinterests to others #y re-pinning our pins"

Youtube
General: /s not used much #y )*', could start putting short clips or tutorials, to generate interest, use clips to post on other social media sites, research company youtu#e Goal/objective: To post videos short clips from trainings or advertising for upcoming events or ,adio &how" :se youtu#e channel as resource for agents to see ;#ehind the scenes< at )*' and to get a glimpse of trainings and events and ,adio show so they want to #ecome more involved" 5e could also do a youtu#e show that is => min every month that has real estate tips and whatnot" 4ike the ,adio show #ut visual and a#le to #e re-posted on 0ace#ook" Who/audience: 9ur agents other agents" What: 8ideos would #e of trainings, tips, #ehind the scenes, radio show, and company events" When: 9nce a month? Where: 8ideos should #e from )*'++,E and #e directly a#out real estate and our company" Why: /f )*'++,E promotes youtu#e videos, we would have videos we made to post on our other social media platforms and it could #e a great resource for agents as well as something visual that would create more interest and connection to things we are doing"