2385 Executive Center Drive, Suite 400 • Boca Raton, Florida 33431

Phone: (561) 922-5266 • Fax: (561) 623-6235

CURRENT MARKET SENTIMENT

Will the celebration be today or tomorrow? The indices
finished slightly higher at 9885/1076 Dow & S&P respectively.
The last three sessions moves have not been without a
MARKET
struggle. Today will not be any different, with Meredith HIGHLIGHTS
Whitney downgrading Goldman, the Grand Daddy of the salsa.
10/13/2009
Intel and the tech sector is the only bright light in a day of no
data. A reminder, watch for selling pressure before going
short. Trade carefully!!
PRISM CALL
ECONOMIC NUMBERS AND DATA
Time Indicator Date Actual Expectation Range Prior A tougher call than
(ET)
normal! The
Monthly Oct -$35.5B -$98.0B $45.7B
Budget 13 to - commodities led the
Statement SEP $30.0B
Dow up. With no
TECHNICAL economic numbers to be
Indices S2 S1 Pivot R1 R2
reported, today’s
INDU 9806 9838 9889 9939 9953 forward movement will
(DOW)
need to be an individual
SPUZ 1067 1070 1075 1081 1083 effort. Consequently the
(S&P)
indices may be range
DOW STOCK TO WATCH bound once again. Be
Strong Weak cognizant that the end
IBM UTX
of the day movement is
XOM BA
a real possibility.
MRK WMT

JPM T

Page |1
RISK DISCLAIMER: There is a very high degree of risk involved in trading equities. Trading is not for every investor and only risk capital should be used. Past results are not indicative of future returns. Prism Trading School, LLC
(“Prism”) and all individuals affiliated with Prism assume no responsibilities for your trading and investment results. The indicators, strategies, articles and all other features are for educational purposes only and should not
be construed as investment advice. Any person who chooses to use this information as a basis for their trading assumes all the liability and risk for themselves and hereby and absolutely agrees to indemnify and hold
harmless Prism, its principals, agents and employees. All of the material contained herein is believed to be correct, however, Prism will not be held responsible for accidental oversights, typos or incorrect information from
sources that generate fundamental and technical information. Prism does not warrant the completeness or accuracy of such information, and does not warrant any results from the use of the information. Your use of Prism
materials is entirely at your own risk and it is your sole responsibility to evaluate the accuracy, completeness and usefulness of the information. You must assess the risk of any trade and make your own independent
decisions regarding any securities mentioned herein. Prism affiliates may have a position or effect transactions in the securities described herein (or options thereon) and/or otherwise employ trading strategies that may be
consistent or inconsistent with the provided strategies.
COMMODITY PRICES
Commodity Price


OIL 74.35 1.08

GOLD 1067.2 9.70`

FOREIGN MARKETS
Market Price
 %

FTSE 5213.46 3.29 0.06

DAX 5767.68 15.55 -0.27

HANG SENG 21467.36 168.01 0.79

NIKKEI 10076.56 60.17 0.6

CHINA 2936.191 41.708 1.44

Page |2
UPGRADES / DOWNGRADES
Stocks Upgraded


YHOO Yahoo! upgraded to Buy at Benchmark; tgt raised to $20

(16.75 )

TSCO Tractor Supply tgt upped to $62 at Argus (53.71 )

NTES Netease.com: Hearing JP Morgan upgrading NTES to

Overweight; tgt $53 (38.35 )

Stocks Downgraded


GS Goldman Sachs trades modestly off early lows on light volume,

now down -1.7% following downgrade by banking analyst Meredith
Whitney (190.15 )

Page |3
 NEWS ALERT
China plans to lower taxes on steelmakers – WSJ

PIR Pier 1 Imports says comparable store sales for September increased 9.9%
versus a decline of 11.7% in September of last year (4.41 +0.25)

AIG AIG enters into agreement to sell Nan Shan to consortium led by Primus
Financial (44.40 )

GOOG Google: FBR Capital expects solid 3Q driven by search volume growth; tgt
raised to $660 from $535 (524.04 )

JCI Johnson Controls issues upside 4Q09 EPS guidance and FY10 guidance
(27.13 )

RA RailAmerica prices 22 mln share IPO at $15 per share

CIT CIT debt swap struggles, bankruptcy looms - Reuters (1.04 )

COH Coach initiated with a Neutral at UBS; tgt $37 (34.50 )

F Ford Motor 3Q China auto sales 119,338 units, up 79% on year - DJ (7.62 )

ANN AnnTaylor initiated with a Hold at Jesup & Lamont (15.64 )

CHS Chico's FAS initiated with a Buy at Jesup & Lamont; tgt $18 (12.46 )

AKAM Akamai Tech: Oppenheimer expects clean qtr; remain cautious on pricing
risk in M&E (20.13 )

GS Goldman Sachs trades modestly off early lows on light volume, now down -
1.7% following downgrade by banking analyst Meredith Whitney (190.15 )

MET Credit Suisse changes their rating on select life insurance stocks

SI Siemens Energy gets Wind Turbine orders worth over EUR600 mln - DJ
(97.64 )

JNJ Johnson & Johnson beats by $0.07, reports revs in-line; raises FY09 EPS
guidance (62.53 )

SVA Sinovac Biotech receives Certificate of Approval to distribute Panflu (H5N1)

vaccine in Hong Kong (7.48 )

PTR PetroChina restarted with a Hold at Deutsche Bank (120.43 )

AAPL Apple ests and tgt raised to $235 at Credit Suisse on higher margin outlook
(190.81 )

Page |4
 NEWS ALERT
DIS Walt Disney's retail plan is a theme park in its stores - NY Times (28.64 )

SJM J.M. Smucker initiated with a Neutral at JP Morgan (54.17 )

CVS CVS Caremark tgt raised to $58 from $40 at Deutsche Bank (36.40 )

Credit tightens for small businesses - NY Times

EMC EMC Corp ests and target raised to $22 at Credit Suisse ahead of Q3 results
(13.95 )

ISRG Intuitive Surgical ests and tgt raised to $280 at Brean Murray due to
expected recovery in sales of da Vinci (254.00 )

DECK Deckers Outdoor tgt raised to $115 from $85 at Lazard - Reuters (85.22 )

CSC Computer Sciences Wins $85 Million Task Order to Provide Cyber
Investigations Training (52.72 )

Page |5