Name: Mohammed Abdullah F/Name : Mohammed Ali Enrollment: 2010 E- 037 Name: Sultan Mohammed F/Name : Enrollment: 2010

E- 06 Class: MBA (3rd quarter) SUBJECT: TOPIC: Marketing Management.

o Select any organization/company may have one or more products of services, may be related to consumer, business or international market. o Brief introduction of that organization/company. o Target market with all its possible existing and potential segments with respect to its product of services. (Dr. Sana-Ur-Rehman)

Teacher: Assignment:

1st
Date: 04/05/2011 1

MERCY MALAYSIA
MERCY Malaysia is a non-profit organization focusing on sustainable health related development and risk reduction activities for vulnerable communities in crisis and non-crisis situations. The organization is a registered society according to the Societies Act (1966) in Malaysia, and the headquarters is based in the capital city of Kuala Lumpur. The organization is supported by the masses of Malaysia for Medical relief in all over the world. When ever any disasters take place in any part of the world mercy Malaysia reaches there and provides its services (medical relief services). Shortly MERCY Malaysia has been actively involved in providing emergency assistance to affected populations voluntarily. VISION:

Outstanding in the delivery of medical and humanitarian aid to all

MISSION

MERCY Malaysia is a non-profit organization focusing on providing medical relief and sustainable health related development for vulnerable communities.

CORE VALUES MAJOR SERVICES:

Mercy Malaysia focus on rapid medical response for the assistance of communities affected by disasters They recognize the value of working with partners and volunteers They provide an opportunity for individuals to serve with professionalism, upholding the Code of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster Relief They hold themselves accountable to their donors and beneficiaries Core Values contributes

We are highly motivated and passionate We do the right things in the right way; we are accountable to beneficiaries and donors We show trust and respect in all our interactions Respect Collaborations Working with peers, partners & volunteers builds each others strengths & enhances the impacts for beneficiaries We will go the extra mile to help those in need Yearn to Serve Motivation Excellence

TARGETS OF THE ORGANIZATION.

Mercy Malaysia main targets are the areas and the nations being affected by the natural disasters. When ever any natural disaster takes place in any part of the world Mercy Malaysia is ready to depart there not only for the first aid medical assistance but also for the rehabilitation of the society.
1.

FLOODING:
Flood is one of the natural disasters which ruins out the society. Mercy Malaysia as are informed about flood in any part of the world sooner launches Relief Funds and sets up Medical Relief Societies in the area for the rehabilitation of the societies. In 2001 MERCY Malaysia launched the Cambodia Relief Fund to continue to support the relief efforts due to the flooding in Mekong. In May, 2003 MERCY Malaysia responded to international appeal from Sri Lanka after the republic suffered its worst floods and landslides in 60 years The six-person team was deployed to southern Sri Lanka to render critical medical and humanitarian aid to flood and landslide victims in Ratnapura, located about 100 km south-east of Colombo.

2. EARTHQUAKE:
Earthquake another destroying natural disaster Mercy Malaysia is one of the organizations that has stepped first in areas suffered badly from the earthquakes. MERCY Malaysia sent relief teams to Turkey in response to the 1999 zmit earthquake. In the year 2001 the organization responding to the medical needs of the survivors of the 2001 Gujarat earthquake. In February 2003, MERCY Malaysia launched its China Humanitarian Fund and sent a team in response to the 6.8-magnitude earthquake which struck a remote area of Xinjiang province in northwest China, near the border with Kyrgyzstan and Tajikistan. In the same year another mission sent to Kerman, Iran following the Bam earthquake which occurred on December 26, 2003 The nine-person team -including Dr Bubble, a hospital clown doctor- provided medical and psycho-social support to the earthquake survivors. In March, MERCY Malaysia responded to the 2005 Sumatra earthquake which struck the Nias islands. In October the organization provided aid in response to the 2005 Kashmir earthquake which struck the Pakistan-administered Kashmir known as Azad 3

Kashmir, near the city of Muzaffarabad. A field hospital was set up, and more than seven teams were sent to serve over 400,000 survivors in the remote town of Bagh In May, 2011 Mercy Malaysia sent Medical teams and teams for the rehabilitations of Japan where 8.9 magnitude earthquakes took place which lashed the northern part of the country.

3. TSUNAMI:
Tsunami anther Natural disaster where Mercy Malaysia has played its own key role in the rebuilding of affected areas. In the 2004 Indian Ocean earthquake and tsunami was a major tipping point for the organization. We were the first international organization to arrive (in Aceh) and it was publicized by the international media. Suddenly, people realized there was MERCY Malaysia, Dr Jemilah said. MERCY Malaysia deployed teams to Aceh and Sri Lanka, as well as assisting the tsunami survivors on the home front in Penang, Malaysia. A book was launched in 2005, entitled "A Time To Heal: A Reflection of Mercy Malaysia's Response to the Indian Ocean Tsunami" to commemorate the disaster that struck on Dec 26, 2004. The coffee table book relates the experiences of MERCY Malaysia's relief workers in Malaysia, Indonesia's Aceh province and Sri Lanka. The rebuilding of the houses for the affected people of tsunami of Kampong Weu Raya proved to be a good learning experience for the organization. Identifying actual boundaries was a difficult task, as surviving villagers had to delineate the plots of land where their houses used to be. Once construction started, the team of 30 skilled villagers and 180 construction workers from Medan managed to build at a rate of one house a day, using shorea wood and concrete. Originally designed to be 36sq metres, each unit was later expanded to 52sq metres. In May, 2011 Mercy Malaysia sent Medical teams and teams for the rehabilitations of Japan where 10meters high tsunami lashed the northern part of the country.

4. STORMS:
Another disaster of bringing up the destruction. In early December 2004 MERCY Malaysia responded to the humanitarian needs in the Philippines to assist the survivors of the tropical storms, which had left some 1,000 dead.

5. (IDPS) INTERNALLY DISPLACED PERSONS:

In the year 2000, MERCY Malaysia provided medical assistance to the Internally Displaced Persons(IDPs) due to conflict in Maluku, Indonesia. In October 2001, the organization sent a team to Afghanistan to serve the IDPs at refugee camps. In 2002, MERCY Malaysia continued to deliver more medical relief and grew its operations along the way. The organization continued its presence in Kabul, and later expanded its operations in Afghanistan to run the only medical centre in Spin Buldak. An area located approximately 100 km away from Kandahar. In 2003, MERCY Malaysia responded to the needs in Baghdad, Iraq and sent its first team in January. In 2004 MERCY Malaysia responded to a request from the United Nations (UN) agencies to lend medical assistance to the IDPs in Sudan. After the initial assessment, MERCY Malaysia kick-started the fundraising for the Maternity and Child Health Clinic for the women in El-Geneina in West Darfur. In addition, MERCY Malaysia also constructed shelters for relatives of patients at the El-Geneina Hospital, as well as a feeding centre to cater to the patients nutritional needs MERCY Malaysia also concluded its rehabilitation of the Ibn Al-Quff Hospital and the Al-Mansoor Paediatric Teaching Hospital in Iraq. Another successful reconstruction project in Bam, Iran, was also officiated. The new health centre, financed by the people and government of Malaysia, was designed to cater for the citys 130,000 people and treat up to 200 patients a day.

6. COLLISION AND EXPLOSION

Mercy Malaysia has also played its own role when any Collision or Explosion has taken placed. MERCY Malaysia responded to North Korea's appeal for international aid following the train collision and explosion in Ryongchon., where the three-person team brought along medical supplies worth RM50,000.

7. WAR-TORN COUNTRIES
Mercy Malaysia has started a fund raising campaign in the war torn countries In the early part of 2004, MERCY Malaysia continued its work in the conflict zones, and launched a fundraising campaign in collaboration with the Ministry of Education of Malaysia to provide schoolbags for children in war-torn countries like Palestine, Afghanistan and Iraq.

For Iraq in particular, MERCY Malaysia allocated RM1 million in medical and humanitarian aid, and collaborated with Islamic Relief to transport three trucks of humanitarian aid to Falluja 8. CYCLONE : In 2008, MERCY Malaysia also responded to Myanmar to aid the survivors of Cyclone Nargis

The Total Disaster Risk Management (TDRM)

In 2005, MERCY Malaysia consciously began to adopt the approach of Total Disaster Risk Management (TDRM) in implementing some of its key domestic and international projects and programs. TDRM aims at providing better understanding, and more importantly response to disaster management, addressing the root causes and underlying factors that lead to disasters.

The Total Disaster Risk Management (TDRM) Cycle

First Phase - Emergency Response A life-saving phase, its aim is to ensure that an effective response - rescue efforts, fire fighting, emergency medical assistance and an evacuation procedure - is in place when a disaster has taken place. 6

Second Phase - Recovery This phase involves rehabilitation and disaster-resilient reconstruction efforts as well as appropriate land use planning, industrial rehabilitation planning and livelihood support.

Third Phase - Prevention/ Mitigation This phase focuses on efforts to prevent or mitigate damage when a disaster strikes. Among the activities related to this phase are the utilization of seismic resistant technology for rebuilding or retro-fitting, the construction of dikes, replanting of mangroves, forestation and the construction and operation of meteorological observation systems to help prevent and mitigate damage in the event of an earthquake, flood, landslide or storm.

Final Phase Preparedness/ Readiness As it is important for any country to be prepared in the event of a disaster, this phase is crucial as it places the importance of hazard maps, food and material stockpiling as well as the preparation of emergency kits, all vital factors that help to minimise the impact of a disaster.

The risk of disasters and its adverse impact can be reduced effectively if balanced attention is placed on all phases of the disaster management cycle.

EXISTING AND POTENTIAL MARKET OF THE ORGANIZATION.

All the Countries who are suffered from any kind of Natural disasters (Flooding, Earthquake, Tsunami, Storms, Collision and explosion etc.) irrespective of religion, race, nationality, Mercy Malaysia is all the time read to depart for Medical and rehabilitation support of those nations. Some of the examples of the are given below where mercy Malaysia has supported and is supporting. Afghanistan: From 2002, MERCY Malaysia continued to deliver medical relief in Afghanistan has got the only medical centre in Spin Buldak. Iraq: MERCY Malaysia allocated RM1 million in medical and humanitarian aid for its rehabilitation.

Pakistan: In 2005 the organization provided aid to Kashmir (Azad Kashmir) earthquake which struck the Pakistan-administered. A field hospital was set up to serve over 400,000 survivors in the remote town of Bagh. Japan: Even Japan the progressed the country asked for the assistance and support from Mercy Malaysia in current Earthquake and Tsunami May, 2011 Where Mercy Malaysia sent Medical teams and teams for the rehabilitations. Palestine: Not only the Medical and Rehabilitation assistance but also served the children of the Palestine with School bags and book and other support. China: Mercy Malaysia located Humanitarian Fund and sent a team in response to the 6.8-magnitude earthquake which struck a remote area of Xinjiang province in northwest China, Sri Lanka: In 2003 MERCY Malaysia responded to international appeal from Sri Lanka after the republic suffered its worst floods and landslides in 60 years. Where rendered critical medical and humanitarian aid to flood and landslide victims in Ratnapura,

There are so many other countries that are being supported for Medical and rehabilitations supports by Mercy Malaysia and most of them do themselves ask the organization for the support needed and some of the nations are visited by the organization itself. And theses nations are willingly and happily supported by the organization that have always thanked and have prayed for the organization.