0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
499 Ansichten4 Seiten
Students are exposed to models and frameworks of consumer decision-making. On successful completion of this course, you should be able to: 1. Discuss and evaluate how consumer behaviour principles can be used as a conceptual framework to help managers understand and solve marketing problems.
Students are exposed to models and frameworks of consumer decision-making. On successful completion of this course, you should be able to: 1. Discuss and evaluate how consumer behaviour prin…