Q1 What are the relevant cash flows for General Foods to use in evaluating the super project?

How should management deal with issues such as A) Test-market expenses B) Overhead expenses C) Erosion of Jell-O contribution margin D) Allocation of charges for the use of excess agglomerator capacity A1 relevent cash flows that General Foods should take into account areA1 The relevant cash flows for General Foods are the following: sales and cost of goods sold for the Super project, erosion of Jell-O contribution margin, selling expenses, income tax, capital expenditures, opportunity costs for using excess agglomerator capacity, and increases in the net working capital. a. Test-market expenses, which were included in the first period, are sunk costs because they had been already expensed for feasibility of the Super project. Therefore, the management should not include the test-market expenses into calculation of the cash flows. b. The management did not include the overhead costs into the calculations, but the manager inancial analysis proposed to embrace the costs in Alternative 3. However, the management should not include overhead expenses because overhead expenses affect many areas of the business and are not attributable to a particular business activity. Only additional overhead expenses that arise of the decision to take a project should be added. c. As sales of the Super project displace sales of Jell-O, the management should add, and it actually added, the erosion of Jell-O contribution margin to the cash flows. d. As the firm plans to use the existing facilities for launching the Super project, it should deduct from the cash flows the opportunity cost of using the facilities because the management might have used the facilities in a best alternative way. For example, the management might have rented or sold the existing unused facilities or it might have produced the existing or new produce using the facilities.