Customers Insight:

In a country of 100 million (current estimate) older persons, 33% live below the poverty line, 90% are from the unorganized sector with no social security, and 73% are illiterate & dependent on physical labour. HelpAge reaches out to the underprivileged elderly through its various services in the areas of financial, health and emotional security. HelpAge is slowly moving from welfare to integrated age care services for the elderly in urban & rural areas. Expanding its scope of services quantitatively as well as qualitatively. In the recent past new services have been started such as Elder Helplines, Physio care and existing services are experimenting in new areas. One such example is that of the Mobile Medicare Unit (MMU) program. The MMU service in some areas not only provides basic health care, but is also delving into new initiative such as providing disability aids, shelter assistance, yoga, specialized home visits, and provision of psychological therapy among others.
Supporters:

HelpAge depends on donations and legacies to fund its services and activities. Resources are raised from: Individuals

HelpAge's biggest supporters are its community of individual donors who give regularly, often without any expectation of returns, save satisfaction gained from doing a good deed. Among them are school children as young as 5, motivated by teachers and parents, to do their bit for the elderly. Corporates & Business houses

More companies are now choosing to implement socially responsible policies in response to the increasing number of customers, stakeholders and employees who demand that businesses give something back to society. The internal benefits of CSR to companies are also becoming increasingly apparent: 1) Companies engaged in CSR are reporting benefits to their reputation and their bottom line. 2) Studies reveal a strong correlation between CSR activity and higher performance. Companies give in various ways - Cause Related Marketing, Sponsorship, Payroll giving, Gifts in kind. Trusts & Foundations

Many of our interventions such as the Restoration of Vision & the Sponsor A Grandparent programmes receive wide support from Trusts & Foundations across the country. Organisations such as the Palriwala Foundation are pillars of HelpAge. Bi-Lateral & Multi-Lateral Funders

Some of HelpAge's biggest programmes are funded by the European Union, Disasters Emergency Committee (UK), Department for International Development (UK), Canadian International Development Agency (CIDA), US Agency for International Development, Japan Foundation, HelpAge International and Cordaid References:
http://www.helpageindia.org/our-work/our-supporters.html