1)-Name ___________________

2)-Age ___________________,Gender___________________,Phone-No._________________
_
3)-Which Tooth-Paste do you like most?
a) Colgate________, b) Dabur-Lal________
c) CloseUp________, d) Pepsodent________
4)-Which brand do you like most?
a) HLL ______ , b) Others

_________

c)Dabur______ , d)Colgate-palmolive_________
5)-Status Wise:a) Student ______ , b)Professional_________
c)House-Wife______ , d)businessman _________
6)-For how long you have been using these toothpaste?
a)
b)
c)
d)

3-months
_______
Around 6-months _______
Around 1-year _______
More than 1-year_______

7)-What is the price range of your brand product?

a)
b)
c)
d)

upto Rs.40
Rs.40 - Rs.50
Rs.50 - Rs.60
Above Rs.60

______
______
______
______

8)Which are the factors that influence you the most when you buy a toothpaste?
a)Price_______

, b)Scheme

________

c)Color_______

, d)packing

________

e)Taste_______

, f)advertisement________

9)-Which attribute do you look for, when you buy a toothpaste?

a) Heathy tooth and gums ________
b) Long lasting freshness ________
c) Use of natural herbs
________
d)Whiteness and good foam ________
e)Prevention of tooth decay________
10)-If given a chance,would you like to switch to another brand?
a) yes _______

, b) no _______

11)-If yes,then which brand would you like to go for?

a) Dabur_______ , b)colgate-palmolive________

c) HLL _______ , d) Others

________

12)-If you switch to another brand,possibility for one or more of the following
reason?
a)
b)
d)
e)
f)
g)

To try new option

_______
Influence by another
_______
Scheme with another brand
_______
Price rise of my current brand _______
When my brand is not available _______
Better packing of another brand_______