By A.

Ninthujah Shan Media Communication and Production

BBC EDITORIAL GUIDELINES

BBC Ethical How it How it could How it could
Code imposes affect your affect your
constraints on product product
media negatively positively
production?
Truth and They are very This is about Truth and accuracy
Accuracy precise in terms of
getting facts and can make a huge
facts, getting it figures correct. positive impact on
very accurate in This could affect audience’s mind, in
representing the people’s mind, for terms of realism.
content instance it can
authentically. make them feel
upset, by revealing
realistic stories.
Impartiality The BBC is very These ethics may Giving out
and Diversity fair and accessible affect the personal opinions is
in giving opinions audience, because always an
of Opinion to the audience, by personal opinions advantage,
analysing different may mislead because as a
variety and someone’s mind consumer we can
different range of and may despair learn more things
perspectives. They them. Furthermore, from other people.
also provide diverse opinions Also diverse
professional may influence the opinions always
perceptions audience and some have different
towards the may find it perspectives, which
audience, where offending. Also the is quite interesting.
it’s necessary. opinions given are
However, they will usually not biased,
never promote any and this may not
views on be preferred by
contentious matter some people.
towards the public
or on politics.
Editorial The BBC is Some audience Integrity is more of
Integrity and autonomous on may not agree with perfection on the
different particular the independent product, where it
Independence interests. work, as it can makes it more
Therefore, the involve personal realistic and good
audiences can rely concerns. appeal of audience.
on them, as their
decisions do not
get influenced by
neither of politics
or commercial
demands, or by
personal concern.
Therefore, the
audience can
mostly rely on
them, as they are
quite independent.
Serving the They are very It may not serve It may provide a
public interest careful what they the publics publics interest,
are producing to interest, for which is the appeal
By A.Ninthujah Shan Media Communication and Production

the public. How instance it may not of target audience,

they make it appeal to the therefore the
interesting, is target audience. outcome product
through by may come out
providing public successful.
debates. This
makes it more
informed and as
well as entertained.
Fairness The BBC makes an Fairness is not Being equal what
emphasis on always successful, we say, can affect
public’s fairness no matter what the outcome
and treated with and therefore it products. This
appreciation and has to be biased, means it wont
respect. like for example in upset anyone, so
people’s opinions. it’s more biased.
It is something that
it doesn’t always
work for some
people.
Privacy They are very In privacy, say for Confidential
cautious about instance you matters is always
confidential interview someone, safe, because some
matters. Also and they might not miss-use the
adding to this, want us to reveal contact details, so
strongly they don’t their persona; therefore it is
like to publicise details to the better to keep it
private behaviours public. Some privatised, and
into the public people would like therefore we should
unless there is a to contact them respect someone’s
understandable later on; therefore right.
public interest. this can restrict
them from
contacting the
people.
Harm and They aim to keep Even though you Harm and offence
Offence it realistic, include look out for no is the most
every aspect of harm and offence, important thing
human experiences but some people that has to be
and realities. They have their own restricted, because
have their right to perspectives and we need to show
broadcast and still would take that we spread
publicise them offending. around moral
challenging values through
content. documentaries.
Children The BBC is very Complication with It is very important
precise how they target audience whatever we
are representing may affect my produce, it
the content, so it is product. This shouldn’t really
appropriate for means as I am reveal any bad
children and young going to aim at morality towards
people. ages between 16- the children, so the
24, there is not piece should be
going to be any biased, that has got
children in this; a bit of everything
therefore it’s not and doesn’t go over
going to be biased the limit.
in terms of target
audience.
By A.Ninthujah Shan Media Communication and Production

Accountability They make sure Being responsible Considering our

they are liable doesn’t always liability towards the
towards the work well, because audience is very
audience and treat there are always important, because
them fairly and some controversies that supports the
openly. towards the final outcome from
Furthermore, they product. Treating the publics’ views.
are more than the audience fairly
happy to get can be also bias.
feedbacks from the
audience and they
appreciate that as
part of their public
communication.