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Tara Gentile
founder of KickStartLabs
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Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile! ! 2
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Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Whats your currently hourly wage? How much do you pay yourself per hour?
How many hours of unpaid work does it take to earn 1 hours paid work?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
When time is money, you wont find time for building bigger things.
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BREAK IT DOWN How many hours will you be able to bill for?
What growth activities do you need to make room in your schedule for?
Share: Tell us one thing you want to invest in for your business. @taragentile | @creativeLIVE
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Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Why were those things more attractive to you than their less expensive counterparts?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Do some research on the full range of your market. What is the extreme low-end of your market? What is the extreme high-end of your market? Record your findings below.
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Share: When do you happily pay more for what you buy? @taragentile | @creativeLIVE
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Is the same product worth more for a price than for free?
How does a customers perception of a product change as the price changes? What influences what people are willing to spend for a product?
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How do you know if youre using discounts as a crutch for your business?
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What decisions have they made that make sense with the price theyre charging?
What decisions have they made that make sense with the price theyre charging?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Consider your own business. What decisions have you made that make sense with the price youre charging?
What decisions have you made that do not make sense with the price youre charging?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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For each of your products/services, answer the following questions: Product What does this help my customer accomplish? Who is it What kind of designed for? relationship am I nurturing with them? How much How will we will it cost? To let them us? To them? know about it? What does the solution look like?
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Product
How much How will we will it cost? To let them us? To them? know about it?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Where is your business model getting blocked? ! Are your customers regularly asking a question that you dont have an answer (product/service) for?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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What other needs have you identified for your existing customers?
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Where are you expending a lot of energy for very few results?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Share: What opportunity is standing out to your right now? @taragentile | @creativeLIVE
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to create o"ers that impact your customers more deeply and increase your revenue.
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What is Onlyness?
Share: What impact do you want your business to have? @taragentile | @creativeLIVE
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Share: What is the special something that others really value about you? @taragentile | @creativeLIVE
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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What questions should you consider when developing a new value proposition?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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What should you consider when youre trying to better understand who youre designing for?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Want Ad
Describe your customer: What is it that she wants?
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Share: Who is looking for what you have to o"er right here, right now? @taragentile | @creativeLIVE
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What questions should you consider when making decisions about how customers will relate to a product or service?
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Why now?
Whats next?
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What should you consider when youre trying to determine the format for your product or service?
Revisit the Want Ad from page 29. List 3 ways this solution could be designed.
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Share: What new product/service idea did you come up with today? @taragentile | @creativeLIVE
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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What questions should you consider when choosing the way you will market and then sell your product/ service?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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What questions should you consider when determining the costs of your creating & delivering your product/ service?
Revisit your current business model. Rank the products/services that you currently o"er in order of their cost (both hard & so#) to you.
Is there a product or service that costs more to you than it should relative to what you can charge for it?
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How to Set Pricing & Sales Goals for Your Business Model
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Then consider:
Begin by revisiting your business model as youve outlined it and setting a preliminary price for each o"er.
Is this price reflective of my cost? Financially, energetically, relationally, etc... Is this price reflective of the value to my customer? What would value comparable to this cost? Does this price make sense with my other products? Where do I want this product to fall in the spread of the market?
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Product
Price
Sales Goal #
Sales Goal $
Costs
Net Revenue
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If you need to adjust to meet your goals, consider these business model tweaks: How you could bump your sales & marketing channels to produce better results. Ideas:
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
Share: What will you experiment with next in your business model? @taragentile | @creativeLIVE
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Sales Cycle
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What parts so your business model do you need to execute or refine to get you there? Make a list here.
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Which of those tasks could you execute in the next month? Assign due dates to each of these tasks.
Work backwards. What else do you need to accomplish to make that 6-month goal a reality? Assign due dates to each of these tasks over the next 6 months.
What could go wrong and how could you put systems in place to prevent that?
Value Pricing & Business Models for Creative Entrepreneurs | Tara Gentile!
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Work backwards. What else do you need to accomplish to make that 6-month goal a reality? Assign due dates to each of these tasks over the next 9 months.
What could go wrong and how could you put systems in place to prevent that?
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Tara Gentile
Tara Gentile helps small business owners capitalize on big ideas. She's the founder of Kick Start Labs, a New Economy entrepreneurial community & resource library, as well as CoCommercial in Astoria, OR, a coworking & workshop space. Her work has been featured in Forbes, US News & World Report, DailyWorth, Design*Sponge, and the NY Times bestselling book, The $100 Startup. Website: taragentile.com Twitter: @taragentile WORK WITH TARA 10ThousandFeet Twice a year, Tara works with 15 entrepreneurs to help them cra# business models, customer development plans, growth initiatives, and PR strategies that allow them to finally be the CEO of their ideas. Are you ready to pilot your business to the highest level? Visit taragentile.com/10thousandfeet Kick Start Labs Kick Start Labs is your one-stop shop for accelerating your microbusiness at an incredible value. In the lab, youll experiment with new techniques and strategies with access to all of Taras training resources plus twice-monthly Q&A calls with Tara. At Kick Start Labs, we believe being independent shouldnt mean being alone. Learn more at: kickstartlabs.biz/not-alone
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