Faculty of Management Sciences

Note from the Dean

As Dean of the Faculty of Management Sciences, it is my pleasure to welcome you to this great Institution which is one of the pioneer institutions in business management and computer sciences. The Faculty of Management Sciences is flexible in content and diversity of its courses. Its curricula are in accordance with the standards set by HEC and stand in complete comparison to the other business management education institutes in Pakistan. As supplement to teaching, it organizes training workshops, faculty seminars, and conferences. In addition to this, internship projects, grooming sessions and workshop on personality development are also arranged for students which add further value to their management & Social sciences related education. As its prime feature, the Faculty invites professionals from the corporate sector to teach applied courses to create an interface between theory and practice; thus providing the students an access to practical knowledge directly from the source. Through such closer integration between various parts, the Faculty of Management & Social Sciences has been producing competent and well qualified human resource for the corporate sector organizations, most of them holding important positions in national and international organizations. A large number of graduates of this Faculty has gone abroad as well for higher education or employment. Its strategy remains focused on attracting the best students, hiring and retaining the best teaching staff and building strong links with business community, simultaneously providing an environment that is intellectually challenging and spiritually invigorating to groom the students as useful members of society and efficient professionals for any organization.

Dr. Farooq-E-Azam Cheema Dean, Management Sciences Director, QEC

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BBA Program (138 Credits)

First Semester Course ID EGL104 HUM121 ECO101 MGT102 CS101 ACC101 Course Title Oral & Presentation Skills Islamiat & Pakistan Studies Micro Economics Information & Business Management Introduction to Computing Principles of Accounting Second Semester Course ID ECO201 MAT103 EGL113 HUM203 MDS101 ACC203 Course Title Macro Economics Business Maths English Writing Skills Sociology Introduction to Media & Social Sciences Financial Accounting & IT

Third Semester Course ID MKT201 MAT202 FIN211 MGT201 HUM204 LNG111 Course Title Principles of Marketing Statistics Introduction to Business Finance Principles of Management Psychology Foreign Language I

Fourth Semester Course ID ACC302 HUM201 MGT203 MGT301 MKT401 LNG211 Course Title Cost Accounting Introduction to Business Law Business Ethics Organizational Behavior Marketing Management Foreign Language II

Fifth Semester Course ID MGT111 ECO401 MAT304 MKT404 EGL202 MAT381 Course Title Basics of Research Methods Money & Banking Quantitative Analysis for Business Consumer Behavior Business & Media Communication Calculus

Sixth Semester Course ID MGT302 ECO302 IR301 MGT304 FIN311 HUM451 Course Title Operations Management Development Economics International Relations Corporate Social Responsibility Financial Management Public Policies

Seventh Semester Course ID ECO411 MGT501 CSC491 MGT204 Course Title Analysis of Pakistani Industries Human Resource Management Management Information System Project Management Elective-I

Eight Semester Course ID MGT412 ACC502 MGT518 MKT605 Course Title Entrepreneurship Managerial Accounting & Control System Supply Chain Management Advertising & Media Management Elective-II

* The sequence of the course mentioned above may not be followed in some cases

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BBA Electives
Advertising and Media Management Course ID MKT508 MKT501 MKT507 MKT503 MKT504 MKT505 MKT506 MKT517 MKT509 MKT510 Course Title Advertising Strategies Media Buying Advertising & Media Ethics Social Marketing Internet Marketing Commercial & Print Production International Marketing Global Media Ethics Packaging & Social Media Marketing Strategic Social Media Marketing Human Resource Management/Management Course ID MGT602 MGT603 MGT605 MGT606 MGT607 MGT609 MGT613 Course Title Recruitment & Selection Performance Management Compensation Management Industrial Relations & Labour Laws Leadership & Motivation Techniques Talent Management & Succession Planning Strategic HRD

Technopreneurship Course ID TP451 TP453 TP454 TP461 CS440 Course Title Technopreneurship Planning Developing Venture Entrepreneurial Marketing Enterprise Resource Planning Professional Ethics

Banking & Finance Course ID FIN506 FIN513 FIN515 FIN518 FIN602 Course Title Consumer Banking in Pakistan Micro Finance Analysis of Financial Statements International Banking Commercial Banking Policies

* The sequence of the course mentioned above may not be followed in some cases

34

BS Media Science (132 Credits)

First Semester Course ID MDS102 MDS112 MDS111 MDS104 MDS113 MGT102 Course Title Drawing Perspective Principle of Design (POD) Introduction to Media Management and Advertising Typography & Color Theory Introduction to Media Softwares IMS Information & Business Management Second Semester Course ID EGL104 MDS210 FP112 HUM204 MDS211 MDS114 Course Title Oral & Presentation Skills Advance Drawing History of Cinema and TV Psychology Digital Image Manipulation Introduction to Art

Third Semester Course ID MDS311 MDS212 MDS213 MDS214 FP201 Course Title Audio & Video Techniques Life Drawing Copywriting Photography Introduction to TVC & Filmmaking

Fourth Semester Course ID FP202 MDS215 MDS216 HUM121 MDS312 Course Title Camera and Lighting Techniques Script writing and Screenplay Concept and Storyboarding Islamiat & Pakistan Studies Digital Illustration

Fifth Semester Course ID FP311 MDS313 MDS411 MDS412 MKT201 Course Title Art Direction Creative Development and Activity Advance Image Manipulation Design & Printing Techniques Principles of Marketing

Sixth Semester Course ID FP403 FP404 MDS413 MDS414 MKT414 Course Title Sound Design Short Film Making World and Urdu Literature Event Management and PR Media Planning and Management

Seventh Semester Course ID Elective I Elective II Elective III Elective IV Elective V Elective VI Course Title

Eight Semester Course ID Course Title

Elective VII Elective VIII Elective XI Elective X MDS499 Project

* The sequence of the course mentioned above may not be followed in some cases

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BS Media Science (Elective)

Electives Film & TV Production Course ID FP412 FP413 FP414 FP415 FP416 FP417 FP418 FP419 FP420 FP421 Course Title Direction Drama and Film Design Documentary Filmmaking Production Design Framing and Lighting Film and Drama Acting Advance Editing and Special Effects Hollywood Techniques of Filmmaking Broadcasting Live Sound Techniques Electives Advertising and Media Management Course ID MKT508 MKT501 MKT507 MKT503 MKT504 MKT505 MKT506 MKT517 MKT509 MKT510 Course Title Marketing Research Advance Copywriting Advertising & Media Ethics Online Marketing BTL Design Client Services International Marketing Brand Management Product Packaging Ad Design

Electives Animation with Maya Course ID AN412 AN413 AN414 AN415 AN416 AN417 AN418 AN419 AN420 AN421 Course Title Character Design 2D Animation 3D Modeling Character Modeling Character Rigging Texturing 3D Animation Advance 3D Animation 3D Lighting Rendering
* The sequence of the course mentioned above may not be followed in some cases

36

BS Mass Communication (132 Credits)

First Semester Course ID MCM101 EGL104 MGT102 CS101 HUM203 HUM121 Course Title Introduction to Mass Communication Oral & Presentation Skills information & Business Management Introduction to Computing Sociology Islamiat & Pakistan Studies Second Semester Course ID MAT103 EGL113 MDS216 MDS111 MKT201 EGL202 Course Title Business Maths English Writing Skills Concept and Storyboarding Introduction to Media Management and Advertising Principle of Marketing Business and Media Communication

Third Semester Course ID HUM204 MAT202 MDS113 MGT201 MCM102 Course Title Psychology Statistics Introduction to Media Softwares IMS Principle of Management Theories of Mass Communication

Fourth Semester Course ID MCM203 FP201 MDS213 MGT111 MCM204 Course Title Contemporary Mass Media Introduction to TVC & Filmmaking Copywriting Basics of Research Methods News Writing and Reporting

Fifth Semester Course ID MCM301 MCM302 FP414 MCM303 MCM304 Course Title Current Affairs Journalistic Writing (English and Urdu) Documentary Filmmaking Sub Editing and Page Designing Photographic Journalism

Sixth Semester Course ID MCM411 MCM311 MDS414 MGT301 ECO302 Course Title Advance Sub Editing Advance Reporting Event Management and PR Organizational Behavior Development Economics

Seventh Semester Course ID MCM312 MCM313 MCM314 MKT404 MDS313 ECO402 Course Title Broadcast Journalism TV News Reporting and Production Featured Column and Editorial Writing Consumer Behavior Creative Development and Activity Economic Reporting

Eight Semester Course ID MKT414 MKT607 MDS506 MCM412 MCM499 Course Title Media planning and Management Brand Management Media Laws and Ethics Sports Journalism Project

* The sequence of the course mentioned above may not be followed in some cases

37

BS Social Science (132 Credits)

First Semester Course ID CS101 EGL104 HUM121 ECO101 SSC111 IR101 Course Title Introduction to Computing Oral & Presentation Skills Islamiat & Pakistan Studies Micro Economics Introduction to Social Sciences World History (General) Second Semester Course ID MDS101 EGL113 ECO201 HUM204 MAT202 LNG111 Course Title Introduction to Media & Social Sciences English Writing Skills Macro Economics Psychology Statistics Foreign Language I

Third Semester Course ID IR301 HUM235 HUM203 LNG211 ECO302 MAS302 Course Title International Relations Social Work I Sociology Foreign Language II Development Economics Contemporary Urdu Literature I

Fourth Semester Course ID HUM361 HUM306 HUM363 HUM364 MAS304 MAS305 Course Title Introduction to Peace Studies Philosophy I International Law & Human Rights Introduction to Anthropology Contemporary Urdu Literature II Introduction to Media & Manager

Fifth Semester Course ID HUM362 IR303 HUM335 HUM371 ECO404 Course Title Introduction to Education Pak-Foreign Policies/ Elective I Social Work II International Politics (Regional ) Global Economics Issues

Sixth Semester Course ID HUM372 MAS301 MGT111 MGT412 HUM433 Course Title Culture & Change Introduction to Mass Communications Basics of Research Methods Entrepreneurship/ Elective II Comparative Religion

Seventh Semester Course ID IR402 HUM311 HUM453 HUM451 SSC498 Course Title World History II (General) Business Law & Corporate Governance/ Elective III Constitutional Development of Pakistan History of Industrial Revolution Research Project I

Eight Semester Course ID HUM461 MGT304 IR448 IR404 SSC499 Course Title Philosophy II Corporate Social Responsibility Global Foreign Policies/ Elective IV World History (Asia Pacific, ME & The West) Research Project II

Electives Education Course ID ED102 ED402 ED403 ED206 ED207 ED307 ED309 Course Title History of Education Educational Leadership Children's Literature Teaching Exceptional Students Educational Psychology
Strategies for Literacy for Middle/High Schools

Family Dynamics

* The sequence of the course mentioned above may not be followed in some cases

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MBA (30 Credits)

First Semester Course ID MS695 FIN503 MKT407 Course Title Advance Research Methods Financial Reporting & Analysis Strategic Marketing Management Elective-I Second Semester Course ID MGT518 MGT502 Course Title Supply Chain Management Strategic Management Elective-II Elective-III

Third Semester Course ID MS699 Course Title Project

MBA Program (66 Credits)

First Semester Course ID MKT401 MGT501 MGT304 FIN311 HUM311 ECO302 Course Title Marketing Management Human Resource Management Corporate Social Responsibility Financial Management Business Law & Corporate Governance Development Economics Second Semester Course ID ACC502 MGT412 MGT513 MGT405 MAT304 ECO411 Course Title Managerial Accounting & Control System Entrepreneurship Leadership & Organizational Behavior Business Process Management & IS Quantitative Analysis for Business Analysis of Pakistani Industries

Third Semester Course ID MS695 FIN503 MKT407 Course Title Advance Research Methods Financial Reporting & Analysis Strategic Marketing Management Elective-I

Fourth Semester Course ID MGT518 MGT502 Course Title Supply Chain Management Strategic Management Elective-II Elective-III

Fifth Semester Course ID MS 699 Course Title Project

* The sequence of the course mentioned above may not be followed in some cases

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MBA (93 Credits)

First Semester Course ID ACC203 MAT103 CS101 FIN211 ECO101 LNG111 Course Title Financial Accounting & IT Business Maths Introduction to Computing Introduction to Business Finance Micro Economics Foreign Language I Second Semester Course ID MGT201 FIN311 MAT202 EGL202 MKT201 Course Title Principles of Management Financial Management Statistics Business & Media Communication Principles of Marketing

Third Semester Course ID MKT401 MGT501 MGT304 ECO201 HUM311 Course Title Marketing Management Human Resource Management Corporate Social Responsibility Macro Economics Business Law & Corporate Governance

Fourth Semester Course ID ACC502 MGT412 MGT513 MGT405 MAT304 Course Title Managerial Accounting & Control System Entrepreneurship Leadership & Organizational Behavior Business Process Management & IS Quantitative Analysis for Business

Fifth Semester Course ID MS695 FIN503 MKT407 Course Title Advance Research Methods Financial Reporting & Analysis Strategic Marketing Management Elective-I

Sixth Semester Course ID MGT518 MGT502 Course Title Supply Chain Management Strategic Management Elective-II Elective-III

Seventh Semester Course ID MS699 Course Title Project

* The sequence of the course mentioned above may not be followed in some cases

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Master of Mass Communication

First Semester Course ID MCM101 EGL202 MDS113 MCM102 MCM203 FP201 Course Title Introduction to Mass Communication Business and Media Communication Introduction to Media Softwares IMS Theories of Mass Communication Contemporary Mass Media Introduction to TVC & Filmmaking Second Semester Course ID MDS213 MCM204 MCM301 MCM302 FP414 MCM303 Course Title Copywriting News Writing and Reporting Current Affairs Journalistic Writing (English and Urdu) Documentary FilmMaking Sub Editing and Page Designing

Third Semester Course ID MCM304 MCM311 MDS414 MCM312 MCM313 MDS506 Course Title Photographic Journalism Advance Reporting Event Management and PR Broadcast Journalism TV News Reporting and Production Media Laws and Ethics

Fourth Semester Course ID MCM314 MDS313 MKT 614 MCM411 MS699 Course Title Featured Column and Editorial Writing Creative Development and Activity Adv. Media Planning and Management Advance Sub Editing Project

* The sequence of the course mentioned above may not be followed in some cases

41

Master of Media Science

First Semester Course ID MDS102 MDS112 MDS111 MDS104 MDS113 FP112 Course Title Drawing and Perspective Principle of Design (POD) Introduction to Media Management and Advertising Typography & Color Theory Introduction to Media Softwares IMS History of Cinema and TV Second Semester Course ID MDS211 MDS311 MDS213 MDS214 FP201 MDS312 Course Title Digital Image Manipulation Audio & Video Techniques Copywriting Photography Introduction to TVC & Filmmaking Digital Illustration

Third Semester Course ID FP202 Course Title Camera and Lighting Techniques

Fourth Semester Course ID FP412 MDS414 MKT414 Elective III MDS499 Course Title Direction Event Management and PR Media Planning and Management Project

MDS216 Concept and Storyboarding FP311 Art Direction MDS412 Design & Printing techniques Elective I Elective II

* The sequence of the course mentioned above may not be followed in some cases

42

EMBA (66 Credits)

First Semester Course ID MKT401 EGL202 ACC203 MGT201 MAT304 FIN311 Course Title Marketing Management Business & Media Communication Financial Accounting & IT Principles of Management Quantitative Analysis for Business Financial Management Second Semester Course ID MGT501 ECO502 MGT518 MKT407 MGT615 MGT502 Course Title Human Resource Management Managerial Economics Supply Chain Management Strategic Marketing Management Corporate Strategy Strategic Management

Third Semester Course ID MGT513 MS695 CSC491 HUM311 Course Title Leadership & Organizational Behavior Advance Research Methods Management Information System Business Law & Corporate Governance Elective-I Elective-II

Fourth Semester Course ID FIN601 MS699 Course Title Corporate Finance Elective-III Project

* The sequence of the course mentioned above may not be followed in some cases

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MBA & EMBA Electives

Human Resource Management / Management Course ID MGT514 MGT523 MGT602 MGT603 MGT605 MGT606 MGT607 MGT609 MGT613 MGT614 Course Title Operations Research Leadership for Innovation Recruitment & Selection Performance Management Compensation Management Industrial Relations & Labour Laws Leadership & Motivation Techniques Talent Management & Succession Planning Strategic HRD Change Management Banking & Finance Course ID FIN506 FIN508 FIN513 FIN515 FIN518 FIN601 FIN602 FIN603 FIN604 FIN605 Course Title Consumer Banking in Pakistan Financial Modeling Micro Finance Analysis of Financial Statements International Banking Corporate Finance Commercial Banking Policies Investments & Portfolio Management Investment Banking Credit & Risk Evaluation

Marketing & Advertising Course ID MKT601 MKT602 MKT603 MKT604 MKT605 MKT607 MKT608 MKT609 MKT610 MKT611 MKT614 MKT616 Course Title Service Marketing Consumer Behavior Personal Selling & Sales Promotion Strategic Marketing Advertising & Media Management Brand Management Customer Relationship Management Dynamics of Logistics & Distribution Export Marketing Interactive Global & Regional Marketing Adv. Media Planning & Management Advertising & Promotion

Treasury and Fund Management Course ID TCF601 TCF602 TCF603 TCF604 MIS Course ID CSC413 CSC425 CSC442 CSC451 Course Title Internet Programming Software Project Management Software Quality Management Network Security Course Title Treasury & Fund Management Risk Management & Insurance Security Analysis Financial Engineering

Health Management Course ID HLM601 HLM602 HLM603 HLM604 Course Title Strategic Management for Health Care Organizations Pharmaceutical Marketing Issues in Pharma Industry Quality & Safety Measures in Pharma Industry

Technopreneurship Course ID TP451 TP453 TP454 TP461 CS440 Course Title Technopreneurship Planning - Developing Venture Entrepreneurial Marketing Enterprise Resource Management Professional Ethics

Islamic Banking Course ID IBK601 IBK602 IBK603 IBK604 IBK605 FIN512 Course Title Islamic Modes of Finance Foundations of Islamic Financing Experiences of Islamic Banking &Finance Legal & Constitutional Aspects of Islamic Financing Financial Statement Reporting in Islamic Banking Islamic Economics

Media Management Course ID MDS403 MDS408 MDS411 MDS415 MDS416 Course Title Radio Projects Lights & Lighting Print Media Cinematography / Sound Recording & Special Effects Documentary & Film Making

* The sequence of the course mentioned above may not be followed in some cases

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MBA & EMBA Electives

Supply Chain Management Course ID SCM601 SCM602 SCM604 SCM606 Course Title Retail & Supply Management Logistic Management Forecasting & Demand Supply & Retail Strategy Textile Management Course ID TXM604 MKT610 MAS602 MAS606 Course Title Fashion Advertising Export Marketing Fabric Production & Processing Quality Assurance

* The sequence of the course mentioned above may not be followed in some cases

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Certificate in Fashion Designing (18 Credits)

Course ID FD101 FD102 FD103 Course Title Introduction to Fashion Designing Introduction to Interior Design Pattern Making and Clothing Course ID FD104 FD105 MDS102 Course Title Fashion Illustration I History of Art & Design Drawing Perspective

Diploma in Fashion Designing (36 Credits)

First Semester Course ID FD 201 FD104 FD106 FD107 FD108 FD109 Course Title Textile Design Fashion Illustration I Needle Craft Fashion Illustration II Traditional Textile Art Clothing Culture and Communication Second Semester Course ID EGL202 FD204 MDS112 MDS114 MDS104 MDS214 Course Title Business & Media Communication History of Fashion & Costumes Principle of Design Introduction to Art Typography & Color Theory Photography

Advance Diploma in Fashion Designing (60 Credits)

First Semester Course ID FD101 FD102 FD103 FD104 FD105 FD201 Course Title Introduction to Fashion Designing Introduction to Interior Design Pattern Making and Clothing Fashion Illustration I History of Art & Design Textile Design Second Semester Course ID EGL202 FD203 FD301 FD302 FD303 FD304 Course Title Business & Media Communication Draping CAD/CAM for Fashion Fashion Design and Accessories Fashion Merchandizing Apparel Quality Control

Third Semester Course ID MGT412 FD401 MDS214 FD402 MDS313 MKT414 FD502 Course Title Entrepreneurship Pakistani Culture and Communication Photography Advance Fashion Photography Creative Development and Activity Media Planning and Management Thesis: Launching of a Fashion Outlet/Brand/ Fashion Show

* The sequence of the course mentioned above may not be followed in some cases

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Bachelor in Fashion Designing (132 Credits)

First Semester Course ID MGT102 EGL113 MDS102 MDS112 FD101 MDS104 Course Title Information & Business Management English Writing Skills Drawing Perspective Principle of Design Introduction to Fashion Designing Typography & Color Theory Second Semester Course ID MDS111 HUM204 FD102 MDS114 HUM121 MDS211 Course Title
Introduction to Media Management & Advertising

Psychology Introduction to Interior Design Introduction to Art Islamiat & Pakistan Studies Digital Image Manipulation

Third Semester Course ID FD103 EGL104 FD104 MDS214 FD105 FP311 Course Title Pattern Making and Clothing Oral & Presentation Skills Fashion Illustration I Photography History of Art and Design Art Direction

Fourth Semester Course ID FD106 FD107 FD108 EGL202 FD109 MKT201 Course Title Needle Craft Fashion Illustration II Traditional Textile Art Business & Media Communication Clothing Culture and Communication Principles of Marketing

Fifth Semester Course ID MKT414 FD 201 MDS414 MDS313 FD203 FD204 Course Title Media Planning and Management Textile Design Event Management & PR Creative Development and Activity Draping History of Fashion & Costumes

Sixth Semester Course ID FD301 FD302 FD303 FD304 FD305 MGT412 Course Title CAD/CAM for Fashion Fashion Design and Accessories Fashion Merchandizing Apparel Quality Control Costumes for Film and TV Entrepreneurship

Seventh Semester Course ID FD401 FD402 FD403 FD404 FD405 Course Title Pakistani Culture and Communication Advance Fashion Photography Fashion Research Project Fashion Promotion Stage Management

Eight Semester Course ID FD501 FD502 Course Title Fashion Research Thesis: Launching of a Fashion Outlet/Brand/ Fashion Show

* The sequence of the course mentioned above may not be followed in some cases

47

MS Management Science (30 Credits)

First Semester Course ID MS695 FIN503 MGT614 ECO701 Course Title Advance Research Methods Financial Reporting & Analysis Change Management Global Issues in Economics & Business Electives Course ID MKT602 MKT601 MGT613 MGT523 MGT516 ECO703 ECO704 FIN705 FIN702 Course Title Consumer Behavior Service Marketing Strategic HRD Leadership for Innovation Project Management Econometrics Global Corporate Strategy International Finance Advance Financial Management

Second Semester Course ID HUM651 HUM655 IS590 Course Title Logic & Analytical Reasoning Corporate Governance Independent Study I Elective-I / Thesis Proposal

Third Semester Course ID IS591 Course Title Independent Study II Elective-II / Thesis Completion

* The sequence of the course mentioned above may not be followed in some cases

48

MS Media Science (30 Credits)

First Semester Course ID MDS501 MDS502 MKT604 MS695 Course Title Visual Communication International Media Communication Strategic Marketing Advance Research Methods Second Semester Course ID HUM700 MDS506 MGT614 MDS591 Course Title Literature and Cultural Heritage Media Laws and Ethics Change Management Independent Study I

Third Semester Course ID MKT612 MDS592 Course Title Social Media Marketing Independent Study II

MS Mass Communication (30 Credits)

First Semester Course ID MCM512 MDS511 MDS501 MS695 Course Title Mass Media and Society International Media Communication Visual Communication Advance Research Methods Second Semester Course ID MGT614 MCM513 MCM516 MCM591 Course Title Change Management Evolution of Mass communication Research Military Public Affairs Independent Study I

Third Semester Course ID MCM517 MCM592 Course Title Development Support Communication Independent Study II

* The sequence of the course mentioned above may not be followed in some cases

49

MS Social Science (30 Credits)

First Semester Course ID MS695 HUM700 MGT614 ECO701 Course Title Advance Research Methods Literature & Cultural Heritage Change Management Global Issues in Economics & Business Second Semester Course ID HUM651 HUM655 IS590 Course Title Logic & Analytical Reasoning Corporate Governance Independent Study I Elective-I / Thesis Proposal

Third Semester Course ID IS591 Course Title Independent Study II Elective-II / Thesis Completion

Electives Course ID HUM676 HUM705 HUM671 HUM708 HUM709 HUM710 Course Title International Human Rights Peace Studies Philosophy Comparative Religion & Inter Faith Dialogue NGO Management Social Enterprise Management

* The sequence of the course mentioned above may not be followed in some cases

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Pictorials

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