Toothbrush

2009

unit sales m Price

complete
230.6
sensitooth
29.9
fresh gum
15
Low End Manual
surround
9
kidsie
15
Total
299.5
zagget
34.4
Mid range manual directionflex
8.6
Total
43
swirl brush
1.5
Battery
refills
0.2
Total
1.7
Total Toothbrush
344.2

2010 expected patel

0.15
0.18
0.18
0.19
0.12
0.29
0.53
6.4
0.56

Revenue
%increase
34.59
20%
5.382
20%
2.7
20%
1.71
8%
1.8
8%
46.182
19%
9.976
25%
4.558
26%
14.534
25%
9.6
13%
0.112
0%
9.712
12%
70.428
20%

2010 expected patel

2010 expected lang

unti sales m Price after increase

revenue
%increase
UNIt sales m Price after increase
revenue
276.7
0.18
49.806
16%
267.496
0.18
48.14928
35.9
0.216
7.7544
16%
34.684
0.216
7.491744
18
0.216
3.888
16%
17.4
0.216
3.7584
9.7
0.228
2.2116
16%
10.44
0.228
2.38032
16.2
0.144
2.3328
16%
17.4
0.144
2.5056
356.5
65.9928
16%
347.42
64.285344
43
0.348
14.964
120%
75.68
0.348
26.33664
10.8
0.63
6.804
120%
18.92
0.63
11.9196
53.8
21.768
120%
94.6
38.25624
1.7
7.68
13.056
25%
1.875
7.68
14.4
0.2
0.67
0.134
25%
0.25
0.67
0.1675
1.9
13.19
25%
2.125
14.5675
412.2
100.9508
444.145
117.109084

Low End
Mid End
Battery

INCOME STAETEMENT
Tooth Brush Gross rvenues
Less: Trade Discounts
Net Revenues
Less:
Variable
Gross mrgin 44%
Less:
Ads
Promotions
SG&A
Profit

India 2009 Thailand 2007Patel's Proejection

Lang' Projection
87%
70%
86%
78%
12%
25%
13%
21%
0.49%
5.00%
0.46%
0.48%

100%
-10%
90%

2009 2010 patel 2010 Lang

70.428
100.9508 117.109084
-7.0428
-10.09508 -11.710908
63.3852
90.85572 105.398176

-46%

-32.39688
30.98832

-9%
-3%
-14%
14%

-6.33852
-2.11284
-9.85992
12.67704

-46.437368
44.418352

-53.870179
51.527997

-9.085572
-14.05309
-3.028524 -3.5132725
-14.133112 -16.395272
18.171144 17.5663626

mi