Consumer Perception On MTR

STUDY ON CONSUMER PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS
A Dissertation submitted in partial ul illment o t!e re"uirements or t!e a#ard o M$%$A$ De&ree o %an&alore Uni'ersit(
%(
E)TA $A$ *AIN Re&istration No+ ,-./CM0,10 1,,-2,3 M%A Fourt! Semester M P %irla Institute o Mana&ement %an&alore
Under t!e &uidan4e and super'ision o + Dr ) 5 Prab!a6ar Senior Pro essor M P %irla Institute o Mana&ement %an&alore270,,,8
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DECLARATION
I hereby declare that this dissertation entitled 9STUDY ON CONSUMER PERCEPTION TOWARDS MA::I FOOD PRODUCTS IN T;E A:E :ROUP OF FI5E2TWENTY YEARS IN %AN:A<ORE CITY= is the result of my own research work carried out under the guidance and supervision of Pro $ As!is! * S!a!, Senior Professor, M P %irla Institute o Mana&ement> %an&alore
I also declare that this dissertation has not been submitted earlier to any Institute/organization for the award of any degree or diploma
Place! "angalore #ate+
$%kta & 'ain(
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CERTIFICATE
*his is to certify that this dissertation entitled ? STUDY ON CONSUMER PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS 9 is the result of research work carried out by Ms$ E6ta $A$ *ain under the guidance and supervision of Dr ) 5 Prab!a6ar, Senior Professor, + P "irla Institute of +anagement, "angalore
Place! "angalore #ate!
$#r ,agesh S +alavalli( Principal
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CERTIFICATE
I hereby state that this dissertation entitled 9STUDY ON CONSUMER PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS 9Is an offshoot of the research work carried out by Ms$ E6ta $A$ *ain under my guidance and supervision
Place! "angalore #ate!
$#r . / Prabhakar( Senior Professor
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AC)NOW<ED:EMENT
I am happy to e1press my gratitude to Dr. N. S. Malavalli, $Principal, M$ P$ %irla Institute o Mana&ement( for many valuable ideas imparted to me by him for my research I e1tend my sincere thanks to Dr. K. V. Prabhakar $Senior Professor( M$P$%irla Institute o Mana&ement> %an&alore for guiding me throughout this research work I also owe a debt of gratitude to all the respondents who have generously provided me with the information need for my research investigation
Place! "angalore #ate! $%kta & 'ain(
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CONTENTS
Title %1ecutive Summary 4hapter ! 1 Introduction 1 1 Industry Profile 5 6ood Industry in India 1 2 4ompany Profile 5 +*7 1 ) Product Profile 5 Instant 6ood Products 4hapter ! 2 7eview 8f 9iterature 4hapter ! ) 7esearch #esign ) 1 Problem Statement ) 2 7esearch 8b:ectives ) ) 7esearch +ethodology ) - 7esearch 9imitations ) 0 Sets 8f ;ypothesis 4hapter ! - #ata &nalysis &nd Inferences Pa&e no$ 13 12 1) 2)3 03 23 21 21 22 20 22 2<
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- 1 ;ypothesis *esting - 2 #ata &nalysis &nd Inferences 8f 4ustomer >uestionnaire - ) #ata &nalysis &nd Inferences 8f 7etailer >uestionnaire 4hapter ! 0 +a:or 7esearch 6indings 4hapter ! 2 7ecommendations "ibliography &nne1ure! 4ustomer >uestionnaire 7etailer >uestionnaire %1planation *o *he 7esearch Instrument @sed #irections 6or 6urther 7esearch
2= <-
==? ?2 ??2 ?2 132 132 111
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9ist of *ables, Araphs and #iagrams Customer Questionnaire Se$ no$ 1 2 ) 0 2 < = ? 13 :rap!s and Tables 8ption &part 6rom ;ome 6ood ,utrient B ;ygiene 7ank 7easons *o Purchase @sage 8f *he Product 6reCuency 8f @sage 4omparative *aste Promotion 8f Product Place 8f Purchasing 8f Product Satisfaction Dith Packaging Packaging Preference Pa&e no$ <<0 <2 << <= <? =3 =1 =2 =)
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Retailer Questionnaire Se$ no$ :rap!s and Tables 1 2 6reCuency 8f 8rder *aken &vailability 8f Stock 4ompared *o *hat 8f 4ompetitors ) Satisfaction 9evel 7egarding *rade *erms Satisfaction 9evel 7egarding 6reCuency B +ethod 8f #elivery 0 Satisfaction 9evel Dith +*7 == =2 =< Pa&e no$ ==0
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E.ECUTI5E SUMMARY
+*7 6oods 9imited is amongst the top five processed food manufacturers in India *hey manufacture, market and e1port a wide range of packaged foods to global markets that include @S&, @., &ustralia, ,ew Eealand, +alaysia, Singapore, @&% and 8man +*7Fs wide range of processed foods is synonymous with Cuality, taste and convenience *hatFs why a growing family of consumers across the globe has made +*7 a part of their daily lives *he research ob:ectives are to find out consumer behavior towards ready to eat food products, to find out consumer response to pricing of product, to find out the distribution effectiveness of products and to find out the effectiveness of promotional activities *his research is a descriptive and analytical study where survey is used to collect data *he data is collected using a structured Cuestionnaire *wo sets of Cuestionnaire are prepared, one for the customers and the other for the retailer 7andom sampling techniCue was used to select the sample for customers and stratified sampling techniCue was used to select sample for retailers *he sample size is 133 and 13 for customers and retailers respectively *he data collected is primary data *he data is analyzed using graphs and statistical techniCues like testing of hypothesis for normal distribution and 4hiGsCuare test *he research limitation were Gthe research investigation is confined to 13 retail units in "angalore city, limited sample size of 133 for customers due to time and resource constraints and the study focuses on only +*7 retailers
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*he ma:or research findings of this research are 5 Indian consumers are still not completely ready for instant food products usage *he still prefer freshly cooked home food than processed and packaged food *here are only few brands in this category which are available like +*7, I*4Hs kitchens of India etc +*7 is the most preferred brand as it is a home brand of "angalore and has a rich heritage +*7 does not spend much on their promotional activities, very rarely you see their advertisements are aired but still it en:oys high brand awareness among the consumers *his is due to the good word of mouth publicity from a large number of satisfied customers +*7 has a good networking and distribution system *he products are available from supermarkets to ne1t to door kirana shops *hey are supplied to the stores on a weekly basis to ensure the product freshness and Cuality
Inspite of the positive finding there are some short comings in the products like the taste of the products is not upto the mark in case of ,orth Indian dishes and soups *he food has taste of chemicals present in it #ue to the potential growth opportunities in the instant food segment, many big plays are entering *his may affect the monopolistic position of +*7 ;ence +*7 should work on their promotional strategies *hey should add news markets globally and make +*7 a global brand +ore innovation needs to be brought nto the products and packaging needs to be made more attractive +*7 is a strong brand and is bound to become an global brand due to its relationship with large number of loyal customers all across the global
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8$8 INDUSTRY PROFI<E
*he Indian food market, according to the FIndia 6ood 7eport 233=F by 7esearch and +arkets is estimated at over @SI 1=2 billion, and accounts for about two thirds of the total Indian retail market 6urther, according to consultancy firm +c.insey BampJ 4o , the retail food sector in India is likely to grow from around @SI <3 billion in 233= to @SI 103 billion by 2320, accounting for a large chunk of the world food industry, which would grow to @SI -33 billion from @SI 1<0 billion by 2320 *he growth of the food industry in India stems from the consistently increasing agricultural output Dith the second largest arable and area in the world, India is one of the key food producing countries in the world, second only to 4hina In fact, the year 233= has been a record year for IndiaHs food grain sector with increased production, acreage under cultivation and record procurements 6urther, according to an %conomic *imes analysis, one out of every five listed companies in India confirmed higher profits during the first half of fiscal 233=53?, with farm inputs and farm machinery companies achieving the biggest profits &ccording to +r Subodh .ant Sahai, the @nion +inister of State for +6PI, the food processing industry in India was seeing growth even as the world was facing economic recession &ccording to the minister, the industry is presently growing at 1- per cent against 25< per cent growth in 233)53- 6oreign direct investments $6#I( totaling @SI 1-) =3 million was put into the food processing industry in 233<53= against @SI 0 <3 million in the previous fiscal
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Ad'anta&e India
India is the largest producer of milk in the world, and is likely to become the second largest dairy products producer in the coming years It is the second largest producer of fruits and vegetables It is home to the largest number of livestock in the world It is the third largest producer food grains It has the third largest output of fish Dith above ?033 spices from medicinal and aromatic plants, India is truly a treasure trove of spices, accounting for 20G)3 per cent of the worldHs production India is the largest producer consumer and e1porter of spices, with ma:or spices produced being black pepper, cardamom $small B large(, ginger, garlic, turmeric, chilly etc
Food Pro4essin&
*he food processing industry provides crucial connections between industry and agriculture *o aid the growth of the food processing industry, the government has implemented schemes including the setting up food parks, packaging centres, integrated cold chain facilities, valueGadded centres, and modern abattoirs K/ision 2310H undertaken by the +inistry of 6ood Processing Industries entails!

*hreeGfold growth in the size of the processed food sector Increasing level of processing of perishables from 2 per cent to 23 per cent /alue addition to be raised from 23 per cent to )0 per cent Share in global food trade to go up from 1 0 per cent to ) per cent
#espite India having a huge agricultural production base, its share in e1ports of processed food in global trade is only 1 0 per centJ whereas the size of the global processedGfood
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market is estimated at @SI ) 2 trillion and nearly =3 per cent of agricultural products in the developed countries get processed and packaged 4onseCuently, there is a tremendous potential for e1portGled growth and investment in this sector
Sna46s and Con e4tioner(

*he Indian market holds enormous growth potential for snack food, which is estimated to be a market worth @SI ) billion *he market is clearly and eCually divided into the organized and unorganized sector *he organized sector of the snack food market is growing at 10G23 per cent a year while the growth rate of the @SI 1 02 billion unorganized sector is <G= per cent "+I has predicted a 22 per cent growth in value terms in IndiaFs confectionery market till 2312
Dair( and Probioti4s

&ccording to #airy India 233< estimates, the current size of the Indian dairy sector is @SI 22 2< billion and has been growing at a rate of 0 per cent a year "oth production and consumption of milk and its derivatives are traditionally high in the country *he dairy e1ports in 233<53= rose to @SI 213 0 million against @SI 11) 0< million in the corresponding period, in the last fiscal, whereas the domestic dairy sector is slated to cross @SI 13= billion in revenues by 2311 Probiotic dairy products, which contain live organisms, build immunity and help in digestion, is an emerging category in the Indian food market &long with domestic dairy ma:ors like, &mul and +other #airy, global players like ,estle have made significant investments to capitalize the potential of the segment *he latest entrant is Lakult
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#anone with its investment worth @SI 2= ) million and an additional @SI 23 = million on the cards for the ne1t 25) years &ccording to the latest report onH Indian 6unctional 6oods and "everage marketsF by 6rost B Sullivan, the market of nutraceuticals and probiotics earned revenues of over @SI 1=0 million in 233< and is pro:ected to touch an estimated @SI 1,121 million in 2312 &lthough the segment in its nascent stage currently, it is poised for an upswing & healthy domestic economy and awareness of health products are e1pected to give a boost to the segment
%e'era&es
&ccording to industry e1perts, the market for carbonated drinks in India is worth @SI 1 0 billion while the :uice and :uiceGbased drinks market accounts for @SI 3 20 billion Arowing at a rate of 20 per cent, the fruitGdrinks category is one of the fastest growing in the beverages market Sports and energy drinks, which currently have a low penetration in the Indian market, have sufficient potential to grow *hey are considered a sociallyG acceptable alternative to alcoholic beverages "everages ma:or 4ocaG4ola India is readying an e1tensive rollGout of products for this year It will roll off in 6ebruary, 233? a fortified lowGpriced powder drink /itingo $an orangeGflavoured beverage powder with micronutrients(, followed by a phased launch of global energy drink "urn in the ne1t Cuarter and its third limeGbased drink, besides the e1isting Sprite and 9imca brands either under 4ocaG4olaHs :uice franchise brand +inute +aid or aerated drink 6anta also later in the year &ccording to industry officials, the market for packaged nimbu pani in India, almost entirely unorganized till now, promises higher growth potential than most packaged drinks *he market for alcoholic beverages has been growing consistently F*he 6uture of DineF, a report on the state of the wine industry over 03 years, prepared by "erry "ros B 7udd,
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one of the oldest, independent wine merchants in "ritain, suggests that the market for wine in India was growing at over 20 per cent per year &pproaching the milestone of one million cases a year, the Indian wine market has also recorded an impressive growth rate &n impressive 0? =- per cent growth of wine production $21 1 million liters in 6L 233<G3= from 1)2 million liters in 6L 2332G3<( in +aharashtra bears testimony to the fact Alobal wine ma:ors have already set up shop in India to tap the vast potential 8ut of the total consumption of grape wine in India, around =3 per cent wine consumption is from the ma:or cities
Marine Food
India with its considerably long coastal lines en:oys a natural advantage in the marine food sector &ccording to the estimates by +arine Products %1port #evelopment &uthority $+P%#&(, Indian seafood e1ports rose to @SI 1 00 billion during 233<53= 6rozen shrimp accounted for 02 per cent of total marine e1ports at @SI ?=3 million followed by frozen fish at @SI )22 million
Poultr( and Pro4essed Meat

*he countryFs poultry market is e1pected to grow at 12510 per cent per annum &t the same time, fuelled by a booming retail sector, the market for processed meat is also growing at an estimated 1023 per cent per annum 6avourable conditions such as rising incomes and a young and urban population have fuelled increasing domestic demand *he rapidly growing sector offered investment opportunities for foreign players in activities such as breeding, animal health, feed, eCuipment, processing and retail distribution
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Retail <ands4ape+ Food C!ains and Restaurants

*he food and grocery market in India is the si1th largest in the world 6ood and grocery retail contributes to <3 per cent of the total retail sales &ccording to industry estimates, the segment is growing at a rate of 13- per cent and is e1pected to grow to @SI -=2 billion by 2323 &ccording to a "+I forecast, India is likely to see a huge --) per cent increase in mass grocery retail $+A7( sales during the 233<52312 period *he sector has recently attracted @. retail giant *esco, which plans a partnership with the *ata Aroup ,inety nine per cent of this segment is unorganized, and therefore, there is immense scope for growth for the organized sector *he organized food retail sector is largely dominated by restaurants, fast food outlets, coffee :oints and the like
Dith the increasing competition in large cities, dining chains and restaurants like Pizza ;ut, #ominoHs, ,irulaHs and .64 are now bullish on setting up their stores in smaller cities and tierGII and III markets
Alobal fast food chain, #ominoFs Pizza is present in -0 Indian cities with 23< outlets and is eyeing penetration into *ierGII and *ierGIII cities with a plan to add another )33 outlets by the end of 2311 *he chain holds -2 per cent share of the appro1imately @SI 11) million organized pizza market
&nother fast food chain, +c#onaldFs, has 123 franchised restaurants all over India Dith an aim to clock )35)0 per cent growth per annum, it is looking to open 23 more outlets in the ne1t three years
In the coffee retail segment, 4afe 4offee #ay, the largest coffee bar chain in India, plans to grow from the present level of 0?3 cafes to ?33 by the end of 233?
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Popular Italian brand for ice creams, desserts and other food items, MItalicksM, has entered the Indian market *he traditional Italian food items brand has launched its first outlet in Pune and will soon be present across India @.Gbased Dimpy International 9td said it has clocked a 03 per cent increase in its sales within a month #odsal 4orporation operates 22 Pizza ;ut and .64 outlets spread across 11 cities in India Dith outGofGhomeGconsumption of coffee growing at 1251) per cent, the Indian conglomerate, *he *ata Aroup, is planning to step in to the business, by setting up a cafN chain across the country ;yderabadGbased ;eritage 6oods India Private 9imited $;6IP9( is planning to set up about <0 6reshOStores, its grocery retail chain, in ;yderabad, 4hennai and "angalore *he food retail market is going to receive a further boost with the proposed mega food parks *hese, with complete backward and forward linkages with common processing facilities, are e1pected to create an integrated value chain from the farm gate to the consumer
Ma@or in'estments
Private investment has been one of the key drivers for growth of the Indian food industry *he FIndia 6ood 7eport 233=F, reveals that the total amount of investments in the food processing sector in the pipeline for the ne1t three years is about @SI 2) billion *he government has received around -3 e1pressions of interest $%oI( for the setting up of 13 mega food parks $+6Ps( with an investment of @SI 01- )< million
In &ugust 233=, the first chocolate academy in India was opened by Swiss confectioner "arry 4allebaut, making its fifth foray into the &sia market
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South .orean confectionery giant, 9otte Aroup, also has plans to set up a subsidiary in India "elgian brewing giant, In"ev, has announced increased e1pansion in India, with a focus on the beer market *hrough its recent acCuisition of @S brewing giant &nheuserG"usch $&G"(, the company now also owns &G"Fs Indian subsidiary, 4rown "eers India 4onseCuently, &G"Fs popular "udweiser brand is likely to soon hit affluent Indian markets
Italian confectionery company, 6errero Sp&, has announced plans to invest @SI )0 million for setting up a mint manufacturing plant in +aharashtra 4onglomerate 7eliance Industries 9td has invested @SI 1 20 billion in a dairy pro:ect In &ugust 233=, 7eliance Industries was reported to be mulling a partnership with @.Gbased supply chain solutions provider, Dincanton, for its efforts focussed on IndiaHs mass grocery retail $+A7( sector
&ccording to "usiness +onitorHs >13= India 6ood B #rink 7eport, dairy ma:or and ice cream specialist, &mul #airy, has announced plans to enter IndiaFs @SI 033 million snack food market
6uture Aroup and its private eCuity arm, Indivision India Partners, have acCuired a controlling 03 per cent plus eCuity stake in the multiGcuisine lifestyle restaurantsH chain, "lue 6oods "lue 6oodsFs flagship brands include ,oodle "ar, Aelato Italiano, Spaghetti .itchen, 4opper 4himney, "ombay "lue, 4ream 4entre and a franchisee agreement with the 4aliforniaGbased coffee chain, 4offee "eans B *ea 9eaf
*e1as 4hicken, the chicken fastGfood brand of the @SGbased 4hurchFs 4hicken, has already opened its first outlet in ;yderabad and plans to open at least )33 outlets in India over the ne1t 13 years
*he worldFs third largest pizza chain, Papa 'ohnFs, plans to open 133 outlets in different parts of the country with an investment of @SI 01 million 6astGfood chain +c#onaldHs is pumping in @SI =) - million on increasing its footprint in India
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8n the domestic front, 7' 4orpGowned #evyani 6ood Industries has acCuired 133 per cent stake in iceGcream venture 4ream "ell, valued at appro1imately @SI ?2 million
I*4 is planning to set up a worldGclass processing infrastructure in 7a:asthan for an integrated FcleaningGcumGsortingF facility for spices like cumin, coriander and pepper +oreover, I*4 is also planning investments to automate the different operations in its supply chain It is planning to set up a pepper garbling and steamG washing facility in .erala, apart from a Fblended spicesF facility over the ne1t two years
Sapat International, a +umbaiGbased tea company, is reportedly in talks with %PI4, a private eCuity firm in the @., for the acCuisition of its stake in Dhittard, an upmarket tea and coffee retailer in the @.
4afe 4offee #ay is planning an investment of @SI 2- 2= million G @SI )3 =2 million for e1panding its number of cafes to around 1,333 from the current <33, over 233?
6ranceGbased "elvedere Aroup, which is the worldHs secondGlargest vodka producer, is planning to enter India via the travel retail channel
:o'ernment Initiati'es
*he new trade policy places increased focus on agroGbased industries 6ood processing industries have been put in the list of priority sectors for bank lending
6ruit and vegetable processing units have been completely e1empted from paying e1cise duty &utomatic approval for foreign eCuity upto 133 per cent is permitted for most of the processed food items
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Items like fruits and vegetables products, condensed milk, ice cream, meat production, fist/poultry, pectins, pasta, and dairy machineries have been completely e1empted from 4entral %1cise #uty
%1cise duty on ready to eat packaged foods and instant food mi1es have been brought down to = per cent from 12 per cent J %1cise duty on aerated drinks has been reduced to 12 per cent from 2- per cent ,ational bank for agriculture and rural development $,&"&7#( has set up a refinancing window with a corpus of @SI 23- ?2 million for agro processing infrastructure and market development
6urthermore, &griculture and Processed 6ood Products %1port #evelopment &uthority $&P%#&( has been making efforts to encourage e1port of agricultural and processed food products
&P%#& has set up centres and other infrastructural facilities for perishable cargo at various International &irports Set up and upgraded testing laboratories e1port of fruits B vegetables Set up &griGe1port zones for fruits and vegetables Participation and organization of international trade fairs and promotional campaigns Provided financial assistance to its registered e1porters
<oo6in& a!ead
& report by the @S #epartment of &griculture, citing a study by +c.insey B 4ompany, suggests that the Indian food market is set to more than double by 2320 *he market size for the food consumption category in India is e1pected to grow from @SI 100 billion in 2330 to @SI )-- billion in 2320 at a compound annual growth rate $4&A7( of - 1 per cent
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*he government has undertaken ma:or initiatives to give a push to the industry It has decided to set up )3 greenfield mega food parks $+6P( during the %leventh Plan, with each park receiving an investment of @SI 01 )? million In the first phase, he said the +6Ps would be established in ten states %ach pro:ect will be spread over about 035133 acres, and will have around )3G)0 food processing units It is e1pected that each pro:ect would yield an annual turnover of about @SI ?2 0) millionG@SI 132 <= million and generate around -3,333 direct and indirect :obs Dork on 13 +6Ps would commence in the current financial year *he +6P scheme has been set up to increase processing of perishables from the present 2 per cent to 23 per cent 6urther, the scheme targets value addition of food items from 23 per cent to )0 per cent and increasing IndiaHs share in global trade from 1 0 per cent to ) per cent by the year 2310 6urthermore, according to the India 6ood and #rink 7eport >) 233= by research analysis firm 7esearch and market, by 2312, IndiaHs processed food output is likely to grow by -- 2 per cent to touch @SI ?3 1 billion, while packaged food sales will increase by 2< 0 per cent to reach @SI 21 < billion 8n a per capita basis, per capita packaged food spending is e1pected to grow by 02 0 per cent to @SI 1= 32 by 2312
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1 2 48+P&,L P786I9%
;ERITA:E OF MTR
+*7 has a rich heritage *heir tradition of food and hospitality began in 1?2- with the establishment of the +avalli *iffin 7oom by the +aiyya family in "angalore, India *his restaurant is a city landmark today and people still stand in Cueue to savour its uniCue, completely authentic dishes 8ver the years, they have played proud host to many distinguished personalities who dropped by for the e1cellent coffee and the stimulating conversation 4ulinary secrets have been protected and handed down over the generations and the food is based on truly authentic recipes from their region of origin +*7Hs :ourney to IndiaHs premier, processed food company has been marked by innovation and the adoption of new technology ;owever, every +*7 product will always embody the tradition of unmatched taste, purity and Cuality +*7 6oods 9imited is amongst the top five processed food manufacturers in India *hey manufacture, market and e1port a wide range of packaged foods to global markets that include @S&, @., &ustralia, ,ew Eealand, +alaysia, Singapore, @&% and 8man Starting with the legendary +*7 restaurant in "angalore, IndiaHs Silicon /alley, +*7 now offer FFcomplete meal solutions *heir wide range of products include readyGtoGeat
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curries and rice, readyGtoGcook gravies, frozen foods, ice cream, instant snack and dessert mi1es, spices and a variety of accompaniments like pickles and papads +*7Hs deep understanding of culinary e1pectations and needs has resulted in many new and innovative products *heir investment in infrastructure and technology ensures that they scale rapidly and bring these to market *oday, consumers across the globe count on +*7 to bring them allGnatural, wholesome and delicious food that is also convenient and noGfuss +*7 has also e1panded our retail presence significantly! contemporary F,amma +*7F and +*7 kiosks now serve delighted consumers across "angalore and 4hennai
NAMMA MTR
,amma +*7 is a uniCue retail chain that allows customers to e1perience the wide +*7 range ,amma +*7 is split into three sections 8ne section showcases the entire range of products *he second section is a novel concept kitchen where customers can interact with specialist chefs to learn about +*7 products and watch live demonstrations *his concept kitchen also works as an ideal platform for feedback, allowing them to understand and address consumer needs *he third section offers a variety of fastGfood P you can either eat here or get a Cuick takeGaway from the e1press counter *rue to +*7 tradition, the food is pure, delicious and convenient *he menu offers anytime snacks, hearty meal combinations and iceGcreams at truly, valueGforGmoney prices *he smart, contemporary ambiance and
e1cellent
service make
for
completely international e1perience
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FOOD SER5ICES
+*7 also provides food services in food courts *hey can be set up with minimum investment freezer +*7Hs amazing range of convenience &ll you need to set up in the food court is a microwave oven, fryer and a
products, 6rozen 6oods and 7eady to %at dishes are made with cuttingGedge technology from the#efense +ysore products 7esearch 9aboratory, *his ensures the Cuality of the
INSTITUTIONA< SA<ES
+*7 is a oneGstop, efficient and reliable supplier to reputed hotels, restaurants, institutions and caterers *he wide range of products supplied includes spices, masalas, instant mi1es, vermicelli and accompaniments %ach of these products comes with the +*7 assurance of purity and Cuality 4onvenient delivery formats like instant mi1es allow consumers to whip up a wide range of dishes in short amounts of time, regardless of how vast the scale of operation is
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E.PORTS
+*7 e1ports their wide range of products to countries like @S, 4anada, @., Aermany, +iddle %ast, Sri 9anka, Singapore, 'apan, &ustralia and ,ew Eealand
/UA<ITY PO<ICY
+*7 is IS8 22333 and ;&44P certified company &t +*7, Cuality is a way of life ;azard &nalysis and 4ritical 4ontrol Point or ;&44P, developed by the 4ode1 &limentarius 4ommission, is a global food safety standard met the +*7 has successfully stringent
reCuirements for this certification *heir facilities are eCuipped with the latest systems De adhere across to all international standards
operations! from sourcing the finest ingredients to processing and packing using cuttingGedge technology %ach +*7 product carries this assurance of Cuality and meets the high e1pectations our consumers have from us
FOOD SAFETY PO<ICY

&t +*7 foods limited are committed to manufacture and market food products of high Cuality, hygienically processed using stateGofGtheG art technology with the following ob:ectives
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4reation of +*7 brand synonymous with Cuality and food safety 4ontinuous improvement by total committed participation of all Satisfy the changing needs of customers for total delight and meeting regulatory and statutory reCuirement Increase the performance level of our suppliers 4ontinually improve the effectiveness of Cuality and food safety system management the
W;AT MA)ES MTR A TRUSTED ;OUSE;O<D NAME

;undred percent ,atural! +*7 products are hundred percent natural have no preservatives and use only the finest, most authentic ingredients @nparalleled taste and flavor! "e it an Instant mi1 or a 7eady to %at dish, pickles or soups, all +*7 products are known for their mouthwatering, MhomeGcookedM taste @ncompromising >uality! +*7 adhere to the most stringent Cuality standards, from sourcing ingredients to processing and packing De are IS8 22333 and ;&44P certified *echnology! +*7 use the latest technology to preserve the Cuality and freshness of our food 8ur use of technology from the #efense 6ood 7esearch 9aboratory for our 7eady to %at products has won us the PresidentFs award
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/egetarianism! &ll +*7 products are hundred percent vegetarian
+I9%S*8,%S
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1 ) P78#@4* P786I9%
SOUPS
+*7 range of soups is heartwarming, healthy and 133Q natural 4arefully picked ingredients are made into a soup concentrate *his is packed through a special process that ensures the soup retains its mouthwatering aroma and natural flavor *hey are available in the following flavors!
i( %ab(4orn And Sprin& Onion G & creamy blend of e1otic baby corn and fresh spring onions
ii( MiAed 'e&etable soup G & healthy mi1 of vegetables in an Italian style soup
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iii( Mulli&ata#n( Soup 5 & tangy, peppery, lentilGbased soup
iv( Spi4( Tomato Soup 5 & deliciously spicy, tomato soup
v( Simpl( Tomato 5& rich tomato soup, the allGtime favourite
vi( Spina4! And Carrots 5 & healthy, wholesome combination of spinach and carrots
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READY TO EAT
+*7 7eady to %at dishes are an amazing combination of convenience, taste and variety *heyFre 133Q natural and have absolutely no preservatives *heir range currently comprises twentyGtwo delicious and completely authentic Indian curries, gravies and rice +*7 has successfully adapted technology from the #efense 6ood 7esearch 9aboratory, +ysore to make sure each dish has that M:ustGcookedM freshness *he product profile of +*7 is shown below!
A'ial 2 +i1ed vegetables cooked in a hearty coconut sauce, a traditional delight from .erala
ii$
)esari %!at! G 4ream of wheat cooked with nuts and flavoured with saffron to make a divine dessert
iii$
i'$
)!ara %!at! G 4ream of wheat cooked with vegetables and aromatic Indian spices to make a delicious, light savoury
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Pon&al G & delectable combination of lentils and rice, seasoned with peppercorns and other spices
'i$
%isibele %!at! G & wholesome combination of rice, lentils, vegetables and spices, a complete meal in itself
'ii$
Pineapple SS Curr(G 'uicy chunks of pineapple in a perfectly balanced sweet and sour curry
iii$
iA$
Alu Mutar G "aby potatoes and green peas in a delectable curry
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A$
C!ana Masala G Dholesome chick peas cooked in a tangy, piCuant sauce
Ai$
Dal Fr( G Lellow lentils seasoned with aromatic spices, an integral part of every Indian meal
Aii$
Dal Ma6!ani G "lack lentils simmered with butter in true +ughlai tradition
Aiii$
Ai'$
Na'ratan )urma G /egetables and dried fruit cooked in a rich, creamy gravy 5 a dish fit for kingsR
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Paneer %utter Masala G *ender chunks of cottage cheese cooked in a rich butter sauce
A'i$
Paneer Ma6!ani G *ender chunks of cottage cheese cooked in a rich tomato gravy
A'ii$
%!indi Masala G 9adies finger cooked with :ust the right blend of spices
A'iii$
MiA 5e&$ Curr( G *he goodness of vegetables in a delicious, satisfying curry
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Pala6 Paneer G & delectable combination of tender chunks of cottage cheese and fresh green spinach
AA$
Peas and Mus!room G 6resh green peas and button mushrooms in a delightful gravy
AAi$
Ra@ma Masala G 7ed kidney beans in a hearty sauce, the allGtime ,orth Indian favourite
AAii$
5e&$ Pulao G & delicious, wholesome medley of rice, vegetables and spices
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AAiii$
:obi Man4!urian G *he goodness of gobi in a delicious, satisfying 4hinese sauce
AAi'$
Pa' %!a@i G & rich combination of potatoes and vegetables cooked in the popular +umbai style
FROBEN FOOD
+*7Hs wide range of frozen foods offers stand alone dishes and delicious combos "ecause they are processed and packed with cuttingGedge technology, these convenient foods retain all their nutritive value and taste *hey are broadly categorized into +ain #ishes, 4ombo +eals, Snacks and Parathas Dis es a!aila"le un#er Main Dis es are$
i$ Pala6 Paneer G & delectable combination of tender chunks of cottage cheese and fresh, green
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spinach
ii$ C!anna Masala G Dholesome chick peas cooked in a tangy, piCuant sauce
iii$ Alu Mutter G "aby potatoes and green peas in a delectable curry
i'$ MiA 5e&$ Curr( G *he goodness of vegetables in a delicious, satisfying curry
'$ Alu %!a@i G "aby potatoes and green peas in a delectable curry
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'i$ Tad6a Dal G Lellow lentils seasoned with aromatic spices, an integral part of every Indian meal
Dis es a!aila"le un#er Com"o Meals are$
i$ Masala Dosa C Alu Curr( G 4risp, golden dosa accompanied by potato curry &n allGtime favourite snack
ii$ Ra'a Idli C Potato Sa&u G Dholesome semolina idlis combined with a delicious potato dish Perfect for a hearty breakfast or snack
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iii$ Pun@abi C!ole C Parat!a G DholeGwheat parathas with delectably flavoured, chick pea gravy
i'$ Pala6 Paneer C Parat!a G *ender chunks of cottage cheese in a mild spinach gravy &ccompanied by wholeGwheat parathas
'$ Alu %!a@i C Parat!a G Potatoes cooked with aromatic spices and accompanied by soft, fresh parathas
Dis es a!aila"le un#er Sna%&s are$
i$ Samosa G 4risp, golden samosas stuffed with potatoes
ii$ 5ada G 4risply fried golden rice rings
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iii$ Ri4e Idli G 9ight, fluffy steamed rice cakes
Dis es a!aila"le un#er Parat a are$
i$ A@o#an Parat!a G #elicious, goldenGbrown parathas delicately flavoured with Fa:owanF $a thyme like Indian spice(
ii$ Alu Parat!a G #elicious, whole wheat parathas stuffed with a hearty potato mi1
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iii$ <a4!!a Parat!a G 6laky, multiGlayered goldenGbrown parathas made from whole wheat
i'$ Plain Parat!a G #elicious, goldenGbrown parathas made from whole wheat & great accompaniment to any meal
'$ Na#abi Parat!a G 7ich wholeGwheat parathas flavoured with cashewnuts and saffron
'i$ Met!i Mutter Parat!a G @nusual and delicious parathas flavoured with fenugreek and stuffed with green peas
RICE MEA<S
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+*7 7ice +eals are the perfect way to en:oy FhomeF food anytime and anywhere ,ot only are they affordable, theyFre also e1tremely easy to make 'ust dip the pouch in boiling water or pop it in a microwave for a satisfying, wholesome and delicious e1perience *hey are &vailable in a variety of e1citing combinations as follows!
i$ Diet Delite G Dhole wheat and lentils cooked together with aromatics spices! low on fat, high on fiber and taste *ruly a dieterFs delight
ii$ *eera Ri4e G 7ice subtly flavoured with delightful taste and aroma of cumin
iii$ <emon Ri4e G & delectable, subtly flavoured mi1 of lemon and rice
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i'$ Masala Ri4e G 7ice flavoured with a bouCuet of aromatic spices and enriched with mi1 of vegetables '$
'i$ Ra@ma C!a#al G & hearty combination of red kidney beans

and riceG the most popular dish in Pun:ab
'ii$ Rasam Ri4e G *ongueGtickling pepper and tomato soup with rice 'iii$
iA$ Sambar Ri4e 2 9entil and vegetable curry with rice, the allG time favourite from South India
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A$ Tamarind Ri4e G 7ice combined with the tangy, mouthwatering flavour of tamarind Ai$
Aii$ Tomato Ri4e G & delicious, wholesome combination of rice and tangy tomato
INSTANT SWEET MI.

+*7 Instant Sweet +i1es are a delightful and easy way to make the most mouthwatering delicacies at home Dhether it is a special occasion or :ust a regular meal, follow the simple stepGbyGstep instructions on the pack and sweeten your familyFs dayR
i$ :ulab *amun G Soft, sinfully delicious gulab :amuns ii$
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iii$ %adam Feast G @se this to make different "adam delicacies in minutes It can be used to prepare "adam drink either a hot drink during winters or a cold drink during summers and "adam ;alwa for special occasions
i'$ 5ermi4elli Pa(asam G *he traditional payasam or kheer made easy
INSTANT SNAC)S MI.ES

+*7 range of instant mi1es is the result of years of culinary e1pertise *hey are sub:ected to the most rigorous Cuality procedures to ensure that consumers get deliciously consistent results every time you use them 'ust follow the simple stepGbyGstep instructions on the pack P thereFs no simpler way to rustle up such a wide variety of delicious and wholesome Indian snacks
i$ Muru6u G *he popular, crunchy goldenGbrown snack ItHs easy to make and good to eat
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ii$ Ri4e Dosa G ,o grinding, no fuss 4risp golden dosas are now so easy to make
iii$ Masala Upma G *his wholesome savoury with creamG ofGwheat and vegetables is nutritious and delicious
i'$ Ra'a Dosa G #osas made with cream of wheat! distinctive and delicious '$
'i$ Upma G Dith its combination of soo:i and spices, delicious and wholesome upma is a universal favourite ,ow make it in a few easy steps
5ERMICE<<I
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+*7 vermicelli is made with a special process that ensures it is nonG sticky and does not form lumps 4hoose from short cut, long cut or roasted vermicelli Lou can use +*7 vermicelli in so many marvelous waysR +ake creamy sweet kheer, savoury @pma or toss it with boiled vegetables for a wholesome Pulao
PAPADS
+*7 Papads use only the finest ingredients *hey are packed using uniCue technology that ensures they stay crunchy, crispy fresh *hey come in a variety of different flavours like Pun:abi +asala, Plain and +asala %n:oy them as a snack or as an accompaniment to any meal
PIC)<ES
+*7 Pickles are made with traditional recipes handed down through generations of the companyFs founding family 4arefully selected fruits and vegetables are pickled with the finest oils and spices under the most hygenic
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conditions 4hoose from a variety of different types and add zest to every meal
ICE CREAMS
+*7 Ice 4reams are known for their delicious creamy taste, innovative flavours and valueGforG money prices &vailable at kiosks, stores and ,amma +*7s, they are a longGstanding favourite with all ageGgroups
SPICE POWDERS
+*7 spice powders are made under the most hygienic conditions in modern factories still use a traditional techniCue *hey pound the finest whole spices slowly and patiently @nlike the Cuicker and more common grinding, this ensures that the fullGbodied flavour and aroma of the spice is retained +*7 manufactures *urmeric, 4oriander, "lack pepper, 4hilly and 'eera powders
%E5ERA:ES
+*7 manufactures some of the traditional drinks like &amras, "adam drink, 4hocolate #rink, ;ealth #rink, ;erbal #rink and *handai
MASA<A POWDERS
+*7Hs wide range of +asala powders is made with traditional techniCues to ensure they retain their purity, freshness and flavour @se them to whip up a variety of completely authentic dishes with minimum fuss and time &t +*7 they have stringent Cuality checks at every stage of sourcing and production to ensure only finest products reach the consumers 6rom individual families to hotels and institutions +*7 +asala powders are trusted by consumers all over the globe +*7 produces the finest +asala powders like Instant Sambar +i1, Pulao etc
9I*%7&*@7% 7%/I%D
CONSUMER ATTITUDE TOWARDS %USINESS MA:ABINES

It is heartening to note that despite the wide proportion of information communication technology and the electronic media as sources of information and knowledge, the print media continues to remain the preferred channel for specialized and detailed information on number of topics In fact, a recent study brought out that many respondents were motivated to read a magazine after seeing an article on the Internet "usiness magazines in India have a distinct role to play in informing readers about the latest trends in areas like the economy, stock market, marketing and corporate matters *he present paper
seeks to study the attitude of consumers towards these magazines It has been found that readers are more influenced by credibility and authenticity of coverage than by promotional offers *he magazines more popular among %nglish knowing readers since the leading business magazines are in that language. -- Manish Srivastava T e ICFAI Uni!ersit' Press.
T;E ;IDDEN PERSUADERS

In T e (i##en Persua#ers, first Packard e1plores the use of consumer motivational research and other psychological techniCues, including depth psychology and subliminal tactics, by advertisers to manipulate e1pectations and induce desire for products,
particularly in the &merican postwar era It also e1plores the manipulative techniCues of promoting politicians to the electorate *he book Cuestions the morality of using these techniCues T e (i##en Persua#ers )an%e Pa%&ar# *u"lis e# in +,-..
MOOD STATES AND CONSUMER %E;A5IOR+ A CRITICA< RE5IEW
& conceptual framework is presented that depicts both the mediating role of mood states and their potential importance in consumer behavior 7eviewing findings from the psychological literature indicates that mood states have direct and indirect effects on behavior, evaluation, and recall *he scope and limitations of these effects are addressed, and the implications for consumer behavior in three areasGservice enGcounters, pointGofG purchase stimuli, and communications $conte1t and content( G are e1amined 6inally, the potential feasibility and viability of moodGrelated approaches to marketing research and practice are discussed T e /ournal o0 Consumer Resear% )ol. +12 No.3 4De% +,5-62 **15+7388 Pu"lis e# "' 9 T e Uni!ersit' o0 C i%a:o Press
CONSUMER ACCEPTANCE OF FOOD INNO5ATIONS$

&n innovationFs success is dependent upon successfully responding to consumer needs and communicating benefits in a believable persuasive manner 4onsumers respond to good taste, convenience, and health enhancing properties *he magnitude of any risk the innovation or technology imposes including impact on the environment is also of concern Dhile people rely on mass media and advertisement their communication network is comple1 and the opinion of family and friends is a powerful influence Public acceptance is influenced by perceived credibility of data, rigour of regulatory policy, impartial action of regulators, and demonstrated responsibility of industry E#itorial$ B'$ Bruhn, Christine M. Pu"li%ation$ Inno!ation$ Mana:ement2 Poli%'2 ; Pra%ti%e Date$ Tues#a'2 /ul' + 1885
CONSUMER %E;A5IOUR AND MAR)ETIN: ACTION

4onsumer behavior is comparatively a new field of study which evolved :ust after the Second Dorld Dar *he sellerHs market has disappeared and buyers market has come up *his led to paradigm shift of the manufacturerHs attention from product to consumer and specially focused on the consumer behavior *he evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline *he growth of consumerism and consumer legislation emphasizes the importance that is given to the consumer 4onsumer behavior is a study of how individuals make decision to spend their available resources $time, money and effort( or consumption related aspects $Dhat they buyS Dhen they buyS ;ow *hey buyS etc ( *he heterogeneity among people makes understanding consumer behaviour a challenging task to marketers ;ence marketers felt the need to obtain an inGdepth knowledge of consumers buying behaviour 6inally this knowledge acted as an imperative tool in the hands of marketers to forecast the future buying behavior of customers and devise four marketing strategies in order to create long term customer relationship Mr. Henry Babu Sr. Le%turer B art i )i# 'a*eet Inst. O0 Mana:ement Stu#ies ; Resear% 2
FOOD PROCESSIN: INDUSTRYIN INDIA

6ood is strategic to IndiaHs economy, its A#P $of which agriculture constitutes oneGthird( and its ?03 million people *he importance of the food processing industry can be gauged from the fact that it ranks fifth in size in the country and employs an estimated 12 lakh
workers 5 a fifth of the countryHs industrial labour force 5 and accounts for 1- Q of the total industrial output and 1= Q of A#P 6or the healthy development of this important economic activity, several key issues that influence the industry need to be addressed comprehensivelyJ not the least important of which are the harmonization of food legislation and ta1ation of food *he value loss in food chain can be significantly reduced by processors going in for backward linkages *his will not only help enhance farm productivity, but also minimize wastage and reduce the nonGvalueGadding role of intermediaries &lthough India is the worldHs third largest food producer, after 4hina and @S respectively, the combined turnover of its ten largest food companies is only I 2 billion *hus, in a country of one billion people, it seems that the size of the potential food market might have been overestimated *he truth is that the markets for the products on
which IndiaHs food companies have concentrated 5 higher valueGadded items such as breakfast cereals, :ams, and sauces 5 are indeed small because these products are aimed at an elite *he big, and so far largely untapped, opportunity lies with the massGmarket products 5 packaged atta, biscuits, poultry, and liCuid mild 5 which could eventually account for more than =3 Q of the total market *he growth in consumption for valueG added foods will treble from I 21 - billion today to I 22 0 billion VINIL PA !L Resear% *ro<e%t Narsee Mon<ee Institute o0 Mana:ement Stu#ies2 Mum"ai.
CONSUMER %E;A5IOR2 PERCEPTION AND INFORMATION PROCESSIN:

Perception is the process through which a person forms an opinion about the various stimuli he receives from his sensory organs In marketing, perception is concerned with understanding how the consumer views a product or service *he five senses of a person help him in this process *he marketer uses various props to stimulate the consumer, that is, through the use of colors, sound, touch, taste, or smell, to observe the product
*he marketer must distinguish his message from the competitorHs message *his is when 'ust ,oticeable difference $',#( comes to their aid ',# is the minimum difference that the consumer can detect between two stimuli he receives It helps the consumer to distinguish changes in prices among purchase alternatives +arketers thus use stimuli to grab customersH attention and most often these efforts are clearly visible and known to the customer however, they sometimes use indiscernible stimuli that are :ust below a
consumerHs threshold so as to influence him *his is called subliminal message 8f all the stimuli a consumer comes into contact with, he pays attention to only a few and interprets the messages that he remembers *his is called the process of perception and has the three steps! 1( e1posure, 2( attention, and )( interpretation
;ow well the consumer pays attention will depend on the stimulus, and also the consumerHs interest and need for that product *he consumer interprets the information in two ways! 1( the literal meaning or the semantic meaning and 2( the psychological meaning ;ence we are guided by our learning as well as the semantic meaning of a word & consumer also interprets the symbols and other physical features of the product on the basis of his e1perience and cultural beliefs Consumer Be a!ior Te=t"oo& *his is called semiotics
C a*ter no.-2 *: no. +Pu"lis e# "'$ ICM"
FOOD SAFETY RIS)+ CONSUMER PERCEPTION AND PURC;ASE %E;A5IOUR

6ood safety has become a ma:or issue of public concern, encouraging the @. Aovernment and the food industry to take steps to rebuild consumer confidence In this conte1t, the paper draws on a review of research literature to develop a conceptual framework to identify and review the factors influencing consumer perception of food safety related risks and the likely impact on purchasing behaviour *he relevance of strategies adopted by consumers to reduce risk e1posure and the influence on the
likelihood of food purchase are also e1plored, together with the implication for the food industry Rut M.>. ?eun:2 /oe Morris Britis 0oo# <ournal )ol$+832 *: +.87+5.
COMSUMER AS T;E )IN: D

& key trend in the childrenHs product category, especially consumables, was an effort to have dual layers of positioning and brand messages 8ne layer, the fun and palate for the children who were key consumers and the second key layer that catered to the mothersH
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needs and fears regarding child nourishment De saw multiple product categories cater to this trend 6rom health beverages which strengthened their already e1isting balance between nourishment and taste, to biscuits and other instant snacks being new entrants to this balancing game he auth#r is $ire%t#r, Syn#vate In$ia T e Finan%ial E=*ress De% 1,2 1885.
:ARMENTS> EATA%<ESE A<< IN AN INSTANT

*here might come a time in future when people may forget the art of cooking and connoisseurs will have to revive the art
TDith all readymade mi1es and eatables available in market, why waste time on making such things +any of us are professionals and we do not have time to try and learn to make,U says S Aeetha, an advocate ,ot :ust sweets and savouries but even idli batter is one item that is very much needed during the festival time & .rishna, who has been running an idli dosa batter for the past five years, says he will be grinding 03 litres of batter e1tra this year *hey donHt have time to soak and grind to make the batter so we provide it to them 7amesh ,arayanan, viceGpresident $State head( of 7eliance 6resh, says that people prefer to spend Cuality time with the family on a holiday rather than using that time to cook T& lot of readymade mi1es including vada mi1es, payasam mi1es are available In fact, there is even instant sambar from a few brands ;owever, people want to make the stuff at home so we are :ust providing them the raw materials so they can make it @ui%&l'.A
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Dee&a H "a'akrishnan T e (in#u O%t 1.2 1885
Consumer Per4eption About Fast Food in India+ An Empiri4al Stud(

6ast food is one of the worldFs fastest growing food types It now accounts for roughly half of all restaurant revenues in the developed countries, where it continues to e1pand ;owever, some of the most rapid growth is occurring in the developing world, where it is radically changing the way people eat People buy fast food because it is cheap, easy to prepare, and heavily promoted *his empirical study focuses on the understanding of the consumer perception about fast food outlets and the importance of various factors like
variety of food, taste and Cuality, ambience and hygiene, service speed, price, location and parking space, which affect the choice of fast food outlets in young consumers Prakash i(ari an$ He'ra) Ver'a Pu"lis e#$ De%2 1885 T e I%0ai Uni!ersit' /ournal o0 Consumer Be a!ior
Consumer %e!a'iour
4onsumer "ehavior is everything and everything is consumer behaviorM is the motto of this book *oday, studying and understanding consumer behavior is prereCuisite for the success of firms in the marketplace and individuals in the workplace It provides insights
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into product, pricing, retail, advertising, and communication strategies &ccordingly , the te1t focuses on how and why consumers make specific decisions and behave in certain waysG what motivates them, what captures their attention, and what retains their loyaltyS &part from answering such Cuestions, the book gives the characteristics of individual and group that influence consumerFs decisions and behaviors, such as demographics, lifestyles, personality, values, culture, and family Bla%k(ell " D Consumer Be a!iour ,t E#ition
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) 1 P78"9%+ S*&*%+%,*
;as the ready to eat segment welcomed well in IndiaS Price, freshness and taste are issues to contend with.
) 2 8"'%4*I/%S 86 *;% S*@#L
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*o 6ind out 4onsumer behavior towards ready to eat food Pr#$u%ts
*o 6ind out consumer response to Pri%in* of product
*o 6ind out the Distributi#n effectiveness of products
*o 6ind out the effectiveness of Pr#'#ti#nal activities
) ) 7%S%&74; +%*;8#898#L
7esearch +ethodology is an or:aniBe# and s'stemati% way of 0in#in: ansCers to @uestions. *his is a descriptive research pro:ect entitled as TA stu#' on %onsumer *er%e*tion toCar#s MTR instant 0oo# *ro#u%tsA It is a des4ripti'e resear4! pro@e4t because the study is a fact finding investigation with adeCuate interpretation It focuses on one dimension of the problem studied i e consumer perception towards +*7 instant food products #ata is collected by using two sets of Cuestionnaire one for the customerHs and the second for retailers *he study is also anal(ti4al as it aims at testing hypothesis and specifying and interpreting relationships
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*he method of study used is surveys Sur'e( is a fact finding study It is a method of research involving collection of data directly from a population or a sample thereof at a particular time Dell selected samplin& can reflect fairly and accurately the characteristics of the population *he chief aim of sampling is to make an inference about an unknown parameter from a measurable sample statistic *he second aim of sampling is to test a statistical hypothesis relating to population & good sample should be representative, accurate, precise and of adeCuate size Some of the advantages of sampling are that it reduces time and cost of research, the Cuality of the study is often better with sampling when compared to a complete coverage and it provides Cuicker results "ut all of the above mention advantages can be yield only if the researcher has a thorough knowledge of sampling methods *here are various sampling techniCues available like area sampling, clustered sampling etc *he criteria for selecting samplin& te4!ni"ues are G purpose of the survey, measurability, degree of precision, information about the population and time limitation 4onsidering these criteria Probabilit( or Random samplin& is chosen *he techniCue of sampling used for Customers is Simple Random Samplin&$ *his sampling techniCue gives each member of the sample an eCual and independent chance of being selected *his techniCue is suitable as the population size is small and homogeneous *he techniCue of sampling used for Retailers is Strati ied Random Samplin&$ In this method, the population is subGdivided into homogeneous groups or strata and from each stratum random sample is drawn *his techniCue is suitable as the population size is large and heterogeneous *he difficulties faced in sample siFe decision are precision reCuired, the way the results are to be analyzed and number of variables to be studied *hus basic concepts relevant to sample size like sample value and population parameter, mean of sampling distribution,
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standard distribution etc need to be kept in mind while determining sample size *hus a sample siFe o 8,, is taken in case of customers and a sample siFe o 8, is taken in case of retailers *he search for answers to research Cuestion is called collection of data *he source of collecting data here is from Primar( sour4e as the pro:ect has been taken over for the first time B the information gathered are fresh *he approach applied for conducting research or pro:ect work B collecting data is Ksurvey researchH It stands for undertaking surveys B gathering information regarding the research *he research has involved Cuestionnaire, as its research instrument It is the most common tool for collecting primary data It basically consists of carefully developed, tested, seCuenced B ob:ective oriented set of Cuestion and is resented to respondents
In it there can be different types of Cuestion as per the research but it should be always be easier to interpret and tabulate In order to conduct survey a seCuenced and structured Cuestionnaire was prepared consisting of all relevant Cuestions essential for gathering the reCuired data *he Cuestionnaire was then distributed to the respondents of universe falling in the sampling unit &fter a bit of delays and convincing conversations with respondents the Cuestionnaire was filled and collected &fter the collection of filled Cuestionnaires it were set to make analysis and draw inferences so as to have some feasible options for the company *he analysis and interpretation can be seen in the following pages It also shows different parameters of variability B consistency in the data collected
*he above descriptions can be summed up in the following form!

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SAMPLE DESIGN$ Title

T(pe O Resear4! Met!od o Stud( Uni'erse Samplin& Unit Samplin& Te4!ni"ue Sample SiFe
Des4ription
#escriptive and &nalytical study Survey "angalore 4ustomers and 7etailers 1( Simple random sampling for customers 2( Stratified sampling for retailers 1( 133 for customers 2( 13 for retailers
Sour4e O Data Met!od O Data Colle4tion Data anal(sis and in eren4e
Primary data $Cuestionnaire and observation( Secondary data Gthrough :ournals, Internet etc ( >uestionnaire and 8bservation
*he data generated is sub:ected to simple statistical treatment and inferences have been drawn accordingly
) - 7%S%&74; 9I+I*&*I8,
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*he research investigation is confined to 13 retail units in "angalore 4ity 9imited sample size due to time and resource constraints
*he study focuses on only +*7 retailers
) 0 S%*S 86 ;LP8*;%SIS
Set! 1 ;A+ @sage of +*7 food products is not regular Set! 2 ;A+ &dvertisement has more impact than word of mouth Set! ) ;A+ 03Q of the population considers pricing of +*7 instant food products to be high but affordable
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Set! ;A+ "rand +*7 is a powerful brand when compared to its competitive brands
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- 1 *%S*I,A 86 ;LP8*;%SIS
!S IN+ ,- H.P, H!SIS ,- /0!S I,N 1 -",M C,NS0M!" S0"V!. /0!S I,NNAI"!
Step 8+ ,ull ;ypothesis $;3(! @sage of +*7 products is regular &lternate ;ypothesis $;&(! @sage of +*7 food products is not regular *he test is one tailed since the alternate hypothesis is in terms of most preferred Step 1+ *he level of significance selected for the test is 0Q since some of the respondents may give incorrect information
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Step H+ 4hiGSCuare distribution is selected for the test since it is a test which considers various issues into consideration ;ere we are trying to understand what are the occasions in which one uses instant food products by +*7S a( Serving guests b( 6estivals c( Parties d( 7egular usage *his test is applied to ascertain whether +*7 products are used on a regular basis or occasionally
4hiGSCuare *able O 210 1= )= *otal E 2) <0 2) <0 2) <0 2) <0 O2E 3 20 G= <0 G0 <0 1- 20 GO2EI
1
GO2EI JE 3 332 ) 22 1 )2? = 00 1) 12-
3 3220 <2 0220 )) 3220 23) 3220
G4alI
L MGO2EI J E L 8H$80N
6or K tabulated> #egree of 6reedom $#o6( V $-G1( V) and

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9evel of Significance $9oS( V 0Q So> K tabulated usin& DoF 7 and <oS 7O L-$P8H Step N+ Sin4e> 4al4ulated 'alue o K G8H$80NI is &reater t!an tabulated 'alue o K G-$P8HI> #e re@e4t t!e null !(pot!esis$ ;en4e> t!e alternate !(pot!esis i$e$ Usa&e o MTR ood produ4ts is not re&ular is a44epted$
1 1 1
estin* #2 hy&#thesis ,- /uesti#n 34 5uesti#nnaire

Step 8+
2r#' C#nsu'er survey
,ull ;ypothesis $;3(! &dvertisement and word of mouth have eCual importance &lternate ;ypothesis $;&(! &dvertisement has more impact It is a normal distribution test and it is a one tail test Step 1+ *he level of significance selected for the test is 0Q since some of the respondents may give incorrect information Step H+
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;ere we are trying to understand from where did customers hear about instant food products by +*7S a( &dvertisement b( .iosks c( Dord of mouth d( Sales promotion
Dhere P1V 3 0=, P2 V 3 --, $1 5 P1( V 3 -2, $1 5 P2( V 3 02, n1V 13? ,2V 13? ;ence E $cal( V 2 10) E $tab( V 1 2-0
Step N+ Sin4e> B G4alI Q1$87HR is &reater t!an tabulated 'alue o B GtabI L 8$0N7 We re@e4t t!e null !(pot!esis i$e$ Ad'ertisement and #ord o mout! !a'e e"ual importan4e$ ;en4e> t!e alternate !(pot!esis is a44epted i$e$ Ad'ertisement !as more impa4t$
estin* #2 hy&#thesis 2#r /uesti#n 33 2r#' 5uesti#nnaire

Step 8+
C#nsu'er survey
,ull ;ypothesis $;3(! 03Q of the population considers pricing of +*7 instant food products to be moderate
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&lternate ;ypothesis $;&(! 03Q of the population considers pricing of +*7 instant food products to be high but affordable
Step 1+ ;ere we are trying to understand what do customers think about the pricing of the productS a( ,ominal b( +oderate c( ;igh but affordable d( /ery high and not affordable
@sing zG test to test the hypothesis BL PsV3 0< ;ere Ps corresponds to the positive responses of the sample PV3 0 >V1GPV 1G 3 0 V 3 0
;ence E $cal( V 1 E $tab( V 1 ?2
Step H+ Sin4e> B G4alI 1 - is less t!an tabulated 'alue o B GtabI 1 ?2 We a44ept t!e null !(pot!esis i$e$ 7,O o t!e population 4onsiders pri4in& o MTR instant ood produ4ts to be moderate
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estin* #2 hy&#thesis 2#r /uesti#n 36 2r#' 5uesti#nnaire

Step 8+
C#nsu'er survey
,ull ;ypothesis $;3(! "rand +*7 is eCually popular like all its other competitive brands &lternate ;ypothesis $;&(! "rand +*7 is a powerful brand when compared to its competitive brands
Step 1+
;ere we are trying to understand which of the following ready to eat would be preferS a( .itchens of India b( &ashirvaad c( +*7 d( Aodre: Lummiez @sing zG test to test the hypothesis BL ;ere , corresponds to the number of samples which is 133
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PsV3 <<1, ;ere Ps corresponds to the positive responses of the sample PV3 0 >V1GPV 1G 3 0 V 3 0 ;ence E $cal( V 0 Dhereas E $tab( V 1 ?2
StepH+ Sin4e> B G4alI 0 - is &reater t!an tabulated 'alue o B GtabI 1 ?2 We re@e4t t!e null !(pot!esis i$e$ %rand MTR is e"uall( popular li6e all its ot!er 4ompetiti'e brands ;en4e alternati'e !(pot!esis is a44epted i$e$ %rand MTR is a po#er ul brand #!en 4ompared to its 4ompetiti'e brands$
- 2 #&*& &,&9LSIS &,# I,6%7%,4%S 86 4@S*8+%7 >@%S*I8,,&I7%

/uesti#n 3
Dhat kind of food do you go for apart from home foodS Option 7estaurant ;ome delivered Instant food Tabulation == 2 1< Per4enta&e <? 0 10
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7estaurants are the most preferred option in food after home food == respondents opted for restaurants i e <?Q of the sample size &s more and more food :oints are opening up and the increase in number of shopping malls, people are eating out as a part of their recreation process 7eady to eat food will definitely attract customers who want to save time and labour
/uesti#n 7
,utrient and hygiene wise rank the optionS Option a 7estaurant ;ome delivered Instant food Tabulation )? 2= )) Per4enta&e )? 2= ))
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*he above chart is the comparative study between the given options )? respondents choose restaurant, Instant food follows ne1t with )) respondents *his shows consumers are willing to consume instant food products and issues like packing, Cuality of the food, freshness and nutrient are factors with which they are content with *his is a good sign for instant food manufacturer +*7
/uesti#n 8
Dhat are the reasons to purchase Instant food productsS Option Price >uick preparation *aste "rand name Tabulation 1 ?1 ) 0 Per4enta&e 1 ?1 ) 0
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*his Cuestion helps us to understand the factors that influence customers buying behavior ?1Q of the respondents opted for instant food due to Cuick preparation *hus due to a fast pace life consumers have less time to prepare food and thus this is where instant food fit in the reCuirements of the consumers 8thers factors like price, taste and brand name are not issues which affect the buying behavior of the consumers
/uesti#n 6
#o you use instant food products of +*7S
Option Les ,o Tabulation =12 Per4enta&e =12
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=-Q of the population responded positively when asked if they consumed instant food products of +*7 *his shows more than 03Q of the population is aware of brand +*7 *his also shows that it is a trusted brand and also a popular brand which has satisfied its customers wants
/uesti#n 9
;ow freCuently you use instant food products by +*7S
Option 1G2 in a month )G- in a month 8n special occasion Tabulation )) 1? )) Per4enta&e )) 1? ))
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It is clear from the above chart that +*7 instant food products are used on an average twice a month and on special occasions as the respondents have eCually opted for it *his can also be inferred that +*7 provides food for regular reCuirement as well as the special need for special occasions
/uesti#n :
#o you find the same taste as compared to home foodS 8r #oes the food product match the standards of your tasteS Option Les ,o #onHt know Tabulation 02 -1 < Per4enta&e 02 -1 <
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Dith 02 respondents opting for yes indicates +*7 instant food products are of superior Cuality and taste of the food is as good as food prepared at home *his is one attribute which has influenced the purchasing decisions of many consumers making +*7 a popular brand "ut -1 respondents do not agree to the taste being similar to home food, thus +*7 need to improvise on the taste of its products manufactured
/uesti#n ;
;ave you seen or can you recall any advertisements or promotions of instant food products by +*7S Option Les ,o Tabulation <2 2Per4enta&e <2 2-
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Since <2Q of the population has seen +*7 advertisement which means the company has successful spread awareness about the e1istence of the brand *hough the advertisements are aired occasionally it has managed to capture the attention of the consumer and also can be recalled by the customers *his is also because +*7 is a home brand of "angalore and thus no advertisements is reCuired to spread awareness
/uesti#n <
6rom where do you buy instant food products by +*7S Option Super markets +*7 retail outlets 9ocal kirana Tabulation <2 2) = Per4enta&e <2 2) =
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&fter awareness the availability of the product at point of purchase is important <2 respondents said they purchase +*7 instant food products from super markets, 2) respondents purchase it from local kiranas 9ocal kiranas are present in huge numbers and are wide spread throughout "angalore thus product should be made available there and = respondents purchase from +*7 retail outlets directly Since more than <3 percent of respondents purchase +*7 instant food products from super markets, we can conclude that the product coverage is pretty good and they are well promoted by the super market
/uesti#n 37
&re you satisfied with the packaging of instant food products by +*7S Option Satisfied ,ot satisfied Tabulation ?2 Per4enta&e ?2
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Packaging is one ma:or aspect of marketing of the product +*7 spends a huge amount in getting the best packaging done for its instant food products to ensure Cuality and shelf life of the product 7eady to eat products have sterilized packaging but still there are certain doubts in the mind of customers regarding packaging since the climate of India is very uncertain and variable ?- respondents were satisfied with the packaging of product while 2 were not satisfied *he shows that +*7 has got its packaging right and has successfully created awareness among the people about the hygiene and safety of the product
/uesti#n 38
Dhat kind of packaging do you preferS Option *etra Packs 'ars 4ontainer Tabulation <0 ? 1= Per4enta&e <0 ? 1=
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&s we observe from the chart above <0Q of the respondent are satisfied with +*7 *etra packing 8nly 20 Q of the population feels the packing should change *hus +*7 should continue to pack the instant food products in tetra packs but the look of the pack can change as that will attract the customers "esides tetra packs ensure Cuality of the product and are also easy to transport to the retail outlets from tha factory outlet *hey are easy to store for the retailers also
- ) #&*& &,&9LSIS &,# I,6%7%,4%S 86 7%*&I9%7 >@%S*I8,,&I7%

/uesti#n 6
6reCuency of order taken! Option 8nce monthly Tabulation 1 Per4enta&e 13
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*wice monthly *hrice monthly
2 2
23 23 03
6our times in a month 0
In2eren%e
*he above graph shows that out of sample size of 13 retailers 0 of them place the order four times in a week Dhich makes it 03Q of the retails of +*7 instant food products place their order once weekly
/uesti#n :
&vailability of stock compared to the competitors brands G Aodre: yummiez> .itchens of India and &ashirvaad S Option Tabulation Per4enta&e
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;igh 9ow ,o stock
? 1 3
?3 13 3
In2eren%e
&vailability of +*7 instant food products is high and the retailer also agree to it *here are no retailer who do not keep +*7 products at all *his show that it is a brand which sells and +*7 does make sure there product are available to the customers at any place "ut there some retailer who found the availability to be low and thus the company needs to work on this slack *hus +*7 is highly available than its competitors brand which indicates its monopolistic position in the markets
/uesti#n 34
&re you satisfied with the distributor regarding the trade terms!
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Option Satisfied ,ot satisfied Somewhat satisfied
Tabulation 2 1 )
Per4enta&e 23 13 )3
In2eren%e
6or the sale of the products there are certain trade terms which are set between the company and retailers for e g Shelf space, promotion archives, retention of unsold stock, limitation of stock to be purchased, payment on credit, advance payment and certain other factors 7esearch showed that 23Q where satisfied with the terms only )3Q showed some dissatisfaction
/uesti#n 33
&re you satisfied with the distributor regarding the freCuency and method of deliveryS
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Option Satisfied ,ot satisfied
Tabulation = 2
Per4enta&e =3 23
In2eren%e
9ogistics or supply chain are important aspects of sales, freCuency of distribution, how fast the company respond towards demand of the retailers, the mean mode of delivering the goods is it safe, as we are talking food products any sort of damage due to transportation of goods may bring loss =3Q of the retailers responded satisfactory and 23Q where dissatisfied with delivery and response method *he main problem which they highlighted was late response of the demand made, and sometimes these food products where not delivered safely which resulted damages in the packaging
/uesti#n 37
7etailer satisfaction level with kitchens of India range Cuality, pricing and promotional
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servicesS Option Satisfied ,ot satisfied Tabulation < ) Per4enta&e <3 )3
In2eren%e
>uality and pricing are factors which are driving force behind the buying decision process of the consumers +*7 takes care of these factors and has always provided to its customers Cuality products at affordable prices =3Q of the retailers were satisfied with their promotional activities *hey said that since +*7 is a strong home brand promotional activities are not reCuired as brand awareness is high "ut 23 Q felt it was not satisfactory and efforts needs to be taken as new and strong players are entering the instant food industry and this may affect the monopolistic status of +*7
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+&'87 7%S%&74; 6I,#I,AS
*he study shows that the package food market has grown in India and so the consumption rate, but still it is facing problems to capture the Indian consumers Some of the findings, encountered during working on this research, are!
Indian consumers still prefer freshly cooked home food over instant food products due to the usage of preservatives and other chemicals in the instant food 7umors that instant food is to1ic in nature have stoped many consumer to consume the product #oubts still e1ist on the nutrient and hygiene of these instant food products as news of bad conditions of the factory outlets are constantly seen Instant food is not used on a regular basis and is only used for certain occasions or in times of emergency when time is a constrain &dvantage that +*7 has when compared to other competitors brands is that the consumers feel the products tastes like home food %1tensive advertisement or sales promotion activities is not reCuired in case of +*7 as it is a home brand and consumer are well aware of it +*7 products are widely available, from super markets to small ne1t to door .irana shops *he distribution network is widely spread and strong
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+*7 gains a lot of free publicity due to word of mouth thus reduce their need of promotional strategies *he pricing strategies are also good as they cover all the e1penses for the company and also give them a little profit *he consumers also donHt feel the prices are not affordable and can see value for their money due to superior Cuality and packaging of the product +*7 has always brought innovation into their products and thus it has the appeal with their customers and also has built brand loyalty *he stocks are supplied on weekly basis and the supply is regular thus making the availability continues Some of the products are made available only are e1clusive +*7 outlets only and are not supplied to other distributors
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7%48++%,#&*I8,S
+*7 should create awareness that instant food can be used regularly and it does not have any harmful effects +*7 should also increase their promotional activities as in "angalore consumer are aware of the brand, but consumers in north region and other parts of India are not that aware of the brand *he packaging can be more attractive and appealing *he packaging should be made keeping in mind the convenience of the consumers Sales representatives should be sent on a regular basis to retail outlets where to adhere to any complaints or suggestion given by consumers *he taste of the instant food products can be improved in case of ,orth Indian dishes and Soups ,ew items can be introduced in the instant food, but +*7 should stick to Indian food only because consumer perception towards +*7 food products will not welcome western dishes in a positive way +*7 should focus on e1porting its range of instant food as there are many Indians who have settled abroad and can connect to the product
+*7 should also target consumer who are constantly travelling abroad or other
places in India, as food can be carried and consumed conveniently
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"I"9I8A7&P;L
'ournal of Services +arketing, I46&I Publications +arketing +astermind, I46&I Publications 'ournal of +arketing, I46&I Publications "usiness Standard $Strategist( "usiness 9ine $4atalyst( %conomic *imes $"rand %Cuity(
6inancial %1press $"rand Dagon(

;arvard "usiness 7eview %conomist *he ;indu *he 6inancial %1press www Dikipedia org www consumerpsychologist com www icmrindia org www +anagementParadise com www indiastudychannel com
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4onsumer "ehavior by *yagi 4l, &run .umar 4onsumer "ehavior, ?th %dition by 9eon A Schiffman, 9eslie 9azar .anuk Published by Prentice hall of India 4onsumer "ehavior by +atin .han 4onsumer perception, ) edition by Schiffman, "ednall, 8F4ass, Paladino and .anuk Published by Pearson %ducation
rd
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CUSTOMERS /UESTIONNAIRE
Dear respondent>
We t!e students o M$P$%irla Institute o Mana&ement> %an&alore are 4ondu4tin& t!is sur'e( as part o our pro@e4t in t!e ield o mar6et resear4!$ T!e purpose o t!is a4ti'it( is to measure t!e penetration o Instant ood produ4ts b( MTR in %an&alore 4it($ :i'en belo# is t!e "uestionnaire> #e re"uest (ou 6indl( to &i'e (our responses to t!e "uestions &i'en t!erein$ We assure (ou t!at t!e in ormation so pro'ided b( (ou #ill be 6ept stri4tl( 4on idential$ We s!all &reatl( appre4iate (our responses+ !kta .a. =ain
Dhat kind of food do you go for apart from home foodS i ii iii 7estaurant ;ome delivered 7eady to eat
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,utrient and hygiene wise rank the optionS i ii iii 7estaurant ;ome delivery or carry away food 7eady to eat
7easons to purchase ready to eatS i ii iii Price >uick preparation *aste
iv "rand name
#o you use instant food products by +*7S i ii Les ,o
;ow freCuently you use instant food products by +*7S i ii iii 1G2 in a month )G- in a month 8n special occasion
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Dhat are the occasions in which you use instant food products by +*7S i ii iii Serving guests 6estivals Parties
iv 7egular usage
<
#o you find the same taste as compared to home foodS 8r #oes the food product match the standards of your tasteS i ii Les ,o
;ave you seen or can you recall any advertisements or promotions of instant food products by +*7S i ii Les ,o
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6rom where do you buy instant food products by +*7S i ii iii Super markets +*7 retail outlets 9ocal kirana
13 6rom where did you hear about instant food products by +*7S i ii iii &dvertisement .iosks Dord of mouth
iv Sales promotion
11 Dhat do you think about the pricing of the productS i ii iii ,ominal +oderate ;igh but affordable
iv /ery high and not affordable
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12 &re you satisfied with the packaging of instant food products by +*7S i ii Satisfied ,ot satisfied
1) Dhat kind of packaging do you preferS i ii iii *etra Packs 'ars 4ontainer
1- Dhich of the following ready to eat would you preferS i ii iii .itchens of India &ashirvaad +*7
iv Aodre: Lummiez
10 Lour recommendations for improvement! GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
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A #ord about (oursel Name+ Address+ A&e+ a( 1= 5 20 b( 22 5 )3 c( )1 5 -3 d( above -3
O44upation+ student/ Service/ "usiness/ &ny otherXXX SeA+ +ale/ 6emale Annual In4ome+ a( Y 133333 b( 233333 G 203333 c( 203333 5 )33333 d( Z )33333
T;AN) YOU FOR SPARIN: YOUR 5A<UA%<E TIME FOR :I5IN: RESPONSES TO T;E /UESTIONNAIRE$
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7%*&I9%7S >@%S*I8,,&I7%
Dear respondent>
We t!e students o M$P$%irla Institute o Mana&ement> %an&alore are 4ondu4tin& t!is sur'e( as part o our pro@e4t in t!e ield o mar6et resear4!$ T!e purpose o t!is a4ti'it( is to measure t!e penetration o Instant ood produ4ts b( MTR in %an&alore 4it($ :i'en belo# is t!e "uestionnaire> #e re"uest (ou 6indl( to &i'e (our responses to t!e "uestions &i'en t!erein$ We assure (ou t!at t!e in ormation so pro'ided b( (ou #ill be 6ept stri4tl( 4on idential$ We s!all &reatl( appre4iate (our responses+ !kta .a. =ain
,ame of the retail outlet!
;ow old is the outletS
,o of people employed!
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6reCuency of order taken! i monthly once ii +onthly twice iii +onthly thrice iv +onthly four times
6reCuency of delivery of stock! i ii iii +onthly once +onthly twice +onthly thrice
iv +onthly four times
&vailability of stock i ii iii &vailable ,ot available #onHt keep
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&vailability of stock compared to the competitive brand, Aodre: yummiez> .itchens of India and &ashirvaadS i ii iii ;igh 9ow ,o stock
#oes your outlet cover entire range of productS i ii iii Les ,o #onHt keep
;ow often the company sales person visits your shopS i ii iii /isit regularly $every month( 8ccasionally ,o visit
13 &re you satisfied with the distributor regarding the trade terms! i ii iii Satisfied ,ot satisfied Somewhat satisfied
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11 &re you satisfied with the distributor regarding the freCuency and method of deliveryS i ii Satisfied ,ot satisfied
12 7etailer satisfaction level with +*7 range Cuality pricing and promotional serviceS i ii Satisfied ,ot satisfied
T;AN) YOU FOR SPARIN: YOUR 5A<UA%<E TIME FOR :I5IN: RESPONSES TO T;IS /UESTIONNAIRE
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%WP9&,&*I8, *8 *;% 7%S%&74; I,S*7@+%,* @S%#
STATISTICA< ANA<YSIS
Statistical analysis is used for estimating the values of unknown characteristics $parameters( of the population and for testing hypothesis for drawing inferences &nalysis may thereof be broadly classified into! 1 2 #escriptive &nalysis Inferential &nalysis
Des4ripti'e Anal(sis 5 this type of analysis describes the nature of an ob:ect or phenomenon under study *his sort of analysis may describe data on one variable, two variable, or more than two variables &ccordingly it is called univariate analysis, "ivariate analysis and multivariate analysis respectively *he analysis consists of multiple regression analysis, multivariate analysis of variants, factor analysis canonical analysis and multiple discriminant analysis In erential Anal(sis2 Is concerned with drawing inferences and conclusions from the findings of a research study *here are two areas of statistical inferences a( Statistical estimation b( *esting of hypothesis
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TESTIN: OF ;YPOT;ESIS
;ypothesis is a tentative proposition formulated for empirical testing It is a declarative statement combining concepts It is tentative answer to a research Cuestion It is tentative, because its veracity can be evaluated only after it has been tested empirically 9undberg defines hypothesis as T& tentative generalization, the validity of which remains to be testedU *he characteristics of a good hypothesis are! 1 2 ) 0 2 < = 4onceptual clarity Specificity *estability &vailability of techniCues *heoretical relevance 4onsistency 8b:ectivity Simplicity
*here are two types of hypothesis! i Null ;(pot!esis+ It states that there is no significant difference between the sample value B the population value *his means that the observed different are due to random fluctuations *he null hypothesis is denoted by $;,( ii Alternate ;(pot!esis+ In case the test re:ects the null hypothesis, oneHs should have an alternate to accept it It is provided by alternate hypothesis B denoted by $;A(
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!S IN+ ,- H.P, H!SIS *echniCues of hypothesis testing are used if we have an idea about the value of the parameter in Cuestion *he modern theory of probability plays a vital role in decision making and the branch of statistics with helps in arriving at the criteria for such decision is known as testing of hypothesis
L!V!LS ,- SI+NI-ICANC! It represents the level of riskJ the e1perimenter is ready to take in re:ecting a true hypothesis, B is denoted by &lpha $[( $1G [( give the level of confidence of the e1perimenter in taking the decision It is always preferable to keep the level of significance at a low level or percentage, it means that oneHs should not re:ect a true hypothesis "eta $\( represents the risk of accepting a false hypothesis $1G \( is called K*he Power of the *estH D!+"!! ,- -"!!D,M It refers to the number of observations that can be varied without changing the constraints or assumptions associated with a numerical system .P!S ,- !""," Dhile testing hypothesis there are four possible combinations between population value B sample value *hese combinations are! i ii iii iv
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;ypothesis is true B the test accepts it ;ypothesis is true B the test re:ects it ;ypothesis is false B the test accepts it ;ypothesis is false B the test re:ects it
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P",C!D0"!S -," !S IN+ H.P, H!SIS Step one+ Setting up a null hypothesis donated by $;,(J this means there is no statistical difference between sample statistic B population parameters In case of $;,( is re:ected, oneHs must have an alternative hypothesis accept, therefore, oneHs must setup an alternative hypothesis denoted by $;A( It may be in terms of not eCual to $](, $Y(, or $Z( Dhenever the sample statistic is $]( population value, then the test is said to be twoGtailed test If the statistic is $Y( or $Z( of the population value, then the test is said to be oneGtailed test Step t#o+ "efore starting the test, oneHs must specify the level of significance, which is nothing else but the probability of re:ecting the two hypotheses *his gives the tabulated value of that statistic Step t!ree+ Selection of an appropriate distribution for the test, which is known as K*est StatisticH *he distributions generally used are ,ormal #istribution,KtH #istribution, or 6isherHs K6H #istribution, and 4hiGSCuare #istribution Step our+ 4alculation of the necessary value from the given data for the test Step i'e+ 4onducting actual test B itHs known as K4alculated /alueH
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Step siA+ +aking the decision as follow! i If calculated value is smaller that $Y( the tabulated value, $;,( is accepted ii If the calculated value is greater than $Z( the calculated value, $;,( is re:ected, B $;A( is accepted
C!i2s"uare Test
4hiGsCuare test statistically determines significance in the analysis of freCuency distribution *he logic involved in the chiGsCuare test is that of comparing the observed freCuencies and the e1pected freCuencies It is called a nonGparametric test because it is based wholly on sample observations and does not reCuire any value corresponding to a population parameter it is defined as 4hiGsCuare test
B2 TEST
& B2test is any statistical test for which the distribution of the test statistic under the null hypothesis can be appro1imated by a normal distribution Since many test statistics are appro1imately normally distributed for large samples $due to the central limit theorem(, many statistical tests can be performed as appro1imate EGtests if the sample size is not too small In addition, some statistical tests such as comparisons of means between two samples, or a comparison of the mean of one sample to a given constant, are e1act DGtests under certain assumptions
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Consumer Perception On MTR

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Consumer Perception On MTR

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STUDY ON CONSUMER PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS

Place! "angalore #ate+

$%kta & 'ain(

Place! "angalore #ate!

$#r ,agesh S +alavalli( Principal

Place! "angalore #ate!

$#r . / Prabhakar( Senior Professor

Place! "angalore #ate! $%kta & 'ain(

==? ?2 ??2 ?2 132 132 111

8$8 INDUSTRY PROFI<E

Sna46s and Con e4tioner(

Dair( and Probioti4s

Poultr( and Pro4essed Meat

Retail <ands4ape+ Food C!ains and Restaurants

completely international e1perience

FOOD SAFETY PO<ICY

W;AT MA)ES MTR A TRUSTED ;OUSE;O<D NAME

/egetarianism! &ll +*7 products are hundred percent vegetarian

iii( Mulli&ata#n( Soup 5 & tangy, peppery, lentilGbased soup

iv( Spi4( Tomato Soup 5 & deliciously spicy, tomato soup

v( Simpl( Tomato 5& rich tomato soup, the allGtime favourite

Alu Mutar G "aby potatoes and green peas in a delectable curry

C!ana Masala G Dholesome chick peas cooked in a tangy, piCuant sauce

MiA 5e&$ Curr( G *he goodness of vegetables in a delicious, satisfying curry

:obi Man4!urian G *he goodness of gobi in a delicious, satisfying 4hinese sauce

Dis es a!aila"le un#er Com"o Meals are$

Dis es a!aila"le un#er Sna%&s are$

i$ Samosa G 4risp, golden samosas stuffed with potatoes

ii$ 5ada G 4risply fried golden rice rings

iii$ Ri4e Idli G 9ight, fluffy steamed rice cakes

Dis es a!aila"le un#er Parat a are$

'i$ Ra@ma C!a#al G & hearty combination of red kidney beans

INSTANT SWEET MI.

i$ :ulab *amun G Soft, sinfully delicious gulab :amuns ii$

i'$ 5ermi4elli Pa(asam G *he traditional payasam or kheer made easy

INSTANT SNAC)S MI.ES

CONSUMER ATTITUDE TOWARDS %USINESS MA:ABINES

T;E ;IDDEN PERSUADERS

MOOD STATES AND CONSUMER %E;A5IOR+ A CRITICA< RE5IEW

CONSUMER ACCEPTANCE OF FOOD INNO5ATIONS$

CONSUMER %E;A5IOUR AND MAR)ETIN: ACTION

FOOD PROCESSIN: INDUSTRYIN INDIA

CONSUMER %E;A5IOR2 PERCEPTION AND INFORMATION PROCESSIN:

C a*ter no.-2 *: no. +Pu"lis e# "'$ ICM"

FOOD SAFETY RIS)+ CONSUMER PERCEPTION AND PURC;ASE %E;A5IOUR

COMSUMER AS T;E )IN: D

:ARMENTS> EATA%<ESE A<< IN AN INSTANT

Dee&a H "a'akrishnan T e (in#u O%t 1.2 1885

Consumer Per4eption About Fast Food in India+ An Empiri4al Stud(

) 2 8"'%4*I/%S 86 *;% S*@#L

*o 6ind out 4onsumer behavior towards ready to eat food Pr#$u%ts

*o 6ind out consumer response to Pri%in* of product

*o 6ind out the Distributi#n effectiveness of products

*o 6ind out the effectiveness of Pr#'#ti#nal activities

*he above descriptions can be summed up in the following form!

SAMPLE DESIGN$ Title

Sour4e O Data Met!od O Data Colle4tion Data anal(sis and in eren4e

*he study focuses on only +*7 retailers

GO2EI JE 3 332 ) 22 1 )2? = 00 1) 12-

3 3220 <2 0220 )) 3220 23) 3220

6or K tabulated> #egree of 6reedom $#o6( V $-G1( V) and

estin* #2 hy&#thesis ,- /uesti#n 34 5uesti#nnaire

C ater no.-2 : no. +Pu"lis e# "'$ ICM"

) 2 8"'%4I/%S 86 ;% S*@#L

o 6ind out consumer response to Pri%in of product

he study focuses on only +7 retailers

- 2 #&& &,&9LSIS &,# I,6%7%,4%S 86 4@S8+%7 >@%S*I8,,&I7%

- ) #&& &,&9LSIS &,# I,6%7%,4%S 86 7%&I9%7 >@%S*I8,,&I7%

wice monthly hrice monthly

%WP9&,&I8, 8 ;% 7%S%&74; I,S7@+%,* @S%#

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