DAN GEIGER

BAY AREA, CA ( 6 5 0 ) 7 9 9 - 7 4 7 7 dan@dangeiger.com www.linkedin.com/in/dangeiger1

CAREER OBJECTIVE
A senior marketing role driving leadership and growth for a software-based cloud, mobile, or application innovator.

EXECUTIVE PROFILE
I build global markets for emerging software platforms, applications, and servicesdriving industry leadership and adoption in enterprise, service provider, and vertical markets. Proven success positioning and launching products and solutions, leading teams, running campaigns, driving leads, and enabling Sales. Start-up and Fortune 500 experience. At Joyent, brought cloud software suite to market enabling scalable, global, cloud services. $75M in funding. At BroadHop, tripled sales from $5M to $15M in cloud-based, mobile infrastructure space. Purchased by Cisco. At Kabira, grew cloud and SP global sales 34% to $20M in high scale transactional databases. Purchased by Tibco. Led Ciscos #1 revenue producing marketing program. Exceeded $1.2B/yr. target. At BEA Systems brought WebLogic SIP Server to SP markets. Generated $50M/yr. Purchased by Oracle. At Lucent gained #1 market leadership position enabling 3500-person sales force and $1.3B annually.

TECHNOLOGIES AND MARKETS

Emerging cloud software-based platforms, applications, and services. Big data, business intelligence and analytics, and business process innovation. Mobile, network, and cloud infrastructure.

PROFESSIONAL ACHIEVEMENTS
Market Makers Consulting LLC Santa Clara, CA (Principal and Sole Proprietor) 2012-present I engage in strategy, product marketing, go-to-market, and sales enablement. Recent projects have included:
VP Marketingfor stealth cloud/SaaS documentation and workflow software application company (second half 2013). Big Data Platform Product Marketingwithin a $400M global customer experience company. Built strategy, ran new big data application product marketing group, and launched scalable cloud based/SaaS, translation platform (first half 2013).

Joyent, San Francisco, CA (Sr. Director, Cloud Software Product Marketing) 20112012 Joyent is a cloud software and public cloud service provider funded by Intel Capital, El Dorado Ventures, and Telefonica. Led marketing for service provider and enterprise cloud infrastructure software. Drove Product Marketing, thought leadership, competitive analysis, pricing, demand generation, social, and sales enablement. Used Marketo and Salesforce to manage leads and funnel. Launched SmartDataCenter Cloud Suite. New customers included Sabre, Lockheed Martin, Sprint, Tata Telecom, Telefonica, and the Limited. Software and services successes led to $75M in VC funding. BroadHop (now Cisco), Denver, CO (VP Marketing) 20092011 BroadHop ($15M/Yr) provides virtualized, unstructured databases and policy management for mobile networks. Drove company to market leadership and tripled sales with unique positioning, thought leadership, and demand gen. BroadHop developed a new, technically superior mobile policy suite but was a largely unknown. Launched the Quantum Network Suite. Built global presence, led conversation, and won Cablevision, Vodafone, BT, and Cisco. Ran Product Marketing, marketing operations, competitive testing, press/analyst relations, campaigns, demand gen, content, and social. Used Hubspot for SEO/SEM and lead gen and Salesforce for funnel management. Set new industry benchmarks, won 20+ operator customers, gained #1 position, and grew from $5 to $15M.

Dan Geiger

dan@dangeiger.com

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Kabira Technologies (now Tibco), San Mateo, CA (Sr. Director, Service Provider Marketing) 20062009 Kabira (later acquired by Tibco) was a $30M/Yr. provider of a real-time, massively scalable database for large-scale enterprise and service provider network service, operational, provisioning, and charging applications. Gained significant traction in global markets with focus on new products, launches, and thought leadership. Kabiras product mix needed a refresh. Renewed market requirement, product development, and product marketing efforts. Launched three new products for provisioning, charging, and mobile payment markets. Drove competitive analysis and positioning, pricing, thought leadership, content, demand generation, and sales enablement. Deployed Eloqua and Salesforce to manage leads and funnel. Introduced pay-for-use pricing (SaaS) and grew sales 34%, industry coverage eight-fold, and customer acquisition 200%. Won AT&T, Vimpelcom, Three, and Softbank. Gained lead positions in Japan and EMEA. Cisco Systems, Inc., San Jose, CA (Group Manager, Marketing Programs) 20052006 Cisco Systems ($35B/Yr.) is the worlds leading provider of enterprise network communication provider. Led Ciscos #1 revenue producing marketing program. Exceeded aggressive $1.2B/yr. target. Ran global routing and switching migration program. Managed team, built and ran program, and aligned Product, Finance, and Marketing operations. Achieved $1.3B target and added $75M in sales by teaming with Cisco Capital on a novel leasing approach, which became a Cisco-wide, program model. Successful customer migration was a key factor in Ciscos recovery from the dot.com bubble. BEA Systems, Inc. (now Oracle), San Jose, CA (Director, SP Solution and Product Marketing) 20022005 BEA (now Oracle) was the $1B+/Yr. provider of WebLogic App Servers for enterprise software infrastructure. Kick-started WebLogic Communication product line. Created BEAs first vertical products including the industry leading WebLogic SIP Server (for VoIP). The new product line generated $50M/year in sales and is still sold by Oracle. BEAs software license sales had stalled. Led Industry Marketing team that championed a new communication platform initiative. Built ecosystem of partners and solutions. Won initial deals, proving concept and opportunity. Within 18 months, BEA made three acquisitions, launched two product lines, and created a new business unit. Venture generated $50M/yr. in new sales. Customers included AT&T, Verizon, BT, and KDDI. WebLogic SIP Server and product line generate $50M+/ year and continues to thrive at Oracle. Lucent Technologies (now Alcatel-Lucent), Alameda, CA (Director, Product Marketing) Lucents Remote Access BU was a $1B business unit purchased from Ascend Communications in 1999. 19962001

Led Product Marketing for business unit, added $500M/Yr. in new products, and extended market lead. Most of Ascend Communications Product Marketing team left after Lucent paid $25B for Ascend, jeopardizing the product and sales pipelines. Rebuilt Product Marketing in eight months, managing nine-person team and led crossfunctional, go-to-market efforts. Launched five product lines, added $500M/year in sales, expanded market lead, and enabled 3500 global sales people.

EDUCATION
M.B.A., Stanford University, Stanford, CA B.A., Harvard University, Cambridge, MA