RTA Metro Launch Event 2009

Proposal By
Artaaj Events
Metro Launch
Artaaj Events - A Dubai enterprise is proud to present to the Roads and Transport
Authority our comprehensive event design for the opening of it’s new metro
system by His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE Vice
President, Prime Minister and Ruler of Dubai. We would welcome the opportunity
to present our ideas at a later stage.
 Contents
This document is split into four sections:-

1. Concept
• Outlines the spectacle and iconic imagery we are going to create in pictures
2. Logistics & Detail
• Provides more detail around the event
3. The Team
• Presents the credentials of Artaaj and the team who will execute the event
4. Cost Estimate
• Will summarise what is included and a guide price
1. Concept
Proposal By
Artaaj Events
We have conducted primary
feasibility & technical
studies on ALL aspects of
our proposal.
Everything contained –
fantastical though it may
seem - is possible.
Please find a
sequence of…
…our conceptual
ideas
…of turning the
Dubai Skyline
…into a festival
of light.
These are the
iconic images…
…the next day
news feeds…
will carry across
the world.
6.30pm Public area at Trade Centre Station
opens
 6.30-8.30
Overhead ofbuild-up starts, large screen
broadcasts the action
relevant
areas/stations and
maps
• Diagram/google map of where we are planning and what is going where,
point out where sky divers will land etc.
8.15 VIP’s assemble at Mall of Emirates
Station
8.20 VIP’s tour exhibition at Mall of
Emirates Station
depicting the building of the Metro
 08.30 pm
10 Live feed projection begins
On 10 landmark buildings
For 2 hours for the duration of the launch
 8.30 live feed carries images of VIP party
touring exhibition on 10 landmark buildings

Image :- sheikh mo party on live projection

sheikh mo on building
8.55 VIP party aboard the Metro for the
inaugural journey

Image :- inside metro image with party

8.55 Outside film crew on board with VIPs

Image :- Image of screen at Trade Centre

Images of the party are shown live at
Trade Centre and across Dubai

Image :-
9.06 Metro parks outside Trade Centre
Station
9.07 Trade Centre Station
draped in giant UAE Flag
 9.07 Live Feed of
H H Sheikh Mohammed on board

Image :-
 9.08 Giant
HH Sheikh Mohammed bin Rashid Al Maktoum
hologram appears on the Trade Centre stage

Image :-
9.09 On board the Metro he pushes a
button

Image :- button being pressed

9.09 Hologram does the same at Trade
Centre broadcast live around the city

Image :-
9.09 to release the flag and reveal Trade
Centre Station
VIP Train pulls into Trade Centre Station

Image :-
 9.11 VIP’s disembark Metro

Image :-
9.14 Official speeches are made
 VIPs and gathered public listen

Image :-
9.25 Dubai Metro Show begins
 9.25 Show and images beamed live

Image :-
The show tells the Story of…
Dubai - It’s history and culture, the Metro
– it’s future

Image :-
The Story is told by more than 50 artistes
through the medium of projection

Image :-
 through movement and light and…

Image :-
through a giant choreographed painting

Image :-
9.55 The show ends with the building-
sized painting…

Image :-
of Sheikh Mohammed, the Metro and UAE
Flag unveiled

Image :-
Then as a Metro Train Approaches Trade
Centre from Al Jaffiliya Direction

Image :-
9.56 an unmanned laser lit Metro passes
through Trade Centre bound for Jebel Ali
 Outside of the stations along its route
pyrotechnics make the tracks appear on fire!
lighting up the Dubai skyline for 40km –
A world first
The Metro will be visible many km away –
creating iconic imagery
 GRAND FINALE

Image :-
 Concept Summary
Iconic Imagery during the event

1. The station is draped in giant UAE flag.

2. On the Stage at Trade Centre public area a 3metre high holographic image of HH. Sheikh
Mohammed will push a button as if live from onboard the Metro and officially open the
Metro stations.
3. Through video and light projection onto buildings; aerial artist movement and a building-
sized painting - a world class entertainment created specifically for the launch event with
over 50 artistes will tell the story of the Metro and Dubai to delight a live open air and TV
audience.
4. The Metro train is transformed into a shining laser beacon cutting through the night sky
with the tracks being lit by pyrotechnics in its wake.
5. Live feed 10 video projection of the launch onto Dubai’s landmarked buildings will create a
cityscape that will become alive with Dubai Metro – Lighting the Way.
For inquiries, please contact:
Artaaj Events
www.artaaj.com
T: +971 4 321 4747
M: +971 50 457 8533
E: info@artaaj.com