LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

St. Lawrence University

BRAND GUIDELINES
MAYEKU ROGERS
BIAD/10/DU/A0909
Year (2) Semester (2)

GRAPHICS DESIGN 4
NSEREKO RAYMOND

Introduction The Logo

TABLE OF CONTENTS

2 3 4 5 7 9 6 8

Core element & clear area Logo variations Recommended sizing Placement top left Placement -bottom left Incorrect use of the logo Departmental logos Color palette Typography Templates & Examples Name tag & Letterhead Business cards & Folder Podium & Banners Billboard Signage Vehicle branding Apparel Conclusion

10 11 12 13 14 15

16 &17 18 19 20

INTRODUCTION

St Lawrence University is proud of its status as a leading higher education institute. The guidelines presented are designed to help us present the University image in a consistent way in all communication materials that are to be produced within and outside the university set up. For any reproductions these guidelines must be followed accordingly.

THE LOGO core element & clear area

The logo consists of two categories of noticeable features; symbols and logotype put together. They must always be presented as shown in this guide. Symbols include; a blazing candle with light rays spread out, an open book (as laid on a table) and a ribbon which has LIGHT YOUR CANDLE encrypted on it as shown. FOR ENTREPRENUERSIP is placed below the ribbon. The logotype ST LAWRENCE UNIVERSITY is placed on the right side of the symbols and the typeface is Monotype Corsiva. To maximize its visual presence the logo requires a surrounding area equal to the cap height of S, shown as S. This will help to give it clarity and presence.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

The

S Height

s
3

THE LOGO variations

These are the ocial variations of the logo as shown on this page. The background of the symbol must alway be white as shown.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University St. Lawrence University St. Lawrence University St. Lawrence University St. Lawrence University
4

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

THE LOGO recomended sizing

Logo size consistency is important when producing a wide range of communications.

Minimum size
3.5 cm

A size formats
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

3.5 cm

Shown here are the recommended sizes for reproduction across various A series formats. A6 A5 A4 A3 3.5cm 4.5cm 6.1cm 9.4cm
A4

A6
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

A5

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

4.5 cm

Minimum size The logo must be clearly visible and reproduced consistently. For this reason a minimum has been established. The size is 3.5cm measured across the width of the logo.
A3

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

6.1 cm

9.4 cm

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

5

Consistent positioning of the logo is vital; it must always appear on the left.

THE LOGO positioninig- top left

The logo can always appear in two set positions. Either at the top or at the bottom but always arranged left.

A3
St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

A4
St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

A5
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

A6
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

THE LOGO positioninig- bottom left

Consistent positioning of the logo is vital; it must always appear on the left.

The logo can always appear in two set positions. Either at the top or at the bottom but always arranged left.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

A6

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

A5

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

A4

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

A3
7

THE LOGO the wrong use of the logo

It is important that all the elements of the logo are used in accordance with the rules in this guide.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

The logo must never be maniplated as shown on this page.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

8

THE LOGO departmental logos

Departmental names work with the logo as shown opposite. This relationship is designed for stationary applications only. 1 line: 14 point type 2 lines:12 point type 3 lines: 8 point type These size relationships are determined by the departmental name length. The departmental name should not extend beyond the bounds of the logo.

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

One line Version

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Two Line Version Of The Departmental Logo

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

This is the three Line VersionOf The Departmental Logo in case of very long divisional names

The color palette consists of the colors of the logo itself

COLOR color palette

Shown on this page are the CMYK and RGB color specications and the logo should only appear in the specied colors.

YELLOW C.0 M.0 Y.100 K.0 R=255 G=242 B=0

BLUE C.100 M.0 Y.0 K.0 R=0 G=174 B=239

RED C.0 M.100 Y.100 K.0 R=237 G=28 B=36

BLACK C.0 M.0 Y.0 K.100 R=35 G=31 B=32

WHITE C.0 M.0 Y.0 K.0 R=255 G=255 B=255 10

TYPOGRAPHY typeface

The typeface on this page is our standard the must be followed

Monotype Corsiva
Regular

ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890

The primary font used in the logotype i.e ST. LAWRENCE UNIVERSITY

Arial
Regular Bold

ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890
This font is used in the universitys slogan LIGHT YOUR CANDLE

Italic

Narrow

Myriad Pro
Regular

ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890
This font is used for office use such as internaly produced documents including letters. use arial in all weights

Bold

Condensed

11

TEMPLATES & EXAMPLES

Starting on this page are some of the templates and examples showing how the logo is to be implemented.

Name tag design

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Ssekyadda James
Faculty Of Computer Secience

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Department Name
Name Adress 1 Adress 2 P.O.Box 0000 Town Uganda

Surname

Letterhead design

Adress: P.O.Box. 0000 Tel: +000 00 00 00 +000 00 00 00 + 000 00 00 00 Web: xxxx.ac.ug

12

TEMPLATES & EXAMPLES

Business card designs

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Department Name

Name Job Title

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Department Name

Adress 1 Adress 2 P.O.Box 0000 Town Uganda Tel: +000 00 00 00 Mobile: +000 00 00 00 Fax: +000 00 00 00 www.xxxxxx.ac.ug

Name Job Title

Adress: P.O.Box. 0000 Tel: +000 00 00 00 +000 00 00 00 + 000 00 00 00 Web: xxxx.ac.ug

Folder design

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

13

TEMPLATES & EXAMPLES

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Pull banner design

THE CURRENT DEPARTMENTS

Faculty Of Information & Communication Technology Faculty Of Business & Management Studies Institute Of Industrial Art & Design Faculty Of Humanities School Of Education Faculty of Law

Podium

Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web: www.stlawrenceuniversity.ac.ug

Portrait banner design

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

Tenth Graduation Ceremony

14

TEMPLATES & EXAMPLES

Landscape banner design

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Tenth Graduation Ceremony Tenth Graduation Ceremony

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Billboard design

15

TEMPLATES & EXAMPLES

Door post sign design

KIMULI HALL

signage design internal

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

ICT BUILDING SENATE IIAD KIMULI HALL

16

TEMPLATES & EXAMPLES

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

St.Lawrence University, Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web :www.stlawrenceuniversity.ac.ug

signage design roadside & at the entrance

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

St.Lawrence University, Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web :www.stlawrenceuniversity.ac.ug

17

TEMPLATES & EXAMPLES

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

Vehicle branding

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

18

TEMPLATES & EXAMPLES

ag
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP

St. Lawrence University

LIGHT YOUR CANDLE

FOR ENTREPRENUERSHIP

St. Lawrence University

placement on apparel
Am Glad Joined St. Lawrence University

19

CONCLUSION

The university logo is not only the face but also the voice of the institution in the whole world wide. This was the reason for the refreshing of the logo. Therefore this logo has been designed to: Enhance the universitys traditional qualities and reinforced reputational aspects; Respect the Universitys heritage; Reect the vibrancy of the University and its location; Simplify the logo for legibility at all usage sizes; Stand out in a cluttered marketplace

20