Lucrative List Building Bootcamp Traffic Dossier

I asked a handful of my inner-circle friends to tell me how they would drive traffic to an offer, based on the following scenario: Scenario #1 (to everyone): You have a campaign. It's completely setup (points 2 & 3 below): * Traffic * Lead Capture * Email > AFFILIATE Offer You have an initial traffic budget of $500. What would you do to bootstrap initial sales? Constraints: You can't leverage your own list. Scenario #2 (I didnt ask everyone this): You now have your own offer. You've got no list (yet). But you have a product of YOUR OWN. It's a weight loss training bootcamp (info product). You've got a $2,000 advertising budget (if needed). What would you do to get traffic, and generate initial sales? Almost everyone had a different answer (which is what I knew would happen). Some where short and sweet. Others long and detailed. This demonstrates perfectly the vast variety of methods that can be used to generate traffic. Traffic everywhere. The possibilities are really endless. You just need to be a little resourceful and creative. I hope you find this valuable. Its worth a lot of money in the right hands. Andre Chaperon

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I would use that $500 to build a permanent flow of traffic with SEO & social proof. I wouldn't get rich overnight and it would involve a lot of hard work. Why do this instead of paid advertising? ... because for me I know my chances of success are 100% with organic traffic. If I spend $500 on advertising and don't make the sales expected, I'm out of business. Organic traffic can be slower at times, but the success rate is 100% if you are a stubborn person like myself :) No question in my mind that I could get to 500-1,000 visitors per day to a blog in 6 months with 100% focus on that blog. At that time traffic would be funneled from my blog to this sales funnel. My guess is that I could have an income stream of $500-$1,000 per month at this time. How I Would Invest the $500? * A copy of The Best Spinner: $77 * A copy of Market Samurai: $149 * A membership to 1WayLinks: $47 per month for 6 months If I didn't make a dime, I'd run out of money at the 6 month mark, but that is not going to happen. Worst case scenario I'd probably be making $500 per month at the 6 month mark. Assuming this is a part-time deal. I'd spend 15-20 hours per week writing the most killer content I could write. Then I would drive their rankings in Google with a combo of The Best Spinner and 1 Way Links. Here is what a weekly work flow would look like. 1. Find high traffic low competition keywords with Market Samurai. 2. Write 2 HIGH QUALITY posts per week targeting those keywords. 3. Rewrite a shorter version of those 2 articles and spin with The Best Spinner. 4. Submit 2 spun articles to 1 Way Links to drive links to the posts. 5. Check all keyword rankings to this point using the Market Samurai "Rank Tracker". Figure out if you are aiming to low or too high as far as keyword competition goes in Google. Over time your blog will be able to rank for bigger keywords. Obviously, I'd increase my social presence the whole time by having a FB Fan page ... where I curate the best stuff in my niche to my fans. I'd also have a Twitter account and Google+. I'd post to those 3 social networks at least a few times per week. Important: Everything would eventually funnel to that opt-in. The lead capture would be a prominent part of every web property: The Blog, FB Fan Page, Twitter, and Google+. This is HARD work and it isn't glamorous, but it almost guarantees success. The success may come much slower than someone wants or expects, but for stubborn people who aren't afraid to work hard ... this is the way to go. Hope that helps :) Rusty Moore FitnessBlogTraining.com

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Bootstrap initial sales ... Here's three quick ones: 1. Mobile. If you're in a competitive market and if the lead capture is a one page squeeze, I'd use mobile traffic from AdMob first and set up a simple mobile landing page using something like Dave Guindon's mobile landing page creator (FREE) because the PPC costs are way cheaper and you can test things quickly and efficiently, like headlines, CTA's etc. The data is fantastic because people on mobile devices have ADD. They act quickly and give you the real gut reaction you need to tweak your stuff. You'll still make sales that way if you test and track. The bulk of your sale should be done through email as per Andre's SOS. 2. Friend or like the "centers of influence" in your market on Facebook. Set up a fan page around the topic and create several teaser videos. Upload those same vids to Youtube and optimize for general search terms as per typical video SEO guidelines. Set up a Youtube ad account and run overlay ads on your vids going from your videos to your landing page. That's cheap traffic and easy to test. 3. If you're in one of the big three markets, use StumbleUpon to bookmark your webpage and get a few friends to stumble it as well. You'll get a quick hit of traffic. If any of that traffic sticks, you know you've got a great headline. This type of traffic isn't the best converting traffic so if your site converts at all, you know you've got a winner if you were to dump more targeted traffic at it. 4. Affiliate traffic. Give them a 100% commission while you get the optins. As per, Mr. Andre Chaperon :) Seth Ellsworth SiteRehab.com

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SCENARIO #1 To answer the question, $500 is a tiny budget, but if I had to do it with that I would make a list of buyer keywords. Then I'd type those into Google and Google Blog Search. Maybe even Ice Rocket and Technorati too. Then I'd make a list of all the top sites that come up for those sites and ask them all for ad rates. I'd place a few banner ads where I think I'd get the most value. Value is a combination of targeting buyers and overall traffic. Then if your AR sequence is good, you will make back the $500 over time, hopefully in under 30 days. If you happen to buy permanent placements (more common than you might think, especially on forums/blogs, etc.) then you can roll that money into more ads ...Wash. Rinse. Repeat. If it was a monthly or test run that you did that requires more every month to keep it going, then obviously you keep the 1 or 2 with the highest ROI and ditch the rest. I like it because you go straight to the site owner, cut out the middle man, and you avoid the complete and utter nonsense of worrying about what Google thinks today. We even do this strategy in our own business as one of our traffic methods, and it works to bring in new sales every week. SCENARIO #2 I'll just build on my last response... Once you've got your own offer, and a very limited ad budget like $2k, I would set up an affiliate program and spend most of my time and effort getting affiliates to push my product for me, at least until I reached six figures in sales. This is not really that hard. Get a few banners and swipe emails done and boom you've got an affiliate center. If you promote it correctly to the right people, they will grab those banners and copy and throw it on their site. Anyone with some persistence can reach six figures like this. Then you'll have more advertising capital. If I had $2k for a budget I would follow the same strategy with one small tweak. I would contact top sites in google and the blogosphere and ask them first to become an affiliate. Offer to promote and link their site/product to your (eventual) customers as they care more about growing their own business than yours. If they say no to becoming an affiliate, THEN offer to buy ad space and use the exact same steps as the $500 budget strategy. Then just scale up as your income grows. Yes, we do this "ask them to become an affiliate first" strategy too - it works. Look outside your country for sites/partners too.

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The sites indexed in Google Australia and Google UK have far fewer ads on them = lower rates, but still lots of quality buyers surfing for weight loss information (or anything else you can imagine). Manish Punjabi CoffeeShopMillionaire.com

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I'd do two things. One of them potentially "free" 1. If the campaign was directly related to a market that I am already in there is a good bet that I already have a network of content websites grabbing traffic in that market. So I would rotate in an ad for the new campaign to be displayed on the sites in the target market and any direct affinity niches. I use an adserver to serve image ads, banners, text ads, AdSense, etc. across networks of websites and would add the new campaign into the rotation with a heavy weighting to get impressions. 2. I would run a series of FB ad campaigns based on the profile I built for the campaign around ideal customer demographics, favorite/affinity TV shows, books, movies, famous personalities, etc. The goal would be to validate/refine the understanding of the avatar. If I broke even that would be great. If I spent through the $500 but learned what it would really take to convert people onto the (new) list then that's fine too. I of course wouldn't spend the $500 all at once. I would run a series of daily experiments with small changes to isolate the demographic and affinity 'likes' that drive conversion. Now, would I *always* start with FB? No. I might start with content network PPC on Google/Bing if I had some experience in that market or similar offers. Finally, one thing I've done in the past SEO-wise with a new campaign is to buy an existing site with traffic and then convert their monetization over to using my adserver and showing the campaign. Dave Tropeano 0tocash.com

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I always prefer my visitors to be pre-qualified so I'd look for ways to expose my message to an existing audience. So I'd look for places where those tribes hang out: * Facebook groups * Forums * Blogs And then I'd find a way to talk to that audience. For Facebook, I'd join the groups / like the pages and listen to the conversation going on to find an angle. I'd focus closely on the language the tribe is using and use those specific terms in a tightly targeted ad. There are 2 options for a landing page after clicking the ad. 1. (Preferred) I might create a page in Facebook and include my lead capture funnel inside of FB. That way I don't have to take visitors away from the trusted FB environment. Users are comfortable there so why take them away to an external squeeze page? It's important to think like a customer and go to THEM. 2. When sending visitors away from FB to an external squeeze page, I'd include an option to [connect with Facebook] to keep the FB environment congruous. You can see an example of this in place at http://seolab.me/notify-me/ That button parses the visitors email direct from Facebook and adds it to my AWeber list. For forums, I'd 'spy' on the threads in the same way as for Facebook to gain some insight into the tribe. Each forum might have it's own culture / language so there may be a different hook. For traffic, I'll probably just go for a direct media buy. For example, I'd contact the forum owner direct and buy some prominent banner ads. I'd create 4 or 5 banners and split test them. The metric for the split test isn't just CTR though. I'd look for the number of opt-ins per 1,000 banner displays. That's because the banner is a just a part of the entire process and it should deliver the first part of the message. It's a holistic process. For example, a banner includes a CTA: "click here to watch a 1 minute video" will qualify readers so that when you send them to a video, they're "in tune" with the message. Bloggers have the advantage of a tight relationship with their audience and it's this MOJO that we want to leverage. The obvious (most common approach) is to write a guest blog post with an author link back to my site. I'd probably link back to a multipage optin funnel instead of a hard squeeze. But this is the old-school way and takes time to build some MOJO.

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For a more 'quick and dirty' (ie. Ninja) approach to traffic, I'd probably skip some of the hard work and go for some direct solo ads. I'd simply pay the FB page owner, Forum owner or bloger to send an email direct to their subscribers. The cost of acquisition for a solo ad is around 10-30c per subscriber and the traffic is HIGHLY qualified. This is super fast and probably offers the greatest leverage of an already existing tribe. I've seen optin rates of 83.1% using this method since there's already a lot of MOJO (the social glue that holds a tribe together). If I knew the conversion rates of the sales part of the funnel, I could offer affiliate commission instead of paying upfront for a solo ad. But that's what everybody else is doing and most marketers are bombarded with requests like this. Paying upfront GUARANTEES that they'll make some cash just for emailing and they're more likely to agree. [Money talks] Once I've built a seed list, I can then leverage that by reciprocal mailing with other relevant competitors partners. This is a free alternative to buying solo ads, but you gotta be careful who you partner with since you're sending your tribe elsewhere so you're endorsing that persons message. Due diligence and Quality Control are paramount. In fact, it's probably best to stick with solo ads. btw. All this stuff works much much better outside of 'internet marketing' circles. Marc Eglon SiliconShovel.com

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This is tough because it's so dependent on the traffic source, the market, and the affiliate offer. However, if I'm speaking in general, then I would spend that $500 in 3 separate chunks. 1.) $200 http://ads.pof.com 2.) $200 on http://directcpv.com 3.) $100 on http://adbrite.com I would suggest they know their market really well. Especially age, gender, and competing sites. For example, this would be a GREAT setup for promoting MagicofMakingUp.com or TruthAboutAbs.com which both have mass appeal. I'd set my budget to $25 - $50 per day and make sure I had at least 3 different ads in each network for split-testing. The first $500 is really just buying data. You may or may not hit a home run with your first $500 but you will get traffic, start building a list, and learn which ads & traffic sources are performing best. Then once you know which ads and traffic sources are performing best, you pour more money into that one and constantly try to make it better and better. Buying traffic is very profitable, and if you are losing money or feel like you are losing money you're probably doing it wrong. However, in the beginning their is a period where you need to understand you are purchasing data, more so than traffic. You are buying the data of which ad, which network, which keywords/targeting provides the best click through rate and finally the highest EPC. EPC = Earnings Per Click If you send 100 clicks to your page and make 2 sales of $100 each then that's $200 earned from 100 clicks. Which is $2.00 EPC. When you know you are earning $2.00 per click on average then you can spend an unlimited amount of money buying clicks on traffic networks for $1.00 each. Because for every $1 click you buy, your website will turn it into $2 worth of sales (on average). And that's the name of the game. Drive $500 worth of traffic. Learn what worked best. Figure out what your EPC was. Then do it again, this time using only the best performing ads/traffic from your first round. Count your EPC again and it should be higher. Rinse, wash, repeat! Keep trying to increase EPC while decreasing CPC (cost) and expanding to more and more traffic sources. If you can earn a profitable EPC right away by sending new subscribers straight to an affiliate offer, you're going to have a VERY profitable list. Because every offer you send to them after that first one will be pure profit. Which makes your EPC even higher, which means you can buy even more traffic, which means you make even more money!.

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Traffic is FUN! Justin Brooke about.me/justinbrooke

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My top three traffic generators these days are JV traffic, media buy and self serve PPC. This offer might be tough to get a JV to mail for since it's already an affiliate offer so I'd research the top 3-5 blogs in this area and offer to guest blog for a bit in exchange for a mailing and/or a banner ad. Facebook to webinar and JV to webinar. All. Day. Long. Hope that helps! Susan Lassiter-Lyons

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SCENARIO #1 I would focus on Facebook and JVs. $500 is not enough to start an effective PPC campaign in the health niche. Your #1 priority should be to get a product that you can control because that gives you way more options. You can use it as a bargaining tool to get JVs, and it can be a bonus that you can use as an incentive for people to buy through your affiliate links. It doesn't have to be a full blow ebook. 5 to 10 pages of solid info is enough. You can either create the product yourself, or pay someone to create it. Or you can approach a site that is doing OK in ClickBank (page 2 in the CB marketplace) and offer to take over the marketing for them and they can pay you with a share of the list. Then use their product to get JVs. Unlimited possibilities if you are resourceful. For Facebook, look up Simple Spencer on the warrior forum. He is clever. Use his technique to get traffic to your page, but be creative with your actual fan page. I am not a big fan of micro niches in 2011. It is better to go after bigger more competitive niches because there is more room to grow. SCENARIO #2 More JV's, affiliate recruitment, SEO starting with easy "golden rule" keywords (Market Samuari), media buying (buying ad space directly on blogs), AdWords (turn your product into a physical product), Bing. Brent Hall MultiplierMethod.com

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I say it would def depend on the offer but to start I would build a FB fan page with a FB connect button on the landing tab. That would be if you were looking to build a relationship with the peeps like you do. If it were one of the traditional scammy diet/bizopp/skincare/teeth whitening offers, I'd get a bunch of lead capture 550x750 landing pages built, get CPVLab and run some PPV to them. Anonymous :-)

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The question about your own product is easiest. Going to get JV is the simplest way to get sales and customers. The $2K could be spent buying additional list promos from SRDS or other list brokers that fit the market. For the affiliate scenario, I still think would go with the JV route first and either do list swap or pay for solo ad in a targeted list. After that I'd test MSN if the product can be targeted to keywords. Depending on that result I'd start branching out to other PPC areas. And or PPV areas for initial opt-ins. Steve Gray

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SCENARIO #1 Great question. $500 isn't much to test with. Regardless, if I only had that much I'd most likely seek out other businesses that match my customer profile as much as possible (ideally, they'd be recent buyers of what I'm currently promoting). I'd try and negotiate a paid endorsement of my offer with as many of these list owners as $500 would get me. That's probably as targeted as the traffic is going to get and would give me a very good idea if I've hit the mark (or not) with my funnel. Alternatively, if the above scenario didn't play out, I'd dust off the SRDS and rent a list of 5K names (again, ones that are as tightly matched as possible to my target). $500 would just about cover the cost of that mailing. If everything worked out, rinse and repeat. If not and I had no money left to retest ... good old article writing and blogging to build up some traffic :) SCENARIO #2 However, with a bigger budget I'd definitely be testing some PPC traffic, namely Facebook. Not the easiest thing to get approved there but good demo targeting can get you some amazing conversions with weight loss. Also, once all of the kinks got worked out with the sales funnel and I knew what demos worked best, I'd do some banner buys on applicable sites (e.g. look through my buyer's Facebook profiles and attempt to find some common variables/likes/ interests to direct me to places on the web they're likely to congregate). Same applies for PPV traffic. In fact, you could test a site's traffic on the cheap with PPV first before committing to a media buy. GK

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I'd go a Google search for my primary keyword and then contact 10 small-tomedium sized websites that rank well for that keyword to ask to buy a banner ad on their site/blog/forum. Out of the 10, I might hear back from 4 and eventually negotiate small test buys ($100-$300 each) on 2 sites. I'd then design 5 radically different looking banners using Photoshop or BannerAdRockstar (free), each with a different concept/appearance/headline/etc, with all 5 in a single banner size (300x250). I'd load the banners in a free ad server like OpenX and then run them on my 2 sites. After a few 1000 impressions I'd turn off the 2-4 banners that get low CTRs and only run the 1-2 banners that get high CTRs. This technique is discussed about 32 min into the interview with Clickbank here: http://www.clickbank.com/blog/2011/09/19/new-podcast-tips-info-productmarketing-success/ Allen Baler

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I know most people will probably opt for AdWords but i think i'd split the
money First $100 I use to test a Facebook ads campaign if it was an offer that would convert to FB members. If that worked and it led to opt-ins and conversions then i'd probably continue with that. If it didn't i'd spend the remaining $400 on article marketing and getting traffic to the opt-in page. Mark Thompson http://mjthompson.net/

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I'd make a super fucking gangster bonus ... put it in a sig file and signup to all the main forums in the niche ... then add the bonus as my sig for all these forums (where allowed)... then just be super cool and helpful. People will click the link as a result of you being cool and giving them good advice. Dave M

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With $500, I choose to start off with solo (dedicated) mail drops, also known as email media buys. There's a lot of traffic available on sites like Newsmax.com, SelfGrowth.com, ArcaMax.com. I'd start out with Arcamax.com and reinvest my profits to buy more traffic from them and the other sources. Email drop traffic usually prices out around 30 cents a click (at least that's the figure you want to stick to) so you would get at least 1600 clicks or so for your $500. To double your money, you would only need a 60 cent EPC which is totally doable. Email traffic (from the right lists of course, and the ones I mentioned are proven) responds pretty well. Think about it ... they're getting your email, then they click on it, put in their email and now you're communicating with them in a way that they're not only used to, but respond positively to. So I would start with one list (in this example Arcamax), have an account rep get back to me with samples of other advertisers that have ran in the past. I would request samples of ads that have performed well in my niche, as well as ads that have performed well in general as I'm always open in promoting other things and if they mention something that I might be able to offer as well, I would consider running it also. Fabricio Cruz FabricioCruz.com

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Here's the first idea that came to mind. I'd contact the product owner and ask him if he'd be willing to mail his list of customers and I'd offer a $500 prize for the person who provided the very best video testimonial. I'd structure it so that I could use all the testimonials and not just the winner. I'd also allow the owner to use the testimonials, since it is his product and list. Then I'd create a new YouTube channel (and an account with all the video sites Traffic Geyser submits to) and upload each video with my masked affiliate link in the description and a call to action at the end of the video going to a URL that redirected with my affiliate link. That was the first idea I had. Jason Moffatt JasonMoffatt.com

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Here's my game plan: Invest in paid traffic, but not at all in the way most people do. I would avoid PPC and Facebook Ads entirely. Instead, I would look to invest in YouTube videos, forum accounts, and social media accounts that are well established in my market already. For YouTube: I would find a video with several million views, then ask the owner if they are interested in either: 1. Selling me the account, or 2. Posting MY LINK in the description under their video for a little cash each month... For Social Media: I would find a "thought leader" in my industry with several million followers, connect with them, and then ask them if they are interested in either posting MY LINK for a little cash... You'd be surprised by how many people are willing to do this :-) Same thing with FORUMS. I'd find 3-5 forums where my audience might hang out, dig around until I find the "power users" (people with thousands of posts) and simply message them with something like this: ==================================== Hey! You seem to be quite active (and respected) on these forums ... so I wanted to send you a quick PM and introduce myself, and also offer you a proposition:) (Insert a personal story here about what you do, why you do it, why you created your product, etc. etc.) Would you be interested in linking to my product from your signature? I would be willing to pay you $50 per month to do so ... And, of course you are welcome to review my stuff and make sure you are comfortable with my ethics and the information I share. Anyways, nice to meet you and please let me know. Cheers! Your name, Your website link. ==================================== Make sense? Erik Stafford StaffordMarketing.com

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Getting traffic is easy if you have the funnel that support your paid traffic. By the way I only want to deal with paid traffic. SEO is too much of a gamble for me. I will give you 2 scenarios that both work. My first choice would be to use the $500 to buy high quality solo email from people who take care of their list and aren't swapping 24/7 I would contact Abby Drew from http://www.demc.com/solo.html She runs a high quality newsletter and I bought my first ad from her in 2000. Don't mistake the number of clicks and optins you get for the quality of the list. Here is a screen shot from 2 of my DEMC campaigns:

Each solo mailing was $300. I think my optin rate was somewhere around 35% so from the first mailing I would have picked up 250 optins. So at this point I'm paying $1.25 per optin. Not bad. After doing some tweaking I got the otpin rate and solo converting better. But since I only have $500 and I just dropped $300 I have a $200 balance. I could see about a partial mailing with my $200. She charges $5 CPM (per thousand emails) I would be able to get a mailing out to 40K of here 60K plus list. Based on those numbers I would pick up around 140 extra names for a total list of 390 optins. This does not take into account some people opting twice or any of that. I wanted to keep the number clean. My 2nd option would be to use PPV. I could use Tracking 202 for free. CPV Labs is far better, but my budget is tight and I need to focus on my goal of getting leads. I would sign up for lead impact and use my $500. My next step would be to set small daily budgets and create very tight campaigns around the theme of my squeeze page. To find my PPV targets I would download the Alexa 1Mil and delete anything that was ranking 100,000 or higher. The lower the number the more traffic these sites get. I would then delete the 1-10K since these sites may get to much traffic and blow my budget.

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I would search in Excel for domains that have my main keyword in the URL. From that point I would find all the variations of that domain and add it to my target list. The goal here is not volume. Volume is easy to do in PPV. I want hyper targeted traffic that will optin. If you do it right you can get your optin cost down very low. But you have to install your tracking and watch it like a hawk. Here is a screen shot from my Traffic Vance account, was only targeting US traffic. But I spent $110.01 to get 131 optins. That works out to .84 cents per optin. If I had targeted int traffic I'm sure I could have gotten that number down. But based on these numbers I would have gotten around 595 optins from PPV. But it would take a lot more work and already have the tools and systems to do PPV on a larger scale.

These are my CPV Labs stats for that campaign.

Note: Because tracking is not 100% there will always be difference from system to system. Charles Kirkland CharlesKirklandBlog.com

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