EXECUTIVE SUMMARY Maruti Suzuki is market leader in multi utility vehicles in the India from 2003.

The total sales numbers in 2009-10 market a growth of 29 per cent over last financial year. Maruti Suzuki's total sale in 2009-10 was 792,167units.

During March 2010, Maruti Suzuki sold total of 95,123 units, growing 11 percent over March 2009 (85,669 units). The March 2010 numbers include domestic sales of 79,530 units and the highest ever monthly exports of 15,593 units. The previous highest monthly exports were in August 2009 at 14,847 units.

Maruti Suzuki is now expanding its production capacity to reach 12, 50,000 units (1.25 million) by 2012. In March 2010, the company announced an investment of Rs 1,700 Crore for expansion of the production facilities by 2.5 lakh units at its Manesar plant.

The main objective of the study is to know the MARKET STUDY ON MARUTI SUZUKI SWIFT a heart car launched by Maruti Suzuki.

The survey involved gathering wide information about the company, its product, customer satisfaction toward Swift and impact of various competitive firms on the company.

From the information collected, various aspects were identified by the company, where there is a needs to focus more to improve the efficiency of the marketing team of Maruti Suzuki automotives.

The research was conducted through collection of the primary and secondary data. Secondary data was collected through visiting various web sites, automobile magazines and other reliable sources. Primary data was collected through a well framed questionnaire, from which a detailed analysis was done using various statistical I.T. tools.

On the basis of the secondary data analysis and the extensive analysis of the primary data, interpretations were drawn for the questions and on the basis of those interpretations conclusion and suggestions were drawn.

Hyundai Getz is the major competitor of the Maruti Swift. Because 22% to 26% customers have changed their decision from GETZ to SWIF. 22 to 26% customers wanted to buy Getz but after launching the Swift they changed their decision.

Customers are highly satisfied with the Swift Diesel model .The customers are ready to pay their money on the Swift for better satisfaction .Now the present time the swift is going on the advance booking before 5 to 6 months.

Maruti Suzuki automotive has to increase its market share in the A2 segment car and in the defence purpose and also in MPVs.

In the survey we found that customers are not happy with the Swift back glass because they are unable to clear visibility in the back side when they have to need of back gear due to the very small size of back glass.

Customer is emotionally attachment with the swift due to their safety features of the swift. And mileage of swift is also major part of customers satisfaction. The customers believe that the Swift is not costly according to their features. Customers are in very enthusiastic mood to see the new change in the Swift.

INTRODUCTION INDIAN AUTOMOBILE INDUSTRY Automotive Industry comprises of automobile and auto component sectors and is one of the key drivers of the national economy as it provides large-scale employment, having a strong multiplier effect. Being one of the largest industries in India, this industry has been witnessing impressive growth during the last two decades. It has been able to restructure itself, absorb newer technology, align itself to the global developments and realize its potential. This has significantly increased automotive industry's contribution to overall industrial growth in the country. One of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units The following are some of the notable Indian automobile manufacturers: Company Description Product

Ashok Leyland

Ashok Leyland is a commercial vehicle manufacturing company based in Chennai, India. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955. Ashok Leyland has six manufacturing plants: a plant at Ennore near Chennai, two plants at Hosur (called Hosur I and Hosur II, along with a press shop), and the assembly plants at Alwar and Bhandara.

18 seater to 82 seater double-decker buses, 7.5 tonne to 49 tonne in haulage vehicles, special application vehicles, and diesel engines for industrial, marine and genset applications.

Force Motors Force Motors, formerly Bajaj Tempo, is Gas-cylinder carrier, copied from 3Ltd a Pune-based manufacturer of a number wheel Vidal & Sohn Tempo-Werke of commercial vehicles (German) Hanseat; Matador, a version of Hanomag van and lighttruck (1.5 tonne payload); Tempotraveller, Indian version of DaimlerBenz T-1 transporters; and ManForce Trucks, licensed version of MAN AG trucks.

Hindustan Motors

Hindustan Motors is one of the oldest Indian car manufacturers in India. It is perhaps best known for the Ambassador which has remained virtually unchanged for about 30 years. It is still very popular as a taxi and is widely used by Indian politicians.

Trekker (discontinued), Land master (discontinued), Contessa (discontinued)5th generation Vauxhall Victor, and the Ambassadora version of the 1950s Morris Oxford.

Mahindra & Mahindra Limited

The automotive section of Mahindra started off when a first batch of seventy five Utility Vehicles (UVs) was imported in CKD condition from Willys in 1947. It presently manufactures Jeeps along with agricultural equipment and light trucks.

Armada (discontinued), Voyager (discontinued), Bolero. Commander, CL, MaXX, Scorpio, and Mahindra and Mahindra Classic.

Maruti Suzuki

Maruti Suzuki (formerly Maruti Udyog) was formed as a partnership between the Government of India and Suzuki of Japan. It brought India its first "affordable" car, the Maruti 800. It is 800, Omni, Alto, Gypsy, Swift, SX4, the biggest car manufacturer in India WagonR, Versa, Zen Estilo, Grand and especially dominant in the small car Vitara, and Swift Dzire. sector. Then it brought out the Maruti 1000, made by Maruti Udyog was the first ever contemporary sedan-type car launched in India. The car (which Suzuki sold in other
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countries as the Cultus/Swift/Geo Metro with a 1.3 L or 1.6 L engine) was introduced in October, 1990. Sold at Rs.3.81 lakh, it was back then the costliest car released in the Indian market. From those days on a line of Suzuki cars rolled out in the Indian market.

Walchand Hirachand started Premier Automobiles Ltd. (PAL) in 1942. They assembled De Soto and Plymouth cars Premier Padmini (discontinued), 118 NE in 1946 in association with Chrysler Automobiles (discontinued), and Premier Sigma. from the United States. They also manufactured the Premier Padmini which was a version of the Fiat 1100.

REVA

REVA Electric Car Co. is the producer of the Reva (G-Wiz), an electric car intended for use as a City car. More REVAs have been produced than any REVA (G-Wiz). other currently selling electric car and sales are increasing. It is currently the world's leading electric car manufacturing company.

Tata Motors

Tata Motors, formerly known as TELCO, is the largest automobile manufacturer in India and commands more than 70% of the commercial vehicle market in India and has also increased its share of passenger vehicle Indica, Indigo, Indigo Marina, market. It was responsible for Safari, Sumo, TL, and Tata Nano. developing India's first indigenous vehicle, the Indica. It has proved to be a success in the market after initial quality problems. The company also exports the car to many countries.

Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders. MISSION-To provides maximum value for money to their customers through continuous improvement of products and services. VISION - Creating customer delight and shareholders wealth. The company annually exports more than 30,000 cars and has an extremely large domestic market in India selling over 500,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades. Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Marutis Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 700,000 units annually. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. The company has a portfolio of around 14 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7.

Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzukis technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Maruti is clearly an employer of choice for automotive engineers and young managers from across the country. Nearly 75,000 people are employed directly by Maruti and its partners. Maruti Suzuki was born as a government company, with Suzuki as a minor partner, to make a peoples car for middle class India. Over the years, the product range has widened, ownership has changed hands and the customer has evolved. What remains unchanged, then and now, is Marutis mission to motorize India. The following products are offered by Maruti Suzuki:1. Maruti 800: Launched 1983. 2. Maruti Omni: Launched 1984. 3. Maruti Gypsy: Launched 1985. 4. Maruti Wagon-R:Launched 1999. 5. Maruti Alto: Launched 2000. 6. Maruti Versa(2003) 7. Maruti Zen Estilo(2005) 8. Maruti Suzuki Swift (2006) 9. Maruti Suzuki SX4 (May 2007) 10. Maruti Grand Vitara Sports Utility Vehicle Launched in (July 2007) 11. Maruti DZiRE Sedan Version of swift launched in (March 2008) 12. Maruti A-Star(2008) 13. Maruti Ritz (2009) 14. Maruti Eeco(2010) Upcoming models in 2010 1. Suzuki Splash 2. Suzuki Kizashi

The company's quality systems and practices have been rated as a "benchmark for the automotive industry world-wide" by A V Belgium, global auditors for International Organisation for Standardisation. In keeping with its leadership position, Maruti supports safe driving and traffic management through mass media messages and a state-of-the art driving training and research institute that it manages for the Delhi Government. The company's service businesses including sale and purchase of pre owned cars (TrueValue), lease and fleet management service for corporates (N2N), Maruti Insurance and Maruti Finance are now fully operational. These initiatives, besides providing total mobility solutions to customers in a convenient and transparent manner, have helped improve economic viability of The company's dealerships. The company is listed on Bombay Stock Exchange and National Stock Exchange.

Other Products

MARUTI INSURANCE

MARUTI DRIVING SCHOOL

MARUTI TRUE VALUE GENUINE ACCESSORIES

MARUTI FINANCE

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AWARDS Indian award No. 1 in Initial Quality Study - JD Power Total Customer Satisfaction - TNS Study Car of the Year - BS Motoring Car of the Year - CNBC Autocar Best Value for Money Car - CNBC Autocar Best Design and Styling - CNBC Autocar Viewer's Choice - CNBC Autocar Small Car of the Year - NDTV Profit Design Car of the Year - BBC Top Gear Car of the Year Overdrive Number one premium compact car in - JD POWER INDIA APEAL STUDY 2007

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International Awards Japan:

RJC Car of the Year - Automotive Researchers' & Journalists' Conference 2005-2006 Car of the Year Japan "Most Fun" - COTY Goof Design Award - Japan Industrial Design Promotion Organization Car view of the Year 2005-2006 - Car view

Iceland:

Car of the Year 2006 - BIBD the Association of Automotive Journalists

Ireland:

Samper it Irish Car of the Year 2006 - Irish Motoring Writers Association

New Zealand:

Fairfax AMI Small Car of the Year - AUTOCAR National Business Review Small Car of the Year - The National Business Review

Australia:

2005 Cars guide Car of the Year - Cars guide

United Kingdom:

2005 Car of the Year - CAR (Automobile Magazine)

Malaysia: NST MasterCard Car of the Year 2005 "Small Car" - New Strait Times

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China:

2005 CTV COTY "Economical Car" - CCTV Motor Show COTY "Hatchback" - 2005 Shanghai International Motor Show Most Popular Hatchback Car - 4th Changchun Motor Show 2005 Shenzhen Market Car Ranking "Best Design" - Shenzhen Daily 2005 Chengdu Market Car Ranking "Best Design" - Chengdu Economic Daily

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MARUTI SUZUKI SALES IN 2009-2010 (MILSTONE)

Car market leader Maruti Suzuki India Limited sold a total of 10, 18,365 vehicles in 2009-10. This is the first time in Indian automobile history that a car company has sold over a million units in a financial year. This included 8, 70,790 units sold in the domestic market, the highest ever by the company in a fiscal. The export sales of 1, 47,575 units in the year were the highest ever annual exports by the company.

The total sales numbers in 2009-10 mark a growth of 29 per cent over last financial year. Maruti Suzuki's total sale in 2008-09 was 792,167units.

The domestic sales in the fiscal, in A2 segment grew by 23.8 per cent while in the A3 segment the sales growth was 30.8 per cent, as compared to 2008-09.

The export numbers in the year were led by A-star. This fuel efficient compact car clocked over 1.27 lakh export sales in the fiscal. A-star was exported across Europe including United Kingdom, France, Germany, Italy, Netherlands etc. The major non-European export markets are Algeria, Chile, Indonesia and neighboring countries. South Africa, Hong Kong, Australia and Norway were new markets where Maruti Suzuki cars were exported during the year.

March 2010 Sales

During March 2010, Maruti Suzuki sold total of 95,123 units, growing 11 percent over March 2009 (85,669 units). The March 2010 numbers include domestic sales of 79,530 units and the highest ever monthly exports of 15,593 units. The previous highest monthly exports were in August 2009 at 14,847 units.

On March 23, 2010, Maruti Suzuki rolled out the one millionth car of the year 2009-10. This feat takes the company into a very select group of global automakers with such volumes.

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The company vouches for customer satisfaction. For its sincere efforts it has been rated (by customers) first in customer satisfaction among all car makers in India for eight years in a row in annual survey by J D Power Asia Pacific.

The results of the 2010 JD Power customer satisfaction survey are out! Maruti Suzuki, unsurprisingly has ranked highest when it comes to satisfying the customers in India.

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Some Cars by MARUTI SUZUKI

MODEL Maruti 800

TYPE Small

Maruti 800 STD BS III Maruti 800 AC BS III Small 5 seater Maruti Omni 8 seater Maruti Omni LPG Maruti Omni Small

Omni

Maruti Alto

Alto Alto Lx Alto Lxi Mid-Size

Maruti Zen

Maruti Zen Lx Maruti Zen Lxi Maruti Zen Vxi Mid-Size

Wagon R

WagonR Lx WagonR Lxi WagonR Vxi WagonR Ax

Versa

Mid-Size 5 seater 8 seater ( DX & DX2)

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Maruti Esteem

Mid-Size

Maruti Esteem Lx Maruti Esteem Lxi Maruti Esteem Vxi Mid-Size Baleno Sedan VXi Baleno Sedan LXi

Baleno

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Portfolio Analysis

MATRIX of MARUTI SUZUKI

STAR: The Company has long run opportunity for growth and profitability. They have high relative market share and high Growth rate. SWIFT, SWIFT DESIRE AND ZEN ESTILO is the fast growing and has potential to gain substantial profit in the market.

QUESTION MARK: there are also called as wild cats that are new products with potential for success but there cash needs are high And cash generation is low. In auto industry of MARUTI SX4, GRAND VITARA, ASTAR there has been improve the organization reputation As they want successful not only in Indian market but as well as in global market.

CASH COW: It has high relative market share but compete in low growth rate as they generate cash in excess of their needs.

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MARUTI 800, ALTO AND WAGNOR have fallen to ladder 3 & 4 due to introduction of ZEN ESTALIO and A STAR.

DOG: The dogs have no market share and do not have potential to bring in much cash.BALENO, OMINI, VERSA There business have liquidated and trim down thus The strategies adopted are that are harvest, divest and drop.

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CURRENT STRATEGIES FOLLOWED BY MARUTI SUZUKI PRICING STRATEGY - CATERING TO ALL SEGMENTS Maruti caters to all segments and has a product offering at all price points. It has a car priced at Rs.1, 87,000.00 which is the lowest offer on road. Maruti gets 70% business from

repeat buyers who earlier had owned a Maruti car. Their pricing strategy is to provide an option to every customer looking for up gradation in his car. Their sole motive of having so many product offering is to be in the consideration set of every passenger car customer in India. Here is how every price point is covered.

Sl.No. 1

BRAND GRAND VITARA AT

VARIANTS MT AT

PRICE IN MUMBAI (Rs.) 17,24,074 18,57,761

SX4

VXI ZXI 7 SEATER 5 SEATER LXi VDi ZXi LX LXi VXI VXI (ABS)

6,97,329 8,71,374 2,98,702 2,74,906 4,25,674 5,32,020 5,41,940 3,34,019 3,66,038 3,90,359 4,21,578 5,22,429 5,47,788 3,28,407 3,62,857 3,86,454 2,21,923 2,05,379
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MARUTI EECO

MARUTI SWIFT

MARUTI WAGON-R

MARUTI GYPSY

1.3L ST HT LX LXI VXI

MARUTI ZEN ESTILO

MARUTI OMNI

CARGO CARGO LPG

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RITZ LXI RITZ ZXI RITZ VDI MARUTI ALTO

LXI ZXI VDI LX LXI

4,07,980 5,05,127 5,37,512 2,65,605 2,88,601 2,17,269 2,34,365

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MARUTI 800

STD A/C MPFI

KEY SUCCESS FACTORS

(1)The Quality Advantage Maruti Suzuki owners experience fewer problems with their vehicles than any other car manufacturer in India (J.D. Power IQS Study 2004). The Alto was chosen No.1 in the premium compact car segment and the Esteem in the entry level mid - size car segment across 9 parameters.

(2)A Buying Experience Like No Other Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MARUTI SUZUKI INDIA LIMITED customers in finding the right car.

(3)Quality Service Across 1036 Cities In the J.D. Power CSI Study 2004, Maruti Suzuki scored the highest across all 7 parameters: least problems experienced with vehicle serviced, highest service quality, best in-service experience, best service delivery, best service advisor experience, most user-friendly service and best service initiation experience. 92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study 2004 also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle.

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(4)One Stop Shop At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange- Maruti Suzuki is set to provide a single-window solution for all car related needs.

(5) The Low Cost Maintenance Advantage The acquisition cost is unfortunately not the only cost customers face when buying a car. Although a car may be affordable to buy, it may not necessarily be affordable to maintain, as some of its regularly used spare parts may be priced quite steeply. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.

(6)Lowest Cost of Ownership The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, swift dzire, Maruti 800, Alto and Omni.

(7) Technological Advantage It has introduced the superior 16 * 4 Hypertech engines across the entire Maruti Suzuki range. This new technology harnesses the power of a brainy 16-bit computer to a fuel-efficient 4-valve engine to create optimum engine delivery. This means every Maruti Suzuki owner gets the ideal combination of power and performance from his car.

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SWOT ANALYSIS OF MARUTI SUZUKI STRENGHS Bigger name in the market The Quality Advantage Trust of People (Brand Image) Maruti Udyog Ltd. is the market leader for more than two decade. Has a great dealership chain in the market. Established distribution and after sales network. Low maintenance cost of vehicle

WEAKNESSES Lack of experience with foreign market. Comparatively new to diesel cars. People resistant to upper segment models.

OPPORTUNITIES Great opportunities to go global with success of Swift and SX4All over. Increased purchasing power of Indian middle class category. Introduction of more diesel models. The diesel car segment is growing. Opportunity to grow bigger by entering into bigger car markets Prospective buyers from the two wheeler segment.

THREATS Foreign companies entering market; so a bigger threat from MNCs. Competition from second hand cars. Threats from Chinese manufacturers. Rs. 1 lakh Rs. 1.5 lakh car (Nano).

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PRODUCT PROFILE

The evolution of the SWIFT comes from the super bike of Suzuki i.e. hayabusa, worlds fastest superbike in 1999 with 1.3 litre engine power.

The concept was carried on to GSX-R/4.this was a sporty car which came with a DOCH engine.

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It was later carried on to the Concept-S car of Suzuki. Which was a technologically wellbuilt car.

. It was then transferred to Concept S2 which came in an open top model i.e convertible.

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This gave rise to the built and make of Swift.

The SWIFT was conceptualised to break new ground. It was to be a Japanese car built in Europe. The challenges were huge. After all, Suzuki has set exacting European standards as the benchmark.

A team of 21 Indian designers and engineers carefully analysed the dimensions of the Concept-S2. Then, they designed a new chassis, modified the suspension and increased the ground clearance. After several months of toil, they smiled for the brand new Maruti SWIFT sparkled up at them. In 2004, the world saw the swift, a dynamic new embodiment of the legendary Suzuki DNA.

But the innovation didnt ended here.Swift was evolved into Swift Diesel. Powered by a revolutionary DDiS engine and Common Rail Direct Injection technology, the Swift diesel delivers such power, refinement, response, and fuel efficiency that no driver has ever experienced before.

The all-new Maruti Suzuki Swift is fully loaded with a range of exciting new features. It's a perfect complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to a brand-new high European Styling. Japanese Engineering Dream-Like Handling.

The new Swift is a generation different from Suzuki design. Styled with a clear sense of muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is packed with energy and ready to deliver a dynamic drive. Its solid look is complemented
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by an equally rooted road presence and class defining ride quality. New chassis systems allow for the front suspension lower arms, steering, and gearbox and rear engine mounting to be attached to a suspension frame. You get lower road noise and a greater feeling of stability as you sail over our roads with feather-touch ease.

Reviews of swift

Car India The Swift has more than its fair share of silicon livery under its hoodThis intricate network of processors controls everything on the Swift.

Auto India The Swift is really peppy in city traffic/conditions The torque comes into action in truly linear motion.

Car India Average mileage of 15.6 kmpl.

Auto India Unlike other hatchbacks on the road, this one also boasts an Automatic Climate Control System You just set the specific temperature you want, and leave the rest to the system.

Car India The suspension is tuned to be taut and sporty. This means that handling and feedbackare brilliant.

Car India The Swift leads the charge in the occupant safety stakes by being the first hatchback in the country to have front air bags in its specification sheet.

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PRODUCT FEATURES:-

SUZUKI SURROUND PROTECTION (SSP) THINGS TO REMEMBER WHEN SHE ASKS FOR PROTECTION

What? You worry? We wouldnt want that. So we got an over-protective bunch of detail-obsessed engineers to pack the Swift with preservatives. Like a highly crashworthy structure that keeps you safe. A collapsible steering column Front seatbelt pre-tensioners with load limiters, and energy absorbing trim all around.

Active safety technologies include dual front airbags*, Antilock Braking (ABS)* with Electronic Brake-force Distribution (EBD)* and a brake-assist function, that minimize driving hazards. All of these make the Swift amongst the safest set of wheels on the road today. And you can be sure thats not by accident.

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iCAT IS ON GUARD

Extra security for the car is provided by iCATs, which make the car theft-proof. Hi-tech featureslike a built-in RF Transponder in the key and an electronic authentication system add up to peace of mind. EYES ON THE ROAD. LIGHT ALSO

Headlamp leveling allows four levels of beam adjustment, depending on how packed your car is. It ensures optimum visibility for the driver and glare-less driving for oncoming vehicles.

VEHICLE WITH PASSENGERS IN THE REAR

Without headlamp levelling device reduced remote visibility and increased glare onto oncoming vehicles. With headlamp leveling device Optimum remote visibility and reduced glare onto oncoming vehicles.

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BRAKES THAT STOP, NOT LOCK.

The Swifts Antilock Braking System, together with Electronic Brake-force Distribution, allows you to maintain directional control over the wheels in the event of sudden braking. The Antilock System prevents the car from veering off the road. DDIS 1.3L DDiS Diesel Engine

TURBO CHARGER AND INTER COOLER COMBINATION Efficient combustion. Higher torque. Cleaner emission.

5-STEP MULTI INJECTION COMMON RAIL SYSTEM@ 1400 BAR Better fuel combustion. Optimized NVH.

DOUBLE OVER HEADCAMSHAST (DOHC) Precise & quick valve operation.

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CHAIN DRIVE TIMING SYSTEM WITH AUTO TENSIONER Maintenance-free for the entire engine life. Precise valve timing.

16-VALUE CYLINDER HEAD Improves breathing. Better fuel combustion. Cleaner emissions.

COOLED EGR SYSTEM Cooled exhaust gas recirculation. Cleaner emissions.

ALUMINIUM BED PLATE Reduced engine vibration. Minimum noise.

GREEN OIL FILTER Environmentally friendly Easy to maintain.

AUTO TEMP Automatic Climate Control

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WEATHER? WHAT WEATHER! Automatic Climate Control handles the MET department without you ever intervening. What you get is constant temperature, which keeps you comfortable at all times. 1.2L K SERIES 1.2L K-Series Petrol Engine

1.2L K-Series petrol. Responsive And powerful-advanced 1.2 litre,16-valve K-Series engine Great Performer - at 85 ps @ 6000 rpm and 113 Nm @ 4500 rpm, the new engine has improved compression ratios and delivers better initial and passing acceleration in city driving conditions for zippier overtaking. Highly Fuel-Efficient - the 16-valve lightweight DOHC engine reduces friction and improves durability and fuel economy to be best-in-class at 17.94 kmpl** More Comfortable Drives - A more silent engine with reduced vibrations. Lower NVH (noise, vibrations and harshness) provide an enhanced drive feel with lesser driver fatigue. Lower Emission Levels - BS IV compliant, the Swift is greener and eco-friendly. Low Maintenance Cost The new K-Series engine means longer oil change intervals and improved spark plug life.

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RBSS ALLY BASED SUSPENTION SYSTEM

BAD ROADS, HERE WE COME. The MacPherson strut in front attaches the suspension lower arms, steering, gearbox and rear engine mounting to a suspension frame (and not to the body), thus raising handling and comfort to a new high. DYNAMIC EUROPEAN STYLING WOLF IN WOLFS CLOTHING!

Slightly European, Somewhat Japanese, And sinfully good looking, Not only a generation different from Suzuki design, but also the shape of things to come. When we put together the new Maruti Suzuki Swift, we made sure we did nothing we had ever done before. We wanted to build a car that made car-makers whack their designers and say, Why didnt we think of that? So we did. And gave you a car thats more spacious, more user-friendly, more refine, more eye-catching. A compact car that makes all others looks like Mamas boys. Its cheeky. Chic, Radical. Chunky Pumped-up Chiseled, Tantalizing. Haughty Impatient, Manic. Its you

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THE SWIFTS PROFILE IS ITS SIGNATURE. Unabashedly stylish, with a clear sense of muscularity, Pronounced by chunky wheels, boldly flared wheel arches and tires sitting squat at four corners of the car. WITH AN ULTRA WIDE STANCE

The Swift announces its presence. This stance allows the Swift to hug the road for classdefining handling. It also makes a roomy interior.

NEVER IN DRAG

Aerodynamic front air dam, Airflow-smoothing door mirrors. Spoiler-type tailgate. All reduce drag and wind noise. It cuts like a knife. BUTT, SERIOUSLY

A curvy, oh-so-wide bumper, Shapely hatch, Lamps that extend from the shoulder lines. Makes Everything looks packed-in.

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ADVANCED P-EPS STEERING

Provides more assist, reduces cabin noise and aids fuel efficiency.

HIGHER, SIR ? LOWER, SIR?

Get into your most comfortable driving position. Reach the pedals without cramping. A 35mm height adjustment and a 240mm fore-aft slide range are at your service*.

HANDLE WITHOUT CARE

A strong underbody structure. Class-defining body rigidity. And cutting-edge suspension. All allow you to handle the Swift with feather-touch ease. Letting you cruise over Indian roads in comfort.

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LOVE, SEAT.

Theres so much pleasure here, its almost hedonistic. Seats you can adjust so you can travel in style and luxury. A glasshouse cabin that wraps around you, So you can interact better with the dash, knobs, panels and the whole car!

An easy-on-the-eye instrument cluster, A mobike-style tachometer. An illuminated-ring speedometer, for better visibility as you cover miles, A three-spoke steering. A spherical shift knob. Its sporty all over. And so the outside doesnt get inside, there are as many as 17 noise-reducing features. An invisible Do Not Disturb sign to the world outside.

SHIFT WITH PLEASURE.

An updated short-stroke design, with enhanced shift linkages, gives you a firm, quick shift feel.

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THE SWIFT CABIN WRAPS AROUND YOU

So its easier to touch. Feel, and get superb all-round visibility Coupled with a smooth driving experience. OPEN WIDE

The boot accommodates plenty. So when you drive up into the mountains, bring the mountains back. PUT IT HERE

For all that you can remember and everything you cant. Even your little dark secrets.

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Diesel Technology

SUPERIOR TECHNOLOGY The DDiS engine has won the International Engine of the Year Award* in Europe. DDiS is the superior Common Rail Direct Injection Technology that powers Maruti Swift Diesel. This future-ready ready engine is highly compact and incredibly fuel efficient. It is the lightest engine in its segment*, generates a class beating 190 Nm of torque and has an amazing power of 75 BHP for a superior drive. This refined engine is the first in India# to have a 5 Step Multi Injection Technology for smoother running, low noise and cleaner exhaust. It is perfect both for city and highway driving.

SUPERB PERFORMANCE This next generation DDiS engine has a 16 valve cylinder head for more power and higher engine response leading to a smoother ride. It boasts of a combination of Turbocharger and Intercooler for high performance. It has Double Over Head ad Camshaft (DOHC) for precise control of valves - another first that delivers better fuel efficiency. It is the only engine with a Chain Drive Timing System, which is maintenance-free maintenance for the entire life of the engine. It is a compact, light-weight weight and refined engine with an Aluminum Bed Plate to ensure low noise and vibration.

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COMPETITORS OF MARUTI SUZUKI SWIFT

1. HYUNDAI SANTRO 1.1 CRDI: When Hyundai launch the Santros replacement in 2007, it will come with the surprise addition of a 1.1 litre common rail diesel. Likely to be the cheapest car on sale powered by a CRDi engine, this motor is the new Accents CRDi unit less one cylinder. Incredibly powerful for its size, this 1,120cc engine produces a whopping 75bhp. Unconfirmed reports talk of overall figures, city and highway combined, in excess of 20 kilometres a litre.

2. HYUNDAI GETZ 1.5 CRDI: Not as attractive as the Swift, but more practical, with greater rear seat comfort and more useable space, Hyundais diesel assault continues up the range with its large hatch. The Getz will share its motors with the new Accent/ Verna. Hyundai sell the Getz powered by a detuned version of the new Accent motor in the European continent, and its likely to be the case here as well. Producing 87bhp as against 108bhp, using two versions of the same engine will help Hyundai get a handle on costs. The diesel Getz also qualifies for excise sops, meeting both length and engine capacity criteria.

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3. TATA INDICA 1.3 MULTIJET: By the time the larger new Indica is out, the Tata-Fiat tie-up will be going full throttle. Tata will borrow engines from Fiat with, you guessed it, the 1.3 litre Multijet being the engine of choice. Thoroughly localised, cheaply assembled and very capable, it will give the new Indica/ Indigo family a huge leap forward as far as overall ability is concerned.

4.NISSAN MICRA Nissan Micra, the global small car by Japanese car maker Nissan is the next big thing which is going to happen to Indian Automobile market very soon. The Micra is known as the Global Small Car because it will be manufactured at four locations including one location in India and will be exported world over from these 4 locations. It has 3 Cylinder, 12 Valve MPFI Petrol Engine with 1198 CC DOHC inline engine. The car comes with intelligent key system, push button start ignition and key less entry system.

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MARKETING MIX

4Ps OF MARUTI SUZUKI SWIFT

PRODUCT PRICE PROMOTION PLACE PRODUCT

Features: new Maruti Suzuki Swift is fully loaded with a range of exciting new features. It's a The all-new perfect complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to a brand-new new high. European Styling. Japanese Engineering. Dream-Like Dream Like Handling.

The new Swift is a generation different from Suzuki design. Styled with a clear sense of muscularity, its one-and-a-half half box, aggressive form makes for a look of stability, a sense that it is packed with energy ergy and ready to deliver a dynamic drive.

Its solid look is complemented by an equally rooted road presence and class-defining defining ride quality. New chassis systems allow for the front suspension lower arms, steering, and gearbox and rear engine mounting to be e attached to a suspension frame. You get lower road noise and a greater feeling of stability as you sail over our roads with feather-touch feather ease.
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There are three variants of Maruti Suzuki Swift in petrol.

Swift LXi Swift VXi Swift ZXi

There are two variants of Maruti Suzuki Swift in diesel. Swift LDi Swift VDi Hence it has a lot of offerings for the buyers under its brand. PRICE Maruti is expected to take Hyundai heads on with the pricing of their upcoming Maruti Suzuki Swift car. After launching cars for the masses since so many years, Indias largest automobile manufacturer is now targeting the premium segment with their latest model from the Suzukis stable. The analysts predict the pricing of this premium hatchback to start from Rs.4lakh.

This price range would practically rip apart Hyundais offering in Getz, which is priced at a much higher tag of Rs. 4.5 lakh. Both the companies are known for their value based offerings and Maruti with their extensive service network and brand reputation for making reliable cars should get the customers nod over their competition.

The official pricing however is still not out. However, the company is said to be studying the prospects of launching the base model at the 4-lakh price tag. There is another advantage in doing so considering in the capital city of Mumbai road tax on the sub 4 lakh priced cars is comparatively lower at 2%. Cars at a price higher than 4 lakh have to pay a 4% road tax.

Mumbai is one of the major targeted markets and it might get the benefit of this policy. And if they indeed do take the chance of pricing Suzuki Swift at a considerable lower price than Hyundai Getz, they would quite likely force the competition to rethink their strategy.

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Maruti Swift Price in Mumbai Ex Showroom Price*

Maruti Suzuki Swift LXi 4,29,000/- Indian Rupee Maruti Suzuki Swift VXi 4,61,000/- Indian Rupee Maruti Suzuki Swift ZXi 5,49,000/- Indian Rupee Maruti Suzuki Swift LDi Diesel 4,94,000/- Indian Rupee Maruti Suzuki Swift VDi Diesel 5,30,000/- Indian Rupee

PROMOTION When Maruti Udyog launched the Swift in May last year, the automotive industry was agog with expectation that the car had the makings of a real winner. Three versions were launched with the base variant carrying a retail tag of Rs 3.85 lakh, ex-showroom, New Delhi, and this aggressive pricing only reinforced this feeling.

A year later, the company says the Swift is now the most-sold car in the first year of any car in the history of the Indian automobile industry, having totted up sales of 61,200 units.

This is higher than what Maruti had initially planned to sell. The car recorded an estimated 4,000 bookings at the time of its launch, and the initial output of 200 units a day on a twoshift basis, wasnt enough to cope with demand.

In October, the company increased capacity for the Swift which helped cut down on the waiting time from an estimated three months. The company currently makes over 300 units every day.

The Swift has made a real impact in the small hatchback segment leaving its closet rival, the Getz far behind. Between April 2005 and April 2006, Hyundai sold 16,872 units of the Getz. Maruti is now gearing up for the diesel version of the Swift which is expected to debut by October. The diesel version will benefit from the excise sops in this years budget, and it remains to be seen how the models fares in the marketplace.

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PLACE The car manufacturing company, called Maruti Suzuki Automobiles India Limited, is a joint venture between Maruti Udyog and Suzuki Motor Corporation holding a 70 per cent and 30 per cent stake respectively.

The Rs.1,524.2 Crore plant has a capacity to roll out 1 lakh cars per year with a capacity to scale up to 2.5 lakh units per annum. The car manufacturing plant will begin commercial production by the end of 2006.

The engine and the transmission plant has owned by Suzuki Power train India Limited in which Suzuki Motor Corporation would hold 51 per cent stake and Maruti Udyog holding the balance.

The ultimate total plant capacity is three lakh diesel engines. However, the initial production is 1 lakh diesel engines, 20,000 petrol engines and 1.4 lakh transmission assemblies.

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PRODUCT LIFE CYCLE

Introduction: As a new product much time will be spent by the organisation to create awareness of it presence amongst its target market. Profits are negative or low because of this reason.

Growth: If consumers clearly feel that this product will benefit them in some ways and they accept it, the organisation will see a period of rapid sales growth. Maruti Suzuki Swift stands on Growth Stage. As the sales of Maruti Suzuki Swift is high as compare to Hyundai Getz then the consumer will buy Maruti Suzuki Swift by providing them with great benefits in future and they will accept it.

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Project involves: -Introduction about Maruti -Quantitative research -Awareness regarding the facilities provided by Maruti -Overall opinion about Maruti

Research Methodology: Research methodology is considered as the nerve of the project. Without a proper wellorganized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. The purpose of methodology is to describe the process involved in research work. This includes the overall research design, data collection method, the field survey and the analysis of data.

OBJECTIVES OF THE STUDY 1. To find out the market share of Maruti Suzuki swift 2. To study competitors of Maruti Suzuki swift 3. To study the marketing strategies of Maruti Suzuki swift 4. To study the strength, weakness, opportunity, and threats (swot - analysis) of swift. 5. To study the customer satisfaction regarding Maruti Suzuki cars.

Research Design: Detailed and structured questionnaire was designed. Survey a sample of 50 customers. The methodology developed was Primary and Secondary research. The questionnaire was designed to get information from customers about their satisfaction and overall opinion about Maruti.

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DATA COLLECTION METHOD

The following steps are involved in the data collection process:-

Finding out the type of information required in the investigation. Establishing the facts that are available at present and the additional facts required. Identification of the source from where they can be available. Selection of appropriate information collection method.

The data required from this study is collected from primary and secondary sources; The data collected are both Quantitative and Qualitative.

PRIMARY SOURCES:In the survey method a survey of the consumers satisfaction towards Maruti Swift is done. A planned effort is made using structured questionnaire to interview the respondents. The respondents are the owners of the Maruti Swift, who are interviewed, are chosen using non probability sampling method. The survey can be done through personal interviews .In this study respondent are interviewed personally so that the errors involved in gathering primary data are minimized.

SECONDARY SOURCES:The secondary sources used for collecting data are:Companys Reports. Companys Publications. Companys Employees. Information was gathered from Magazines like Auto Expo, Car Bazaar, and Business World & Business Today. Business dailies like The Economic Times, The Business Line etc Apart from this information was also taken from internet.

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1. Which variant of Maruti Swift do you have?

Variants Petrol Diesel 18 32

Varient

Petrol Diesel

AnalysisHere we have to find out that maximum value of Diesel model in the market that is 64% out of total sample size so we can say that current scenario of the market maximum captured by Diesel model compare to Petrol model. Now in present time customer prefers more Swift Diesel model.

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2. In which year have you purchased your car?

Year 2006 2007 2008 2009 2010 2011 2 5 5 12 23 3

Year
2006 2007 2008 2009 2010 2011

AnalysisHere we find out that Maruti Swift has become renounced among the people in the past few years. Many of the respondents just waited till they get any feedback from others. And as the car started getting praises, it gained popularity.

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3. While purchasing the car which quality influenced you the most? Quality Price Features Brand name 9 14 27

Brand name

Features

Price

10

15

20

25

30

AnalysisThe above study shows that the car has been adopted by most of the respondents because of the Brand Name that it carries i.e. Maruti. This shows the trust among the buyers for the company and they take the products of the company as being worthy.

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4. Are you satisfied with the performance of your car? Satisfaction Yes 45 No 5

Satisfaction

Yes No

AnalysisWe can say that almost all the users of the car are happy and satisfied with the service, the performance of the care. According to the respondents, they hardly get any defects in the car.

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5. Are you satisfied with the after sales service provided? After sales Yes 38 No 12

After sales No Yes 0 10 20 30 40

AnalysisThe respondents were satisfied with the after sales service provided by the Maruti Suzuki Company. . They were happy that the company calls them and asks for the suggestions and feedback and makes a note of that very seriously.

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6. What is your opinion about the maintenance cost of the car? Maintenance 6 30 14

Low cost Average High cost

maintenance

Low cost Average High cost

AnalysisThe users think that the cost that they have to incur for the maintenances of the car is an average amount. The service charged that the company charge them is around Rs.2000 including the labour charges which is quiet normal.

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7. Do you think that the car has Value for Money? VFM Yes No
50 45 40 35 30 25 20 15 10 5 0 Yes No

44 6

VFM

AnalysisThe above chart shows that the customers or the user of the Maruti Swift finds it worth. They say that the car is able to meet their requirements.

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8. If asked to switch to another car of the same segments, which would that be and why? Competitor 19 10 7

Tata Indica Nissan Micra Hyundai I20

Competitor

Tata Indica Nissan Micra Hyundai I20 Volkswagen Polo

AnalysisThe above analysis shows that the next big competition that Maruti Swift faces is from Tata Indica and Volkswagen Polo. The reason as told by the respondents is that the Indica is a bit more spacious and pocket-friendly whereas the Polo has a really sporty and fresh look.

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9. Has Maruti Swift been advertised well? w Advertisement dvertisement Yes No 13 37

40 35 30 25 20 15 10 5 0 Yes No advertisement

AnalysisThe above study shows that maximum number of respondents say that Maruti Swift need to be properly advertised in order to again more share in the market. Many of the respondents have even not seen any kind of advertisement of the Swift. They claim to get known about the car and its features from their friends and near ones.

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10. Do/Would /Would you recommend Maruti Swift to your friends and relatives? Recommendation Yes No 41 9

Recommendation

Yes No

AnalysisThe chart above depicts that the customers wants their friends and relatives to buy Maruti Swift. They are happy with the performance, features, and the ride. A handful of respondents think that either cars such as Tata Indica and Nissan Micra would be a better option to buy. Even the waiting period for the Swift is very long as compared to other cars.

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FINDINGS Basing on the data gathered from the customers , which was analyzed , the following observations are made. Here we found that the customers are fully satisfied with the Diesel model of Swift. So now this time market mostely captured by the swift and booking of swift advance going on . Most of the people have came to know about the car just a couple of years back. Majority of the customers preffering the swift due to the product features and the brand image of the Maruti Suzuki. They are fully satisfied by product with the deffirent features of Swift . We found that majority of the customers are fully satisfied with the mileage and performance of Swift car. Costomers are fully enthusiastic to saw some new changes in the future swift . Majority of customers want to some change in the future , Thay think that Swift is worth buying. Majority of the customers preffering the Indica and Polo as the good competitors of the Swift. Respondents think that the company should advertise Swift on a large scale in order to gain more share in the market. Costomers are fully enthusiastic to saw some new changes in the future swift . Majority of customers want to some change in the future. Majority of the respondents would like to recommend Swift car to their friends and relatives.

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Recommendations After analyzing the findings ,the following suggestions have been prepared. A constant urge to upgrade and keep pace with the changing times gives organization the competitive advantages or cutting over the competition There is heavy demand for Maruti Swift in the market , so the supply has to be improved to meet the demand of the customers. Inspect the servicing centrs continuosly so that they try to follow rule and regulations strictly ,and will serve the car on time . Company must try to tap the rural area with the help of print media and hoarding .

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Bibliography

Auto car Magazine Over Drive magazine http://www.jdpower.com http://www.carwale.com http://www.marutisuzuki.com/ http://www.bsmotoring.com http://www.indiainbusiness.nic.in http://www.marutiswift.com/

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QUESTIONNAIRE

Name- ______________________________________________

Age Group-

O 18-25 O 25-40

O 40-55

O 55 and above

Profession-

O Student O Employee O Businessman O Others

Contact no- ____________________

1) Which variant of Maruti Swift do you have? a. Petrol b. Diesel

2) Which Model of the car do you have? (P) (D) LXi LDi VXi ZXi 3) In which year have you purchased your car? a. 2006 d. 2009 b. 2007 e. 2010 c. 2008 f. 2011 VDi

4) While purchasing the car which quality influenced you the most? a. Price b. Features

c. Brand Name

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5) Are you satisfied with the performance of your car? a. Yes b. No

6) Are you satisfied with the after sales service provided? a. Yes b. No

7) What is your opinion about the maintenance cost of the car? a. Low cost b. Average c. High cost

8) If you are asked to add any extra feature to the car, what would that be? ________________________________________________________ 9) Do you think that the car has Value for Money? a. Yes b. No

10) If asked to switch to another car of the same segment, which would that be and why? a. Tata Indica b. Nissan Micra

C .Hyundai I20

d. Volkswagen Polo

11) Do you agree that advertisement influence the changing market scenario or demand? a. Yes b. No

12) If yes then, has Maruti Swift been advertised well? a. Yes b. No

13) Do/Would you recommend Maruti Swift to your friends and relatives? a. Yes Thank you... b. No

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