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Merchandising | Merchandiser | Garments Merchandising | Structure and Functioning of Merchandising


Merchandising Merchandising is the department which mediates marketing and production departments.It is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.It includes directing and overseeing the development of product line f rom start to f inish. Marketing and merchandising department: A team of merchandisers and marketers work together under a prof it controls head. Merchandisers handle the f oreign buyers. T he teams are made according to the buyers being handled. Merchandiser T he person who is related in merchandising is called merchandiser. T he merchandiser coordinates with the design team to ef f ectively present the product or product line. He or she develops colors and specif ications, and perf orms market research to determine the most ef f ective ways to sell and promote the product. T his person needs strong communication and negotiation skills and visual and analytical abilities. He or she also needs to be a creative and innovative thinker. Types of Merchandising: Two type of merchandising done in garment exports 1. Marketing merchandising. 2. Product merchandising. Marketing Merchandising: Main f unction of marketing merchandising is 1. Product Development 2. Costing Ordering Marketing merchandising is to bring orders costly products development and it has direct contact with the buyer. Product Merchandising: Product merchandising is done in the unit. T his includes all the responsibilities f rom sourcing to f inishing i.e. f irst sample onwards, the products merchandising work start and ends till shipment. A Merchandisers key responsibility is as follows: Product Development Market and product Analysis Selling the concept Booking orders Conf irming Deliveries Designing and Sampling Costing Raw Material Flow Monitoring

Production Follow Ups Payments Follows Internal & external communication, Sampling Lab dips Accessories & trims Preparing internal order sheets Preparing purchase orders Advising and assisting production, Advising quality department about quality level Mediating production and quality departments Giving shipping instructions and f ollowing shipping, Helping documentation department Taking responsibility f or inspections and Following up the shipment. Structure and Functioning of Merchandising