12/10/2013

Group Presentation & Project 20% Weighted

Marketing Strategy & Management Sec - C

Group Assignment
Develop a proposal outlining a marketing plan and positioning strategy for a product or service in Pakistan (Launching). Basic aim is to grow / expand the market
3000 words written report 20 minutes presentation Due in second last week of the term Key points Focus on analysis, recommendations and justification How to collect information, Segmentation, Targeting and Positioning of the market A little creativity in terms of marketing communication strategies is good, but dont get carried away

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Group Assignment - Members

For the group presentation and assignment, groups of approximately 5 people will be assigned by the instructor in accordance with the market situations or as per your plan. Each group will play the role of a consulting firm as looking to acquire the project of strategic marketing and management. Group will develop a proposal outlining a Marketing plan and positioning strategy or launching plan for product or service in Pakistan.

Launch plan components

Prepare a marketing plan for a product / service launching in Pakistan of your choice. choice In your plan make sure to include the following components:
Corporate objectives, Competitive and situation analysis, Target market analysis, Strategy (positioning) Action plans, and controls.

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Objectives of assessment
To encourage creative thinking and analytical skills To appreciate the complexities of developing and implementing marketing / positioning strategies / strategic marketing plans and implementation of marketing management contents. To be able to relate the theoretical concepts learned to practical marketing situations To further enhance both written and oral communication skills. To evaluate yourself how good is your knowledge and understanding on marketing Strategy and management concepts.

Key to success Just as guideline

You need to better understand your business, your customers and your strategy for success in market. Heres the marketing plan sections youll be writing:
Overview or Summary no longer than one page, the summary should briefly describe your business and the major points of your plan (so write it last) Situation analysis a detailed and brutally honest assessment of your market, your competitors, and the opportunities and challenges for your business Marketing strategy your specific business revenue goals, as well as a strategy for tackling the market opportunities you identified in the situation analysis Marketing tactics your action plan for executing on the strategy you outlined in the previous section Marketing budget and timeline the projected costs and timeline related to your marketing tactics

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Remember: SIX COMMANDMENTS OF MARKETING

Create Superior performance Sustain Superior performance Understand your core business (Value NW) Know your Competitor as you know yourself Make sure you are sophisticated Understand your Internal and External Target market and react to the feedback

In short
The marketing is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company's role in relationship to the competition. The marketing strategy and management tools are essentially a document that you can use to judge the appropriateness and effectiveness of your specific marketing plans. Marketing is a summary of your company's products and position in relation to the competition; your sales and marketing plans are the specific actions you're going to undertake to achieve the goals of your marketing management / strategy.

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Bid rule
First come and first serve Upon competition invest in marks by loose 1 from evaluation so instead of 20 project will be evaluated from 19 marks and so on. Quickly write down your group members name and than topic name.

Best of luck with your project???

Launching of cereals By National Foods Launching of consumer products / services By Pakistan Post office Launching of flavored milk in Pakistan By existing dairy firm Launching of Scooter in Pakistan Vespa Co.