CHAPTER V FINDINGS CONCLUSION AND RECOMMENDATION

This chapter presents the findings, conclusion and recommendation

SUMMARY OF FINDINGS 1. According to use of toothbrush It revealed that the majority of the respondents said yes (100%) and who said no (0%) 2. According to how often they use toothbrush It revealed that the majority of the respondents use toothbrush every after meal (62.5%) twice a day (30%) once a day (7.5%). 3. According to how often they replace their toothbrush. States 62.5% of them replace their toothbrush every 3 months, 32.5% every 4-6 months, 17.5% every 2 months and 12.5% every month. 4. According to the age of the respondents States that 12.5% are ages below 20, 50% are 21-29 years old, 37.5% are 21-29 years old. 5. According to gender of the respondents States that 37.5% are male respondents and 62.5% are female. 6. According to the civil status States 70% of the respondents are single, 47.5% are married and 7.5% are separated.

7. according to the level of income States 10% of the respondents income is below 10,000, 57.5% are 10,000-20,000 and 32.5% 21,000-30,000. 8. According to the occupation Shows that 65% of the respondents occupation is self -employed, 30% are students and 20% are business owner. 9. Brand that first comes to the mind of the respondents States that 82.5% is the Colgate that first brand that comes in their mind and 17.5% are Oral-b. 10. Brand that second comes to the mind of the respondents States that 82.5% is the Dental-b that other brands are aware of and 17.5% are Springmaid. 11. To the brand that the respondents are aware of. Majority of the respondents chose Dental-B (82.5%) in Springmaid (17.5%). 12. Brand of toothbrush they are using prior to last Majority of the respondents choose Colgate (62.5 %) next is Springmaid (12.5 %), followed by Oral-B (10 %), and the least are Pepsodent and Dental-B in same percentage (7.5 %). 13. Brand of toothbrush they are currently using Majority of the respondents choose Colgate (50 %) next is Springmaid (20 %), followed by Oral-B (17.5 %), and then Pepsodent (7.5 %) and the least is Dental-B in (5 %).

14. Awareness of top of the mind brand of toothbrush Majority of the respondents aware by Television (50 %) next is by Family/Relatives/Neighbors/Friends (37.5 %), followed by seen on stores (7.5 %), and the least are by Blogs/Internet and Print ads such as

posters, magazine, etc., in the same percentage (5 %). 15. Bringing toothbrush wherever they go Majority of the respondents say yes (87.5 %) while (12.5 %) say no. 16. Dentists advice in using toothbrush Majority of the respondents say yes (75 %) while (25 %) say no. 17. The price of toothbrush means on them The majority of the respondents say yes (62.5 %) while (37.5 %) say no. 18. Using different brands of toothbrush Majority of the respondents say yes (67.5 %) while (32.5 %) say no. 19. Product recommended by friends/relatives Majority of the respondents say Yes (55 %) while (45 %) say No. 20. According to the special function of toothbrush Majority of the respondents say that the special function of toothbrush is for Whitens teeth and clean the gums (100 %). 21. Who influence them to buy toothbrush The majority of the respondents say that they are influence by their parents (75 %) next is by their self (17.5 %), followed their dentist (25 %), and no one influence by others (0 %).

22. Qualities they are looking for the toothbrush Majority of the respondents say that the qualities they are looking for the toothbrush is Good quality (50 %) next is easy to use (37.5 %) followed by Popularity of the brand (7.5 %) and least is for Attractive design (5 %). 23. What they are likely most in their present toothbrush Majority of the respondents say that they most like the Good quality (50 %) next is easy to use (20 %) followed by Attractive design (17.5 %) and the least is the Popularity of the brand (12.5%). 24. The degree of importance in having Soft Bristle Brush It revealed that it is very important (37.5) moderately important (37.5%) important (12.5%) Less important (12.5%) 25. Degree of importance in having Attractive Packaging It revealed that it is very important (25%) moderately important (30% important (25%) Less important (20%) 26. The degree of importance in having Ordinary Brush It revealed that it is not important (37.5%) moderately important (7.5%) important (25%) Less important (30%) 27. Degree of importance in having Unique Design Revealed that it is not important (32.5%) important (17.5%) Less important (37.5%)

28. Degree of importance in having Informative Advertising It revealed that it is very important (50%) less important (7.5%) moderately important (37.5%) important (5%) 29. The degree of importance in having Reputable Brand Name Revealed that it is very important (100%) 30. Degree of importance in having credibility of the business It revealed that it is very important (45%) moderately important (5%) important (17.5%) Less important (7.5%) 31. Degree of importance in having endorsed by Celebrity Revealed that it is very important (45%) moderately important (5%) important (17.5%) Less important (7.5%) 32. Degree of importance in having highly recommended Revealed that it is very important (15%) moderately important (62.5%) important (10%) Less important (37.5%) 33. Degree of importance in having accessibility of outlets Revealed that it is very important (45%) moderately important (17.5%) important (125%) Less important (7.5%) not important (5%) 34. The degree of importance in having availability of product Revealed that it is very important (35%) moderately important (15%) important (22.5%) Less important (15%) not important (12.5%) 35. The degree of importance in having accessibility of outlets Revealed that it is very important (45%) moderately important (17.5%) important (125%) Less important (7.5%) not important (5%)

36. The degree of importance in having availability of product Revealed that it is very important (35%) moderately important (15%) important (22.5%) Less important (15%) not important (12.5%) 37. The degree of importance in having accessibility in outlets. Revealed that it is very important (45%) moderately important (17.5%) important (125%) Less important (7.5%) not important (5%) 38. The degree of importance in having right price. Revealed that it is very important (100%) 39. The degree of importance in having worth it high price. Revealed that it is very important (50%) moderately important (50%) 40. The degree of importance in having affordable price. Revealed that it is very important (100%) 41. The degree of importance in the name Toothmate Revealed that it is yes (100%) 42. The degree of importance in the name Toothmate as easy to remember. Revealed that it is yes (100%) 43. The degree of importance in the name Toothmate can catch attention Revealed that it is yes (100%) 44. The degree of importance in the name Toothmate sounds good. Revealed that it is yes (100%)

45. The degree of importance in the name Toothmate achieve differentiation in the competitors. Revealed that it is yes (100%) 46. The degree of importance in the Toothmate in syringe type is suitable. Revealed that it is yes (100%) 47. The degree of importance in the syringe type tube does not attract micro organisms. Revealed that it is yes (100%) 48. The degree of importance in the packaging of the product. Revealed that it is yes (100%) 49. The degree of importance in the color of the packaging Revealed that it is yes (100%) 50. the degree of importance in the logo that contains specific meaning Revealed that it is yes (100%) 51. Degree of importance in the logo if it easily catches attention It revealed that it is yes (100%) 52. degree of importance in the name of company (LucraLife Inc)can easily identify Revealed that it is yes (100%) 53. Importance in the likeness of the brand image of toothmate Revealed that it is yes (100%)

54. Degree of importance in replacing your current toothbrush in new ones, the toothmate Revealed that it is yes (100%) 55. The degree of importance in buying the toothmate Revealed that it is yes (100%) 56. Degree of importance in the brand image of toothmate if it is clear and recognizeable Revealed that it is yes (100%) 57. The degree of importance in recommending Toothmate to others Revealed that it is yes (100%) 58. Degree of importance in the brand image of toothmate if it is clear and recognizeable Revealed that it is yes (100%) 59. Degree of importance in the price of toothmate, if it is affordable Revealed that it is yes (100%) 60. Degree of importance in who will be using celebrity in the advertisement Revealed that it is yes (100%) 61. Degree of importance in what TV Station to be used in the advertisement Revealed that it is yes (100%)

62. Degree of importance on where billboards will be place in the advertisement Revealed that it is yes (100%) 63. Degree of importance what Radio Station to be used in the advertisemen Revealed that it is yes (100%) 64. Degree of importance what Newspaper to be used in the

advertisement Revealed that it is yes (100)

CONCLUSIONS How the demographic profile affects the level of effectiveness of image design and quality of toothmate

1. As to Age Statistic reveals that Chi computed is equal to 412.5 is greater than to Chi tabular which is equal to 0.711. 2. As to Gender . Based on computation of Chi computed is equal to 25 is greater

than to Chi tabular which is equal to 0.004 3. As to Civil Status Based on computation of Chi computed is equal to 555.81 is greater than to Chi tabular which is equal to 0.352.

4. As to level of Income Based on computation of Chi computed is equal to 314 is greater than to Chi tabular which is equal to 0.352 5. As to Occupation Based on computation of Chi computed is equal to 218 is greater than to Chi tabular which is equal to 0.103

What are the factors affecting level of effectiveness of image design and quality of toothmate

1. According to Place Based on computation, I therefore conclude that computation gathered it revealed that accessibility of the outlet is effective in the level of effectiveness of the product design and quality of toothmate as perceived by the respondents

2. According to Price Revealed that the majority of the respondents according to the degree of having right price. It revealed that it is very important (100%). According to the degree of importance in having right price, it revealed that it is very important (50%) moderately important (50%).

3. According to Promotion Based on computation, I therefore conclude that computation gathered it revealed that having endorsement of the celebrity is less effective in the level of effectiveness of the product design and quality of toothmate as perceived by the respondents.

What is the significant relationship of the demographic profile of the respondents to the factors that must be considered?

Based on the computations, Chi computed is greater than Chi tabular which has a very significant relationship to the profile of the respondents.