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Japanese Investment in India

An analysis of Japanese trade and investment in India

heernet ventures
Japanese investment in India

ABOUT THE AUTHOR

India Analysis provides research, analysis and advisory services on Indian business. For more details please visit the website IndiaAnalysis.com.
India Analysis is a part of Heernet Ventures Limited.

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Publication date: October 2009

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Japanese investment in India

Contents

1. India country profile 5


2. Analysis of Japanese – Indian trade and investment 13
3. Sector-specific analysis 23
Automotive 24
Automotive components 25
Chemicals 26
Cosmetics 27
Electronics 28
Financial services 29
IT services 31
Media and marketing 32
Oil and gas 33
Pharmaceuticals 34
Power 35
Telecoms 36
Textiles 37
Transportation 38

4. Our services 39

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Japanese investment in India

Foreword

Japanese investment in India has been relatively low compared to the investment India has received from countries
such as the USA. Much of the Japanese investment to date has focused on industry sectors such as automotive
vehicles and components, IT and engineering. But recent investment activity suggests that Japanese companies are
becoming more emboldened with respect to pursuing opportunities in India and are beginning to broaden their
interest into new sectors. NTT Docomo’s investment in Tata Teleservices and Daiichi Sankyo’s acquisition of Ranbaxy
are both landmark investments.

Harjinder Singh-Heer During the Indian Prime Minister’s visit to Japan in 2008, a number of new initiatives were announced to promote
Director
both trade and investment and improve things such as air transport links. Future opportunities for Japanese
Heernet Ventures Limited
companies are extremely attractive with sectors such as power generation and transmission, renewable energy,
Email: harjinder@heernet.com transportation and chemicals requiring substantial foreign investment if India is to meet its longer term growth
Tel: +44 (0) 208 180 7223 objectives.

This study aims to provide Japanese companies considering opportunities in India with a short introduction to the
country and its foreign investment regime. It also assesses the level of investment to date in a number of sectors of
the Indian economy.

We have built a strong track record of advising companies on their entry strategy for the Indian market. Key areas
where we assist our clients include initial market analysis, development of an entry strategy, identification of suitable
investment opportunities and commercial due diligence. From our offices in India, we can deliver comprehensive, on
the ground support at every stage of the investment process.

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1
India Country Profile

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Japanese investment in India

The economic crisis of 1991 was a turning point for India

Pre - 1991 1991 1990s to present Future

Pre-liberalisation Crisis Liberalisation Globalisation

• Closed economy • IT sector emerges as major • Increased focus on


• Growth rate of 2% p.a. export-focused industry improving energy and
environment

• GDP growth increases to transport infrastructure to lift


• Manufacturing economy
Business

8% p.a. growth to 10% p.a.


dominated by large, family
controlled groups and state • Indian companies expand • Government keen to drive
owned companies abroad investment in education and
healthcare
• Currency crisis – country in
• Minimal foreign presence danger of running out of • Many areas of the economy • Remaining sectors (e.g.
investment

• Complex restrictions on foreign currency reserves are opened up to foreign organised retail) likely to be
Foreign

foreign investment designed investment and full opened up for foreign


• Government forced to
to protect domestic ownership players
begin process of economic
companies liberalisation
• Manmohan Singh (current
• Relation started with prime minister) appointed • Contributed 4.3% in India • Entering into new
Japanese investment in India

provision of development finance minister and begins total FDI inflow, especially agreements to promote FDI
aid and loans (1958). financial and economic in automotive sector (1991- like CEPA, DMIC and civil
• Largest investment was the reform process 07). aviation arrangements.
joint venture between • Bilateral trade improved, • Relaxing the FDI and trade
Indian government and with a growth of 22% in norms.
Suzuki Motor Corporation, imports and 11% in exports • Planning to explore natural
resulting in the formation of (2001-07). gas resources in India in
Maruti Udyog (1982). • Rise in interest in private 2010, through private sector
• FDI investment of US$332 sector with about 840 cooperation.
million (1951-91). companies operating their
branches in India.

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Japanese investment in India

India is targeting economic growth of 10% p.a.

Key observations Key economic indicators for the BRIC countries

India China Brazil Russia


• Among the BRIC economies, India has the greatest
growth potential
• India has not yet undergone industrial growth in the Population (million) 1,189.7 1,346.8 192.0 141.8
way that China has. Workforce (million) 480.0 764.0 92.9 74.1

• India benefits from a young population (compared to


other BRIC countries) which will provide a large Literacy rate 70% 91% 89% 99%
workforce in the medium term
• Urbanisation and growing middle class India’s urban GDP (US$ billion) 2008 1,171 3,823 1,573 1,671
population has grown by 150 million in the last 15
2009 1,351 4,239 1,461 1,428
years.
• Middle class is approx. 300 million (growing by 10%
GDP (Local currency billion) 2008 53,218 26,555 2,890 41,540
p.a).
2009 58,851 29,005 3,018 43,128
• Consumer spend is booming in the urban areas –
driven by the rapidly growing middle class and
greater levels of disposal income. Real GDP growth (08-09) 6.1% 8.1% -0.6% -7.8%
GDP per capita (US$) 2008 670 2,839 7,501 11,786

Source: Business Monitor International


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Japanese investment in India

Economic development varies considerably on a regional basis

Delhi and Northern


states
Delhi and the states of Haryana and Delhi “Cow belt”
Punjab have experienced major
investment in IT, services, The “cow belt” states (across the
manufacturing and agriculture. centre of India) have not
experienced strong economic growth
and remain relatively poor.

Kolkata

Mumbai

South India

The southern states were the first


to benefit from the growth of the
Indian IT industry in the 1990s. Chennai States with low level of industrialisation

Major industrialised states

Emerging industrial states

Four largest cities (combined


population of over 75 million)

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Japanese investment in India

Many industries are still underdeveloped, but will be key in driving


future economic growth

Trends in key sectors

Sector Current characteristics Developments

Manufacturing  Product quality in many sectors is poor and not  Sectors such as automotive components and textiles are
good enough for export markets – but is now competing globally.
improving
 Strong domestic demand for products such as steel and
 Lack of good distribution infrastructure means building materials
that meeting international demand is difficult
 Investments: Volkswagen and BMW are both building
factories in India

Infrastructure  Poor transport infrastructure (roads, railways,  Over US$320 billion in investment expected through to
and energy ports and airports) 2012. Investment sought through PFI-type initiatives with
foreign investors
 Energy shortages in most parts of the country
 Investment of US$200 billion for power and US$40 billion
for ports and airports

 Investments: New international airport for Delhi, Delhi


Metro

Consumer  General and food retailing is highly fragmented  Large market opportunity in retail (US$640 billion by 2010
and dominated by mom and pop stores from US$300 billion in 2005)

 No proper logistics infrastructure retards  World class, out of town shopping malls are growing
development of retail chains rapidly in urban areas (from 25 malls in 2003 to 375 by
2008)

 Investments: Wal-Mart joint venture with Bharti in


retailing

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Japanese investment in India

Consumer spend has grown very rapidly in the last five years

 Increased prosperity has driven strong growth in demand for consumer products

 Growth in these sectors is spreading from the large cities to smaller cities and semi-urban areas

CAGR for sales (2005-09) for key consumer sectors

Pharmaceuticals 11.9%

Healthcare 10.8%

New car sales 12.2%

Cosmetics 8.4%

Clothing 12.8%

Retail sales 10.0%

0% 5% 10% 15%

% CAGR (2005 - 09)

Source: Industry estimates


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Japanese investment in India

The global economic downturn has had a short term impact in India,
but the long term fundamentals are still attractive

 India’s non-agricultural economy has achieved double digit GDP growth over the last 3 years, but
is forecast to slow to between 6%-7% in 2009/2010.

 Whilst India’s banking sector has escaped the banking crisis (due to a conservative regulatory
environment), a fall in demand for Indian IT and business services primarily from the US is having
a negative economic impact on the major cities

 The long term perspective is more attractive with India’s GDP growth expected to exceed China by
2015. India’s GDP growth will be 2 – 3 times that of developed countries such as UK and USA.

GDP growth in India (2000 – 2011) GDP growth for selected countries through to 2020

Source: EIU Data


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Japanese investment in India

India’s FDI policy

 India’s FDI policy operates under a range of Indian FDI limits


approval processes and limits on foreign
equity ownership
Sector FDI limit (%)
 The Automatic route (which is open to many
Telecoms 49 - 74
sectors) only requires companies to inform
Coal and lignite 49 - 74
the Reserve Bank of India within a month of
Mining 74
receipt of funds and issuance of shares
Private sector banking 74
 In some sectors, prior government approval Domestic airlines 40
is required Petroleum (other than refining) 100
Investment companies (for infrastructure/services) 49
 Sectors not open to FDI:
Atomic materials 74
– Housing and retail estates (except integrated Defence industry 26
residential/commercial developments and
townships) Satellite broadcasting 49
DTH broadcasting 20
– Retail trading
Cable TV networks 49
– Lottery and gambling
Insurance 26
– Agriculture (except tea plantations) Trading 51
Print media 26 - 100

Source: DIPP
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Analysis of Japanese-Indian trade and
investment

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Japanese investment in India

Japanese companies have a strong track record in foreign direct


investment

 Japanese companies have a strong track Japanese FDI by industry


record of foreign direct investment (FDI)

 In 2004 (latest year available), Japanese Sector 2004 (US$ Number of Average investment
million) deals per deal (US$
companies were involved in almost 2,500 million)
overseas investments Finance and Insurance 11,613 1,579 7.4
Transport (Manufacturing) 3,601 145 24.8
 Key sectors that attracted Japanese FDI
include financial services and a number of Chemical 3,530 79 44.7

industrial sectors such as transportation Transportation 2,386 163 14.6

equipment and chemicals Service 2,360 158 14.9


Mining 2,054 17 120.8
 In terms of investment size, the largest Electrical 2,039 113 18.0
average investment per deal is within the Trade 1,884 132 14.3
mining industry
Metal 1,391 65 21.4

 Japanese companies also invest heavily in Machinery 1,108 71 15.6

establishing subsidiaries in India (both Food 1,088 50 21.8


wholly and part owned). Branches 788 N/A N/A
Others (Manufacturing) 702 92 7.6
Real Estate 370 15 24.7
Construction 280 11 25.5
Textile 172 26 6.6

Source: JETRO
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Japanese investment in India

India accounts for a relatively modest 4% of Japanese foreign direct


investment

 Japanese FDI into India did not show any material increase until 2006, when it reached US$512
million – but since then it has grown rapidly to over US$5.5 billion (2008)

 India accounts for approximately 4% of Japan’s FDI in 2008. The USA is the largest recipient
accounting for a third.

% of Japanese FDI by recipient country (2008) Japanese FDI into India (1996 – 2008)

6,000 5,551

Japanese FDI into India (US$ Millions)


Others, 24.9%
5,000
USA, 34.2%
4,000

3,000

2,000 1,506
Cayman
Islands, 17.2% China, 5.0%
India, 4.2% 1,000 512
485 460
262 261 175 150 146 124 139 266
UK, 5.2% Brazil, 4.1%
Netherlands, 0
Russia, 0.2%
5.0% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Source: JETRO
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Japanese investment in India

Indian investment into Japan is less than US$1 million

 Indian FDI into Japan has been insignificant


FDI into Japan by country (2008)

 In 2008, it was US$1 million and prior to that


has never exceeded US$3 million in a single Russia 1
year India 1
Philippines 3
Thailand 6
 The BRIC countries as a whole account for a Malaysia 13
very small proportion of FDI into Japan Italy 33
China 37
 Chinese investment is also relatively low at Australia 53
only US$437 million (2008) Spain 66
Taiwan 66
Sweden 92
 The largest investor is the USA, which France 177
invested almost US$12 billion in 2008 New Zealand 204
Canada 213
 Singapore and the Cayman Islands also Hong Kong 257
R.Korea 279
register high among FDI investors, but this is
Luxembourg 477
primarily due to their attractiveness as Germany 1,185
domains for structuring FDI investments Switzerland 1,873
Netherlands 2,692
Singapore 2,716
Cayman Islands 3,592
U.S.A. 11,792

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

Inward investment into Japan (US$ Millions)

Source: JETRO
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Japanese investment in India

Japanese imports from India reached US$4 billion in 2008

 Japanese imports from India reached US$4 billion on 2008

 Over the last 3 years, Indian imports have grown by a third

 The value is insignificant in the context of China’s US$127 billion in exports to Japan

Japanese imports from India Japanese imports by country (2008)

India 4,153
Qatar 16,942
4,500 4,058 4,153
Japanese imports from India (US$

4,000 Malaysia 17,368

3,500 3,216 Germany 19,388


3,000 Taiwan 19,809
Millions)

2,500 Indonesia 26,445


2,000 Korea 27,252
1,500
Australia 31,161
1,000
United Arab Emirates 32,298
500
United States 70,836
0
China 127,644
2005 2006 2007

0 40,000 80,000 120,000

Japanese imports by country (US$ Millions)

Source: JETRO
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Japanese investment in India

Japanese exports to India amounted to US$6 billion

 Japanese exports to India have doubled in three years to US$6.1 billion (2007)

 Again, this value is insignificant when compared to trade with China and USA

Japanese exports to India Japanese exports by destination country (2008)

India 6,152
7,000
6,152 United Kingdom 16,268
Japanese Exports to India (US$

6,000
Netherlands 18,513
5,000 4,457
Singapore 21,784
Millions)

4,000 3,539 Germany 22,581


3,000 Thailand 25,553
2,000 Hong Kong 38,818

1,000 Taiwan 44,780


Republic of Korea 54,199
0
China 109,060
2005 2006 2007
United States 143,383

0 40,000 80,000 120,000 160,000

Japanese exports by country (US$ Millions)

Source: JETRO
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Japanese investment in India

Japanese investment in India has focused on sectors such as


automotive and engineering

 In the last two years, Japanese companies have made a number of large investments in India.

 The two transactions that stand out are Daiichi Sankyo’s investment in Ranbaxy and NTT
Docomo’s investment in Tata Teleservices

Recent Japanese investments in India Japanese investment in India by industry (2008)

Player Segment Value Details


Nomura Asset Financial INR 3.1 Nomura Asset management, a wholly owned
Management services billion subsidiary of Nomura Holdings, acquired Telecoms 54.8
35% stake in LIC Mutual Fund AMC. LIC
Mutual Fund AMC holds average assets
under management of INR. 324.1 billion. Services 59.1

Nomura is also active in investment banking.


Toshiba Power plants US$160 Toshiba Corporation launched a joint venture Trading 145.7
Corporation million with JSW to manufacture turbines for power
plants in Tamil Nadu. Toshiba has a 75%
stake.
Electrical equipment 385.0
Daiichi Sankyo Pharma INR 197.8 Daiichi Sankyo is the Japan’s third largest
billion pharmaceutical company, acquired 51%
(US$4.6 stake in Ranbaxy Laboratories, India’s
billion) largest producer of generic drugs. Automotive 792.7

NTT Docomo Telecom US$2.7 NTT Docomo Inc. acquired 26% stake in
billion Tata Teleservices. NTT Docomo is the 0 200 400 600 800 1,000
world's leading mobile operator and provider Japanese investment in India by industry (US$ Millions)
of advanced mobile services.

Source: JETRO, Industry analysis


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Japanese investment in India

Sector-specific analysis

Sector Key observations FDI rules and limits Examples of Japanese entrants

Automotive  Largest sector in terms of FDI from Japan. 100% through automatic route. Toyota, Nissan, Suzuki, Yamaha, Honda

 Enormous scope for future growth. Aims to attract


investment of US$35-40 billion by 2016.

Automotive  Growing in tandem with the automotive sector 100% through automatic route. Sumitomo Corporation, Yanmar Group,
Components Stanley Electric, Toyoda Gosei.

Chemicals  Has accounted for a substantial share of FDI (12% of 100% through automatic route. Mitsubishi Chemical Corporation, Nitto
Japanese FDI into India) Denko Corporation, Sakata Inx
Corporation, Idemitsu
 Future demand for FDI is likely to remain strong due
to excellent domestic demand

Cosmetics  No material FDI from Japan to date Through single brand retailing (51%) and No examples
through automatic route in wholesale
retailing (100%).

Electronics  Increasingly important sector with Japanese No restrictions on foreign investment in Toshiba, Fujitsu, Panasonic (Matsushita),
companies establishing both distribution and electronic hardware. Shinko Electric Co.
manufacturing operations

Financial  India’s retail and wholesale banking and insurance Financial collaboration (51%), Insurance Nomura Holdings Inc., Mizuho Financial
services industries provide enormous growth opportunities sector (26%), Public banks (20%) and Group, Sompo Japan Insurance Inc.,
Private banks (74%). Shinsei Bank
 Emerging as an important target for Japanese
investment No restriction in non banking financial
services.

IT services  Arguably one of India’s most important export 100% FDI permitted. Hitachi Data System, OKI Electric Industry
generators Co., NTT Communication Corporation

 Japanese companies have made investments in


areas such as semi-conductors, network solutions
and data storage hardware and services

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Japanese investment in India

Sector-specific analysis

Sector Key observations FDI rules and limits Examples of Japanese entrants

Media and Marketing  The only major activity has been by Japanese companies in Range from 20% limit on FDI in radio to Dentsu, ADK (Asatsu-DK)
the marketing services industry no limits in magazine publishing (non
current affairs titles only)
 Animation industry may provide some good prospects for
future collaboration

Oil and Gas  No major investment to date, but some emerging interest in Private refineries (100%) and
natural gas resources government owned refineries (26%).

Pharmaceuticals  Japanese companies have invested through alliances with 100% FDI is permitted, except in some Daiichi Sankyo, Astellas Pharma
Indian firms to conduct their contract manufacturing and specialist areas. Inc., Eisai Corporation
clinical trials.
 Also saw one of the biggest acquisitions in India with Daiichi
Sankyo acquiring Ranbaxy

Power  Indian government is keen to attract significant foreign 100% in power generation, Shinko Electric Co.; Hitachi-GE
investment in both traditional and renewable power industries transmission and distribution (except Nuclear Energy; Japan Bank for
for both production and distribution nuclear power projects). International Corporation (for
funding power projects).
 Leading Japanese companies are active.

Telecoms  Rapidly growing segment of the Indian economy. 74% FDI in various telecom services, NTT Docomo, KDDI Corporation,
(requires FIPB approval above 49%) Softbank Telecom Group
 Has attracted new entrants such as NTT Docomo into the
mobile segment and KDDI into wholesale services

Textiles  The Indian textiles industry has suffered at the hands of strong 100% FDI is permitted through Tokai Senko, Nihon Sanmo
competition from other Asian countries automatic route. Dyeing, Kawashima Selkon
Textiles Co.
 Access to India’s raw materials and a large workforce are
proving attractive to Japanese companies

Transportation  Transport infrastructure has been a major recipient of Except railways, FDI is permitted in Japan ODA.
overseas aid from the Japanese government most industry segments (with various
ownership limits).
 Projects such as Delhi Mumbai Industrial Corridor and Delhi
Metro have benefited

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Japanese investment in India

The Japanese and Indian governments have signed a number of


agreements to enhance trade between the two countries

Agreements Description

Comprehensive Special Economic Aims to enhance trade in both goods and services
Partnership Agreement (CEPA)
Identifies a number of measures for trade promotion, promotion, facilitation and liberalization of
investment flows and measures for promoting economic cooperation in identified sectors.

The countries are still negotiating on a number of issues including items in the negative list of products
to be proposed for tariff-cuts and quality control standards for import of agricultural goods.

Delhi-Mumbai Industrial Corridor The Delhi-Mumbai Industrial Corridor has been identified as a key industrial infrastructure project in
(DMIC) India.

The countries have agreed to develop the Delhi-Mumbai Freight Corridor and to cooperate on other
projects such as power facilities, rail connectivity to ports en-route and to develop ports on the west
coast of India.

The working authorities for the project include Vice-Minister METI and Secretary and Department of
Industrial, Policy and Promotion.

Japan has announced to provide US$4 billion for the project.

Relaxation of Civil Aviation This agreement includes provisions for designated airlines in both countries to offer increased
arrangements scheduled services.

This includes; three more points in each country for code sharing operations; enhancing the capacity to
21 services weekly; designated airlines for cargo services with a weekly frequency of seven; and
setting up a mechanism on code sharing arrangements including the domestic code share.

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Sector-specific analysis

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Japanese investment in India

Automotive industry

Key observations Company Selected investments

 The largest recipient of Japanese FDI, with INR 800 billion Toyota  Has partnership with the Indian group, Kirloskars. Current
in 2007.* market share is approx. 3%. Strategy is to develop India as
a key production centre for compact cars.
 Japanese investment began in the mid-80s with Suzuki’s
joint venture with the state-owned Indian automotive  Investment of INR 32 billion in plant in Karnataka
company, Maruti Udyog. The partnership saw the launch of
Maruti Suzuki which has become one of India’s leading car Nissan  Established a production unit for manufacturing of car
manufacturers. products at Chennai, India through a 50:50 joint venture with
Mahindra Alliance for an estimated consideration of US$900
 In recent years, most of the leading Japanese automotive million (February 2007).
manufacturers have entered the Indian market in the two
wheeler, passenger cars and commercial vehicle segments.  Joint venture with commercial vehicle manufacturer, Ashok
Leyland. Investment of INR 20 Billion in majority controlled
 100% FDI is allowed under automatic route. joint ventures to produce vehicles and components
 There is no regional concentration of Japanese Automobile  Nissan Renault has established a joint venture with Bajaj
companies, but states such as Haryana have proved Auto to manufacture ultra low cost cars.
particularly attractive to new entrants.
 Automotive production in India has increased with a CAGR Honda  Entered market in 1980s in joint venture with Hero Group to
of 12.6% (2001-08) and reached 10.8 million units in 2007- manufacture motorcycles. In the car market, Honda Siel
08. India is expected to become world’s third largest Cars India incorporated in 1995 as a joint venture between
automobile market by 2030 (UNCTAD). Honda and Siel Limited.

 The Indian government sees the automotive sector as a key  Plant at Noida with a second production plant (in Rajasthan)
employer in the future and is keen to attract more foreign to become operational in 2009. Manufacturing capacity of
investment. The Automotive Mission Plan 2016 has a target 350,000 units p.a. with focus on small car market
to attract investments of approximately US$35 billion to US
Yamaha  Yamaha Motor (70% stake) formed a joint venture with
$40 billion by 2016.
Motors Mitsui Co. (30% stake) to establish a motorcycle
manufacturing company, India Yamaha Motor

Sumitomo  Car subsidiary, Mazda has Indian joint venture, Swaraj


Mazda

*Department of Industrial Policy and Promotion


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Japanese investment in India

Automotive components industry

Key observations Company Selected investments

Toyota Group  Acquired 1.5% stake in Tube Investment of India (TII)


 Since 2000, the automotive components industry has
for INR 190 million (September 2009).
attracted FDI of US$530 million.*
 The industry generated a turnover of US$18 billion in 2007-08 Sumitomo  Formed joint venture with Amtek Auto (50%) and
with a CAGR of 27.2% (2000-08); industry forecasts estimate Metal Sumitomo Corporation (10%) for production and
the industry will be worth US$40 billion by 2015-16. Industries distribution of crankshafts (May 2009).

 In the last 5 years, there have been at least 8 major Nippon  Joint venture with Talbros to manufacture gaskets
investments by Japanese auto companies with a value of INR Leakless and forgings for Japanese manufacturers in India
1.2 billion. Toyoda Gosei  Invested INR 450 million to establish a new
 Japanese investments began in the early 1980s with the subsidiary, Toyoda Gosei India, in Rajasthan, India,
partnership between Maruti Udyog and Suzuki Motors. to provide safety system parts such as steering
wheels and airbag modules (June 2008).
 The FDI regime is relaxed with 100% equity ownership
permitted for both automotive component manufacturing. Stanley  Acquired 19% stake in Lumax Industries which
Electric provides automobiles lights and gear shifters
 The industry has hundreds of players, but the largest (February 2007).
companies are primarily located in the Delhi region,
Maharashtra, Chennai and parts of Andhra Pradesh Bellsonica  Formed joint venture with Maruti Udyog (70% stake in
Corporation JV) for an investment of INR 120 million, to establish
 The Indian government is keen to increase India’s share in
Bellsonica Auto Component India to manufacture car
the global auto components market from 0.9% to 2.5% by
body parts for Maruti (July 2006).
2015. It estimates that to reach this target it will require an
additional US$5 billion in FDI.
Yanmar  Acquired 12% stake in International Tractors for INR
Group 20 billion (October 2005).
Mitsubishi  Acquired an India-based gear cutting tool
Heavy manufacturer, SRP Tools – now known as Mitsubishi
Industries Heavy Industries India Precision Tools (February
2005).

* Automotive Component Manufacturers Association of India (ACMA).


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Japanese investment in India

Chemicals industry

Key observations Company Selected investments

Nitto Denko  Invested ¥300 million to establish a subsidiary in Haryana


 India offers both an attractive domestic market and export
Corporation for the distribution of adhesive tapes (September 2009).
base for the chemicals industry
 The Indian chemical industry is projected to reach US$70 Sakata Inx  Invested INR 500 million to establish a manufacturing plant
billion industry by 2012 (i) with exports forecast to reach Corporation at Gujarat, India for producing printing inks for packaging
US$300 billion by 2015 (ii) industry through its Indian subsidiary (September 2009).

 Approximately 10% of Japanese technical collaborations in Dainippon Ink  Invested US$33 million to establish a printing ink
India have been in the chemicals industry (August 1991- and manufacturing plant in Gujarat (June 2008).
March 2006). Chemicals

 Indian chemicals sector attracted FDI of US$749 million in Mitsubishi  Invested approximately ¥ 180 million to establish a
2008-09. The industry accounted for 12.2% of the Japanese Chemical subsidiary Mitsubishi Chemicals India in Haryana for
FDI into India (FICCI). Corporation production and marketing of the company's products (March
2008).
 Japanese Investments started in the late 1990s. In 2000,
Mitsubishi Chemicals Corporation established an India Toyo Ink  Established an ink factory in India to manufacture ink for
operation with an investment of INR 14.8 billion – this was sheet feed offset printing (February 2008).
the largest Japanese investment in the chemicals Industry.
Sekisui  Established its subsidiary, Sekisui Chemical India in Delhi to
 100% FDI is allowed. Chemical import and distribute its products, with an investment of INR
150 million (May 2007).
 Petroleum, Chemicals and Petrochemicals Investment
Regions (PCPIRs) have been established to attract more FDI Nippon Bee  Formed a joint venture with Berger Paints India (49%
into the sector. These regions consist of Special Economic Chemical stake) to establish a company for manufacturing of plastic
Zones, Industrial Parks, and free trade and warehousing coatings for an investment of INR 90 million (April 2007).
zones offering investors attractive tax and investment
regimes. Idemitsu  Through its subsidiary, Idemitsu Lube Pte Ltd. entered into
a five year technical collaboration with Savita Chemicals
(November 2006).

Nippon Paint  Nippon Paint invested INR 800 million to establish a


subsidiary, Nippon Paint (India) in Chennai, India (July
2006). The company invested an additional INR 4.5 billion
to expand the operations (2008).

i - Department of Policy and Promotion;


heernet ventures ii - Associated chambers of commerce and industry of India;
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Japanese investment in India

Cosmetics and personal care industry

Key observations Leading Indian cosmetics and personal care companies

 The industry has not yet seen any substantial Japanese FDI, but
many foreign manufacturers distribute their products in India
Company Key product areas
 In fact, FDI has been relatively low, reaching only US$151 million in
the 9 years to April 2009
Hindustan  Home care (Laundry); Personal care (Personal
 For the retail segment, FDI rules allow foreign ownership of up to 49% Unilever wash, Skin care, hair care, oral care, deodorants
for single brand retailing in the cosmetic sector, and 100% for and Color cosmetics); Health care.
wholesaling.
Dabur India  Health care (Hair care, oral care, Skin care) and
 For manufacturing, foreign players can own up to 49% of a joint Home care. Leading in the Ayurvedic products.
venture.
Emami  Health care (Baby products, Skin care, Hair care,
 The industry consists of a number of domestic players who have ailments, health supplements). Focuses on
typically focused on low priced, products targeted at both India’s Ayurvedic products.
urban and rural markets and multinationals such as Unilever who
have been active in India for many decades VLCC Group  Body firming and shaping solutions, Skincare and
hair care solutions. Focuses mainly on beauty
 In recent years, as urban affluence as grown many foreign brands products.
have become available
Shahnaz  Hair care, Skin care. Focuses mainly on beauty
Hussain products.

VICCO  Health care (Skin care, oral care). Focuses on


Ayurvedic products.

Godrej  Health care (Hair care, Skin care (soaps,


Consumer toiletries); Household care (fabric care, floor and
Products dish cleaners).

Paramount  Health care and Skin care (deodorants, shaving


Group gels, bindis, and hair gels)

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Japanese investment in India

Electronics industry

Key observations Company Selected investments

 The electronics industry has been an important destination for Elpida  Elpida Memory, a DRAM memory company established
Japanese FDI, accounting for approx. 7% of investment in the Memory Edison semiconductor in India
5 years to 2005.*
Fujitsu  Invested in India to launch ultra portable laptops in India
 In the last five year, there have been 3 major deals including (January 2008).
the Matsushita’s investment of INR 2 billion to acquire 80%
stake in Anchor Electronics in India. Matsushita • Acquired 80% stake in Anchor Electronics for INR 2 billion.
(Panasonic)  Matsushita also established a subsidiary, Panasonic Home
 The first Japanese investment in the electronics industry Appliances India Co.
began in the early 1990s with the entry of players such as
Toshiba, Sony, Panasonic.
Hitachi • Entered into joint venture with Toshiba (25%) and
 India allows 100% FDI in electronics hardware. Matsushita Electric (25%) to launch IPS Alpha Technology,
for manufacturing and distributing LCD panels for TV. It
 The Government has recently set up Electronic Hardware
holds a 50% stake in the joint venture
Technology Parks to encourage investment; these have been
established in a number of major cities including Chennai, Sony  Invested in India through its subsidiary Sony India. The
Bengaluru and Cuttack. Corporation company also set up Sony Ericsson company, a mobile
handset company in India.
 The electronics sector is expected to be worth US$62 billion
by 2010 Toshiba  Established its subsidiary, Toshiba India, for marketing of its
electronic products.

*Ministry of Commerce and Industry


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Japanese investment in India

Financial services industry

Key observations Sector Foreign ownership allowed

 India is the fifth-largest country in Asia in terms of total Financial sector  51% allowed under a financial
insurance premium. It has grown with a CAGR of 28.1% collaboration.
(2002-07). In 2007, FDI of approximately INR 2.5 billion was Insurance  Up to 26%.
received in the sector.
Non Banking financial  Up to 100%.
 In the last two years, eight Japanese foreign institutional
services
investors have obtained the required SEBI registration and
have entered the Indian market. Private sector bank  100% allowed to a foreign bank or its
regulated wholly owned subsidiary in
 In the last five years, three major deals have been done by
Indian Private sector bank.
Japanese financial companies, totalling an amount of INR
88.7 billion.  74% through automatic root.
 In 1991, banking and insurance deregulation began ; it
 Must have credit rating.
included the relaxation of restrictions on private and foreign
investment. From 1992, foreign institutions were allowed to Public sector unit banks  Up to 20% through automatic route.
invest in Indian securities.
Financial Sub-sectors  Up to 49%.
 The government is considering raising some foreign (commodity exchanges,
ownership limits. In the insurance sector, the government is asset reconstruction,
considering raising the FDI limits from 26% to 49%. insurance and credit
information)

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Japanese investment in India

Financial services industry

Company Example investments

Asset Management

Nomura Holdings  Through its subsidiary, Nomura Asset Management Co. Ltd. acquired 35% stake in LIC Mutual Fund AMC for
approximately INR 3.1 billion (July 2009).
 Also has an established investment banking operation in India.

Shinsei Bank  Entered into an alliance with UTI AMC to invest US$300 million from Japanese retail investors (August 2006).
 Launched Shinsei UTI India Fund in 2006 and Shinsei UTI India Infrastructure Equity Fund in 2008.

Securities market

Mitsubishi UFJ Securities  Established an Indian subsidiary, Mitsubishi UGJ Securities (April 2008). The company has collaborated with
ICICI Bank to provide financial services to Japanese investors in India.
Mizuho Financial group  Formed an alliance with Tata Capital to launch Tata Mizuho Financial group. It offers a range of financial
services including investment banking, private equity, broking and wealth management (February 2008).

Daiwa Securities SMBC  Launched its second India-dedicated equity fund for Japanese investors (March 2009).
 Established an Indian subsidiary to offer financial services to Japanese corporations, financial institutions and
governments (July 2006).

Insurance

Sompo Japan Insurance  Established Universal Sompo General Insurance Co., through a joint-venture between Allahabad Bank,
Sompo Japan Insurance Inc. (26% stake), Dabur Investments, Karnataka Bank and Indian Overseas Bank
(November 2007).

Dai-ichi Mutual Life Insurance  Bank of India, Union Bank of India and Dai-ichi Mutual Life Insurance company (26% stake) entered into a
joint venture to form Star Union Dai-ichi Life Insurance, an insurance provider (September 2007).

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Japanese investment in India

IT services

Key observations Company Selected investments

 India’s IT sector is arguably India’s most successful export- Hitachi Data  Partnered with HCL Infosystems to provide IT storage
orientated industry. Systems solutions in India (September 2009).

 Indian companies such as Wipro, Infosys and TCS have  Launched a Research and development facility in
established substantial international operations. Bangalore.

 Japanese companies have been active technology suppliers NTT Data  Acquired 68.7% stake in Vertex Software – a software
to Indian IT companies (837 ‘collaborations’ in 2006 alone).** Corporation developer specialising in mobile and web applications
development.
 Japanese companies are particularly investing in Tier I cities
because of their better infrastructure, IT special economic NTT  Partnered with Tulip IT Services to offer IT and
zones and parks. They have also moved from being Communication communication services in India.
hardware suppliers to developing joint ventures and Corporation
partnerships for the development of software and related
services Turbolinux  Formed Joint Venture with India Action Plan Company
(45% stake in JV) and established Turbolinux India
 India’s IT markets are expected to sustain growth of over 20% company to provide software services.
p.a. over the next 3-5 years
NEC  Entered a joint venture with HCL Technologies (49% stake
Corporation in JV) - NEC HCL Systems Technologies - to provide IT
enabled services in India.

EXA  Formed strategic partnership with HCL Technologies, for


Corporation IT solutions and system integrated services with an
investment of US$100 million.

Hitachi  Entered into a partnership with Intelligroup and Satyam


Computer Services, to launch Hitachi Global Solution
Center to provide IT Solutions in India.

*NASSCOM
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Japanese investment in India

Media and marketing Sector

Key observations Company Selected investments

Dentsu Inc.  Formed a joint venture with Connecturf India (49%


 Foreign ownership restrictions in the media sector have
stake), to launch Clickstreamers, a digital advertising
been substantially relaxed in the last five years, particularly
agency in India (May 2008).
in the television and publishing sectors.
 Established an alliance with the Indian marketing
 The sector has had relatively limited investment from
company, Mogae Consultants. Dentsu holds 74%
Japanese companies. Much of the investment has been by
stake in the company.
leading Japanese agencies in the marketing services
industry ADK  Formed joint venture with JWT India (a subsidiary of
 Foreign investment into the media industry has primarily WPP Group), to form ADK Fortune, an advertising
(Asatsu-DK)
been driven by companies from English language markets - agency.
in particular, the USA and UK
 For Japanese companies, there are clear cultural and
language barriers when considering investment in Indian
media.
 In the longer term, there should be opportunities for
Japanese companies to outsource some media production
work in areas such as animation

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Japanese investment in India

Oil and gas industry

Key observations India’s energy consumption by energy type

 The foreign investment in oil and gas started after the Hydro-
liberalization policy of India in 1991 and in 1997, when the Nuclear,
electricity, 1%
New Exploration License Policy (NELP) was established. 7%
The Refinery sector was de-licensed in 1998. Natural
gas, 9%
 In the nine years to April 2009, India received FDI worth
US$2.6 billion in the oil and gas sector.
 Till now, Japan has made no significant investment in the oil
Coal, 51%
and gas sector but it has a wide scope for investment.
 100% FDI is allowed in private refineries through automatic
Oil, 32%
route where as in government-owned refineries only 26%
FDI is allowed. For petroleum products, exploration,
pipelines and marketing/retail, 100% FDI is permitted through
automatic route.
 The government established NELP (New Exploration
Licensing Policy) in 1997 in order to attract more investment Oil imports as a % of oil consumption
in the sector.
80%
71%
70% 65%

Imports as a % of Indian oil


60% 55%

consumption
50%
40%
30%
20%
10%
0%
1997 2000 2007

Source: Industry analysis


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Japanese investment in India

Pharmaceuticals industry

Key observations Company Selected investments

Daiichi  Acquired 51% stake in Ranbaxy Laboratories, India’s


 Japanese drug manufacturers are forming alliances with Indian Sankyo largest producer of generic drugs for INR 197.8 billion
firms to conduct contract manufacturing and clinical trials. The (US$4.6 billion, June 2008).
drug manufacturing cost in India is up to 50% less costly than in
Western industrial countries.  Currently holds 63.9% stake in Ranbaxy Laboratories
(June 2009).
 One of the largest acquisitions in India by a foreign company Astellas  Established its subsidiary, Astellas Pharma India, in
was Daiichi Sankyo’s acquisition of a controlling stake in Pharma Mumbai with an investment of approximately ¥ 300
Ranbaxy in 2008 for US$4.6 billion million (US$3.1 million, November 2008).

 There is no restriction, 100% FDI is allowed, for the production  The subsidiary sells drugs developed by Astellas
of drugs and pharmaceutical, but the venture should not require Pharma Inc., especially products in immunology and
compulsory licensing. urology.

ARKRAY  Entered into a joint venture with Nicholas Piramal


 The Indian pharmaceuticals market is expected to grow at India to market diagnostic products in India. Nicholas
approx. 13% p.a. reaching to US$15.5 billion (by 2014). Piramal transferred its blood glucose monitoring
systems business into the venture for INR 40 million
(December 2007).
 Holds 51% stake in venture and the rest 49% by
Nicholas Piramal.
Eisai  Established a manufacturing and research facility in
Corporation Andhra Pradesh

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Japanese investment in India

Power sector

Key observations Company Selected investments

 There have been a number of major Japanese investments in Hitachi-GE Nuclear  Partnered with Nuclear Power Corporation
the Indian power sector. Energy and Bharat Heavy Electricals Ltd, to provide
nuclear power technology (March 2009).
 Foreign investment in the sector started with the adoption of
the Private Power Policy in 1991. This allowed private  It is a joint-venture between Hitachi Ltd, Japan
investment and ownership in the generation and distribution and General Electric Co., the US.
of electricity.
The New Energy and  Formed an agreement with India’s Coal and
 The Japanese state development bank, Japan Bank for Industrial Technology Finance Ministry, to provide technology
International Corporation has provided substantial loans to Development assistance worth ¥ 1.7 billion for processing
Indian power projects Organization (NEDO) coal for thermal power generation (October
2008).
 100% FDI is allowed in the projects related to electricity
generation, transmission and distribution, except nuclear Mitsubishi Heavy  Formed agreement with Larsen and Turbo to
power plants. Industries provide INR 4.5 billion technology assistance
for steam turbine and boiler manufacturing.
 The power sector will need very substantial investment over
the next 10-15 years; by 2012, an additional 100,000 MW of Shinko Electric Co.  Partnered with India Power Company, to sell
capacity is required. wind power generation units in India.
 In order to promote FDI, the Indian government has provided Chubu electric Power  Together with Hokkaido Electric Power Co.,
a range of tax breaks including a 10 year income tax holiday Corporation Mitsubishi Corporation, Japan Bank for
in the first 15 years of operation and removal of import duties International Corporation and others
on mega power projects (above 1,000 MW generation announced plans to build hydroelectric power
capacities). plant in India.
 There are also incentives for the development of power
projects in renewable energy

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Japanese investment in India

Telecoms industry

Key observations Company Selected investments

 The mobile telecoms market is expected to grow 27% NTT Docomo Inc.  Launched GSM mobile services (Tata DoCoMo) with
annually, reaching 500 million subscribers by March 2010 an investment in Tata Teleservices.

 The market’s scale and excellent growth prospects have  Acquired 26% stake in Tata Teleservices for US$2.7
made it in attractive destination for foreign investment. billion (November 2008).

 NTT Docomo’s investment in Tata Teleservices has been NTT  Entered into an agreement with BSNL to develop new
one of the largest Japanese investments in India Communications business opportunities (2009).

 The government has raised the FDI limit to 74% for various  Extended its partnership with VSNL to launch IP-VPN
telecom services, but any foreign investment exceeding 49% services in Bangalore, India (December 2004).
has to obtain FIPB approval. In telecom equipment KDDI Corporation  Established an Indian subsidiary, KDDI India
manufacturing, 100% FDI is permitted. (September 2007).
 There is an investment opportunity of approximately US$76
Softbank Telecom  Established an Indian subsidiary, Japan Telecom India
billion in many telecom areas including network
Corporation (May 2007).
infrastructure, WIMAX, 2G, 3G, software for voice, data and
broadcasting services.** NEC Corporation  Established an Indian subsidiary, NEC India (June
2005).

*Associated chambers of commerce and industry of India.


heernet ventures ** Ministry of Commerce and Finance
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Japanese investment in India

Textiles industry

Key observations Company Selected investments

Nisshinbo  Entered into a joint venture with Vardhman Group, to


 The sector has received total FDI amounting to US$677
Textile Inc. set up a company to manufacture shirts in Ludhiana,
million (April 2000 to March 2009).
Punjab (May 2009).
 In the last five years, there have been a number of
investments by Japanese companies in the Indian textiles  The products will be sold in both India and Japan.
sector but no major acquisitions.
Kawashima  Formed an alliance with Bhilwara Melba De Witte, to
 No restrictions on FDI with 100% foreign ownership allowed Selkon provide technical support for designing, development
through the automatic route. Textiles and manufacturing.
 The Indian Ministry of Textiles has announced plans to
establish 40 textile parks to attract investment of US$4.4  BMD is an automobile interior fabric manufacturer.
billion to the sector. These parks will provide foreign Flex Japan  Entered into Joint venture partnership with Raymond,
companies with various investment incentives to provide technology for a shirt factory in Bangalore.

 Flex Japan is a leading Japanese shirt apparel firm.

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Japanese investment in India

Transport industry

Key observations Key development aid projects

 Following investments announced by ODA (Official Development


 Japan has provided considerable government aid for the
Assistance) :
development of India’s transport infrastructure.
− Committed to invest US$4 billion in Delhi Mumbai Industrial
 From January 2000 to March 2006, Japan invested US$714.7 Corridor.
million in transportation (58.1% of the total Japanese investment);
− Haryana Transmission System Project (loan of US$163.7
however, this was all in the form of government aid and loans.
million)
 FDI limit ranges from-100% for highways and roads, ports, inland − Delhi MRTS Project Phase-II - US$564.6 million
waterways and transport through automatic route; 74% for
− Kolkata-East-West Metro project - US$50.4 million
airports; 40% for Civil Aviation; and in Railway transport, it is not
permitted. − Hyderabad Outer Ring road project - US$327.7 million
− Tamil Nadu Urban Infrastructure project - US$66.8 million.

heernet ventures 38
4
Our services

heernet ventures 39
Japanese investment in India

Overview

 Business research and advisory firm specialising in India

 Deep local knowledge, analytical expertise and a highly responsive client service model

 Dedicated team of experienced industry analysts based in India

 Experience of working in a wide range of industry sectors including media, textiles,


telecoms infrastructure, speciality chemicals and oil

 Offices in UK (London) and India (Delhi)

 Established in 2004

 Part of Heernet Ventures Limited, a UK-based, privately owned company

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Japanese investment in India

Our services are focused on four key areas

Entry strategy Competitive analysis

We can assist companies with the development and execution Assisting companies to develop a better understanding of their
competitive in India.
of a comprehensive market entry strategy for the Indian
Research methodologies include:
market.
 Analysing the strategies and market positioning of peer
Typical assignments include:
group companies
 Analysing market attractiveness (market sizing, growth
prospects, competition, regulatory environment )  Benchmarking analysis in areas such as product strategy
and pricing
 Identifying and approaching potential partners

We can undertake expert interviews, mystery shopping and


local surveys.

Capital raising Acquisitions

We can advise companies and investors on:


Our primary focus is on working with young companies in India  acquisition search;
to source investment from established companies and
investors in developed markets.  commercial due diligence;
 and general transaction support.
For companies seeking investment, we can assist with
preparation of information memoranda, identification and We work with both companies and investors.
targeting of potential investors and negotiations.

For investors, we can identify suitable investment opportunities


and assist with the whole investment process.

heernet ventures 41
Japanese investment in India

Our client base includes a wide range of companies and professional


services firms

Companies Banks, consultants and investors


Al Wahda Mediaset Banks Consultants
BT Group Nippon Oil ABN AMRO Amitt
Burda NTT Citigroup Arc Media
Conduit NZW Credit Suisse AT Kearney
Chemtura Pages Jaunes Deutsche Bank Boston Consulting Group
Cyber Media Rizzoli Lazard Cap Gemini
Dentsu Seat Pagine Gialle JP Morgan Cavendish Capital
Deutsche Telekom Sensis Macquarie Infocom Research
DMGT Shell Morgan Stanley KPMG
DRI Japan Siddhant Industries UBS
Eenadu Group Sutter
Eniro Sterling Biotech (India)
Eskay Knit Telefonica Publicidad Private equity
Euredit Telegate Apax Partners
Findexa Telstra Bain Capital
Finpro Trader Media Group Chrys Capital
Guardian Media Group Varetis Sandler Capital
Holmen YBR Group Veronis Suhler
Krak
Lotus Communications
Lubrizol

These companies have purchased research products or advisory services from IndiaAnalysis and its sister operations.

heernet ventures 42
Japanese investment in India

Example assignments

Client Context and Approach

Context
Asian oil products  One of Asia’s leading oil companies with a strong presence in oil-based products with a small presence in India’s
company lubricants industry
 The company was keen to assess the future prospects of the Indian lubricants industry and identify which niches
Review of Indian lubricants (automotive, aviation, engineering) were attractive.
industry
Approach
 Methodology included field research and expert interviews with manufacturers, distributors and retailers
 Key elements of analysis including market sizing, future growth prospects and competitive environment
 Based on agreed criteria, we ranked the attractiveness of the various industry segments

Japanese telecoms Context


operator  A Japanese telecoms operator keen to explore the commercial potential to launch a mobile handset recycling
business
Potential opportunities for  The company wanted to analyse the handset recycling market in India (and a number of other countries including
mobile handset recycling UK, USA and South Korea)

Approach
 Market structure and attractiveness assessed through a series of expert interviews and market research
 Researched the regulatory situation in each market, including incentives for recycling and waste legislation
 Identified opportunities for the client to meet significant demand from various emerging markets

heernet ventures 43
Japanese investment in India

Example assignments

Client Context and Approach

Context
UK-based classifieds  Market leader in both print and online in key segments of the classifieds market
publisher
 Keen to explore targeted opportunities in India to replicate its highly successful business model. Will consider both
acquisitions and organic investment
Entry strategy
Approach
 Analysed the classifieds segment in Mumbai and Delhi
 Methodology included field research, mystery shopping and expert interviews
 Key elements of analysis including market sizing, future growth prospects and competitive environment
 Recommended an entry strategy

UK-based diversified Context


media group  Leading UK group with strong presence in publishing and broadcasting
 Considering expansion into various English language media markets, including India.
Entry strategy
 Preferred strategy is to find a local partner in each market

Approach
 Analysed the English language publishing market in India (size, structure, degree of competition)
 Profiled potential partners and scored their partner potential (based on agreed criteria)
 Facilitated discussions with selected potential partners

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Japanese investment in India

Example assignments – Capital raising and investment

 We have worked with a number of Indian companies on capital raising and equity
placement

 Our role has included preparation of information memoranda, research and identification of
potential investors

 We often work in partnership with corporate finance advisors

Clients

Speciality chemicals group Textiles and garment manufacturer Telecoms tower manufacturer

Capital raising for expanding capability in Equity placement Capital raising for expansion of tower
Q10 production manufacturing capacity

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Japanese investment in India

Contact information

For further information, please contact:


Harjinder Singh-Heer
Managing Director

Heernet Ventures Limited


147 Dalling Road Heernet Ventures India
London W6 0ET Heernet Media Services (Private) Limited
United Kingdom K5A/11
DLF Phase 2
Opposite First India Place, MG Road
Gurgaon
Haryana – 12002
India
Tel: +44 (0) 208 180 7223, +44 (0) 79806 14738
Email: harjinder@heernet.com
Web: heernet.com , IndiaAnalysis.com, G2Mi.com

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