Questionnaire for Children:

NAME: ________________________________________ AGE: ______ GENDER:

BOY GIRL

1. If your go for shopping with your parents, where will you go to buy?
Vishal Mega mart Any Other Big Bazaar Reliance Retial

2. Who make this choice?

Father Mother Me & siblings

3. Given the products that you see when you visit to any retail outlet with your parents which products would you prefer or you wish to buy first always?
Food Clothes Toys Books

Any other

4. How did you learn about the products you brought? (From where)
T.V advertisement Parents Friends Display in stores

5. Do you have favorite brands for certain kinds of products? If yes, then for which category?
food products cosmetics

stationary

none

6. What is your favorite commercial ad on the television?

_____________________________________________________________________________

7. U would like to go for shopping..? When Mamma goes to buy...

food clothes T.V Other

8. You like the ad including yours favorite,

cartoon characters sports person movie star

9. Which product ad makes more impact on your purchasing decision? Ad for FMCG products (food stuffs, daily need products etc.) Ad for consumer durable products (washing machine, T.V, computer/Laptops, cell phones) Never noticed 10. Do your parents buy the product you demand for?
always sometimes

never

11. How often do you need to ask to your parents for the product?

once
More than thrice

twice no idea

thrice

Questionnaire for Parents: Questionnaire Name: _____________________________________________________________ Occupation: _______________ _______________

No. of children in the family:

2
2nd ____yr

3
3rd ____yr 4th ____yr.

more than 3

Ages of children: 1st ____yr

1. Which retail outlet do you often visit with your child the most?
Big bazaar Vishal mega mart Spencers Other

2. How often do you go for shopping with your child?

Once in a week once in month

quaterly

never
3. Do you think children become adamant on purchase of a product or service after watching the ad on TV or product in the store?
sometimes most of the times

always

never noticed

4. Do you buy everything that your child demands for, after seeing it in the market? If yes then what type of products?
FMCG Products consumer durables

both

none of these

5. Is there anything that you have purchased for your child, recently, after seeing it on television ad or by seeing it in the market? Is it a..
FMCG product CONSUMER PROD

both

none of these

6. What do you think attracts a child most towards a product or service?

The advertisement Word of mouth

friends

Other

7. What does your child watch most of the time on TV?

Cartoons Movies Serials Others

8. Is your child brand conscious?

sometimes most of the times

always

no idea
9. When there is last minute change in plans, is the child more often Perfectly fine with it A bit unsettled by the change Dont know 10. is your child, Always wish or force you to buy the product which his/her friends parents brought for them Wish about the product as per his/her requirements Dont know 11. Which consumer durable product you have purchased recently, as per his/her wishes?

T.V
Computer

washing machine
other

Fridge

12. Which FMCG product your kids ask you to buy most of the times?

food products

toys

stationary

others

13. How often your children wish to buy these products?

everyday more than thric

once in a week

twice in a week

thrice in a week

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