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Thesis Title - Analysis of Consumer prospective on Ladies top determining production and market.

Investigator Nemat Aggarwal, Poonam Peswani, Pawan Gupta, Prabhjatan Singh Department - Bachelor of Fashion Technology (Apparel Production) The purpose of this study is to conduct analyses on Consumer prospective of Ladies Top. The research has derived some of its conceptual framework from available scholarly literature. The descriptive survey involves the questionnaire about consumer perception about product and brands.

Name: _______________ Gender: Male Age: - 18-29 Marital status: Married Employment Status: Student Female 30-39 39-49 Unmarried Employed Retired 50 and over Separated/divorced Homemaker

Please spare few moments to answer the following: Q1. What are your shopping preferences for Ladies top? Local Shops Brand stores Multi Brand Outlets Tailored Other specify _________ Q2. What are your brand preferences for Ladies top Style Quotient UCB Jealous21 AND Sepia 109F Q3. How much do you spend on your favorite top?
Less than Rs. 500 Rs 500 Rs 1000 Rs 1000- Rs 2000 More than Rs 2000

Online Stores

Other specify _________

Q4.You always plan your purchases. Yes Mostly Rarely Q5. How often do you shop for tops Every Month Once in 3 months Q6. You prefer wearing tops because..


Once in 5 Months

Once in more than 5 months

Rate the following on a scale of 1 to 5 Where in the scale ratings are 1 being least and 5 being the highest rating Casual wear Festive Wear Designer Wear Others please specify ______________________ Formal Wear Others

Q7. We would like to have your opinion on the attributes that influence the buying behavior for purchasing top. Rate the following attributes on the scale of 1 to 5, where 1 is of least rating and 5 is of highest rating. Brand Image Comfort Price
Overall Satisfaction




Q8. Encircle the correct option. For brands that you are able to recall on the top of your mind circle the number 1, for brands you are able to recall spontaneously circle 2 and for brands that you can recall with the help of aids like advertisements, hoardings, boards etc. Top of the mind Spontaneous Aided How loyal are you to the brand? 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5

Jealous21 UCB 109F AND Sepia Style Quotient Other specify

1 1 1 1 1 1

2 2 2 2 2 2

3 3 3 3 3 3

Q9. Rank the following pattern types according to your preferences; from 1 to 12, where 1 is highest and 10 is lowest. Animal Print Checkered Solid Floral Print Polka Dots Striped Geometric Print Any Print Net/Crocheted Graphic Print Self Design Double Fabric

Q10. Where have you heard about your brand of top the most? Rate the media using the following scale of 1-5 (1 being the least and 5 being the highest rating) 1 Newspaper ads Magazine ads Television ads Radio ads Internet Pamphlets Road shows Friends/family
Q10. When shopping for clothes, do you? (In this question you can tick on more than one option)

Always return to same shops Decide to go to window display/advertisement Try new shops Go to shop where there are Discounts Thank You!