M.O.

P VAISHNAV COLLEGE FOR WOMEN

Assignment - 2
E-Publishing

Aarthi Padmanabhan 9/30/2010

Arena Animation Website: www.arena-multimedia.com

A brief study on Arena Animation Academys website elements was done and it opened up to a whole new world of creation in the field of multimedia. To start off with, the number of links in the homepage of the website was noted and it was found to be 66. Though quite a sum, the homepage wasnt overloaded with too many elements which would create a distortion. It was perfectly divided and the search options were simple and easy for the common man to identify and for the professionals as well. One of the unique advantages which were a brilliant concept that was found in the homepage of the website was that the entire website can be accessed wherever the user is in it. Everything in the homepage was interconnected to its sub-links thereby the user neednt select the Go back one page button in the browser and thus saving time. The number of sub-links from each main link was found to be 126. Accessibility through the links were fast despite the nature of the animation and the graphics work in the website and there were no 404 Error links. The website gave easy access for downloading their subsidiaries. The point of precision in the information provided in the website was apt and sufficient enough even for someone who surfs the site for the first time. The main highlights were covered for everything leaving no loose and abrupt ends right from the courses offered to their contact details which were repeated two times, one at the start of the homepage and the other at the footer enabling easy accessibility again. For example, in the picture shown to the left is one of the many attractive elements in the homepage of the website where the conventionality when one needs to spend time filling up forms is completely put down with only giving the prime options necessary for starters to enrol in.

The website surprisingly has no font that categorizes itself under any classification of Roman, Serif, Square, Script and Occasional typefaces yet accomplishing the right balance without giving any importance of attraction to the style of text used except for the use of italicised, bold and increased font sized words. Principles of Design: Balance & Weight The elements used in the homepage of the website is symmetrically balanced by correct choice of the amount of text and the images that would go with it. Elements are placed with the optical center as the invisible dividing line, quantifying to achieve the right balance giving a restful design to the layout. Proportion The layout of the homepage achieves the standards of proportionality by the right amount of illustrations to the relative size of the text elements used. Emphasis The main emphasis is on the color and the value of the art elements used in the homepage. Contrastingly both the elements are balanced to bring out the attraction in it. Contrast Enhancing the visual organisation of the elements in the homepage, the different colors creates the contrast effect. Unity The visual unity is supported by the right balance of elements giving a complete finishing to the layout. Harmony The harmony is in the color balance of the elements, using different hues of sub-ordinate colors enriching it in many aspects. Rhythm The visual repetition of warm colors, shapes and lines gives a visual equilibrium and keeps the variety alive. There are 67 pictures in the website of GIF (Graphic Interchange Format) where the size is relatively normal. There are no audio playbacks in the website except there are 25 videos. There are quite a few numbers of advertisements including Facebook Arena Animation Page, a YouTube page, a creative contest and a number of animation studios in the country.