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Name: Gender:
a) Male b) Female


Below 10 10 to 15 16 to 20 21 to 25

a) Muslim town b) Lahore Cantt. c) Garden town



1. Do you drink soft drinks with lunch or dinner? 2. Are you brand conscious while purchasing a soft drink? 3. Does brand name influence your purchase decision? 4. Does celebrity attract you to purchase soft drinks? 5. Do you remember any of the TV advertisement of soft drink? 6. Does price affect your purchasing power towards soft drinks? 7. Does packaging and appearance of soft drink effect your purchasing decision?

1. Which soft drink you drink most?

2. 3. Pepsi Coke Sprite Sting Red bull Other ----------------------Which Brand you prefer for soft drinks? Coca cola Pepsi Red bull R.C cola Other ----------------What is the size of the soft drink you usually purchase? .25 liter (regular) 0.5 liter 1 liter 2.25 liters Other ----------------Taste Quality Colour Packaging Other -----------------------More than one option 1 2 3 Above __________________

4. Which thing you look in soft drinks?

5. How many soft drinks you drink in a day?

1. Please indicate you preferences among the following types of soft drinks by placing 1 by your
most preferred soft drink 2 to your second most preferred soft drink and 3 to your third most preferred soft drink, 4 to your fourth most preferred soft drink and 5 to your least preferred soft drink. Regular Cola ----------

Diet Cola Lemon Soft drinks Cherry Cola Fruit Soft drinks (ORANGE, GRAPE)


2. Rate the Soft drinks. ( 1 to 5)

Coca cola Pepsi Sprite Red bull Sting 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

Please indicate (Tick) your level of agreement or disagreement with each of the following statements by

1. I understand the features of soft drinks well enough to evaluate the brands. 2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class. 5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for.

Strongly Agree


Neither Agree Nor Disagree


Strongly Disagree

8. The soft drink helps me express the I and within myself. 9. I definitely have a wanting for soft drinks.

10. Most of the brands of soft drink are all alike.