Beruflich Dokumente
Kultur Dokumente
Name: Gender:
a) Male b) Female
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Age:
Below 10 10 to 15 16 to 20 21 to 25
Area:
a) Muslim town b) Lahore Cantt. c) Garden town
Yes
No
1. Do you drink soft drinks with lunch or dinner? 2. Are you brand conscious while purchasing a soft drink? 3. Does brand name influence your purchase decision? 4. Does celebrity attract you to purchase soft drinks? 5. Do you remember any of the TV advertisement of soft drink? 6. Does price affect your purchasing power towards soft drinks? 7. Does packaging and appearance of soft drink effect your purchasing decision?
1. Please indicate you preferences among the following types of soft drinks by placing 1 by your
most preferred soft drink 2 to your second most preferred soft drink and 3 to your third most preferred soft drink, 4 to your fourth most preferred soft drink and 5 to your least preferred soft drink. Regular Cola ----------
Diet Cola Lemon Soft drinks Cherry Cola Fruit Soft drinks (ORANGE, GRAPE)
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Please indicate (Tick) your level of agreement or disagreement with each of the following statements by
Statement:
1. I understand the features of soft drinks well enough to evaluate the brands. 2. I have a preference for one or more brands in the soft drink class. 3. Soft drinks are a product for which I have no need whatsoever. 4. I usually purchase the same brand within the soft drink class. 5. If I received information that was contrary to my preferred soft drink, I would still keep my preferred brand. 6. If my preferred brand of soft drink is not available at the store, it makes little difference to me if I must choose another brand. 7. My preferred brand of soft drink helps me attain the type of life I strive for.
Strongly Agree
Agree
Disagree
Strongly Disagree
8. The soft drink helps me express the I and within myself. 9. I definitely have a wanting for soft drinks.