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PROJECTED SALES

(For January)
Projected Customers = No. of Household x Expected Customers Percentage
Total Projected Customers = Projected Customers x Distribution of Expected Customers Percentage
Projected Sales = Distributed Projected Customerss x Cost of Sales
TARGET MARKET:

a.) 7 Barangays of Sto Tomas


Table 1: Barangays of Sto.Tomas Projected Sales for January

San.Matias

No.of
household
s

Expected
Customer
Percentag
e

Projected
Customers
For 2 weeks

Classified as

Distributed
Projected
Customers

Cost of
Spend
-PHP

Projected
Sales for 2
weeks-PHP

Projected
Sales for 1
month-PHP

Upper Class
Middle Class
Lower Class

Distribution
of Expected
Customer
Percentage
25%
45%
30%

3,006

20%

601

150
270
180

500
300
150

75,000
81,000
27,000

150,000
162,000
54,000
366,000

Upper Class
Middle Class
Lower Class

30%
40%
30%

124
165
124

550
320
120

68,200
52,800
14,880

136,400
105,600
29,760
271,760

413

Upper Class
Middle Class
Lower Class

20%
45%
35%

42
95
74

450
300
200

18,900
28,500
14,800

37,800
57,000
29,600
124,400

Upper Class
Middle Class
Lower Class

20%
50%
30%

76
189
113

500
350
100

38,000
66,150
11,300

76,000
132,300
22,600
230,900

TOTAL

Sto.Nino

2,293

18%

1,311

16%

2,293

16.5%

TOTAL
Moraz Dela
Paz

210

TOTAL

San Vicente

TOTAL

378

Poblacion

1,013

12%

122

Upper Class
Middle Class
Lower Class

20%
40%
40%

24
49
49

450
280
130

10,800
13,720
6,370

21,600
27,440
12,740
61,780

913

8%

73

Upper Class
Middle Class
Lower Class

20%
45%
35%

15
33
26

450
300
120

6,570
9,900
3,120

13,140
19,800
6,240
39,180

814

5%

41

Upper Class
Middle Class
Lower Class

20%
50%
30%

8
21
12

400
250
130

3,200
5,250
1,560

6,400
10,500
3,120
20,020
1,114040

Distribution
of Expected
Customer
Percentage

Distributed
Projected
Customers

Cost of
Spend
-PHP

Projected
Sales for 2
weeks-PHP

Projected
Sales for 1
month-PHP

Upper Class
Middle Class
Lower Class
Upper Class
Middle Class
Lower Class

30%
45%
25%
20%
50%
30%

15
20
12
1
4
3

40
20
15
400
250
150

600
400
180
400
1,000
450`

1200
800
360
800
2,000
900

Upper Class

20%

450

900

1,800

TOTAL

San.
Bartolome
TOTAL

Sto.Rosario

TOTAL
TOTAL PROJECTED SALES FOR
JANUARY

b.) Schools
Table 2: Sto.Tomas Schools Projected Sales For January
Name of
School

No.of
Population

Expected
Customer
Percentage

Projected
Customer
s
For 2
weeks

San.Matias
Elementary
School

Students
808

10%

48

Staffs
34

20%

Guardians

25%

10

Classified as

Assume: 40

Middle Class
Lower Class

60%
20%

6
2

300
200

1,800
400

Upper Class
Middle Class
Lower Class
Upper Class

35%
40%
25%
25%

57
66
41
3

30
20
15
350

1,710
1,320
615
1,050

3,420
26,400
9,225
2,100

Middle Class
Lower Class
Upper Class
Middle Class
Lower Class

45%
30%
20%
45%
35%

5
3
3
6
5

250
150
450
300
200

1,250
450
1,350
1,800
1,000

2,500
900
2,700
3,600
2,000
52,845
65,105

Distribution
of Expected
Customer
Percentage
15%
60%
25%

Distributed
Projected
Customers

Cost of
Spend
-PHP

Projected
Sales for 2
weeks-PHP

Projected
Sales for 1
month-PHP

14
58
24

400
250
100

5,600
14,500
2,400

11,200
29,000
4,800

TOTAL

Children of
Fatima INC

Students
1637

10%

164

School
Staffs
48

20%

10

Guardians
50

25%

13

TOTAL
TOTAL PROJECTED SALES FOR
JANUARY

3,600
800
12,260

c.) Public Market


Table 3: Sto.Tomas Public Market Projected Sales for January

Name of
Public
Market

Estimated
No.Of
Customers

Expected
Customer
Percentage

San.Matias
367
25%
Market
Vendors
Association
TOTAL PROJECTED SALES JANUARY

Projected
Customers
For 2
weeks
96

Classified as
Upper Class
Middle Class
Lower Class

45,000

d.) Non-Reidents of Sto.Tomas


Table 4: Sto.Tomas Public Market Projected Sales for January
Customers

Estimated
No.Of
Customers

Expected
Customer
Percentage

Projected
Customers
For 2
weeks

268

30

80

30

20

Bi-Passers

Distributed
Projected
Customers

Cost of
Spend
-PHP

Projected
Sales for 2
weeks-PHP

Projected
Sales for 1
month-PHP

Upper Class
Middle Class
Lower Class

Distribution
of Expected
Customer
Percentage
10%
50%
40%

8
40
32

700
640
400

5600
25,600
12,800

11,200
51,200
25,600
88,000

Upper Class
Middle Class
Lower Class

35
60%
15%

2
4
1

650
500
250

1,300
2,000
250

2,600
4,000
500
7,100
95,100

Classified as

TOTAL
Deliveries

TOTAL
TOTAL PROJECTED SALES FOR
JANURY

TOTAL PROJECTED SALES ON TARGET MARKET FOR JANUARY

1,319,245