What Makes an Effective Executive 1.

The article describes that effective executives differ widely in their personalities, strengths, weaknesses, values, and beliefs. It also states that the best leaders exhibit widely different personalities, attitudes, values, and strengths theyre extroverted or reclusive, easygoing or controlling, generous or parsimonious, numbers or vision oriented. ll they have in common is that they get the right things done in the right !. The article illustrates that to become an effective executive it is important to have the re"uired knowledge, have the ability to covert the knowledge into action and to ensure companywide accountability. Get the required knowledge: The first practice is to ask what has to be done and taking it seriously is crucial for managerial success. It may consist of a number of tasks# an effective executive needs to set priority and concentrate on one task at a time. It is important to take those decisions which are right for the enterprise. Convert knowledge into action plan: n executive needs to plan his course, needs to think about desired results, probable restraints, future revisions, check$in points, and implications for how hell spend his time. The executive defines desired results and considers the restraints on action. The action plan is a statement of intentions rather than a commitment. It must not become a strait%acket. It should be revised often In addition# the action plan needs to create a system for checking the results against the expectations. The action plan will prove useless unless its allowed to determine how the executive spends his or her time.

The executives need to pay particular attention to decision making, communication, opportunities &as opposed to problems', and meetings. Its very important to review decisions periodically(at a time thats been agreed on in advance to correct poor decisions. t every level of organi)ation# decisions are taken and the executives need to take responsibility for decisions. t the same time, executives need take responsibility for communicating. *xecutives need to pay e"ual attention to peers and superiors information needs. Ensure companywide accountability: *xecutives must make sure that the meetings are productive and specific purpose oriented. +eetings should be terminated as soon as the specific purpose is accomplished. ,inally, executives need to act as a team rather than an individual.
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The given article is immensely helpful in almost in every aspect of work. +oreover, this article gives me a belief that anyone could become a great executive if he does the right work at right time. I want to pursue logistics as my career option. This article will help me a lot to work more effectively. .ogistics management includes a number of activities# each
activity(serving customers, product selection, forecasting and procurement, and inventory management(depends on the others.

This article will be helpful in my profession for the following reasons/ The most important stakeholder for any organi)ation is customers. 0o it is very necessary to know what customers need. 1e have to have a proper communication with the customer to get the knowledge about the re"uirement of the customer. The customer may want us to deliver a certain product at their

place. 1e need to know about the different locations, applicable taxes 2 duties, road permit availability etc. In addition to this we may also need to know about the demography of the location. 1e need to estimate the re"uired time and the cost incurred for the delivery. It will be impossible to do business without having a proper knowledge about what to do.
Now it is required to make an action plan about how to do all the activities. We need to coordinate with the manufacturing plant and make schedule starting from picking up the product from suppliers end to deliver it to the customer. We need to plan how to get the dispatch instruction & Road permit, what kind of vehicle to be used, who all will be given the responsibility to deliver the pro ect. We need to prepare the cost analysis of the delivery considering all the cost to be incurred including the various ta!es and duties. Now after all the planning is done" the entire plan should be e!ecuted keeping the customer and the management in loop. Regular feedback should be taken from the customer and revise the course of action as per the requirement. #here should be a comparative analysis between planned activity and the actual activity and deviations should be analy$ed properly. %ach person should take the responsibility to work together to deliver the product to the customer. &t should be ensured that all kinds of meetings and communication should be productive rather than a time waster. #his will help to make the operation cycle more efficient. &t is necessary to work as a team because a logistics cycle involves various parties and it is essential to have a proper coordination to ensure smooth operation. 'ence companys interest should be given more priority instead of the individual gains

et!lue starting from the scratch "# $enture Capitalist: I would definitely invest in this company since 3et4lue has exceptional growth potential as well as it has a set of most talented individuals who have the potential to develop the company into significant economic contributors to create a product or service which has uni"ue ideas. If 3et4lue goes public# I will definitely invest in it. The reasons for investing are/ 3et 4lue has sound fundamentals, i.e. the 3et4lue has a strong financing. 5ositive word of mouth is spread throughout the industry. 6ence there is a positive sentiment among the people# and the price is bound to go up. 6ence, it will be a wise decision to go for public. 7ne more reason is that 3et4lue has high li"uidity and I57 will help the firm to strengthen its fund even further. 6ence, 3et4lue can utili)e this fund for development purpose. 6ence the future is looking very bright here. bsence of union and a high employee satisfaction are also key factors here.

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et!lue strategy: 3et4lue strategy was to simulate demand in underserved markets with low fares and to combine common sense with innovation and technology to 8bring humanity back to air

travel9. To accomplish this, 3et4lue utili)ed highly efficient and effective employees and high technology aircraft. 3et4lue aimed to be the first 8paperless9 airline, substituting computers and information technology for everything from flight planning to aircraft maintenance to the sole use of e$tickets. 3et4lue also focused on reducing the waiting time for the customers. The overall strategy was to use new airplanes, offer great personal service, and create a state$of the$art revenue management system and a single class service with fares averaging :;< less than the rivals.

&he similarities and difference between et!lue ' (outhwest are: 4oth 3et4lue and 0outhwest improved passenger experience with technology. 4oth the companies used technology to increase employee and aircraft productivity. 3et4lue was funded heavily as compared to the 0outhwest. =nlike 0outhwest# 3et4lue did not sell tickets to coordinate with other airlines nor do they transfer a passengers bags to another airlines. =nlike 0outhwest irlines# 3et4lue operates without unions

)# *+, &he dangers of rapid growth are: -roblems with employees: when a business grows rapidly, there is an increase of burden to employees across the company. It leads to heavy workloads and vital

knowledge could be lost as employees leave. 6iring and training new staff takes time and money .uge Capital /nvestment: in order to achieve rapid growth# company needs to have huge capital investment. 6ence, money is locked in non earning assets which are not profitable for the company. 0iminishing -rofits: If demand begins to increase exponentially, the profits may actually shrink# as the outgoing cost of meeting demand begins to outpace the cash inflow. Customer 0issatisfaction: sudden increase in demand may lead customer dissatisfaction due to inade"uate number employees to take care of customers "ueries. -roduct quality and service decreases: >ue to increase in demand# the "uality of product 2 services may get deteriorated Emergency need to leverage growth causing higher interest rates on loans 1rgani2ational infrastructure not able to sustain growth

&4' &he danger of 3ot Growing 4ast Enough/ The company may miss out on opportunity of doing further business ,aces the risk of takeover or buyout *mployee turnover may get effected due to reduced employee benefits

?ustomers may choose other players in the market leading to further decreasein business

>ecrease in profitability due to less business operations

5# &he key success factors for et!lue airlines are : .ow cost high service experience 6ighly efficient and effective top management @educing the lead time by introducing Technology Implementing -A minutes turnaround ?ustomer oriented services and employee oriented benefits

3et4lue needs to maximi)e aircraft utili)ation in order to reduce the operating cost. 5ilots were provided with laptop computers and various software and manuals in order reduce huge amount of paperwork. 3et4lue introduced more safe and more fuel efficient -!A. It helped to reduce the operational cost and to give customers a better traveling experience. &he .6 -ractices are given below: >efining the values for the organi)ation that will represent the organi)ation. ,ive core values were defined such as/ safety, caring, integrity, fun and passion# being safety the most important among them.

6@ department hire the very best people and train exactly in the same manner in which customers expect them to behave.

The management decided to keep the organi)ation non union in order to encourage team working.

customi)ed employment package introduced to meet the distinct needs of various employee groups.

@ight people were selected keeping in mind the five core values of the company.

;. 3et4lue provides excellent work culture and gives a lot of options and opportunities to go professionally wise. 5ilots are well e"uipped with technology that helps to reduce the burden of huge paperwork. ?ompany provides customi)ed employment package along with !A days off per year. 5ilots are paid as per the industry average. They are entitled to other benefits like medical coverage, additional pay for extra hours etc. 7verall, 3et4lue provides excellent opportunity for the pilots to grow both personally and professionally. 3et4lue has nice work culture and very good working environment and a transparent 6@ 5olicy. 4ut the company needs to provide some more facilities to make them feel more %ob secure. :. 3et4lue management was committed to being non$union because it did not want any interference from outside. The management wanted to keep their focus on the operations and employees rather than resolving union issues. lso, the management wanted the employees to grow professionally and to become a leader in future# and being non union

would help them to become less dependent on others. They also believed not having union creates a team environment and they wanted to encourage employees to work together as a team. B. The management should speak to the employees and proper communication should be made between the management and the employees where the discussion should be solely employee oriented. The main concern for the employees is %ob guarantee and rightly so# as the employee contract is not long term &especially for flight attendants'. +ost of the benefits are designed keeping in mind the young generation and hence the employees from higher age group may feel insecure about their %ob. The management may take the following course of actions/ team will be created where any employee can address his or her concerns and those concerns will be communicated to the management keeping the name of the employee secret &if necessary' The employee contracts for ,light attendants can be increased to C years from ; years and at the same time some additional work can be allotted to them. 0ome extra benefits can be provided to the employees such as/ pension benefits, child education benefits, disability benefits etc. The management may also decide upon giving employees stock options.