TRA TO

EdUcAtION
School of Visual Arts
Letterpress Printing Fall 2013 - New York, NY

CONtAct Digital Media Strategist Graphic Designer Visual Storyteller EXPeRIeNce

Social Media Manager & Graphic Designer
MommyCoach.com - New York, NY | August 2013 - Present Wordpress, blogger community management, copyediting, and utilize lead management tools in colaboration with the marketing team. Grow social media channels including Facebook, Twitter, Pinterest and Youtube. Increase the online community by 270% on Facebook and 470% on Twitter. Aggregate and create content, design branded social elements making social media the main source of traffic during the awareness campaign. Conduct research, develop social media strategy, analyze data and metrics to optimize content. Assist in designing user interface and various branded content.

TeaForTra.com Tothutra@gmail.com @ThuTraT +1 (612) 802 5690

Syracuse University

M.A. Advertising June 2013 - Syracuse, NY

Hobart and William Smith Colleges

B.A. International Relations with Honors May 2012 - Geneva, NY

I Am ALsO...
A sociology nerd
Wrote an honor thesis about China and Vietnam Presented in a national conference in Asian Studies

Account Manager/ Strategist

S.I. Newhouse School - Syracuse, NY | June 2012 - June 2013 Manage client relations and the projects progress; Conduct researches and analyzed data to extract insights; Develop campaign strategy and media plan; Design decks and creatives. Clients: Cosmopolitan, Checkers/Rallys, Welch Allyn, Chobani, Gannett.

A polyglot

Social Media Strategist

English (Fluent) Vietnamese (Native) Conversational German

Craftistas.com - Syracuse, NY | July 2012 - January 2013 Develop and execute social content strategy; Increased the number of unique visitors to the website by 17 times after 6 months; Take part in product developement, photoshoots and designing.

A photographer A peripatetic

Technology Fellow

With Canon, iPhone and eyes Study arts in Paris and Rome Solo through Europe

Digital Learning Center - Geneva, NY | August 2009 - May 2012 Conduct workshops on Adobe Creative Suite, iMovie, and Google Earth; Teaching Assistant for courses with technology related projects.

Gallery Intern

A porkbelly aficionado
I make my own bacon and pancetta. Free samples are available upon request.

Art Vietnam Gallery - Hanoi, Vietnam | May 2011 - August 2011 Assist high value sales; Implement CRM strategy and maintain inventory; Produce press releases; Translate website content; Assist the Art Director/Curator in setting up exhibits.

SKILLs
Computer
Microsoft Office Suite, Adobe Creative Suite HTML5, CSS3, JQuery and PHP iMovie, Final Cut Pro X Wordpress, Hootsuit, Hubspot, Vocus

HONORs
Liu Foundation Multicultural Scholarship Graduated Magna Cum Laude Civic Leadership President Award International Student Scholarship Deans List (8 semesters) Laurel Honor Society

Research & Analytics

Quantiatitive research MRI+, Simmons, comScore, Data visualization