Ch11 Notes Pillars of Web 2.0 1. Utilising web as a platform 2. Harnessing collective intelligence - E.g.

Open-source software: any software with publicly available source code. Free? Either a systems software (Linux) or application software (Open Office). Created by many volunteers located all over the world. Growing in popularity. (23% of market owned by Linux- Second highest, first is Microsoft) Can be seen as a challenge for Microsoft who rely on selling software, thus tried to get rid of open source but since open source is a nobody (contributed by public), thus it is self sustaining. 3. Leveraging the data 4. Implementing Innovative Web capabilities. Key Web 2.0 Capabilities 1- Web Services 2- Widgets: Small interactive tools used for a single purpose. 3- Mashups: Web services+ Widgets Tools for collaboration Web- based collaboration tools Benefit Decrease cost Tools are easy to use More efficient & effective than e-mail No need to purchase software updates

risk Loss control regarding data & service quality Little or no documentation, training or support for system complexities or problems hence increase the possibility of exposing sensitive corporate data Tools and features in collaboration environment can change without notice, potentially causing problems with users and corporate IT strategy

Content management systems: Allow users to publish, edit, version track and retrieve digital info. Creator (publish new info); editor; administrator (managing account access); guest (view only). Web of future Semantic web: set of design principles that will allow computers to be able to better index web sites, topics and subjects. Hence computers will be able to read the pages, and search engines will be able to give richer and more accurate answers Web 3.0: Cloud, world wide database, Open technology (design of websites and other software so that they can be easily integrated), Open ID (online identity), integration of legacy devices, intelligent applications. 11.2. Empowering Individual with Web 2.0 I. Wikis: allow anyone to post, add, edit, comment, and access info. In contrast to regular website, wiki is linked to a database keeping a history of all prior versions and changes, and thus, a wiki allows viewing prior versions of site, as well as reversing any changes made to the content. Organisation uses wiki to create internal knowledge repositories. II. Tagging: adding descriptive information (or key words or relevant terms) to website content. - Geo-tagging: add keywords to data such as pictures - Metadata: add keywords to data such as pictures. III. Blogging: express views, opinions or experiences. Process of creating online diary. IV. Netcasts: distribution of digital media, such as audio or video files via syndication feeds for playback on digital media players. - Real simple syndication (RSS)- Integrate from different sources V. Printing on demand: facilitates self- publishing for everyday people. done in small relatively inexpensive batches.

11.3. Enhancing Collaboration with Web 2.0 synchronous: at the same time. E.g. chatting online asynchronous: not coordinated at the same time. E.g. email, online discussion boards 1. Virtual teams- members from different geographical areas. (compiling highly specialised workers) 2. Social online communities- value of network is dependent on the number of users 3. Viral marketing- using the network effect to increase brand awareness. (like virus spread by people in a good way). Resembles offline word-of-mouth communication. 4. Crowdsourcing: use everyday people as cheap labour force. Decrease cost by using the expertise of the crowd.