Full Bloom Boutique Business Proposal

I. Executive Summary Full Bloom Boutique is a full service floral shop. It is committed to provide high customer satisfaction by offering excellent service and quality products, at a competitive price. The florist is concerned with maintaining a friendly, fair, and creative work environment for employees, clients, and the community at large. The business owner, Vanessa Rullan, will provide services that include floral arrangements for occasions such as weddings, funerals, prom/homecoming events, and calendar holidays. The designers creative touch will attract an assortment of customers. The flower shop is located in Ayala Highway, Lipa City. It will provide service to surrounding communities in Lipa City. The business will provide utmost customer service. There will be four fulltime employees designing floral arrangements, operating the store and for delivery purposes. The companys target market will contain customers that are located within the city. The florists main customers will have their permanent address located in Marawoy and Sabang, Lipa City. The florist offers many products and services to meet their customers needs. It has a unique product mix, a convenient location with accessible parking, quality products, superior customer service, delivery options, and higher prices due to the exceptional reputation. Full Bloom Boutique has a competitive advantage over other florists in the area because it has certified floral designers, and offers a unique design to help a customer send any emotion.

II. The Business A. The Business Description Full Bloom Boutique is a flower shop in the Philippines that delivers fresh and high-quality flowers for all occasions. Whatever the occassion, whether pick-up or delivery, the shop serves fresh and well-arranged flowers just for the customers. Full Bloom Boutique provides a wide selection of flowers and arrangements for the clients to choose from. If they want something out of the ordinary, Full Bloom Boutique is open to customization and can offer creative solutions fit for any event's need. B.Start- up Summary Full Bloom Boutique is in need of a loan in order to achieve its objections. The business needs a 3,000,000 loan prior to the start of its operations. The financing will help the business with necessary things such as capital, building, fixed expenses, equipment, and inventory. This loan will be repaid from the cash flow from the business. The first loan payment will be made during the first month of business. Full Bloom Boutique's start-up costs will include all the equipment needed for the home-based office, legal fees, website creation, and start-up advertising. The home office equipment will be the largest chunk of the start-up expenses. The home office will also require a few pieces of furniture such as a desk, chair, and bookshelf to transform a standard room into an office. The legal fees are used for the formation of the business as well as for reviewing/generating standard client contracts. The Web creation fees at start-up costs are for design and creation of the website. The start-up advertising will be the production of brochures. C. Vision ` Full Bloom Boutiques vision is to be the leading flower shop in the Southern

Tagalog region and the number one provider of fresh and high-quality flowers and arrangements.

D. Mission The Full Bloom Boutiques mission is to become the recognized local leader in its targeted market for flower arrangement and delivery services. Full Bloom Boutique will strive to make the customers experience the best, friendliest and most efficient service in the area and also to provide a variety of floral arrangements for personal needs and occasions. We are focused on working with our customers in order to make their experience with us as enjoyable as possible. E. Objectives a. Meet customers changing needs in floral designs b. Educate its customers in the area of floral designs c. Exhibit passion for arts d. Respect customer preference, provide excellent service and quality product to achieve customer satisfaction e. Display creativity and ingenuity in style of arrangements f. Create good relationship with its customers and suppliers g. Provide a large variety of fresh flowers h. Provide outstanding customer service i. Develop an online presence by developing a website and placing the Companys name and contact information with online directories. F. Keys to Success Red White & Bloom will differ from traditional florists by creating customer intimacy based on personalized relationships.The company will achieve this goal by:

Using technology (website) to make the floral buying experience easy for customers and, at the same time, enable the company to identify and track its customer base.

Creating a new fresh flower arrangement buying experience for customers - Lipa's first floral art gallery.

Offering exquisite, artistic arrangements.

Offering additional self-indulging products, including original artwork and other stuffs.

Building a customer database that identifies contact information as well as preferences.

Adopting proactive customer service policies, for example, contacting each Frequent Flower Gift Program Member by phone call or e-mail within 48 hours of a scheduled delivery, and calling commercial clients after each delivery to ensure satisfaction.

Interacting with potential customers through mail, print advertising and an easy-touse website.

G. Advertising and Promotion Full Bloom Boutique plans to focus our advertising and promotion around school functions, wedding shows and holidays. The form of advertising used will be newspapers, print ads and radio ads. We will also feature signs and advertisement banners at storefront. For school functions, ads will be placed in newspapers, and fliers will be made containing our company logo and corsage prices. Coupons will also be included on our fliers, giving a discount to all customers. For wedding, Full Bloom Boutique, we will have tables which will display our floral arrangements with pamphlets for prices. Full Bloom Boutique will have ads in local school newspapers around homecoming/prom season, as well as the month of February for Valentines Day. We will take out ads in the newspapers around all of the major holidays, especially around Valentines Day, Mothers Day, Christmas Day, etc. Full Bloom Boutique has its own website for the customers easy access on the products and services we offer. H. Business Ownership The business is owned by Vanessa Y. Rullan.

I. Business Location Full Bloom Boutique is located in Ayala Highway, Lipa City, a prime location for any type of business. . The space is the perfect size for room that can cater the needs of local

customers as well as customers wiring in orders from other places. The location will competently lay out the shop to increase sales and give the clients the topmost in attention. Being placed on the main road is essential to attract more customers. Adequate signage is also added to recognize the store. J. Products The primary source of revenue for the business will be the direct sale of flowers and floral arrangements for both walk in customers and customers that are planning large scale events. Full Bloom Boutique will offer a variety of products and services. Below is a description of the floral arrangement offered by the Full Bloom Boutique.

Original Floral Designs, Using a Wide Mix of Flowers. Each Full Bloom Boutique floral arrangement will be a natural, original work of art. The company is committed to make each arrangement unique and custom-designed based on each customer's needs. Full Bloom Boutique's floral arrangements will feature a wide range of seasonal flowers. All sample arrangements in the store will be available for purchase.

Unique Containers. Full Bloom Boutique will select and offer distinctive vases for the discretionary buyer or for a special occasion, as well as affordable options for routine purchases.

Green and Flowering House Plants. Full Bloom Boutique may occasionally offer a selection of seasonal green and flowering house plants.

Variety of prices. Full Bloom Boutique will offer a variety of arrangement sizes, and will always create a unique arrangement to meet anyone's stated budget.

Hand-tied Bouquets. For customers who prefer to use their own vases, Full Bloom Boutique will offer hand-tied bouquets.

K. Services: The business provides different floral services and products, which include, retail and distribution of the well - grown flowers and flower design for banquet, wedding events, ceremony, commercial gift and for all occasions. They also offer delivery services for the purchased flowers. Another service that will be provided in the store is customization. The customer will have the option to choose what he/she wants the arrangement to have in it. There are an endless variety of flower types and colors that can be arranged in an endless amount of ways. III. Market Analysis

A. Overall Market For Full Bloom Boutique, our target market is anyone who is seeking a trustworthy florist for an event or special occasion. With the exception of special

occasions, the majority of our clients will be of the upper class. Since our prices are slightly lower than local competition, we hope to draw in customers of several income ranges who are seeking arrangements for occasions such as weddings and funerals. The geographic location of our target market is within a few miles of our business, the nearby barangay. Full Bloom Boutique is located on Ayala Highway, Lipa City. We expect that the majority of our customers will be from: Marawoy and

SabangLipa City. The city of Lipa is a respectable place for a florist due to the amount of people in the area. The demographics of our target market will vary with each month of operation due to different holidays and seasons. The occupations of our target

customers are mostly professional positions since the majority of the market is the upper class. Since most of the customers will be of the professional workforce, the

most popular form of ordering flower arrangements is over the phone or internet. The target customers will buy flowers on a regular basis, for home decoration. Also, the target customers are more likely to send flowers to others on special occasions. Customers seeking floral assortments for funerals can be expected year-round. For events such as weddings and funerals, price formats will be discussed with the customer and will vary depending upon the quantity and style of flowers chosen. B. Marketing Strategy Since there are many competitors within the industry, our weaknesses are that we are a new company; we have limited funds, no established customers, and no set reputation. To counter our business weaknesses, we have chosen a prime location. We also plan to achieve better, more personal customer service, as well as lower prices. Full Bloom Boutique, like competitors, will also provide the standard free vase with flower purchases. To attract new customers to our delivery service, we will offer free delivery for purchase orders. Our business will offer made-to-order products, as well as custom arrangements to fit the customers needs. Full Bloom Boutique will succeed in providing fast delivery, one-on-one customer service, as well as affordable prices. We will strive to make flowers affordable for all who wish to enjoy our quality products. Compared to our competitors, we will offer similar quality products for lower prices. We will also similarly offer flower delivery. Full Bloom Boutique will have a running website that will allow customers to pre-order flowers for next day pick-up. We will cover flower arrangements for weddings and funerals, delivering purchases beforehand to the correct location.

IV. Competitive Analysis A. Competitive Factors Florists operate in a very competitive industry. An individual can easily locate a florist anywhere throughout the country whether it is online or a brick and mortar store. The florist competition in Lipa City is quite high. All of the florists in this

area have fewer than ten employees. Two of the major competitors of the business are the Flowers and Greens in MataasnaLupa, Lipa City and Sugar and Blooms in Sabang, Lipa City. They have a variety of products that include fresh flowers, green and blooming plants, and balloons. The florists competitive advantage is that they are committed to providing nothing less than the finest flowers, backed with service that is fast, friendly, and professional. Also, another competitors will be other retail flower shops, as well as garden centers, super markets, farmers markets and home centers. Other indirect competitors could be expanded to include any other kind of thoughtful gift substitutes, such as: jewelry, candy, bakery items and crafts. These items compete in the area of everyday gifts, holiday gifts, sympathy, anniversaries, and get-well items. V. Design and Development Plan A. Expansion Plan The owner expects that the business will aggressively expand during the first three years of operation. The owner intends to implement marketing campaigns that will effectively target individuals and event planners within the target market. B. Organization and Management Full Bloom Boutique is owned by Vanessa Rullan, which provides quality floral products and superior customer service. The owner makes all of the management decisions for the company. For the first year of operations, there will be four full time employees. The employees consist of the industrialists who will design and assemble the flower arrangements. The position that will be filled will require the employee to have certification in floral design and background experience in retail, preferably at a florist. Both employees will operate the cash register/computer system, greet customers, monitor the store, and make deliveries. Also, the owner will hire additional part-time employees when calendar holidays and contracts for weddings or funerals arise.

The owner will formulate an interview process for potential employees. The owner controls what floral products and supplies the company will purchase. However, the other employee has some empowerment because the owner allows the employee to order products from suppliers. This enables the owner to spend more time on orders and provide the employee with more tasks and responsibilities. The florists growth and profitability during its second and third years of operation will determine the owners decision of providing more full-time positions. If the company generates substantial sales and returns, then there is an opportunity for another floral designer. In the future, potential employees need to contain great experience in floral retail and designer certifications. Future positions will include the same current full-time position requirements and duties. It is possible by the end of the second year there will be six to seven full-time employees and additional part-time help for contracts. Full-time employees wages will generally stabilize have potential increase in latter years. C. Key Personnel and Organizations In observance with Full Bloom Boutiques operations strategy, they have assembled organization to provide expertise in key areas.

Full Bloom Boutique Organizational Structure

Vanessa Y. Rullan (owner/manager)

Cashier and Industrialist

Delivery Personnel

D. Management Team Full Bloom Boutiques management consists of manager (owner), cashier, industrialists and delivery personnel.

E. Compensation and Incentives Full Bloom Boutique will provide health care benefits to full-time employees during the operations. The employee may take vacation and sick days. Store offers reasonable salaries to all employees, tips, rest days and special non- working day for an activity which provides interactive connection and which will essentially inspire every staffs of the shop to do their works well. VI. Operations and Management A. Labor For the first year of operation, the owners will have to devise a schedule to ensure operation is running smoothly and shared equally among everyone. The hours of our business may vary during seasons, but during normal months, Full Bloom Boutique will be open on: Monday Thursday: 10 AM 6 PM Friday and Saturday: 10 AM 8 PM Sunday: Closed

These hours of operation appeal towards the target market. The weekdays are open with enough time for students and workers to make or pick-up orders. Fridays and Saturdays are prime wedding days as well as extra time for

customers with busy schedules. Full Bloom Boutique chose to be closed on Sundays due to the small amount of business that small companies occur on the particular day, especially during the first year of operation. If the clients grow enough in the future of Full Bloom Boutique, the store will be open on Sundays. Also, orders can be made on our website at any time for next day delivery. The owner will be available at all times when the building is open. The store will be open fifty two hours a week. Thirty two hours on weekdays and twenty hours on weekends. Hours may be extended during the holidays.

B. Transportation/Shipping and Delivery Trucks are use in delivering orders to customers. C. Quality Assurance/Control Customers fulfilment and value is the main priority of Full Bloom Boutique. Full Bloom Boutique will strive to make the customers experience the best, friendliest and most efficient service in the area and also to provide a variety of floral arrangements for personal needs and occasions.

Project in Soc Sci 103

Full Bloom Boutique

Business Proposal

Submitted by: Vanessa Y. Rullan BS-Accountancy (AC2a) Submitted to: Dr. Minerva Apita Soc Sci 103 - Professor