DATA INPUT SHEET

Your Property The Regent

Enter the names of your competitor Hotels or accommodation establishments below

Executive Summary: The hotel competitor analysis tool is a simple Excel spread strategic comparisons between competing hotels on critical The goal of the competitor analysis tool is to help hotel ope operation by making meaningful comparisons and then exp

Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

Holiday Inn Manor House Sea View Patong Carlton Ritz

Click here to go to the Competitor Analysis

How to Use this Simple Hotel Competitor Analysis: 1. Enter your Hotels Name. 2. List up to five competitors. 3. Click the grey button Go to Competitor Analysis. 4. Add any additional critical success factors (lines 9 and 10) 5. Weight each critical success factor (Total must equal 100) 6. Rate your Own Hotel and each competitor hotel on each scale 1 = very weak to 5 = very strong, with 3 = average. 7. A graphical summary of results can be found in the Graph

ool is a simple Excel spreadsheet designed to help managers make competing hotels on critical success factors. ysis tool is to help hotel operators improve key elements of their ul comparisons and then exploring areas of strength and weakness.

ompetitor Analysis:

Competitor Analysis. ccess factors (lines 9 and 10) or change the csf's listed. actor (Total must equal 100). h competitor hotel on each critical success factor using the strong, with 3 = average. ts can be found in the Graphs (see Tabs below).

COMPETITOR CRITICAL SUCCESS FACTOR ANALYSIS

Rate your own Hotel and every competitor Hotel on each Critical Success Factor on a scale from 1 (Poor) to 5 (Excellent)

Manor House

Critical Success Factors

Holiday Inn The Regent

Sea View Patong

Mano r Hou se

gent

Holid ay In

Carlton

The R e

# 1 2 3 4 5 6 7 8 9 10

(Click on the factor name for a description of what should be considered)

Ritz

Carlto

Factor Cleanliness/ Condition Location/ Convenience Facilities Security Service Value/ Price Brand Grading GUEST Satisfaction Total Weight: Number of Critical Success Factors: LEGEND Parameters/Inputs Weight 10 5 15 10 15 15 5 5 20 100 9

Sea V iew Paton g

Ritz

2 4 5 4 4 5 5 5 4

3 4 5 3 3 4 5 5 5

5 3 3 2 5 2 0 5 3

4 4 2 4 2 5 0 0 2

3 3 3 3 3 3 0 4 4

5 5 3 2 5 2 0 5 3

20 20 75 40 60 75 25 25 80

30 20 75 30 45 60 25 25 100 82.0% 97.6% 2

50 15 45 20 75 30 0 25 60 64.0% 76.2% 4

40 20 30 40 30 75 0 0 40 55.0% 65.5% 6

30 15 45 30 45 45 0 20 80 62.0% 73.8% 5

50 25 45 20 75 30 0 25 60 66.0% 78.6% 3

Absolute Percentage Score: 84.0% Relative Percentage Score: 100.0% Ranking: 1

120.0%
100.0%

Wt * Rtng:

Scores:

KEY Poor Weak Area Acceptable Strength

Critical Success Factors

0 Cleanliness/ Condition 80

80.0%
60.0%

20

20
75

Location/ Convenience
Facilities

Relative Percentage Score: 40.0%

20.0% 0.0% The Holiday Manor Sea Carlton Regent Inn House View Patong Ritz Absolute Percentage Score:

25 25
40 75 60

Security
Service

Value/ Price
Brand

Grading
GUEST Satisfaction

(C) HOSPITALITY MANUALS 2011

Critical Success Factors Comparison

Cleanliness/ Condition 80 70 60 50 Value/ Price 40 30 Location/ Convenience

20
10 0

The Regent
Holiday Inn Manor House Sea View Patong

Carlton
Ritz

Service

Facilities

Security

Critical Success Factors Comparison

Value/ Price

Service

Security

Ritz Carlton Sea View Patong Manor House

Facilities

Holiday Inn

The Regent

Location/ Convenience

Cleanliness/ Condition

10

20

30

40

50

60

70

80

MARKET SEGMENTATION ANALYSIS

Estimated Percentage Market Share
Manor House

Market Segmentation Analysis

Holiday Inn The Regent

Sea View Patong

Carlton

# 1 2 3 4 5 6 7 8 9 10

Market Segmentation Individual - Best Available Rate Corporate - Individual Group & Convention Standard Tour Operators Government Leisure Walk-Ins

20% 12% 51% 8% 9% 0%

40% 16% 18% 0% 0% 26%

35% 0% 40% 0% 0% 25%

5% 40% 20% 0% 26% 9%

Ritz

Market Segmentation
0% 9% 8% 20% Individual - Best Available Rate Corporate - Individual Group & Convention

12%

100% 100% 100% 100%

Number of Identified Market Segments

0%

0%
51%

7
Warning: the market segments must sum to 100%

Standard Tour Operators

Government

LEGEND Parameters/Inputs

60%

50%

40%

The Regent
Holiday Inn 30% Manor House Sea View Patong Carlton 20% Ritz

10%

0% Individual - Best Available Rate Corporate Individual Group & Convention Standard Tour Operators Government Leisure Walk-Ins