PARVEZ DARUVALA

Charlotte, NC 28277 980-225-4420 parvez.daruvala@yahoo.com

J O B O B J E C T I V E : SE N I O R L E A D E R SH I P R O L E I N U SE R E X P E R I E NC E / P R O J E C T M A N AG E M E N T

13+ years of leadership in Usability Engineering and Project Management . Proven success in developing and executing best in class online customer-centric solutions. Expert in E-Commerce and Omni - Channel User-Centered Design solutions and experiences. Accomplished senior project manager, steering all phases of application development from inception to delivery. Solid track record of leading multi-disciplinary teams across time zones at global locations.

A R E AS

OF

E X P E R T I SE

Leadership | User Experience | E-Commerce | Effective Communication| Operations Management & Execution Project/Program Management (SDLC) | Team Management & Mentoring | Process Improvement Strategic Planning/Organization | Agile Methodologies | Product Development | Standards & Documentation

P R O FE S S I O N AL E X P E R I E N C E

LOWE S C OMPANIES , I NC . | Mooresville, NC

Senior Manager, User Experience

05/2011 09/2013

Provided leadership to multi-disciplinary project teams comprising of 10+ high-performing individuals within the fast-paced, Lowes.com e-commerce environment. Successfully executed best in class online customer-centric capabilities and solutions which directly contributed towards the $800M 2012 revenue goal, and $1B 2013 revenue goal. Earned reputation for being a consistent advocate for the customer and a champion for the value proposition of User Experience. Digital Communications and Special Projects | 05/2013 09/2013 Selected to head the Lowes.com Digital Communications and Special Projects teams in the United States. Tasked with leading the Email Production team of 7 high-performing individuals to create best in class email experiences. Successfully collaborated with the email marketing and advertising teams to create and deploy a variety of promotional, non-promotional, transactional emails, and year round seasonal and event based email campaigns. Responsible for standardizing the Lowes.com Style-guide and migrating Lowes.com to the Adobe CQ Web Content Management platform via compatible best in class user experience solutions. Retail | 10/2011 04/2013 Took over leadership of the Lowes.com Usability teams, supporting the U.S. Retail business unit while adhering to the overall corporate vision and strategy. Evangelized Lowes.coms first-ever comprehensive User Experience Vision, which proved instrumental in meeting the overall organizations vision. Increased conversion and sales by championing and executing Agile methodologies, incremental product development and iterative usability testing. Among the first in the company to acquire both the CUA and CXA Certifications. MyLowes | 05/2011 09/2011 Charged with developing and executing enhanced User Experience solu tions for the launch of MyLowes. Played pivotal role in launching the MyLowes online program. Its capabilities include enabling customers to track online and in-store purchases, thereby allowing Lowes to create personalized, customer-centric shopping experiences.

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PARVEZ DARUVALA
Senior Usability Consultant/Project Manager

980-225-4420 parvez.daruvala@yahoo.com

PAGE 2

M PHASI S, AN HP C OMPANY | Mumbai, India/USA: AZ, NJ, VA

03/2000 05/2011

Recruited by a Fortune 500 SEI CMM Level 5 Information Technology company as a Web Developer, advancing to an Information Architect/Project Manager and ultimately to Senior Usability Consultant/Project Manager. Senior Usability Consultant Promoted to spearhead creation of the first-ever comprehensive over-arching processes for the Usability Engineering Practice, seamlessly integrating with the Software Development Life Cycle. Elected to lead the Visual Design & Front-End Development Center of Excellence for the Usability Engineering Practice. Identified by senior executives as an A Player and nominated for the company-wide Building High Performance Teams program for mid-senior level managers. Earned distinction as one of the first employees to assist in leading the practice in an operational capacity for almost two years, 2002 2004. Project Manager Provided instrumental leadership to offshore and onsite multi -disciplinary teams in executing small and large User Experience projects. Supported entire project life cycle from inception to successful deployment. Successfully executed projects in multiple verticals such as Finance/Banking, Healthcare, Insurance, Technology, Airlines etc. for Fortune 100 and 500 customers such as JPMC, HSBC, AIG, World Bank etc. Distinguished expertise as the first project manager to train prospective professionals for PMP Certification, proving highly successful with almost 100% of trainees going on to attain their certification. Pioneered the standard as the first in the practice and one of the first in the company to attain a Project Management Professional (PMP) certification.

E D U C AT I O N
NATIONAL I NSTITUTE OF I NFORMATION T ECHNOLOGY (NIIT) | Mumbai, India Diploma in Network Centered Software Engineering U NIVERSITY OF B OMBAY | Mumbai, India Government Law College : Master of General Law (MGL) St. Xaviers College : Bachelor of Arts in Economics & Political Science

C E R T I FI C A T I O N S
HUMAN F ACTORS I NTERNATIONAL | U.S.A: Certified User Experience Analyst (CXA) | Certified Usability Analyst (CUA) S CRUM ALLIANCE | U.S.A: Certified Scrum Master (CSM) P ROJECT MANAGEMENT I NSTITUTE (PMI) | U.S.A: Project Management Professional (PMP)

P R O FE S S I O N AL D E V E L O P M E N T
D ALE C ARNEGIE T RAINING | Charlotte and Western North Carolina: Strictly Business: The Dale Carnegie Immersion Seminar for Leadership

T E C H NI C AL S K I L L S
Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio, SharePoint | Axure | Dreamweaver Omnigraffle| VSS | HTML/DHTML/JavaScript