Beruflich Dokumente
Kultur Dokumente
1 Need Of The Study:The study was mainly conducted to identify customers preference towards bike which gives more satisfaction and they prefer most. This study is conducted to know problems faced by bike users and what qualities which give them satisfaction.
3.2 Scope Of The Study:The study is mainly conducted in the jalandhar area to know the perception of people towards the brand such as Bajaj, Hero Honda and TVS bike by the comparative analysis to know what give more services, better comfort and best after sale service. There is good scope to know the customer satisfaction towards these bikes. 3.3 Objective Of The Study :1. To analyze the customer satisfaction level regarding two Wheeler of Bajaj,TVS, Hero Honda. 2. To analyze the customer perception regarding the Two Wheelers of the Company 3. To know which manufacturer is providing better services. 4. To analyze customer preference towards their respective brands.
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