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Vocabulary: Multimedia - To win an award To run a company To specialize in - To manage - Consultancy - To launch - (, , ) To start a company - To set up a company - ; To found a company - Founder - To expand - , , , To recruit Market - Consumer - Sales - Competitor To compete - To produce - To develop the business To negotiate Finance - , ,

Financial - Promote - Promotional - To advertise - Advertising - To own - Owner - Responsibility - Costs , Questions: 1. 2. 3. 4. 5. 6. 7. 8. What is NMP? What services does NMP offer? What does NMP specialize in? Who owns the company? Who are Piet van Els and Rosa Lanson? What project is the company working on now? What will the project focus on? Who is Eric Carlin?

Read to the interview with Piet van Els and Rosa Lanson and answer the questions. P=Piet, E=Eric P: ... OK, then, yes, goodbye. That was Rosa. She's leaving the office now. She'll be a little late, I'm afraid. E: No problem. So, you and Rosa started NMP together?

P: That's right. Rosa and I set up the company fifteen years ago. But we have known each other since we were at university. The company started as NVP - Network Video Productions. We've been NMP for two years. We decided to expand into other multimedia production work - web design, media presentations, management training, and e-learning. E: Have you expanded the management as well, or is it still just you and Rosa?

P: We've recruited two more managers since we became NMP, but Rosa and I are still very active. E: Do you and Rosa have separate roles? P: Yes, although we always discuss everything together. Rosa's the creative person. She gets the ideas. She knows the market very well and understands what the customers want. Rosa manages the projects from start to finish. My job is mainly to develop the business. I negotiate with the people who buy the programmes. For the big projects that cost a lot, I look for financial partners who will share the costs - and the profits. E: I see. And what about the two new managers?

P: Paul, our new Financial Manager, deals with the financial aspects of running the business. We also have a new Promotions Manager, Louise. You're meeting her this afternoon. She handles all the marketing and advertising. She's working on two big launches at the moment, so currently she's very busy. E: Do you and Rosa travel much?

P: Yes, we both do. I usually go abroad at least four or five times a month. And Rosa is rarely in her office for more than two days at a time. At the moment she's working on two major projects, so she's travelling even more than usual. And Louise is very busy with the launches here.

Questions: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. When did Piet and Rosa set up the company? What was the name of the company when it started? What kind of multimedia did the company expand into? What does Rosa do? What does Piets job involve? Who are the new managers? Who develops the business and negotiates with people? Who deals with the financial aspects? What is Louise doing at the moment? Do Piet and Rosas jobs involve a lot of travelling?

Fill in the text with the correct word.

Expand, develop, responsibilities, costs, projects, market, advertising, abroad, set up, launches.

Piet and Rosa 1 the company fifteen years ago. The company started as NVP. They decided to 2 into other multimedia production work web design, media presentations, management training, and e-learning. Theyve recruited two more managers since they became NMP. Rosa and Piet have different 3 . Rosa is an active person. She gets the ideas. She knows the 4 very well and understands what the customers want. Rosa manages the project from start to finish. Piets job is mainly to 5 the business. He negotiates with the people who buy the programmes. For the big projects that cost a lot, he looks for financial partners who will share the 6 and the profits. Paul is their new Financial manager, deals with the financial aspects of running the business. They also have a new Promotions manager, Louise. She handles all the marketing and 7 . Shes working on two big 8 now, so currently shes very busy. Piet and Rosa travel a lot. He usually goes 9 at least four or five times a month. And Rosa is rarely in her office for more than two days at a time. At the moment shes working on two major 10 , so shes travelling even more than usual.

Check your answers.

Piet and Rosa set up the company fifteen years ago. The company started as NVP. They decided to expand into other multimedia production work web design, media presentations, management training, and e-learning. Theyve recruited two more managers since they became NMP. Rosa and Piet have different responsibilities. Rosa is an active person. She gets the ideas. She knows the market very well and understands what the customers want. Rosa manages the project from start to finish. Piets job is mainly to develop the business. He negotiates with the people who buy the programmes. For the big projects that cost a lot, he looks for financial partners who will share the costs - and the profits. Paul is their new Financial manager, deals with the financial aspects of running the business. They also have a new Promotions manager, Louise. She handles all the marketing and advertising. Shes working on two big launches now, so currently shes very busy. Piet and Rosa travel a lot. He usually goes abroad at least four or five times a month. And Rosa is rarely in her office for more than two days at a time. At the moment shes working on two major projects, so shes travelling even more than usual.

Complete the word family table.

Noun owner discussion development promotion recruitment production

Verb . manage advertise produce negotiate

Check your answers. Noun owner manager discussion development advertising production promotion recruitment negotiation production Verb own manage discus develop advertise produce promote recruit negotiate produce

Match the word with the proper definition.

a.

to launch

1.

the business of calling public

attention to ones products, service in newspapers and magazines

b.

to recruit

2.

to start selling a new product or

service to the public

c.

independent

3.

used about someone who does

well in their career or business

d.

advertising

4.

someone who has something

e.

successful

5.

a prize or other reward that is

given to someone who has achieved something f. owner 6. to get someone to work in a

company or join an organization g. production 7. not employed or controlled by a

company

h.

award

8.

the process of making things in

large quantities, especially in a factory, so that they can be sold

Check your answers

1. to launch - to start selling a new product or service to the public 2. to recruit - to get someone to work in a company or join an organization 3. independent - not employed or controlled by a company 4. advertising - the business of calling public attention to ones products, service in newspapers and magazines 5. successful - used about someone who does well in their career or business 6. owner- someone who has something 7. production - the process of making things in large quantities, especially in a factory, so that they can be sold 8. award - a prize or other reward that is given to someone who has achieved something

Complete the sentences with the correct word.

Award, independent, advertising, production, successful, owner, to launch, to recruit. We spend $5 million a year on to promote the companys name and get more Their latest car has just gone into for the Japanese market. Siemens has been very in attracting some top quality firms to the area. The of Michelin plans to develop the Asian market. The company announces it will . a new version of its software in January. JK Rowling has been chosen to receive the for outstanding charity work. BP, the Oil giant, is expected to about 150 and 300 skilled engineers next year. Siemens Business Service is now an division with 33,000 employees in 88 countries. We spend $5 million a year on advertising to promote the companys name and get more

1.

customers. 2. 3. 4. 5. 6. 7. 8.

Check your answers. 1

customers. 2 3 4 5 6 7 8 Their latest car has just gone into production for the Japanese market. Siemens has been very successful in attracting some top quality firms to the area. The owner of Michelin plans to develop the Asian market. The company announces it will launch a new version of its software in January. JK Rowling has been chosen to receive the award for outstanding charity work. BP, the Oil giant, is expected to recruit about 150 and 300 skilled engineers next year. Siemens Business Service is now an independent division with 33,000 employees in 88

countries. omplete the dialogue using the proper words. mailed discount contract turnover advertising premises staff competitors lease rent

A: Hows business, Carlo? B: Not very good at all. Our is down 20% compared with last year. A: Why is that? B: Well, we lost a big . In Japan. One of our offered a much better price. A: Thats too bad. How are the ?

B: They are not very happy. I couldnt give them a pay rise in January. A: Im sure things will get better. B: Maybe in the new .. We are moving in June. A: Why? B: The came to an end and the owners wanted to increase the . By 30%. That makes &4,000 per month for 200 square metres. Its too much. A: So what are doing to get more business? B: We our new brochure to 10,000 addresses and we are offering a 15% t o all our new customers. We are also on local radio. A: OK. Well good luck.

Check your answers. A: Hows business, Carlo? B: Not very good at all. Our turnover is down 20% compared with last year. A: Why is that? B: Well, we lost a big contract in Japan. One of our competitors offered a much better price. A: Thats too bad. How are the staff ? B: They are not very happy. I couldnt give them a pay rise in January. A: Im sure things will get better. B: Maybe in the new premises. We are moving in June. A: Why? B: The lease came to an end and the owners wanted to increase the rent by 30%. That makes $4,000 per month for 200 square metres. Its too much. A: So what are doing to get more business? B: We mailed our new brochure to 10,000 addresses and we are offering a 15% discount to all our new customers. We are also advertising on local radio. A: OK. Well good luck.