Coffee Market- Marketing Research Survey (Set 2)

Dear Sir / Madam, We, the students of the PGDM programme at Lal Bahadur Shastri Institute of Management, are conducting a brief survey to find out more about the preference of consumers with respect to cafes & buying behaviour of coffee . We would be grateful if you could spare few minutes in filling out this questionnaire. 1) Out of these ,what do you prefer to drink? i) Coffee ii) Tea iii) Both iv) None 2) Frequency of drinking Coffee/Tea? i) Rarely ii) 1 cup per day iii) 2 cups per day iv) More than 2 cups per day v) 2,3 cups per week 3) Where do u prefer to have Coffee/ Tea? i) Home/Self made ii) Branded Stores iii) Small Stores/ Canteen 4) Which type of coffee do u prefer to buy? i) Packaged coffee (Bru, Nescafe, etc..) ii) Ready to drink from Cafe/ shop. 5) What coffee Shop do you usually go to? i) Starbucks ii) Cafe Coffee Day iii) Barista iv) Other 6) How often do you visit a coffee shop? i) Almost daily ii) 2-3 times a week iii) 2-3 times a month iv) Rarely

7) How much money do you usually spend at a coffee shop?(in INR) i) 0-200 ii) 200-500 iii) 500-800 iv) 800-1000 8) How much time do you spend usually at a coffee shop? i) Around 30 mins ii) 30 mins - 1 hour iii) 1 hour - 2 hour iv) More than 2 hours 9) What is the single most important factor for you to choose a coffee Shop? i) Taste of Coffee ii) Service iii) Value for money iv) Ambience / Experience v) Promotional Schemes
10.1)

Please rate the following parameters for STARBUCKS.

1 Taste and Quality (1low, 5high) Price (1cheap, 5expensive) Delivery of Products (1-slow, 5quick) Ambience (1-Bad, 5Excellent) Assortment (1- less, 5more) Value for Money (1low, 5high)

10.2)

Please rate the following parameters for CAFE COFFEE DAY.

1 Taste and Quality (1low, 5high) Price (1cheap, 5expensive) Delivery of Products (1-slow, 5quick) Ambience (1-Bad, 5Excellent) Assortment (1- less, 5more) Value for Money (1low, 5high)

10.3)

Please rate the following parameters for BARISTA.

Taste and Quality (1low, 5high) Price (1cheap, 5expensive) Delivery of Products (1-slow, 5quick) Ambience (1-Bad, 5Excellent) Assortment (1- less, 5more) Value for Money (1low, 5high) 11) Rank the following combinations while selecting a coffee shop ? (1 = High Rank, 6=Low Rank ) Combinations includes Brand, Quality, Price and Service.

1 Brand-Global, Qualitysuperior, Price-100, Service-table Brand-National, QualitySuperior, Price-100, Service-Table Brand-Local, QualitySuperior, Price-100, Service-Table Brand-Global , QualityRegular, Price-50, Serviceself Brand-National , QualityRegular , Price-50, Serviceself Brand-Local , QualityRegular , Price-50, Serviceself

12) Your Age (in years) i) <20 ii) 20-25 iii) 25-35 iv) >35 13) Gender i) Male ii) Female 14) Income (per annum) i) Below 3 lakhs ii) 3-6 lakhs iii) 6-10 lakhs iv) Above 10 lakhs 15) Occupation i) Business ii) Service iii) Student