A STUDY ON THE CUSTOMER INSIGHT TOWARDS ADVERTISING PRACTICES IN PERSONAL INFORMATION: Age : Gender educational qualification : . Designation : .

. Experience in the present company : . Experience in total : . Income : . Marital status : . No of dependents : . ADVERTISING PRACTICES: 1. Have you seen advertisement of products of Big Bazaar Company limited? o Yes o No 2. Which company advertisement is viewed by you regularly? 3. Are you aware about the co-brand products? o Yes o No 4. Do you think publicity is required for Big Bazaar Company? o Yes o No 5. In which media you have seen the advertisements of Big Bazaar Company? o Print media o Outdoor o Broadcast o Transit media o Others specify 6. Are you conscious about Big Bazaar Company websites? o Yes o No 7. Do you know about the sponsorship given by Bazaar Company? o Yes o No 8. Would you like celebrities to perform your company ad? o Yes o No 9. Which of these media do you prefer? o Print media o Outdoor o Broadcast o Transit media o Others specify _________________ 10. How will you rate the advertisements? o Excellent o Very good o Good o Fair o Adequate

o Poor 11. Which alternative media you prefer for Big Bazaar Company? o Internet o Mail media o Specialty advertisements 12. Are you satisfied with Big Bazaar Company? o Highly satisfied o Satisfied o Somewhat satisfied o Neither satisfied nor dissatisfied o Somewhat dissatisfied o Dissatisfied o Highly dissatisfied 13. Would you recommend seeing the Big Bazaar Company advertisements? o Yes o No 14. Are you aware about various competitors advertisements? o Yes o No 15. Is the content of advertisement satisfactory? o Highly satisfied o Satisfied o Somewhat satisfied o Neither satisfied nor dissatisfied o Somewhat dissatisfied o Dissatisfied o Highly dissatisfied 16. What you need in Big Bazaar Company advertisements? o Content o Celebrities o Reality o Emotional aspects o Others please specify 17. When compared to competitors, how will you rate the Big Bazaar Company advertisements? o Excellent o Very good o Good o Fair o Adequate o Poor 18. Give your opinion about Big Bazaar Company advertisements? Factors Opinions(1-9) Understandable Reliable Relevant to me Interesting Believable to me I would consider purchasing

Much better than other ads Attractive Induced me to see again 19. In your opinion what can be the main theme of Big Bazaar Company advertisements? o Attention-getting o Emotional o Humorous o Memorable 20. How well do you remember this advertisement? o Remember ad o Remember company but not product or ad o Remember company and product but not ad o Dont remember at all 21. According to your perception in Big Bazaar Company advertisement which draws more attention? o Picture o Headline o Product o Brand logo 22. Any suggestions . . .