EDITION

SPECIAL
GILEAD eNEWSLETTER

HIV Update
KOL/Speaker Map Search

January 2014

Honing In on HIVThe Gilead HIV KOL/Speaker Search www.gileadhivolp.com

A national HIV database at your ngertips
Stay up to date with the latest information through a robust catalog of inuential voices in the HIV community. Learn about experts all over the United States through comprehensive prole pages detailing their education, experience, and specialties. Simplify your search for KOLs and speakers. Find content instantly with a variety of customized search tools. As your rst stop for programming the information is now in your hands. If youre having trouble nding what youre looking for, you can always contact HIV Marketings Opinion Leader Programming Team or a medical scientist.

Tools tailored to your search

With a simple, easy-to-navigate interface similar to popular online stores like Zappos.com, quickly search for local or regional specialists with a certain skill set or patient-specic data in a particular practice, in just a few clicks. Through a wide range

ANA

of search lters, you can nd the resources most relevant to you. Search for KOLs according to:  Their current Gilead involvement  Area(s) of expertise  KOL attributes Level and degree of inuence Predictability Customer segment  Communication skills Communication strategy Camera presence Ease of consulting calls Moderating experience Public speaking experience in  large groups Teaching experience to fellows Community involvement

Search for speakers according to:  Presentation Branded/unbranded slide deckslearn right away if a speaker is certied for a specic HIV and the Body topic Roundtable programs  Patient demographics of speakers practices Speaker attributes Level of inuence ID training Languages spoken  Speaking experience (number of talks given in the past year) Availability for talks  Types of audience(s) in attendance for an event

CONFIDENTIAL INTERNAL GILEAD USE ONLY

HIV Update
Honing In on HIVThe Gilead HIV KOL/Speaker Search (contd)
Speaker Search Filters Search Results Grid

KOL Search Filters Speaker Prole Example

Connect with your contacts through detailed proles

Once youve narrowed down your search, take a closer look at KOLs and speakers, and how to best get in touch, through in-depth proles highlighting their background, attributes, and contact information.

ANA

2014 Gilead Sciences, Inc. All rights reserved. 1/14

CONFIDENTIAL INTERNAL GILEAD USE ONLY