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THE PROFILE SU_KAM- the leading power back-up solution provider in India, with its consistent focus on technological

innovation has, attained heights unheard of, in the largely unorganised industry. Having a clear technological edge, creating new benchmarks and upgrading standards for the industry, comes naturally to Su-Kam. Today, Su-kam is the established leader in product innovation, design sensibility and sales distribution network. Reliance India Power Fund, a joint venture sponsored by R-ADAG (Reliance Anil Dhirubhai Ambani Group) & Temasak Holdings, headquartered in Singapore has invested INR 45crores in Su-kam. The trust reposed in Su-kam by two of the most powerful business groups in the world is indicative of its standing & potential. All Su-Kam products have invariably received overwhelming response from the market as it creates products which eventually enhance the quality of its users, while giving them real value for money. Having pioneered the field of inverters, online UPS Systems, Line Interactive UPS Systems & Batteries (lead Acid & VRLA), Su-Kam today provides an array of solar products & high capacity inverters (Standard & Customized) for Industrial usage.

VISION TO ENLIGHTEN LIVES GLOBALLY MISSION SU-KAM remains committed to provide innovative, Cost Effective and Reliable power & renewable Energy Solutions. They passionately enhance value for their stakeholders following ethical business practices.

BOARDS OF DIRECTORS 1:- KUNWAR SACHDEV- Founder and Managing Director He is graduated in statistics and has done LLB from Delhi University. He started the business in the year 1997.

2:- GEETA SACHDEV- Director, HR 3:-VENKAT RAJARAM- CEO. Masters in Electrical Engineering from Stanford University, USA. He was the driving force in the invention of APPLE i-pod. 4:- ALOK GOSWAMI- Director, Finance. B.COM 9hons.) from Delhi University and ICWAI. He has enormous work experience of 20 years in DABUR.

PATENT RIGHTS Su-kam has already received the patent rights for 65 patents in India &1 patent in US. Every month the company file two patents in order to get new products. It has achieved spectacular success in: Shortened time from mind-to-mind Secured capital investment Increased sales Lowered operating & maintenance costs

CERTIFICATIONS

ISO 9001- a model for quality assurance systems in design, development, production, installation & servicing. ISO 14001:2004- pertains to Environment Management System standard & covers all activities related to design, development & manufacture. CE Certification- Product has met European standards UL Certification(Underwriter Laboratories)- To export to US countries

CERTIFICATES & ACCOLADES (AWARDS) Sectoral Award- Highest in export in the field of electronics & IT from export promotion council, Govt. of India Innovation for India 2008( never give time to competitors to share technology) HR excellence award 2010 from amity university WHYTE&MACKAY Consumer Super brand

GROWTH BASE & COMPETITIVE ADVANTAGE OF SUKAM OVER ITS COMPETITORS What does it take to create a new industry ? Ask Kunwer Sachdev-founder of Sukam how with Rs. 10,000 and an idea he created a 600 crore Sukam the largest company in the power back up industry. So how did he do it : Here are the critical steps Spot the opportunity Create the superior product that is clearly differentiated Create a distribution channel and brand Create waves of innovation blowing competitors Spot the opportunity In 1997, Kunwer bought an inverter for home usage, its quality was so poor that every second day it needed repairs and had to be fixed. Being a Manufacturer of parts for cable operators Kunwar possessed some knowledge of electronic and electric systems. He realised that the inverter could not function properly as it was not designed properly. He smelt a huge opportunity as India is always short of power so every house is a prospective customer. The power back up industry then consisted of small players, with low technology products which never used to work efficiently in the Indian power condition of extreme fluctuation and erratic supply.

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PRICE STRATEGY Sukam Inverter Features and Price Full safety of highly sophisticated equipment. Pure, reliable and regulated Power. Low running cost Longer backup time. Maintenance free Space saving Less noise Sukam Inverter Prices in India Sukam 600VA Inverter Price Rs.4,000/ Sukam 800VA Inverter Price Rs.4,600/ Sukam 1.4 KVA Inverter Price Rs.6,500/Su-kam Inverter Price List India Su-kam 600VA Inverter Price Rs.4,200 Su-kam 800VA Inverter Price Rs.4,750 Su-kam 1KVA Inverter Price Rs.5,500

Su-kam 1.4KVA Inverter Price Rs.6,400 Su-Kam 5KVA Home DSPSW Inverter 96V Rs.42,600 Su-Kam 10KVA Home DSPSW Inverter 180V Rs.72,600 Su-Kam 5KVA Home Inverter DSPSW 120V Rs.47,100

PLACE:Agra (370) Bangalore(7828) Bhopal(487) Chandigarh(132) Dharwad(125) Faridabad(95) Guntur(711) Hassan(174) Indore(106) Kanpur(43) Kumbakonam(66) Machilipatnam(1003) Morbi(222) Nagpur(66) New Delhi(6535) Pune(3284) Rajkot(72) Srinagar(99) Thane(153) Tirupathi(1124) Udipi(250) Vijayawada(4750) Yanam(311) Ahmedabad(1798) Belgaum(1050) Bhubaneswar(994) Chennai(4630) Eluru(875) Ghaziabad(88) Gurgaon(1690) Hubli(487) Jaipur(2028) Karur(558) Lucknow(645) Madurai(415) Mumbai(9211) Nasik(56) Noida(273) Punjab(13) Ranchi(26) Surat(570) Thiruvananthapuram(594) Tirupur(755) Vadodara(172) Visakapatnam/Vizag(1608) Amritsar(310) Bhimawaram(1348) Calcutta/Kolkata(3120) Coimbatore(1402) Erode(1089) Goa(656) Haryana(3) Hyderabad(10994) Kakinada(1649) Kochi(234) Ludhiana(102) Mangalore(1155) Mysore(203) Nellore(81) Patna(25) Rajahmundry(6802) Secunderabad(361) Tadepalligudem(1154) Tirunelveli(610) Trichy(382) Vellore(427) Warangal(203)

PROMOTION ADVERTISMENTS SOCIAL NETWORKING SITES HOARDINGS LIST OF CUSTOMERS CUSTOMERS COCA-COLA CADBURY ITC HITACHI HCL INFOSIS NOKIA BRITTANIA ERICSSON HERO HONDA ICICI BANK P&G BATA VOLTAS Salient features: 1.compatible with all batteries. great power saving. Smart overload. Automatic low battery protection. SUB -URBAN: They are made exclusively for households. TORQUE HOME UPS: For computer &IT appliances. It can run 1 computer ,1 printer,2 tubelight,1 fan,1 tv and 5 CFL. BLAZE 850 hf sine wave inverter : its features include heavy performance,it can take 2 tube lights,2 fans,1 cooler, 4 CFL. It is user friendly,graphical display of alerts,like mains on,inverter on. MAK (650 VA-2.5 KVA):-It can take load of maximum upto 1 a.c.,1 tv,4 tube lights &2 fans.its special feature is that it is smallest inverter which can run A.C. CHIC : Is is home UPS with shockproof of plastic body.it can take all home appliances.but its special feature is that it is generator compatible.

SINCLAIR -I : Its 1st product is sinclair-i.,which ranges from 1 KVA- 10 KVA . its main purpose that it provides uninterrupted supply,that is when power is shifted from mains to the inverter battery it takes few seconds,but it prevents even this small gap. TARGETING SUKAM products has applications in its following TARGET MARKET:

High frequency sine wave inverter has following salient features: Micro controler based technology using MOSFET. SMPS battery charger which increases 50% batery life. Smart overload sense and short cicuit protection. Automatic low battery cut out. Great power saving . User friendly graphical display. Pure sine wave output to run all appliances satisfactorly. Peak power output.

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