Assignment # 1

Subject: Strategic Management

Company Name: Azgard-9 Ltd Pakistan

Submitted To:
Sir Irfan ul Haq

Submitted By:

Ali Aslam

11123024

Program:
M.B.A 3year

Gift Business School GIFT University Gujranwala

Brief History of Azgard-9

Azgard-9 Limited is one of the oldest business groups on the Asian sub-continent. It was started as a family business over four generations ago. AZGARD NINE LIMITED in 1994 has a fully integrated vertical denim unit for fabrics and garments in collaboration with LEGLER SPA in Italy. Products are Specialized Yarns, Denim Fabrics and Denim garments.

COMPANY OBJECTIVES:
To become the leading supplier of denim apparel in Pakistan. The company will focus on fashion oriented denim apparel customers in the middle to upper middle market. The company will provide design services and product development integrated from raw material to finished products. Integrate latest techniques into our product line on an ongoing basis.

Swot Analysis
Strengths Vertical Composite Unit Unique Washing Weaknesses Financial cost Production losses Opportunities Threats Access to the foreign Competitors( CBL, Soorti, markets Nishat) Political Instability In Pakistan

Corporate level strategy

Vertical integration Horizontal integration Backward integration

Focused strategy
Azgard 9 is adopted Focused strategy they are specifically focused on their international customers like Monte Bello, H&N, Next, diesel. In relation with B to B business they attract new customer that are internationally recognized and have strong brands in the global Market.

SWOT Analysis:
A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats.

Strengths: Opportunity: Access to the foreign markets They follow all rules and regulation of government so they have no legal threat. They can acquire more orders Threats: Competitors( CBL, Soorti, Nishat, US Apparel, Rajbi) Political Instability In Pakistan Low production cost in countries like China and India High prices of cotton Energy crises Vertical Composite Unit Worldwide dealing with big brands(H&M, Debnam,Diesel,Montebello,Next,60, Orange, Tom Tailor) Unique Washing Own Denim Production from Cotton Own power supply unit Foreign Marketing Team in their Home Countries to Catch Costumers They follow the factorys act.

Weakness: just in time Financial cost Production losses Policies are not properly implemented there are some risk, conflict interest. Internal control (Effectively or efficiently)

Long term equitable partnerships with all stakeholders in the company.

To carry on all or any of the business of storing, transporting, transmitting, distributing, supplying and exporting of fashion jeans.

Corporate level strategy

Vertical integration Horizontal integration Backward integration

Focused strategy
Azgard 9 is adopted Focused strategy they are specifically focused on their international customers like Monte Bello, H&N, Next, diesel. In relation with B to B business they attract new customer that are internationally recognized and have strong brands in the global Market.