A Summer Training Project On Marketing Strategies Of Airtel (SHYAM TELECOM)

Submitted in partial fulfillment of the requirements for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide Name : Prof. M.K. Jha

Submitted by: Student Name : Sahil Bhola Roll No. 11890301711

Institute of Innovation in Technology & Management, New Delhi 110058 Batch (2011-2014)

CERTIFICATE I, Mr. Sahil Bhola, Roll No. 11890301711 certify that the Summer Training Report (Paper Code-BBA 311) entitled Project Report On Marketing Strategies of Airtel is done by me and it is an authentic work carried out by me at Airtel. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student: Date:

Certified that the Summer Training Report (Paper Code-BBA 311) entitled Project Report On Marketing Strategies Of Airtel done by Mr. Sahil Bhola, Roll No. 11890301711, is completed under my guidance.
Signature of the Guide Date: Name of the Guide Designation

Countersigned

Director

ACKNOWLEDGEMENT
Success in any endeavor can never be achieved single handedly. It requires guidance, cooperation and support by many individuals. A number of people have contributed towards making this project a success. Some have contributed to this work by their valuable suggestions and advice while others were our pillars of support from which we drew our inspiration and strength.

It has been a great pleasure for me to work on this project. My sincere thanks to my teacher Prof. M.K. Jha for giving me an opportunity to work on this project whereby I was given a chance to study the Marketing Strategies of Airtel which helped me to increase the span of my knowledge and developed my thinking on more practical lines. I thank her for her guidance and support throughout the time when I was working on this project.

I am extremely thankful to our institution to provide me such a great opportunity. It has been a great learning experience on my technical as well as personal aspects. I express my sincere thanks to my parents, friends who encouraged me throughout this project.

Working on this wonderful project was a unique experience. Knowledge, experience and confidence gained by this project will be useful for the rest of my career.

Sahil Bhola

Table of Content
S No. 1. 2. 3. 4. 5. 6. Certificate Acknowledgement Assignment Directive List of Figures Executive Summary Chapter-1: Profile of the Firm/Company 7. Introduction Company Details Companys Vision and Mission Objective Of The Study Collection Of Data Organizational Structure Of The Company Market Situation Market Segmentation Product Range Of The Company Topic Page No. 1 1 1 2 2 3 5 8 9 11 25 25 25 26 26 26 27 28

Chapter-2: SWOT Analysis of the Company Strength And Weaknesses Strenghts Weaknesses Opportunities And Threats Opportunities Threats

8.

Chapter-3: Functional Analysis of the Company

 9.

Marketing Strategies Of Airtel Functional Areas Of The Company Concepts

28 32 36 38 38 38 40 41 43

Chapter-4: Lessons Learnt Work Experience Practical Knowledge And Significance Suggestion And Recomendation Limitation Of The Study

10.

Bibliography

EXECUTIVE SUMMARY

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.